Malcolm Hebden

Person

Kelbrook Mutual Insurance · Economic buyer

Chief Financial Officer at Kelbrook Mutual Insurance and the board gatekeeper for the Growth subscription. He tests every figure for its base and has said he will not sign multi-year without the board. He accepted list price at the last renewal.

made from

Who they are

Insight

As at Fri 9 Oct 2026

Chief Financial Officer at Kelbrook Mutual Insurance and the board gatekeeper for the Growth subscription. He tests every figure for its base and has said he will not sign multi-year without the board. He accepted list price at the last renewal.

Role: Chief Financial Officer in Leeds, recorded in the CRM as economic buyer. He joined calls and email threads from discovery in Oct 2023 through the 8 Jun 2026 QBR. His platform user is not an admin.

Influence: He recommends but cannot decide alone, as the board approves any multi-year term. On 11 Nov 2025 he accepted list price without the first-term discount. Rebecca Ainsworth, the champion, says she agrees nothing without him.

Watch: He asks for every figure with its base and questions 80 licences against daily use. The Growth price is £58k a year to 16 Jan 2028. The evidence does not show the price after that date, so the next renewal needs a written value case over the full term.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

CRM records

Organisation	Title	Role	Email
Kelbrook Mutual Insurance	Chief Financial Officer	Economic buyer	malcolm.hebden@kelbrookmutual.example

CRMmade from

Activity

18 Jun 2026eventBG-Demo webinar Alice Brewer, Naomi Fordham, Gemma Yates, Wade Greer, Imran Hussain, Lindsey Ward, Eline Bakker, Cian O'Leary, Huw Bevan, Stephanie Lowes, Kayla Ramirez, Stefanie Lange, Oliver Kirkby, Megan Ibbotson, Toby Cowell, Padraic Shanahan, Malcolm Hebden, Wouter Smits, Alexandra Peck, Margaret Crisp, Kiran Bassi, Nicholas Pengelly, Erin Gallant, Birgit Wolff, Claire Ogden, Johan Berglund, Juliet Ambler, Lawrence Chen, Femke de Wit, Mitchell Gallagher, Jess Doyle, Saskia Mendes, Shauna Pettibone, Priscilla Bowen, Shabana Iqbal, Joanne Unwin, Janet Pruitt, Liam Corner, Tracey Bainbridge, Andy Buckley, Julia Hartmann+38
9 Jun 2026email threadFollow-up from our QBR Marcus Bell, Tom Ashdown, Rebecca Ainsworth, Malcolm Hebden, Tariq Mahmood+2
8 Jun 2026callKelbrook Mutual Insurance / BG-Demo – QBR Marcus Bell, Tom Ashdown, Rebecca Ainsworth, Malcolm Hebden, Tariq Mahmood+2
29 May 2026email threadInvitation: BG-Demo webinar on Thursday 18 June 2026 Alice Brewer, Malcolm Hebden
17 Feb 2026callKelbrook Mutual Insurance / BG-Demo – QBR Marcus Bell, Rebecca Ainsworth, Malcolm Hebden, Tariq Mahmood+1
14 Jan 2026email threadInvoice INV-226-0004 for Kelbrook Mutual Insurance Rachel Dunmore, Malcolm Hebden
14 Jan 2026invoiceINV-226-0004 Malcolm Hebden
12 Jan 2026email threadRenewal order form for signature Tom Ashdown, Malcolm Hebden
9 Jan 2026callKelbrook Mutual Insurance / BG-Demo – Renewal Tom Ashdown, Marcus Bell, Malcolm Hebden, Rebecca Ainsworth, Philip Nuttall+2
6 Jan 2026email threadRenewal: written confirmation of the price basis Tom Ashdown, Bridget Kearsley, Malcolm Hebden
2 Jan 2026email threadFollowing up on the renewal call Tom Ashdown, Malcolm Hebden
18 Dec 2025callKelbrook Mutual Insurance / BG-Demo – Renewal Marcus Bell, Tom Ashdown, Malcolm Hebden, Rebecca Ainsworth+1
16 Dec 2025email threadBooking a time to talk about the renewal Marcus Bell, Malcolm Hebden
4 Dec 2025email threadQuarterly review follow-up and next steps Marcus Bell, Tom Ashdown, Rebecca Ainsworth, Malcolm Hebden+1
3 Dec 2025callKelbrook Mutual Insurance / BG-Demo – QBR Marcus Bell, Tom Ashdown, Rebecca Ainsworth, Malcolm Hebden+1
11 Nov 2025email threadRenewal terms and the discount Owen Tallis, Tom Ashdown, Malcolm Hebden
3 Nov 2025callKelbrook Mutual Insurance / BG-Demo – Renewal Marcus Bell, Tom Ashdown, Malcolm Hebden, Rebecca Ainsworth+1
29 Oct 2025email threadArranging a time to talk about the renewal Marcus Bell, Malcolm Hebden
28 Oct 2025callKelbrook Mutual Insurance / BG-Demo – Exec Sponsor Tom Ashdown, Owen Tallis, Judith Saxton, Malcolm Hebden+1
17 Oct 2025email threadRenewal notice for Kelbrook Mutual Marcus Bell, Tom Ashdown, Malcolm Hebden
14 Oct 2025email threadRenewal of our Growth term Marcus Bell, Tom Ashdown, Malcolm Hebden, Rebecca Ainsworth+1
7 Oct 2025callKelbrook Mutual Insurance / BG-Demo – QBR Marcus Bell, Tom Ashdown, Rebecca Ainsworth, Malcolm Hebden, Tariq Mahmood, Kirsty Hepworth+3
12 Jun 2025eventBG-Demo Customer Day Sofia Marchetti, Callum Reid, Kofi Mensah, Joanne Platt, Rob Ellery, Ravi Atherton, Toby Underwood, Neil Entwistle, Gemma Yates, Emma Croft, Jess Dobson, Natasha Greaves, Elaine Turvey, Sukhvinder Dhillon, Paula Mortimer, Yasmin Chaudhry, Sunita Bains, Paula Rennie, Huw Bevan, Owain Jenkins, Brenda Oldroyd, Anita Mistry, Clive Wardle, Phil Royston, Daisy Howes, Becky Lawton, Malcolm Hebden, Gareth Lumb, Gillian Thewlis, Karen Oxley, Kamal Hussein, Jenny Trethewey, Lynne Featherstone, Trevor Bulmer, Kayleigh Pounder, Irene Coulson, Linnea Holm, Erik Wallin, Sofie Bech, Anders Thomsen, Fiona Marsden, Bryony Searle, Wes Jago, Matt Colenso, Lauren Pilkington, Stuart Haworth, Carl Whittle, Joe Mallinson, Aisha Bukhari, Ryan Heslop, Fiona Drummond, Fraser McAllister, Iain Lumsden, Zoe Kendrick, Trevor Mayhew, Paul Ottaway, Anthony Garrow, Sue Ditchfield, Liam Corner, Rebecca Oakes, Vikram Sethi+58
9 Jun 2025email threadFollow-up from our QBR Marcus Bell, Tom Ashdown, Rebecca Ainsworth, Malcolm Hebden+1
6 Jun 2025email threadInvitation to the BG-Demo Customer Day in London Sofia Marchetti, Malcolm Hebden
6 Jun 2025callKelbrook Mutual Insurance / BG-Demo – QBR Marcus Bell, Tom Ashdown, Rebecca Ainsworth, Malcolm Hebden+1
11 Mar 2025email threadFollow-up from our QBR Marcus Bell, Rebecca Ainsworth, Malcolm Hebden, Tariq Mahmood+1
10 Mar 2025callKelbrook Mutual Insurance / BG-Demo – QBR Marcus Bell, Rebecca Ainsworth, Malcolm Hebden, Tariq Mahmood+1
17 Jan 2025email threadInvoice INV-226-0003 for your Growth subscription Rachel Dunmore, Malcolm Hebden
17 Jan 2025invoiceINV-226-0003 Malcolm Hebden
10 Dec 2024email threadFollow-up from our QBR Marcus Bell, Tom Ashdown, Rebecca Ainsworth, Malcolm Hebden, Tariq Mahmood+2
9 Dec 2024callKelbrook Mutual Insurance / BG-Demo – QBR Marcus Bell, Tom Ashdown, Rebecca Ainsworth, Malcolm Hebden, Tariq Mahmood+2
11 Sep 2024email threadFollow-up from today's QBR Marcus Bell, Tom Ashdown, Rebecca Ainsworth, Malcolm Hebden, Tariq Mahmood+2
10 Sep 2024callKelbrook Mutual Insurance / BG-Demo – QBR Marcus Bell, Tom Ashdown, Rebecca Ainsworth, Malcolm Hebden, Tariq Mahmood+2
11 Jun 2024email threadFollow-up from our QBR Marcus Bell, Tom Ashdown, Rebecca Ainsworth, Malcolm Hebden, Tariq Mahmood+2
10 Jun 2024callKelbrook Mutual Insurance / BG-Demo – QBR Marcus Bell, Tom Ashdown, Rebecca Ainsworth, Malcolm Hebden, Tariq Mahmood+2
17 Jan 2024email threadYour first invoice from BG-Demo Nell Ashcombe, Malcolm Hebden
17 Jan 2024invoiceINV-226-0002 Malcolm Hebden
4 Jan 2024email threadYour first invoice from BG-Demo Nell Ashcombe, Malcolm Hebden
4 Jan 2024invoiceINV-226-0001 Malcolm Hebden
29 Dec 2023email threadOrder form for signature Tom Ashdown, Malcolm Hebden
20 Dec 2023email threadFollowing up on our negotiation call Tom Ashdown, Owen Tallis, Malcolm Hebden, Philip Nuttall, Rebecca Ainsworth+2
19 Dec 2023callKelbrook Mutual Insurance / BG-Demo – Negotiation Tom Ashdown, Owen Tallis, Malcolm Hebden, Philip Nuttall, Rebecca Ainsworth+2
11 Dec 2023email threadTime to talk through terms Tom Ashdown, Malcolm Hebden
4 Dec 2023email threadKelbrook proposal: Growth over the two-year term Tom Ashdown, Rebecca Ainsworth, Malcolm Hebden
4 Dec 2023callKelbrook Mutual Insurance / BG-Demo – Proposal Tom Ashdown, Rebecca Ainsworth, Malcolm Hebden
30 Oct 2023email threadFollowing up on our discovery call Tom Ashdown, Rebecca Ainsworth, Malcolm Hebden
30 Oct 2023callKelbrook Mutual Insurance / BG-Demo – Discovery Tom Ashdown, Rebecca Ainsworth, Malcolm Hebden

CRMmade from

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	300
People at customers	1,880
BG-Demo staff records (in post and leavers)	65
Calls	2,593
Email threads	3,882
Support tickets	1,502
Documents	1,582
Deals	403
Invoices	365
Events	49
News items	147

Malcolm Hebden

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