B-Viz
Sprotbrough Recruitment logo

Sprotbrough Recruitment

Lost£0

AI facts

As at Fri 9 Oct 2026

Sprotbrough Recruitment held Starter under the 15 Jul 2024 order form at £20k a year, for a term that ended 30 Jul 2025. No questions were asked in the last 12 months, and all eight contact platform users were deactivated on 30 Jul 2025. The 2025 renewal deal closed lost on 17 Jul 2025 with the reason in house build, and no deal is open. The CRM still shows stage customer and £20k. All three invoices were paid after their due dates.

Read from 25 calls · 39 email threads · 10 tickets · 2 news items · 3 deals · 9 people · 16 documents, newest 30 Jan 26

Profile

Updated 9 Oct 26
  • IndustryRecruitmentSource: CRM company record
  • Websitesprotbrough.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityDoncasterSource: CRM company record
  • Size110 employeesSource: CRM company record
  • CRM ownerNell AshcombeSource: CRM company record · Chief Executive Officer and Co-founder · CSM Daniel Okafor
  • Customer since31 Jul 2023Source: first executed order form ctr_238_01, signed 17 Jul 2023 · Starter tier · In the CRM since 28 Apr 2023
  • TypeChurneddiffersSource: contracts and invoices (signals) · CRM stage customer · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the last Starter term ended 30 Jul 2025 with no executed renewal and the renewal deal was lost to an in house build. Usage stopped the same day. A win-back would need a cost-led value case for Terry Hinchcliffe at the v2 Starter price.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Contracted ARR£0differsSource: executed order forms · CRM £19,500 · Invoiced run rate £0 · As of 9 Oct 2026 · The sources disagree
  • TierStarterSource: deal_238_02
  • Last contact30 Jan 2026Email: Invitation: revenue leaders roundtable in London · 252 days before 9 Oct 2026
  • Tenanteu-west-2Source: product analytics, reporting since Jul 2023 · 3 connectors configured
  • Licensed seats1511 active users in Sep 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Daniel Okafor writes to Terry Hinchcliffe to confirm return or deletion of Sprotbrough data under the data processing agreement and to ask how the in house build is serving them. Re engage
Who
Daniel Okafor Daniel Okafor
When
This week by 9 Oct 2026
Why
Daniel Okafor should write to Terry Hinchcliffe to confirm return or deletion of Sprotbrough data under the open-ended data processing agreement, and ask how the in house build is going. Nell Ashcombe should correct the stale CRM record.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: Sprotbrough Recruitment's Starter term ended 30 Jul 2025 after the renewal closed lost to an in house build. Usage stopped that day, and the CRM still shows customer and £20k. Daniel Okafor should confirm data deletion with Terry Hinchcliffe.

Lost: Sprotbrough Recruitment held Starter under the 15 Jul 2024 order form at £20k a year, whose term ended 30 Jul 2025. The 2025 renewal deal closed lost on 17 Jul 2025 to an in house build.

Usage stopped on 30 Jul 2025, when all eight contact platform users were deactivated, and no questions were asked in the last 12 months. Before then Grace McKenna asked 46% of questions and Terry Hinchcliffe 22%.

Terry, Managing Director, challenged cost against about four active users of fifteen and kept raising a do-it-yourself build. The CRM still shows stage customer and £20k, a stale record, and the data processing agreement has no stated end date.

Daniel Okafor should write to Terry by 9 Oct 2026 to confirm return or deletion of Sprotbrough data and ask how the in house build is serving them. Nell Ashcombe corrects the CRM record.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0£10k£20kNov 23Apr 24Sep 24Feb 25Jul 25newchurn£0£0Jul 23: Contracted ARR £19,500; Invoiced ARR £19,500Aug 23: Contracted ARR £19,500; Invoiced ARR £19,500Sep 23: Contracted ARR £19,500; Invoiced ARR £19,500Oct 23: Contracted ARR £19,500; Invoiced ARR £19,500Nov 23: Contracted ARR £19,500; Invoiced ARR £19,500Dec 23: Contracted ARR £19,500; Invoiced ARR £19,500Jan 24: Contracted ARR £19,500; Invoiced ARR £19,500Feb 24: Contracted ARR £19,500; Invoiced ARR £19,500Mar 24: Contracted ARR £19,500; Invoiced ARR £19,500Apr 24: Contracted ARR £19,500; Invoiced ARR £19,500May 24: Contracted ARR £19,500; Invoiced ARR £19,500Jun 24: Contracted ARR £19,500; Invoiced ARR £19,500Jul 24: Contracted ARR £19,500; Invoiced ARR £19,500Aug 24: Contracted ARR £19,500; Invoiced ARR £19,500Sep 24: Contracted ARR £19,500; Invoiced ARR £19,500Oct 24: Contracted ARR £19,500; Invoiced ARR £19,500Nov 24: Contracted ARR £19,500; Invoiced ARR £19,500Dec 24: Contracted ARR £19,500; Invoiced ARR £19,500Jan 25: Contracted ARR £19,500; Invoiced ARR £19,500Feb 25: Contracted ARR £19,500; Invoiced ARR £19,500Mar 25: Contracted ARR £19,500; Invoiced ARR £19,500Apr 25: Contracted ARR £19,500; Invoiced ARR £19,500May 25: Contracted ARR £19,500; Invoiced ARR £19,500Jun 25: Contracted ARR £19,500; Invoiced ARR £19,500Jul 25: Contracted ARR £0; Invoiced ARR £0

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Jul 25): Contracted ARR £0; Invoiced ARR £0. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_238.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Jul 23£19,500£19,500
Aug 23£19,500£19,500
Sep 23£19,500£19,500
Oct 23£19,500£19,500
Nov 23£19,500£19,500
Dec 23£19,500£19,500
Jan 24£19,500£19,500
Feb 24£19,500£19,500
Mar 24£19,500£19,500
Apr 24£19,500£19,500
May 24£19,500£19,500
Jun 24£19,500£19,500
Jul 24£19,500£19,500
Aug 24£19,500£19,500
Sep 24£19,500£19,500
Oct 24£19,500£19,500
Nov 24£19,500£19,500
Dec 24£19,500£19,500
Jan 25£19,500£19,500
Feb 25£19,500£19,500
Mar 25£19,500£19,500
Apr 25£19,500£19,500
May 25£19,500£19,500
Jun 25£19,500£19,500
Jul 25£0£0
Accountingmade from

Finance read

As at Fri 9 Oct 2026

Churned Jul 2025, CRM still shows £20k

Standing Paid upARR Ended

Contracted ARR fell from a peak of £20k to £0 when the Starter order form ended on 30 Jul 2025. The CRM still shows £20k and stage customer. All three invoices are paid, each after its due date.

  • Churned: last Starter order form ended 30 Jul 2025
  • CRM still shows £20k and stage customer
  • Renewal lost to an in house build
  • All three invoices paid after their due dates
The analysis

Recurring revenue: Contracted ARR began at £20k in Jul 2023 and churned to £0 in Jul 2025. The CRM shows £20k against an invoiced run rate and order-form ARR of £0, a difference of £20k; the executed order forms are the truth.

Next commitment: None. No deal is open and no order form is live.

Billing: All three invoices are paid, but late, 26, 8 and 3 days after their due dates. Nothing is overdue or disputed.

Deals: The new Starter deal closed won on 17 Jul 2023 and the first renewal closed won on 15 Jul 2024. The 2025 renewal closed lost on 17 Jul 2025 with the reason in house build; owner Nell Ashcombe is active in HR.

Made from 3 deals · 2 fact tables · 3 invoices

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q1 2026

    Q1 2026: one event invitation, no reply

    One read in the period: an email thread of 30 Jan 2026 in which Alice Brewer invited Lynn Staniforth to a London revenue leaders roundtable on 24 Feb 2026. The thread shows no customer response.

    The analysis

    Event invitation: this period holds one read, the 30 Jan 2026 email thread. Alice Brewer invited Lynn Staniforth, Finance Manager, or a colleague who looks after reporting, to an in-person revenue leaders roundtable in London on Tue 24 Feb 2026.

    Customer view: the thread holds no reply from Lynn, so her interest is unknown. The read treats it as marketing outreach with no sales pitch, and rates its importance as neutral.

    Opportunity: the read notes that Lynn sits between the commercial side and the numbers, so the event could deepen a finance relationship at an early customer.

    Open at the end: Alice is to send full details if Lynn replies. The evidence does not show whether Lynn replied or attended, and the period holds no reads on calls, tickets, usage, price or renewal.

    Made from 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q4 2025

    Q4 2025: cost cutting, fewer tools

    One read this quarter: a 17 Nov 2025 news item says Sprotbrough Recruitment had a difficult spell, scaled back activity and cut some paid tools. The read treats this as a renewal risk.

    The analysis

    News: this period holds one read, a news item dated 17 Nov 2025 from Don Valley Chronicle. It reported uneven trading and a wider review of costs at Sprotbrough Recruitment.

    What changed: the company has reduced some of the tools and services it pays for. Consultants rely more on direct contact than on specialist systems.

    What was not announced: no redundancies, sale or change of ownership. The company will review its position again in the new year.

    Read for the account: the read rates this as high significance and a renewal risk. It says the subscription may be reduced or dropped, and that falling use would weaken the value case.

    Open at the end: the suggested next step is for the account owner to contact the customer before the renewal notice and find out which tools are being cut. The read also suggests a clear, cost-focused value case. The evidence does not show whether the customer has yet been contacted, or what it has decided about B-Viz.

    Made from 1 news item

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q3 2025

    Q3 2025: one check-in before renewal

    One read this quarter: the 16 Jul 2025 check-in with Donna Wragg. Use was up after a consultant session, the unchanged Starter order form was unsigned with Terry, and one morning of old-looking data was mentioned.

    The analysis

    This quarter holds one read, the 16 Jul 2025 check-in call with Donna Wragg, so the digest rests on that call alone.

    Usage: Donna said the two newer consultants now use B-Viz on the move after Daniel Okafor's half-hour session. Daniel said active use is up on the previous quarter by around a tenth.

    Customer view: Donna wants the product kept simple and light and said it is pretty much what they need. Her sentiment on the call was positive.

    Renewal: The order form is unchanged, Starter at £20k with fifteen users, and the renewal date is 31 Jul 2025. Terry has read the value note and the form is with him and Lynn. Donna expects Terry to sign on the last possible day and will nudge him.

    Watch: Donna mentioned one morning when the numbers looked old but were fine by lunchtime, and the date was not pinned down. One consultant asked for a paid or not paid view on his phone, which is not yet confirmed.

    Open at the end: The evidence does not show whether the order form was signed. Daniel was to check the phone view of invoice status, and Donna was to tell him the same day if the data looks old again.

    Made from 1 call

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  4. Q2 2025

    Q2 2025: Starter renewal, value doubted

    Sprotbrough Recruitment's Starter renewal (contract end 30 Jul 2025) dominated the quarter. Managing Director Terry Hinchcliffe questioned cost and value against about four active users of fifteen. Nell Ashcombe confirmed no uplift. No decision by 30 Jun 2025.

    The analysis

    Early in the quarter: On 12 Apr 2025 Sofia Marchetti invited Lynn Staniforth to the 17 Apr 2025 webinar, noting rising use and room under the 15-user licence. No reply is recorded.

    Renewal opens: On 1 May 2025 Daniel Okafor opened the renewal. Terry asked the cost, said few of the team use B-Viz and asked whether they could do it themselves.

    Support: On 12 May 2025 Jodie Burkinshaw asked for a refresh time on each answer page, logged as a suggestion. On 17 Jun 2025 she asked how to add a new consultant; Bethan Lister gave the steps and the ticket was closed in July 2025.

    19 May 2025 call: Terry asked "What's it costing us?" and whether a spreadsheet would do. Nell would not quote a price she had not checked.

    June: On 5 Jun 2025 Donna Wragg agreed a review. On 9 Jun 2025 the QBR showed about four active users a day, slightly down; consultants forget to log in. On 10 Jun 2025 Daniel promised a renewal proposal.

    Price settled: On 19 Jun 2025 Terry asked again whether it is still £20k. On 23 Jun 2025 Nell confirmed Starter at £20k with no uplift, annual in advance on 30 day terms.

    Open at the end: Terry had not decided. He wanted time-saved evidence, Donna was to send a three-line note, and Daniel was to send the order form. The signer was still to be confirmed.

    Made from 3 calls · 6 email threads · 2 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  5. Q1 2025

    Q1 2025: value doubts and falling use

    Sprotbrough Recruitment questioned value in Jan 2025: use fell to two or three people, some consultants went back to spreadsheets, and a promised session did not happen. Two minor tickets were solved. The 30 Jul 2025 renewal is under value pressure.

    The analysis

    Value doubts: On 3 Jan 2025 Donna Wragg told Daniel Okafor that a few consultants say B-Viz is not saving them much time and some have gone back to spreadsheets. She said she is not sure it saves her team time.

    Usage: On the 13 Jan 2025 check-in call Donna said regular use had fallen to two or three people, nearly halved. The session agreed in December did not take place, and she expects Terry to ask what fifteen users are buying.

    Commercial: Daniel could say only that the contract is £20k a year and runs to 30 Jul 2025. No fault was blamed. Daniel promised a one page note and session slots by the end of that week.

    Support: Carl Ibbotson reported on 16 Jan 2025 that wide regional questions took minutes to load. It was solved on 21 Jan 2025, but the fix is not recorded. On 21 Mar 2025 Jodie Burkinshaw reported that an export drops the last row; it was solved on 27 Mar 2025, with no record that she tested the fix.

    Outreach: Sofia Marchetti sent webinar invitations to Lynn Staniforth on 14 Feb 2025 and to Carl on 23 Feb 2025. Neither thread shows a reply.

    Open at the end: The evidence does not show whether the adoption session was held or whether Terry challenged value. The renewal on 30 Jul 2025 was still ahead.

    Made from 1 call · 3 email threads · 2 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  6. Q4 2024

    Q4 2024: usage recovers, then cost question

    Adoption recovered after a lunch session and Donna Wragg was positive in November. At the 16 Dec 2024 QBR, Managing Director Terry Hinchcliffe asked what Starter costs and returns, with four of fifteen users active.

    The analysis

    Support: On 4 Oct 2024 Carl Ibbotson asked how to group the driver list by depot; the ticket was solved on 10 Oct 2024. On 10 Oct 2024 Jodie Burkinshaw asked for pinned saved questions, logged with no promised date.

    Adoption: On 12 Nov 2024 Donna Wragg said the consultants had stopped moaning and some now check invoices and placements before calling. At the 14 Nov 2024 call she said two more consultants started the day after the session and another the week after.

    Commercial: On 14 Nov 2024 Donna asked whether B-Viz can cover candidates, which may need a new source against the Starter hard limit of four connectors. She does not want to pay more, and any extra cost goes to her boss.

    People: Sofia Marchetti invited Lynn Staniforth, Finance Manager, to a London roundtable on 26 Nov 2024. Lynn did not reply.

    Renewal: At the 16 Dec 2024 QBR, Terry asked what Starter costs and what it returns, and said he would think about doing it in-house. The order form and invoices both say £20k, with nothing overdue or disputed.

    Open at the end: On 17 Dec 2024 Daniel Okafor promised Terry a value summary well before 30 Jul 2025. The candidate data question, the session for the wider team and the in-house question were all unresolved.

    Made from 2 calls · 3 email threads · 2 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  7. Q3 2024

    Q3 2024: renewal unsigned, adoption thin

    Starter renewal at £20k stayed unsigned with Terry Hinchcliffe through July 2024. A CRM connector stalled in August. By September Donna Wragg said only a handful of fifteen seats were used and she must justify renewal.

    The analysis

    Renewal: On 10 Jul 2024 Daniel Okafor and Donna Wragg arranged a short check-in. On 11 Jul 2024 Nell Ashcombe sent Terry the Starter order form for 15 users at £20k, unchanged; he would think it over, and signature is not shown.

    Billing: On 17 Jul 2024 Nell sent Lynn Staniforth invoice INV-238-0003, £20k net, £23k gross, due 16 Aug 2024. Lynn did not reply, so payment is not shown.

    Check-in: The 15 Jul 2024 call was positive. Donna reported no tickets in a month and about four regular users, and expected Terry to sign. A consultant session was planned. The same day, news reported an unnamed leadership change at the Doncaster office.

    Support: On 9 Aug 2024 Carl Ibbotson reported the CRM connector bringing in no new candidate records. The ticket was solved on 15 Aug 2024 and closed on 19 Aug 2024; the cause is not recorded.

    Adoption: On 16 Sep 2024 Daniel asked about falling logins. Donna said a couple had drifted off, nothing was broken. On 20 Sep 2024 she said only a handful of consultants use B-Viz and she must justify about £20k next summer.

    Open at the end: The order form's signature, the leadership change and the lunch session dates remain open. Donna's boss was not on the call.

    Made from 2 calls · 4 email threads · 1 news item · 1 ticket

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  8. Q2 2024

    Q2 2024: Starter renewal cost challenge

    Managing Director Terry Hinchcliffe questioned paying £20k for Starter when about four of fifteen seats are used. A stale-records ticket was solved. The renewal was undecided at quarter end, with a value note and training promised.

    The analysis

    Renewal notice: On 1 May 2024 Daniel Okafor sent Terry the formal Starter renewal notice, £20k a year with 15 users, aiming to agree by 15 Jul 2024. Terry did not reply in the thread.

    Scheduling: On 16 May 2024 Terry agreed to a short Tuesday morning call, wanting cost, value and Donna Wragg's view rather than a presentation.

    Renewal call: On 20 May 2024 Terry pressed on cost against three or four regular users and asked about a spreadsheet. Nell Ashcombe proposed the same terms, no decision was taken, and Daniel promised a one-page value note and training slots.

    Support: Carl Ibbotson raised a ticket on 7 Jun 2024 about out-of-date candidate records. It was solved on 11 Jun 2024 and closed on 15 Jun 2024, with one or two records tolerated as wrong.

    QBR: On 17 Jun 2024 Terry said the company was paying for fifteen and using four. A job board feed ticket was traced to a change on the customer side, and Donna said users like it but the rest have not been shown it.

    Recap and second call: Daniel's recap on 18 Jun 2024 had no customer reply. On 24 Jun 2024 Terry again cited eleven unused seats, did not commit, and would come back before the end of the month.

    Open at the end: The renewal was undecided, with the term ending 30 Jul 2024. The value note, consultant session and order form were still to be delivered.

    Made from 3 calls · 3 email threads · 1 ticket

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  9. Q1 2024

    Q1 2024: low adoption recovers before renewal

    Usage was concentrated in Donna Wragg and two senior consultants in January, then recovered after a question list and a session. By March Donna felt better about renewing but ruled out buying more. Renewal was still open.

    The analysis

    Adoption: On 3 Jan 2024 Daniel Okafor flagged quieter holiday usage, and Donna Wragg put it down to a January scramble. On 5 Jan 2024 she said only she and two senior consultants used B-Viz.

    The 8 Jan 2024 notes recorded consultants back on spreadsheets and logins fallen. Donna asked for a short list of questions to show them.

    Support: On 18 Jan 2024 Carl Ibbotson reported the search page not loading for his consultants. Callie Brennan could not reproduce it, and the record does not show the cause. The ticket was solved on 13 Feb 2024 and closed on 17 Feb 2024.

    Recovery: On 4 Mar 2024 Donna said consultants had started using B-Viz after the question list. At the 11 Mar 2024 call she said newer consultants used chat after Daniel's session, and Daniel quoted around four people a day.

    Commercial: The Starter term runs to 30 Jul 2024 at £20k, matching what was invoiced. Donna said she would not buy more and would not discuss renewal yet, and her rule is never to overpay.

    Support, how-to: On 28 Mar 2024 Carl asked how to share a saved search and praised the set-up. Bethan Lister answered the next day, and the ticket was solved on 4 Apr 2024.

    Open at the end: Renewal undecided, with the decision resting with Donna and her boss. Daniel owes a client summary page and a one-page usage note. The cause of the search fault is unrecorded.

    Made from 2 calls · 3 email threads · 2 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  10. Q4 2023

    Q4 2023: usage up, cost questions begin

    Positive Q4 2023 for Sprotbrough Recruitment: usage rose and the warehouse desk benefits. The managing director raised cost and a build-it-ourselves option, and asked for a one-page value case before the Starter renewal.

    The analysis

    Adoption: On 1 Nov 2023 Nell Ashcombe invited Carl Ibbotson to a webinar on 16 Nov 2023, noting fifteen licensed users. The thread holds no customer reply.

    Check-in: On 7 Nov 2023 Daniel Okafor and Donna Wragg arranged a short call. Donna said the consultants are moaning less and like seeing roles and placements in one place.

    Renewal groundwork: On the 10 Nov 2023 call Donna said the warehouse desk now asks the chat instead of ringing her, and that there were no refresh problems or tickets. She warned her managing director will question cost before the Starter term ends on 30 Jul 2024 and asked for a one-page case.

    QBR: On 11 Dec 2023 Terry Hinchcliffe joined the quarterly review and asked about cost and whether the company could build this itself. Donna put the fall in calls at about half but called it a feeling, not a number, and nobody could give Terry an hours-saved figure.

    Follow-up: On 12 Dec 2023 Terry replied that it sounded fine and asked BG-Demo to watch what it is costing at renewal.

    Open at the end: No decision was made. Daniel owes the one-page summary and a next check-in date, the engineering desk still does not use B-Viz, and Terry has no savings figure.

    Made from 2 calls · 3 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  11. Q3 2023

    Q3 2023: Starter signed, onboarding stalls

    Starter deal negotiated and signed on 31 Jul 2023, then onboarding stalled on access and a single admin. Both invoices went unpaid with no reply, and Donna Wragg questioned value until data was live. Training with Carl Ibbotson on 12 Sep 2023 was positive.

    The analysis

    Negotiation: On 5 Jul 2023 Terry questioned the Starter proposal at £26k all-in and feared paying for a tool nobody uses. On 13 Jul 2023 he misread that figure as annual; Nell Ashcombe clarified it includes the one-off implementation fee.

    Signing and invoices: The order form was signed on 31 Jul 2023, with the contract running to 30 Jul 2024 and an annual value of £20k. The implementation invoice (£7,200 gross) was due 17 Aug 2023 and the subscription invoice (£23k gross) due 30 Aug 2023.

    Onboarding: The 4 Aug 2023 kickoff set the connector order as CRM, accounting, then email, with Donna Wragg attending alone. By 1 Sep 2023 Jodie Burkinshaw could not confirm access, a session date or an admin, citing IT, and very few users had logged in.

    Payment: Nell chased the implementation invoice on 24 Aug 2023 and again on 7 Sep 2023, and the subscription invoice on 6 Sep 2023, with no reply from Lynn Staniforth. On 25 Aug 2023 Donna said she intends to pay but wants proof it earns its keep.

    Adoption: On 8 Sep 2023 the CRM data had landed, but consultants had gone back to spreadsheets. On 12 Sep 2023 Carl found chat quicker than his spreadsheet.

    Open at the end: Accounting access was still pending, no second admin was named, and both invoices were unpaid. Candidate data scope was unconfirmed.

    Made from 6 calls · 10 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  12. Q2 2023

    Q2 2023: Starter pitched, price still open

    Discovery, demo and proposal calls for a Starter pitch to Sprotbrough Recruitment. Donna Wragg backs it, but MD Terry Hinchcliffe stayed price-led, asked about building it himself and had not committed by the end of the period.

    The analysis

    Discovery: On 17 May 2023 Nell Ashcombe ran discovery with Donna and Terry. Donna described roles, placements and invoices split across a CRM, Xero and a spreadsheet, and Nell quoted Starter at £26k for the first year, implementation included.

    Price reaction: In the follow-up email of 17 May 2023 Terry said the price was more than he expected and asked for a demo on their own data. He also raised building it themselves.

    Demo: On 31 May 2023 Nell and Tobias Renwick demoed on sample data to Donna, Jodie Burkinshaw and Carl Ibbotson. Terry was absent. Carl said he is sold if it works on their own data, and Donna said it is simpler than she thought.

    Proposal: On 8 Jun 2023 Donna agreed a walkthrough and asked whether it saves her consultants time. On 16 Jun 2023 Terry asked for a number and about a discount and a do-it-yourself build using Jodie. Nell said first term discounts end at renewal, and the yearly figure was not stated on the call.

    Terms: On 28 Jun 2023 Terry chose a short call on Friday morning before 10:00, with cost and build-versus-buy as his agenda.

    Open at the end: No decision. Terry said he would think about it, with a decision aimed for 17 Jul 2023. Jodie still needs to see the connector list, given the Starter connector limit and her worry about messy data.

    Made from 3 calls · 3 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

Updated 9 Oct 26
Active users · Jul 25
11of 15 included on the tier
Questions asked · Jul 25
700
Connectors configured · Jul 25
3of 4 included on the tier
Active admins · Jul 25
1
Data volume · Jul 25
1.9 GB
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (15)Right axisQuestions asked
00840015800Jul 23Oct 23Jan 24Apr 24Jul 24Oct 24Jan 25Apr 25Jul 25crm stage staleIncluded users (15)1570011Jul 23: Active users 0; Licensed seats 15; Questions asked 0Aug 23: Active users 5; Licensed seats 15; Questions asked 75Sep 23: Active users 8; Licensed seats 15; Questions asked 399Oct 23: Active users 9; Licensed seats 15; Questions asked 533Nov 23: Active users 11; Licensed seats 15; Questions asked 654Dec 23: Active users 11; Licensed seats 15; Questions asked 459Jan 24: Active users 11; Licensed seats 15; Questions asked 599Feb 24: Active users 11; Licensed seats 15; Questions asked 653Mar 24: Active users 11; Licensed seats 15; Questions asked 604Apr 24: Active users 11; Licensed seats 15; Questions asked 640May 24: Active users 11; Licensed seats 15; Questions asked 637Jun 24: Active users 11; Licensed seats 15; Questions asked 589Jul 24: Active users 11; Licensed seats 15; Questions asked 753Aug 24: Active users 11; Licensed seats 15; Questions asked 408Sep 24: Active users 11; Licensed seats 15; Questions asked 708Oct 24: Active users 11; Licensed seats 15; Questions asked 706Nov 24: Active users 11; Licensed seats 15; Questions asked 671Dec 24: Active users 11; Licensed seats 15; Questions asked 483Jan 25: Active users 11; Licensed seats 15; Questions asked 650Feb 25: Active users 11; Licensed seats 15; Questions asked 630Mar 25: Active users 11; Licensed seats 15; Questions asked 664Apr 25: Active users 11; Licensed seats 15; Questions asked 658May 25: Active users 11; Licensed seats 15; Questions asked 652Jun 25: Active users 11; Licensed seats 15; Questions asked 661Jul 25: Active users 11; Licensed seats 15; Questions asked 700

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Dashed upright lines mark dated events. Latest (Jul 25): Active users 11; Licensed seats 15; Questions asked 700. Basis: product usage, facts.usage_monthly:org_238, signals:org_238.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Jul 230150
Aug 2351575
Sep 23815399
Oct 23915533
Nov 231115654
Dec 231115459
Jan 241115599
Feb 241115653
Mar 241115604
Apr 241115640
May 241115637
Jun 241115589
Jul 241115753
Aug 241115408
Sep 241115708
Oct 241115706
Nov 241115671
Dec 241115483
Jan 251115650
Feb 251115630
Mar 251115664
Apr 251115658
May 251115652
Jun 251115661
Jul 251115700
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (4)Right axisData volume
00.0 GB21.0 GB42.0 GBJul 23Oct 23Jan 24Apr 24Jul 24Oct 24Jan 25Apr 25Jul 25Included connectors (4)1.9 GB31Jul 23: Connectors configured 0; Active admins 0; Data volume 0.00 GBAug 23: Connectors configured 2; Active admins 1; Data volume 0.88 GBSep 23: Connectors configured 3; Active admins 1; Data volume 1.35 GBOct 23: Connectors configured 3; Active admins 1; Data volume 1.37 GBNov 23: Connectors configured 3; Active admins 1; Data volume 1.40 GBDec 23: Connectors configured 3; Active admins 1; Data volume 1.43 GBJan 24: Connectors configured 3; Active admins 1; Data volume 1.45 GBFeb 24: Connectors configured 3; Active admins 1; Data volume 1.48 GBMar 24: Connectors configured 3; Active admins 1; Data volume 1.50 GBApr 24: Connectors configured 3; Active admins 1; Data volume 1.53 GBMay 24: Connectors configured 3; Active admins 1; Data volume 1.56 GBJun 24: Connectors configured 3; Active admins 1; Data volume 1.58 GBJul 24: Connectors configured 3; Active admins 1; Data volume 1.61 GBAug 24: Connectors configured 3; Active admins 1; Data volume 1.64 GBSep 24: Connectors configured 3; Active admins 1; Data volume 1.66 GBOct 24: Connectors configured 3; Active admins 1; Data volume 1.69 GBNov 24: Connectors configured 3; Active admins 1; Data volume 1.72 GBDec 24: Connectors configured 3; Active admins 1; Data volume 1.74 GBJan 25: Connectors configured 3; Active admins 1; Data volume 1.77 GBFeb 25: Connectors configured 3; Active admins 1; Data volume 1.79 GBMar 25: Connectors configured 3; Active admins 1; Data volume 1.82 GBApr 25: Connectors configured 3; Active admins 1; Data volume 1.85 GBMay 25: Connectors configured 3; Active admins 1; Data volume 1.87 GBJun 25: Connectors configured 3; Active admins 1; Data volume 1.90 GBJul 25: Connectors configured 3; Active admins 1; Data volume 1.92 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Jul 25): Connectors configured 3; Active admins 1; Data volume 1.9 GB. Basis: product usage, facts.usage_monthly:org_238, signals:org_238.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Jul 23000.00 GB
Aug 23210.88 GB
Sep 23311.35 GB
Oct 23311.37 GB
Nov 23311.40 GB
Dec 23311.43 GB
Jan 24311.45 GB
Feb 24311.48 GB
Mar 24311.50 GB
Apr 24311.53 GB
May 24311.56 GB
Jun 24311.58 GB
Jul 24311.61 GB
Aug 24311.64 GB
Sep 24311.66 GB
Oct 24311.69 GB
Nov 24311.72 GB
Dec 24311.74 GB
Jan 25311.77 GB
Feb 25311.79 GB
Mar 25311.82 GB
Apr 25311.85 GB
May 25311.87 GB
Jun 25311.90 GB
Jul 25311.92 GB

Usage read

As at Fri 9 Oct 2026

Usage ended July 2025

Direction Ended

Usage has ended: no usage in any of the last 13 weeks, and the last day with any usage was 30 Jul 2025. Eight contact platform users were deactivated that day, and there is no live order form.

  • No usage in the last 13 weeks
  • Last usage 30 Jul 2025
  • All eight listed contacts deactivated on 30 Jul 2025
  • No live order form
The analysis

Recent weeks: No usage was reported in any of the 13 weeks to 9 Oct 2026. The last day with any usage was 30 Jul 2025.

Trend: Questions asked over the last 12 months and the last 90 days are both zero.

Who uses it: Before the platform users left, Grace McKenna asked 3,488 questions (46%) and Terry Hinchcliffe 1,696 (22%) in the 12 months to June 2025. Donna Wragg, Terry Hinchcliffe, Jodie Burkinshaw, Carl Ibbotson, Grace McKenna, Jade Lawson, Gemma Akhtar and George Barker were all deactivated on 30 Jul 2025.

Against the order form: There is no live order form. September 2026 still shows 11 active users, 15 licensed users and 3 connectors configured, which sits oddly with zero questions.

Made from 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Documents

Updated 9 Oct 26

16 documents in 5 folders; 3 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Sprotbrough Recruitment's pages are written from 3 organisation-level AI texts (assessment / next steps), 12 period digests and 1 narrative-level AI text, which in turn draw on 92 AI summaries of 98 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 9 people (9 with an AI write-up) and 4 staff (0 with an AI write-up), shown on 15 pages.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

Who to contact

Email info@b-viz.com or talk to your B-Viz account team. Tell us the page address and what looked wrong; a screenshot helps.

Help

Ask B

B-Viz · read-only