What it says
What this says
As at Fri 9 Oct 2026Final renewal proposal from Nell Ashcombe dated 27 May 2025, offering a further annual Starter term from 30 Jul 2025. It references the current subscription of £20k a year and leaves service levels unchanged. It is a proposal, not an executed order form.
What it is: a renewal proposal from BG-Demo's CEO to Sprotbrough Recruitment, a Starter customer since 31 Jul 2023. It states "Your current term ends on 30 Jul 2025" and proposes "a further annual term" on Starter with 15 licensed users, billed annually in advance.
Commits: the only figure is the reference point, "Current contracted subscription of £20k a year". Service levels are not restated: "This proposal does not change the service levels you have today". The renewal order form is to "confirm the subscription for the new term".
Unusual: usage is described candidly. Active use is "a little lower than in the previous quarter", and the text invites a discussion on sizing: "If fewer than fifteen people need B-Viz day to day, that is worth discussing."
Not settled: the document does not state a new-term price, availability percentage or response times. It does not show whether the customer accepted or whether an order form was signed. Its stored status is final, but it is a proposal and the executed order form decides the terms.
As found in this document
As at Fri 9 Oct 2026- Date end30 Jul 2025Source: the AI read of this record
- Date renewal30 Jul 2025Source: the AI read of this record
- Price£19,500Source: the AI read of this record
- TermOne year, renewing at the end of the current termSource: the AI read of this record
- BillingAnnual, in advanceSource: the AI read of this record
- Licensed users15Source: the AI read of this record
- Service levelsThis proposal does not change the service levels you have todaySource: the AI read of this record
The document
Body
Sprotbrough Recruitment - Renewal Proposal
Prepared by: Nell Ashcombe, Chief Executive Officer and Co-founder, BG-Demo Customer success manager: Daniel Okafor Date: 27 May 2025 Status: Final
1. Context
Sprotbrough Recruitment has been a BG-Demo customer since 31 Jul 2023, one of our first customers. You recruit for warehouse, driving and engineering roles across South Yorkshire from your Doncaster office, and you have used B-Viz on the Starter tier from the start.
Your current term ends on 30 Jul 2025. This note sets out what we propose for the next term and what we know about how B-Viz is being used today. I have tried to say what we know, how we know it, and where the evidence stops.
2. Where you are today
| Item | Position |
|---|---|
| Tier | Starter |
| Contracted annual recurring revenue | £20k |
| Licensed users | 15 |
| Term end | 30 Jul 2025 |
| Overdue invoices | None |
What we see in usage
Read the whole document (3,548 characters)
- A small group of people use B-Viz in a typical month, well below the fifteen licensed users.
- Active use is a little lower than in the previous quarter. We do not read too much into one quarter, but we would rather say it plainly than leave it out.
- Support has been quiet: one ticket in the last month, and nothing high priority.
- Your invoices are paid on time.
What the records do not show is how much value your team gets from the questions they ask. That is a conversation, not a number, and it is the first thing we would like to have with you before the renewal.
3. Our proposal
We propose to renew on the Starter tier for a further annual term from the end of the current one. Starter covers one team, pages, chat and search, the standard connector allowance and a six-monthly check-in with Daniel.
| Element | Proposal |
|---|---|
| Tier | Starter |
| Licensed users | 15 |
| Term | One year, renewing at the end of the current term |
| Billing | Annual, in advance |
| Reference point | Current contracted subscription of £20k a year |
The renewal order form will confirm the subscription for the new term. This proposal does not change the service levels you have today: the standard Starter availability and support response commitments, and the nightly refresh by the usual morning time on business days.
If fewer than fifteen people need B-Viz day to day, that is worth discussing. We would rather size the arrangement around how your team really works than have you pay for headroom you do not use. Tell us what you would change and we will say honestly whether Starter still fits.
4. What we would do to help
- Review usage with the team. Daniel will go through who is asking questions, what they ask, and where people have drifted away.
- Refresh the starting points. A short session on the questions recruiters and the operations lead can ask about candidates, clients and placements, using your own data.
- Check your connected systems. We will confirm that every source you rely on is still loading, so that nothing has gone quietly stale.
5. Next steps
| Step | Owner | When |
|---|---|---|
| Usage review call with your team | Daniel Okafor | Before the end of June |
| Your view on the proposal and any change in users | Sprotbrough Recruitment | Shortly after the review |
| Renewal order form issued for signature | Nell Ashcombe | Ahead of the term end on 30 Jul 2025 |
If anything here does not match how you see the last year, say so. If we have got something wrong, that one's on us and we will correct it.
Best, Nell
Unusual terms
As at Fri 9 Oct 2026- Offer to resize users if fewer than fifteen are needed