B-Viz
Kelbrook Mutual Insurance logo

Kelbrook Mutual Insurance

Healthy£58kRenews 17 Jan 28
made from

AI facts

As at Fri 9 Oct 2026

Kelbrook Mutual Insurance holds Growth under an order form signed 14 Jan 2026 at £58k a year, running from 17 Jan 2026 to 16 Jan 2028 with 80 licensed users. Active users were 74 in May 2026 and 74 in Sep 2026, while questions rose from 1654 to 1893. The next renewal is 17 Jan 2028, 465 days away, and no deal is open. All four invoices were paid within terms, and a check-in is booked for 27 Oct 2026.

Read from 51 calls · 99 email threads · 51 tickets · 4 news items · 2 deals · 13 people · 24 documents, newest 7 Oct 26

AImade from

Profile

Updated 9 Oct 26
  • IndustryInsuranceSource: CRM company record
  • Websitekelbrookmutual.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityLeedsSource: CRM company record
  • Size610 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive · CSM Marcus Bell
  • Customer since17 Jan 2024Source: first executed order form ctr_226_01, signed 3 Jan 2024 · Growth tier · In the CRM since 13 Oct 2023
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateHealthySource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026
CRMmade from

AI opinion

As at Fri 9 Oct 2026

Healthy, because no hard signal fired, all four invoices were paid within terms and questions rose 14% since May 2026. The risk is value, not money: claims doubts freshness and the CFO wants a checkable figure. Opportunity: two team leaders want to build dashboards.

SignalsDocument roll-upUsage readKelbrook Mutual Insurance / BG-Demo – Check InRenewal dashboards showing old dataQ2 2026 digest

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

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Key facts

Updated 9 Oct 26
  • Contracted ARR£58,000Source: executed order form ctr_226_02, 17 Jan 2026 to 16 Jan 2028 · CRM £58,000 · Invoiced run rate £58,000 · As of 9 Oct 2026
  • Next renewal17 Jan 2028Basis: order form ctr_226_02 ends 16 Jan 2028 · In 465 days · Renewal price £50,000 (-13.8%) · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term17 Jan 2026 to 16 Jan 2028Source: order form ctr_226_02 (renewal), signed 14 Jan 2026 · Billed annually · 80 seats, 8 connectors
  • TierGrowthSource: the current order form
  • Last contact7 Oct 2026Email: Invitation: BG-Demo webinar on Thursday 15 October 2026 · 2 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Jan 2024 · 7 connectors configured
  • Licensed seats8074 active users in Sep 2026 · Order form ctr_226_02: 80 seats
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Marcus Bell prepares a value page and a second-owner proposal for Rebecca Ainsworth to take to the check-in booked for 27 Oct 2026. renewal
Who
Marcus Bell Marcus Bell
When
Within 2 weeks by 15 Oct 2026
Why
Marcus Bell should bring Rebecca Ainsworth a value page and a named second owner to the check-in booked for 27 Oct 2026, because she cannot put a figure on B-Viz, the CFO wants one, and she is the single point of contact.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

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The story

As at Fri 9 Oct 2026
Healthy

Healthy: Kelbrook Mutual Insurance holds Growth at £58k a year to 16 Jan 2028, with all invoices paid within terms and questions up 14% since May 2026. The risk is value: claims doubts freshness and the CFO wants a checkable figure.

Healthy, Kelbrook Mutual Insurance holds Growth under an order form signed 14 Jan 2026 at £58k a year, running to 16 Jan 2028. All four invoices were paid within terms, and the next renewal is 17 Jan 2028.

Questions rose from 1654 in May 2026 to 1893 in Sep 2026, while active users held at 74 against 80 licensed. Freddie Gordon asks 10% of questions, and Rebecca Ainsworth, the champion, is the single point of contact.

Claims staff still doubt freshness after the nightly refresh fault fixed on 23 Jul 2026. Malcolm Hebden, the CFO, wants a checkable value figure for the board, so the risk is value, not money.

Marcus Bell should prepare a value page and propose Tariq Mahmood as second owner by 15 Oct 2026, ready for the check-in booked for 27 Oct 2026.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0£30k£60kMar 24Sep 24Mar 25Sep 25Mar 26Sep 26newexpansion£58k£58kJan 24: Contracted ARR £55,800; Invoiced ARR £55,800Feb 24: Contracted ARR £55,800; Invoiced ARR £55,800Mar 24: Contracted ARR £55,800; Invoiced ARR £55,800Apr 24: Contracted ARR £55,800; Invoiced ARR £55,800May 24: Contracted ARR £55,800; Invoiced ARR £55,800Jun 24: Contracted ARR £55,800; Invoiced ARR £55,800Jul 24: Contracted ARR £55,800; Invoiced ARR £55,800Aug 24: Contracted ARR £55,800; Invoiced ARR £55,800Sep 24: Contracted ARR £55,800; Invoiced ARR £55,800Oct 24: Contracted ARR £55,800; Invoiced ARR £55,800Nov 24: Contracted ARR £55,800; Invoiced ARR £55,800Dec 24: Contracted ARR £55,800; Invoiced ARR £55,800Jan 25: Contracted ARR £55,800; Invoiced ARR £55,800Feb 25: Contracted ARR £55,800; Invoiced ARR £55,800Mar 25: Contracted ARR £55,800; Invoiced ARR £55,800Apr 25: Contracted ARR £55,800; Invoiced ARR £55,800May 25: Contracted ARR £55,800; Invoiced ARR £55,800Jun 25: Contracted ARR £55,800; Invoiced ARR £55,800Jul 25: Contracted ARR £55,800; Invoiced ARR £55,800Aug 25: Contracted ARR £55,800; Invoiced ARR £55,800Sep 25: Contracted ARR £55,800; Invoiced ARR £55,800Oct 25: Contracted ARR £55,800; Invoiced ARR £55,800Nov 25: Contracted ARR £55,800; Invoiced ARR £55,800Dec 25: Contracted ARR £55,800; Invoiced ARR £55,800Jan 26: Contracted ARR £58,000; Invoiced ARR £58,000Feb 26: Contracted ARR £58,000; Invoiced ARR £58,000Mar 26: Contracted ARR £58,000; Invoiced ARR £58,000Apr 26: Contracted ARR £58,000; Invoiced ARR £58,000May 26: Contracted ARR £58,000; Invoiced ARR £58,000Jun 26: Contracted ARR £58,000; Invoiced ARR £58,000Jul 26: Contracted ARR £58,000; Invoiced ARR £58,000Aug 26: Contracted ARR £58,000; Invoiced ARR £58,000Sep 26: Contracted ARR £58,000; Invoiced ARR £58,000

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £58k; Invoiced ARR £58k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_226.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Jan 24£55,800£55,800
Feb 24£55,800£55,800
Mar 24£55,800£55,800
Apr 24£55,800£55,800
May 24£55,800£55,800
Jun 24£55,800£55,800
Jul 24£55,800£55,800
Aug 24£55,800£55,800
Sep 24£55,800£55,800
Oct 24£55,800£55,800
Nov 24£55,800£55,800
Dec 24£55,800£55,800
Jan 25£55,800£55,800
Feb 25£55,800£55,800
Mar 25£55,800£55,800
Apr 25£55,800£55,800
May 25£55,800£55,800
Jun 25£55,800£55,800
Jul 25£55,800£55,800
Aug 25£55,800£55,800
Sep 25£55,800£55,800
Oct 25£55,800£55,800
Nov 25£55,800£55,800
Dec 25£55,800£55,800
Jan 26£58,000£58,000
Feb 26£58,000£58,000
Mar 26£58,000£58,000
Apr 26£58,000£58,000
May 26£58,000£58,000
Jun 26£58,000£58,000
Jul 26£58,000£58,000
Aug 26£58,000£58,000
Sep 26£58,000£58,000
Accountingmade from

Finance read

As at Fri 9 Oct 2026

ARR £58k, all paid

Standing Paid upARR Rising

Contracted ARR is £58k on the executed Growth renewal order form, up £2,200 in Jan 2026. Invoiced run rate and CRM agree. All four invoices were paid within terms. Next renewal is 17 Jan 2028.

  • ARR rose by £2,200 in Jan 2026
  • Renewal on 17 Jan 2028 is priced at £50k by the price-book rule, against £58k today
  • All four invoices paid within terms
The analysis

Recurring revenue: Contracted ARR started at £56k in Jan 2024 and rose by £2,200 in Jan 2026 to £58k, the peak. The Growth renewal order form was signed on 14 Jan 2026 and is executed.

Next commitment: The renewal is on 17 Jan 2028. The price-book rule gives £50k against £58k today, a change of -£8,000 (-13.8%).

Billing: Four invoices, all paid within terms, nothing overdue or disputed. CRM ARR, the invoiced run rate and the order form all show £58k, with no difference.

Deals: Two deals, a new deal and a renewal, are both closed won. No deal is open. Both are owned by Tom Ashdown, who is active in HR.

ARR by monthCRM reconciliationINV-226-0004

Made from 2 deals · 2 fact tables · 4 invoices

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q2 2026

    Q2 2026: flat usage, value case for board

    Kelbrook stayed friendly but usage held at under twenty of 80 Growth seats. Rebecca Ainsworth's director and CFO Malcolm Hebden want a checkable value case before any renewal. Underwriting and claims sessions were still to be arranged.

    The analysis

    Check-ins: on 7 Apr 2026 Rebecca Ainsworth praised B-Viz with a member story. Marcus Bell confirmed Growth at £58k a year, matching invoices, and she challenged the term end of 16 Jan 2028.

    Usage: the 1 May 2026 call found usage flat at just under twenty of eighty users, with underwriting back on spreadsheets. Rebecca said board members were asking what Kelbrook gets.

    Licences: on 29 May 2026 Rebecca asked whether eighty seats would look silly to finance. Marcus called it headroom and passed the question to Tom Ashdown.

    QBR: at the 8 Jun 2026 QBR Malcolm asked what had changed since the last order form. He said anything beyond the term goes to the board, which wants a checkable figure.

    Follow-up: on 9 Jun 2026 Malcolm asked for cost and use over the full term. He would accept a claims session only if it commits Kelbrook to nothing more.

    Adoption: on 29 Jun 2026 Rebecca said her director had asked whether Kelbrook gets what it pays for. Marcus proposed two short team sessions and a one-page value summary.

    Support: the only ticket was a new starter's read-only access, closed on 30 Jun 2026 without confirming the role was set. Several outreach emails to Rebecca, Malcolm and Judith Saxton drew no reply.

    Open at the end: the underwriting and claims sessions, the value summary, Tom's written renewal price base, and the missing connector answer from Tariq Mahmood.

    Kelbrook Mutual Insurance / BG-Demo – Check InKelbrook Mutual Insurance / BG-Demo – Check InKelbrook Mutual Insurance / BG-Demo – QBRFollow-up from our QBRKelbrook Mutual Insurance / BG-Demo – Check InAccess for a new starter in the schools team

    Made from 5 calls · 11 email threads · 1 ticket

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q1 2026

    Q1 2026: renewal doubts settle at £58k

    Q1 2026 opened with a CFO-gated Growth renewal, falling usage against 80 licensed users and a price-basis worry. By 17 Feb 2026 the £58k price and term to 16 Jan 2028 were confirmed. Six tickets and a duplicate-records problem followed.

    The analysis

    Renewal: On 2 Jan 2026 and 6 Jan 2026 Malcolm Hebden, the CFO, asked in writing for the price basis and dates. He wanted the order form to carry the basis for the full term.

    Usage: On 9 Jan 2026 Marcus Bell showed daily users of about thirteen or fourteen against 80 licensed, down roughly a quarter. Rebecca Ainsworth said underwriting and claims had drifted and that Malcolm must agree terms.

    Price: On 9 Jan 2026 and 12 Jan 2026 Tom Ashdown quoted £56k as the current price and £116k as the CRM renewal total, with no stated base. Malcolm would not sign without the board.

    Settled: From 12 Feb 2026 Marcus confirmed £58k a year, matching the order form and invoices, and the 17 Feb 2026 QBR confirmed the term to 16 Jan 2028. Users were around twenty and flat, and claims rollout within 80 users was planned.

    Support: Six tickets covered a slow schools list, wrong claim dates, hidden member records, a single-view setup, a purchase order reference and duplicate records. The 19 Feb 2026 ticket had a 148 minute first response on high priority.

    Open at the end: The duplicate schools and churches issue had no fix date. The 12 Mar 2026 schools gap awaited Tariq Mahmood. Malcolm's one-page value summary was owed.

    Following up on the renewal callKelbrook Mutual Insurance / BG-Demo – Check InKelbrook Mutual Insurance / BG-Demo – RenewalKelbrook Mutual Insurance / BG-Demo – QBRColleagues cannot see member records after access changeDuplicate schools and churches in member searchBooking our next check-in

    Made from 4 calls · 11 email threads · 6 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q4 2025

    Q4 2025: Growth renewal held for board approval

    Usage rose and the Growth renewal was prepared, but the CFO would sign nothing without the board. Enterprise was declined, list price accepted, and by 18 Dec 2025 no proposed price, board date or single sign-on answer was shown.

    The analysis

    Start: On 3 Oct 2025 Marcus Bell asked for a QBR; at the 7 Oct 2025 QBR Malcolm Hebden, the CFO, wanted the renewal settled early but would not decide on the call.

    Money: Malcolm queried the £116k CRM deal amount on 17 Oct 2025; it is a whole-term value against £56k a year. Tom Ashdown called it a placeholder on 3 Nov 2025.

    Executive: Judith Saxton, the Chief Executive, declined Enterprise for this cycle on 28 Oct 2025. Malcolm asked for Growth on a two-year term with the price held, and whether anything short of Enterprise covers single sign-on.

    Price: On 11 Nov 2025 Owen Tallis refused to extend the five per cent first-term discount, and Malcolm accepted list price subject to board approval.

    Usage: Just under twenty of 80 licensed users were active on an average day (3 Nov 2025), and Malcolm questioned paying for that headroom on 3 Dec 2025.

    Support: Rebecca Ainsworth's 12 Nov 2025 ticket on blank claims rows had a 520 minute first response; she found the wait too long.

    Late December: On 18 Dec 2025 Malcolm said he would rather fill existing seats than add, and wanted any price move known now.

    Open at the end: No proposed price, board date or single sign-on answer is shown, and the term ends 16 Jan 2026. Rebecca and Kirsty Hepworth are key-person risks as heavy askers.

    Kelbrook Mutual Insurance / BG-Demo – Exec SponsorRenewal notice for Kelbrook MutualKelbrook Mutual Insurance / BG-Demo – RenewalRenewal terms and the discountKelbrook Mutual Insurance / BG-Demo – QBRHow do I set up a renewals view for relationship managers?Kelbrook Mutual Insurance / BG-Demo – Renewal

    Made from 6 calls · 11 email threads · 1 ticket

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  4. Q3 2025

    Q3 2025: renewal groundwork, timeline faults

    Rebecca Ainsworth stayed a positive champion and prepared for the January renewal, but adoption was uneven, she could not agree terms alone, and three tickets showed call links missing from member and policy views.

    The analysis

    Adoption: On 3 Jul 2025 Rebecca praised B-Viz for member service, but daily use was low against eighty Growth seats and underwriting was thinnest. She admitted asking many questions herself, so key-person risk is real.

    Support: Four tickets ran from 3 Jul 2025 to 15 Sep 2025. A late overnight refresh left a sour memory, and a call history question and a grouped export request were handled as how-to and feature request.

    Faults: On 30 Jul 2025 calls were missing from the timeline for a member with two policies. Bethan Lister reproduced it on 1 Aug 2025, and the ticket was closed on 12 Aug 2025 with no recorded change.

    Customer view: On 5 Aug 2025 Rebecca praised a relationship manager arriving informed and asked why use was uneven. On 7 Aug 2025 she said she would rather grow into the licences than cut.

    Renewal: The order form and invoices agree at £56k a year, nothing outstanding. Rebecca cannot sign alone and asked for terms in writing before the renewal on 17 Jan 2026.

    People: On 26 Sep 2025 Alice Brewer invited Philip Nuttall, Head of Procurement, to a webinar. There was no reply.

    Open at the end: On 15 Sep 2025 call notes did not appear against policies, traced to a trailing space in a member reference. The boiler claim call check was unconfirmed, and the underwriter's stale-data report and Tom's written terms were also open.

    Kelbrook Mutual Insurance / BG-Demo – Check InKelbrook Mutual Insurance / BG-Demo – Check InCatching up on B-Viz this monthInvitation: BG-Demo customer webinarCalls missing from member timeline when a member has two policiesHow do I see call notes against a member's policy?

    Made from 2 calls · 2 email threads · 4 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  5. Q2 2025

    Q2 2025: CFO questions Growth licence value

    Rebecca stayed positive, but usage stayed low against 80 licensed users. The CFO, Malcolm Hebden, asked on 6 Jun 2025 whether Kelbrook pays for more than it uses. A claims connector stopped after a login change.

    The analysis

    Adoption: On the 2 Apr 2025 check-in, Rebecca Ainsworth was enthusiastic and eighteen or nineteen daily users were reported. Her board had asked what the term delivered, and finance had informally asked about premiums data.

    Usage: By the 6 May 2025 call, active users averaged around fifteen against 80 licensed on Growth. Rebecca blamed an underwriting reorganisation, thin onboarding and claims distrust, and accepted she is a key-person risk.

    News: On 6 May 2025 a local paper reported a leadership change at Kelbrook. The item does not say which role changed.

    Support: The claims connector stopped picking up recent claims after a login change on 15 May 2025, solved 12 Jun 2025 with the fix not shown. A duplicate-member ticket opened 19 May 2025 and a slow claims panel ticket on 27 Jun 2025, neither with a confirmed cause or fix.

    Renewal: At the 6 Jun 2025 QBR, Malcolm asked whether Kelbrook pays for a good deal more than it uses. Usage was flat at around seventeen of 80, the order form is £56k a year, and the term ends on 16 Jan 2026.

    Open at the end: After the QBR, Malcolm asked for the renewal position and wants usage to rise first. Tom Ashdown owes written options, and the invoice and term question from 30 May 2025 had no confirmed answer in the record.

    Kelbrook Mutual Insurance / BG-Demo – Check InKelbrook Mutual Insurance / BG-Demo – Check InKelbrook Mutual Insurance / BG-Demo – QBRLeeds mutual Kelbrook Mutual Insurance confirms leadership changeClaims connector has stopped picking up recordsFollow-up from our QBR

    Made from 3 calls · 8 email threads · 1 news item · 8 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  6. Q1 2025

    Q1 2025: value case builds before renewal

    Growth usage rose and Rebecca Ainsworth stayed a clear champion, but CFO Malcolm Hebden questioned what eighty licences deliver and asked for written terms ahead of the 16 Jan 2026 term end. Several connector and how-to tickets were handled.

    The analysis

    Billing: On 17 Jan 2025 Rachel Dunmore sent invoice INV-226-0003, net £56k, gross £67k, due 16 Feb 2025. Malcolm did not reply in the thread.

    Support, January and February: Connor Webb sent how-to steps for a member view on 9 Jan 2025. He joined policy and claims records on member number for Tariq Mahmood, though helpline calls still showed the old record.

    Check-in: On 10 Feb 2025 Marcus Bell reviewed about seventeen daily active users, slightly down. Rebecca valued the preparation time saved, wanted more people started and could not agree terms herself.

    Overnight load: On 3 Mar 2025 a late claims load was traced to the claims team moving its export later. Tariq chose to have it brought forward, and the ticket stayed open.

    QBR: On 10 Mar 2025 daily active users were sixteen or seventeen, up nearly a fifth. Malcolm asked what eighty licences buy, wanted usage from the start of the term and said nothing multi-year goes ahead without the board.

    Support, March: The helpline feed stopped after a folder move and was repointed on 18 Mar 2025. Rebecca said the member history page was faster but still slow for long claims histories.

    Open at the end: Written Growth service credit confirmation, the handover to Tom Ashdown on price and terms, and any renewal decision were not shown. Several March ticket fixes were also unconfirmed.

    Kelbrook Mutual Insurance / BG-Demo – QBRKelbrook Mutual Insurance / BG-Demo – Check InInvoice INV-226-0003 for your Growth subscriptionOvernight load follow-upHelpline connector has stopped picking up new recordsFollow-up from our QBR

    Made from 2 calls · 7 email threads · 6 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  7. Q4 2024

    Q4 2024: strong story, usage fall, CFO queries

    Kelbrook Mutual Insurance praised B-Viz for member visit preparation, but daily use fell to about twelve against eighty Growth seats. Claims lost trust, and the CFO asked for renewal terms in writing before the 16 Jan 2026 term end.

    The analysis

    Early October: On 1 Oct 2024 Rebecca Ainsworth reported helpline calls missing from member records, solved on 15 Oct 2024. On the 4 Oct 2024 call active users were in the high teens against eighty licensed, and finance had asked how the renewal works.

    November: Rebecca said visit preparation fell to about ten minutes and that she would miss B-Viz (4 Nov 2024 call). She wanted numbers to answer what B-Viz is worth.

    Support: Tickets from 6 Nov 2024 covered slow member pages and duplicate members in the claims view, one needed for board pack figures. The records do not show the fixes.

    Access: On 21 Nov 2024 Rebecca said more people want access but she cannot agree anything without Malcolm Hebden. Kelbrook's own 22 Nov 2024 newsroom piece described strong growth, without figures.

    December: At the 9 Dec 2024 QBR the CFO questioned value against 80 licences, and Tom Ashdown declined to quote a price. On 10 Dec 2024 Malcolm asked for the executed order form; the thread shows no reply from Tom. A renewal shown as lapsed was solved on 13 Dec 2024.

    Open at the end: The 30 Dec 2024 call reported use at about twelve, down nearly a third, with claims distrusting the data. Marcus Bell was to check the connectors. The renewal price and terms were still unsent.

    Kelbrook Mutual Insurance / BG-Demo – Check InKelbrook Mutual Insurance / BG-Demo – Check InHelpline calls no longer appearing against member recordsKelbrook Mutual Insurance / BG-Demo – QBRFollow-up from our QBRKelbrook Mutual Insurance / BG-Demo – Check In

    Made from 5 calls · 8 email threads · 1 news item · 8 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  8. Q3 2024

    Q3 2024: praise fades to usage drop, CFO doubt

    Kelbrook Mutual Insurance began Q3 2024 praising B-Viz, then the 10 Sep 2024 QBR showed active users down by just under a third. CFO Malcolm Hebden said he would struggle to support any increase. Platform health was fine.

    The analysis

    Praise: On 5 Jul 2024 Rebecca Ainsworth said a relationship manager walked into a school renewal meeting knowing its whole history. On 11 Jul 2024 Marcus Bell's check-in found about nineteen people using B-Viz monthly, against eighty Growth licences.

    Support: Kirsty Hepworth's schools data mismatch was fixed on 16 Jul 2024. Her ticket on older calls missing from member records was solved on 16 Jul 2024 with no fix recorded.

    Expansion: On 2 Aug 2024 Rebecca was upbeat and floated adding the complaints team next year. She said nothing could be agreed without the people above her.

    Turn: On 23 Aug 2024 Tariq Mahmood asked how to change the overnight policy load time. On 5 Sep 2024 Marcus flagged a noticeable drop in daily users. Tariq's 9 Sep 2024 ticket reported slow member search, solved on 18 Sep 2024 with no fix recorded.

    QBR: At the 10 Sep 2024 QBR about twelve or thirteen people were active daily, and underwriting had dropped most. Malcolm said multi-year commitments go to the board. Tom Ashdown confirmed the £56k a year term ending 16 Jan 2026 and would not quote renewal terms.

    Open at the end: The renewal is At risk on value, not platform quality. Open items were the user-list review with Tariq, team lead sessions, Tom's renewal options and the unconfirmed search and call history fixes.

    Kelbrook Mutual Insurance / BG-Demo – QBRKelbrook Mutual Insurance / BG-Demo – Check InKelbrook Mutual Insurance / BG-Demo – Check InQuarterly review: finding a timeFollow-up from today's QBRMember search has become slow to return results

    Made from 3 calls · 6 email threads · 3 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  9. Q2 2024

    Q2 2024: adoption grows, CFO asks for value

    Kelbrook's Growth use rose through the quarter and Rebecca Ainsworth stayed positive. Support tickets on duplicates, claims access and a late load were left unresolved, and CFO Malcolm Hebden asked what the term commits Kelbrook to.

    The analysis

    Check-ins: On 2 Apr 2024 Marcus Bell and Rebecca Ainsworth agreed a check-in. On 8 Apr 2024 Rebecca was positive, wanted a value case for her board and asked for an underwriting session and a second admin. Marcus called the reliance on a handful of keen users a mild key-person risk.

    Support: On 19 Apr 2024 Kirsty Hepworth could not export the renewals list. On 29 Apr 2024 a high urgency ticket showed duplicate member records after the claims load, with no fix date.

    Expansion: On 14 May 2024 Rebecca raised adding finance or broker teams, and Marcus said he would brief Tom Ashdown. News on 20 May 2024 said Kelbrook plans to extend the shared view to further teams, with licences for eighty users. Many licensed users had not yet logged in.

    Loads and access: On 30 May 2024 a user could not open claim pages after a role change. On 31 May 2024 Bethan Lister could not reproduce a late overnight load and left that ticket open.

    QBR: On 10 Jun 2024 Malcolm Hebden asked what the contract commits Kelbrook to. On 11 Jun 2024 he asked for usage over the full term and said any extension goes to the board.

    Open at the end: Tom owes Malcolm the term and service level wording. The duplicates fix, the claims access failure and the schools renewals tile request were unresolved. The evidence does not show the renewal outcome.

    Kelbrook Mutual Insurance / BG-Demo – Check InKelbrook Mutual Insurance / BG-Demo – Check InKelbrook Mutual Insurance / BG-Demo – QBRKelbrook Mutual Insurance announces partnership to give teams a joined-up view of membersFollow-up from our QBRSame member showing as two records after the claims loadFollowing up on your support ticket

    Made from 3 calls · 5 email threads · 1 news item · 5 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  10. Q1 2024

    Q1 2024: Growth onboarding, data mapping

    Kelbrook started a two-year Growth term on 17 Jan 2024. Onboarding went well, with positive training, but the helpline connector stayed blocked, member numbers needed mapping, Tariq was sole admin and the board wanted a value case.

    The analysis

    Start: The invoice of 4 Jan 2024 was net £12k, and on 17 Jan 2024 Nell Ashcombe explained £56k net for Growth. The kickoff on 24 Jan 2024 agreed policy, claims, then helpline records after a security conversation.

    Connectors: Policy and claims were connected by 31 Jan 2024. Helpline access depended on the customer's telephony team and IT with no date, and on 15 Feb 2024 a nightly lock-out stopped reliable pulls. Written access was confirmed by 1 Mar 2024, but on 6 Mar 2024 helpline still waited on written approval.

    Data: Claims carry a prefix on older records. On 12 Mar 2024 Tariq Mahmood reported members appearing twice in MI reports, and the mapping change was held until examples were confirmed.

    Value and renewal: On 30 Jan 2024 only three people had used B-Viz against eighty licensed users. On 15 Feb 2024 Rebecca Ainsworth set the renewal test as relationship managers using it in meetings, and on 28 Feb 2024 she said the board wants to see what £56k a year buys.

    People and training: Kirsty Hepworth's schools team trained on 8 Mar 2024 and 18 Mar 2024. Kirsty called it brilliant. Tariq said there was no renewal pressure on a two-year term.

    Open at the end: Tariq is still the only admin. The helpline connector, the duplicate members, the late helpline load ticket and the calls-on-renewal-view request (no delivery date) were open. Support ownership after training was unclear.

    Kelbrook Mutual Insurance / BG-Demo – OnboardingKelbrook Mutual Insurance / BG-Demo – OnboardingKelbrook Mutual Insurance / BG-Demo – OnboardingKelbrook Mutual Insurance / BG-Demo – TrainingHow to map member numbers between policy and claimsFollow-up training session

    Made from 9 calls · 12 email threads · 3 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  11. Q4 2023

    Q4 2023: Growth deal stalled on CFO and board

    Kelbrook moved from discovery to a Growth order form for a two-year term at £124k total. The member services champion was positive, but the CFO would not sign multi-year without the board, and no signature or board date is shown.

    The analysis

    Discovery: On 30 Oct 2023 Tom Ashdown ran discovery with Rebecca Ainsworth and CFO Malcolm Hebden. Tom pointed to Growth at £124k total including implementation, and Malcolm questioned that figure in writing the same day.

    Demos: On 17 Nov 2023 Tom and Tobias Renwick demoed on scrambled sample data, and Tariq Mahmood raised security and stale data. On 22 Nov 2023 Kirsty Hepworth found it useful for renewal prep, and a trial on real schools was requested.

    Proposal: On 4 Dec 2023 Malcolm asked for implementation and each year's subscription shown separately. He said he does not sign a multi-year commitment without the board, and Tom owed a breakdown note, a board summary and an order form draft.

    Negotiation: On 19 Dec 2023 Owen Tallis said any discount applies to the first term only, there is no break clause and Growth credits cover availability, not freshness. Philip Nuttall of procurement asked on 20 Dec 2023 for a fixed price, 30-day payment and the master agreement with the order form.

    Open at the end: The order form was sent on 29 Dec 2023 and the 3 Jan 2024 target was conditional. The price after year two was unanswered, and no signature or board date is shown. The written breakdown is not shown as sent.

    Kelbrook Mutual Insurance / BG-Demo – ProposalKelbrook Mutual Insurance / BG-Demo – DiscoveryKelbrook Mutual Insurance / BG-Demo – NegotiationFollowing up on our discovery callOrder form for signatureKelbrook Mutual Insurance / BG-Demo – Demo

    Made from 5 calls · 11 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  12. Q3 2023

    Q3 2023: unnamed leadership change announced

    One read in the period: a news item of 18 Sep 2023 reporting that Kelbrook Mutual Insurance announced a leadership change. It names no person or role, so the effect on the account is unknown.

    The analysis

    Scope: the period holds one read, a news item. There were no calls, email threads or tickets in Q3 2023.

    Leadership: Cover Trade Digest reported on 18 Sep 2023 that Kelbrook Mutual Insurance had announced a change to its leadership team. The board had agreed the change after a period of planning, and members, brokers and staff were told directly.

    What is missing: the item does not say who is affected or when, and the spokesperson declined further detail. It does not show whether a sponsor or budget holder is involved.

    Read's judgement: importance neutral, significance medium. It suggests new leaders might revisit how teams get a fuller view of each member, though it does not link that to the announcement.

    Open at the end: which roles have changed was still unknown. The read proposes asking the customer contact at the next call.

    Kelbrook Mutual Insurance announces leadership changes at the Leeds mutual

    Made from 1 news item

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

Platform usage

Updated 9 Oct 26
Active users · Sep 26
74level vs 3 months earlierof 40 included on the tier
Questions asked · Sep 26
1,893down 17 vs 3 months earlier
Connectors configured · Sep 26
7level vs 3 months earlierof 8 included on the tier
Active admins · Sep 26
2level vs 3 months earlier
Data volume · Sep 26
15.9 GBup 0.6 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
00401,000802,000Jan 24May 24Sep 24Jan 25May 25Sep 25Jan 26May 26Sep 26Included users (40)801,89374Jan 24: Active users 17; Licensed seats 80; Questions asked 101Feb 24: Active users 36; Licensed seats 80; Questions asked 434Mar 24: Active users 48; Licensed seats 80; Questions asked 924Apr 24: Active users 55; Licensed seats 80; Questions asked 1,301May 24: Active users 63; Licensed seats 80; Questions asked 1,509Jun 24: Active users 64; Licensed seats 80; Questions asked 1,583Jul 24: Active users 64; Licensed seats 80; Questions asked 1,737Aug 24: Active users 64; Licensed seats 80; Questions asked 936Sep 24: Active users 64; Licensed seats 80; Questions asked 1,578Oct 24: Active users 64; Licensed seats 80; Questions asked 1,678Nov 24: Active users 64; Licensed seats 80; Questions asked 1,565Dec 24: Active users 64; Licensed seats 80; Questions asked 1,166Jan 25: Active users 64; Licensed seats 80; Questions asked 1,478Feb 25: Active users 64; Licensed seats 80; Questions asked 1,482Mar 25: Active users 64; Licensed seats 80; Questions asked 1,648Apr 25: Active users 64; Licensed seats 80; Questions asked 1,468May 25: Active users 64; Licensed seats 80; Questions asked 1,521Jun 25: Active users 64; Licensed seats 80; Questions asked 1,472Jul 25: Active users 64; Licensed seats 80; Questions asked 1,654Aug 25: Active users 64; Licensed seats 80; Questions asked 920Sep 25: Active users 64; Licensed seats 80; Questions asked 1,565Oct 25: Active users 64; Licensed seats 80; Questions asked 1,650Nov 25: Active users 65; Licensed seats 80; Questions asked 1,707Dec 25: Active users 66; Licensed seats 80; Questions asked 1,763Jan 26: Active users 67; Licensed seats 80; Questions asked 1,820Feb 26: Active users 68; Licensed seats 80; Questions asked 1,900Mar 26: Active users 68; Licensed seats 80; Questions asked 1,900Apr 26: Active users 68; Licensed seats 80; Questions asked 1,900May 26: Active users 74; Licensed seats 80; Questions asked 1,654Jun 26: Active users 74; Licensed seats 80; Questions asked 1,910Jul 26: Active users 74; Licensed seats 80; Questions asked 1,888Aug 26: Active users 74; Licensed seats 80; Questions asked 1,075Sep 26: Active users 74; Licensed seats 80; Questions asked 1,893

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (Sep 26): Active users 74; Licensed seats 80; Questions asked 1,893. Basis: product usage, facts.usage_monthly:org_226, signals:org_226.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Jan 241780101
Feb 243680434
Mar 244880924
Apr 2455801,301
May 2463801,509
Jun 2464801,583
Jul 2464801,737
Aug 246480936
Sep 2464801,578
Oct 2464801,678
Nov 2464801,565
Dec 2464801,166
Jan 2564801,478
Feb 2564801,482
Mar 2564801,648
Apr 2564801,468
May 2564801,521
Jun 2564801,472
Jul 2564801,654
Aug 256480920
Sep 2564801,565
Oct 2564801,650
Nov 2565801,707
Dec 2566801,763
Jan 2667801,820
Feb 2668801,900
Mar 2668801,900
Apr 2668801,900
May 2674801,654
Jun 2674801,910
Jul 2674801,888
Aug 2674801,075
Sep 2674801,893
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (8)Right axisData volume
00.0 GB410.0 GB820.0 GBMar 24Aug 24Jan 25Jun 25Nov 25Apr 26Sep 26Included connectors (8)715.9 GB2Jan 24: Connectors configured 1; Active admins 2; Data volume 1.21 GBFeb 24: Connectors configured 4; Active admins 2; Data volume 4.91 GBMar 24: Connectors configured 5; Active admins 2; Data volume 6.27 GBApr 24: Connectors configured 5; Active admins 2; Data volume 6.38 GBMay 24: Connectors configured 6; Active admins 2; Data volume 7.81 GBJun 24: Connectors configured 6; Active admins 2; Data volume 7.95 GBJul 24: Connectors configured 6; Active admins 2; Data volume 8.10 GBAug 24: Connectors configured 6; Active admins 2; Data volume 8.25 GBSep 24: Connectors configured 6; Active admins 2; Data volume 8.39 GBOct 24: Connectors configured 6; Active admins 2; Data volume 8.54 GBNov 24: Connectors configured 6; Active admins 2; Data volume 8.68 GBDec 24: Connectors configured 6; Active admins 2; Data volume 8.83 GBJan 25: Connectors configured 6; Active admins 2; Data volume 8.98 GBFeb 25: Connectors configured 6; Active admins 2; Data volume 9.11 GBMar 25: Connectors configured 6; Active admins 2; Data volume 9.26 GBApr 25: Connectors configured 6; Active admins 2; Data volume 9.40 GBMay 25: Connectors configured 6; Active admins 2; Data volume 9.55 GBJun 25: Connectors configured 6; Active admins 2; Data volume 9.70 GBJul 25: Connectors configured 6; Active admins 2; Data volume 9.84 GBAug 25: Connectors configured 6; Active admins 2; Data volume 9.99 GBSep 25: Connectors configured 6; Active admins 2; Data volume 10.14 GBOct 25: Connectors configured 6; Active admins 2; Data volume 10.56 GBNov 25: Connectors configured 7; Active admins 2; Data volume 12.91 GBDec 25: Connectors configured 7; Active admins 2; Data volume 13.52 GBJan 26: Connectors configured 7; Active admins 2; Data volume 14.15 GBFeb 26: Connectors configured 7; Active admins 2; Data volume 14.57 GBMar 26: Connectors configured 7; Active admins 2; Data volume 14.77 GBApr 26: Connectors configured 7; Active admins 2; Data volume 14.96 GBMay 26: Connectors configured 7; Active admins 2; Data volume 15.16 GBJun 26: Connectors configured 7; Active admins 2; Data volume 15.35 GBJul 26: Connectors configured 7; Active admins 2; Data volume 15.55 GBAug 26: Connectors configured 7; Active admins 2; Data volume 15.75 GBSep 26: Connectors configured 7; Active admins 2; Data volume 15.94 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 7; Active admins 2; Data volume 15.9 GB. Basis: product usage, facts.usage_monthly:org_226, signals:org_226.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Jan 24121.21 GB
Feb 24424.91 GB
Mar 24526.27 GB
Apr 24526.38 GB
May 24627.81 GB
Jun 24627.95 GB
Jul 24628.10 GB
Aug 24628.25 GB
Sep 24628.39 GB
Oct 24628.54 GB
Nov 24628.68 GB
Dec 24628.83 GB
Jan 25628.98 GB
Feb 25629.11 GB
Mar 25629.26 GB
Apr 25629.40 GB
May 25629.55 GB
Jun 25629.70 GB
Jul 25629.84 GB
Aug 25629.99 GB
Sep 256210.14 GB
Oct 256210.56 GB
Nov 257212.91 GB
Dec 257213.52 GB
Jan 267214.15 GB
Feb 267214.57 GB
Mar 267214.77 GB
Apr 267214.96 GB
May 267215.16 GB
Jun 267215.35 GB
Jul 267215.55 GB
Aug 267215.75 GB
Sep 267215.94 GB
Usagemade from

Usage read

As at Fri 9 Oct 2026

Usage rising since September 2026

Direction Rising

Usage is rising: the last 4 weeks show questions of 1,751 against 1,338 for the 4 before (+31%), after a quiet August 2026. September 2026 matched the 12-month peak for users, at 74 active users.

  • Questions up 31% over the last 4 weeks against the 4 before
  • August 2026 dip has recovered
  • 7 of 8 contracted connectors configured
  • Freddie Gordon asks 10% of questions
The analysis

Recent weeks: Questions in the last 4 weeks were 1,751 against 1,338 for the 4 before (+31%). Average daily active users rose from 15.5 to 20.3 (+31%), recovering from about 12 a day in the weeks ending 7 Aug 2026 to 28 Aug 2026.

Trend: September 2026 had 1,893 questions, against a 12-month peak of 1,910 in June 2026 (-1%) and 1,565 in September 2025 (+21%). Records indexed rose from 7,525,376 on 9 Sep 2026 to 7,616,925 on 9 Oct 2026.

Who uses it: Freddie Gordon asks 10% of questions over the last 90 days, then Zoe Collier and Alice Cooper at 6% each. The admins active in September 2026 are Rebecca Ainsworth and Tariq Mahmood.

Against the order form: 74 active users against 80 seats (92%), and 7 connectors configured against 8 contracted on the Growth order form.

Usage by weekUsage by month

Made from 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

Documents

Updated 9 Oct 26

24 documents in 7 folders; 2 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

CRMmade from

Open tickets

No open tickets.

Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Kelbrook Mutual Insurance's pages are written from 3 organisation-level AI texts (assessment / next steps), 12 period digests and 1 narrative-level AI text, which in turn draw on 229 AI summaries of 235 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 13 people (13 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 18 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage
made from

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

Who to contact

Email info@b-viz.com or talk to your B-Viz account team. Tell us the page address and what looked wrong; a screenshot helps.
Help

Ask B

B-Viz · read-only