AI facts
As at Fri 9 Oct 2026Ovenden Software held a Growth subscription under the order form signed 10 May 2024, at £40k net for the term 24 May 2024 to 23 May 2025, plus £12k implementation. No order form covers any later term, and contracted, invoiced and CRM ARR are all £0. No questions were asked in the last 12 months, against 6137 in the year to Apr 2025. No deal is open; the renewal deal closed lost on 16 Apr 2025 with the reason acquired competitor.
Profile
Updated 9 Oct 26- IndustryB2B softwareSource: CRM company record
- Websiteovenden.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityHalifaxSource: CRM company record
- Size150 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive · CSM Marcus Bell
- Customer since24 May 2024Source: first executed order form ctr_257_01, signed 10 May 2024 · Growth tier · In the CRM since 22 Feb 2024
- TypeChurneddiffersSource: contracts and invoices (signals) · CRM stage former_customer · The sources disagree
- StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026
AI opinion
As at Fri 9 Oct 2026Lost, because the only order form ended on 23 May 2025 with no renewal, all listed platform users were deactivated that day and nothing has been asked since. Both invoices were paid within terms, so this was value, not money. Louise Sutcliffe's move elsewhere keeps a relationship alive.
Key facts
Updated 9 Oct 26- TierGrowthSource: deal_257_01
- Last contact2 Apr 2025Call: Ovenden Software / BG-Demo – Renewal · 555 days before 9 Oct 2026
- Tenanteu-west-1Source: product analytics, reporting since May 2024 · 6 connectors configured
- Licensed seats4026 active users in Sep 2026
Next step
As at Fri 9 Oct 2026- What
- Tom Ashdown should contact Duncan Greenwood to propose a win-back conversation built around a right-sized Growth seat count, once data deletion under the DPA is confirmed. Re engage
- Who
Tom Ashdown
- When
- This week by 9 Oct 2026
- Why
- Tom Ashdown should reopen contact with Duncan Greenwood, who questioned forty seats against under seven daily users, with a right-sized win-back offer. Before that, BG-Demo should confirm that it met the DPA obligation to delete or return personal data.
The story
As at Fri 9 Oct 2026Lost: the Growth order form at £40k net ended on 23 May 2025 after the renewal deal closed lost on 16 Apr 2025. There has been no usage since. Both invoices were paid within terms. Tom Ashdown should reopen contact with Duncan Greenwood for a right-sized win-back.
Lost. Ovenden Software held a Growth subscription under the executed order form at £40k net from 24 May 2024 to 23 May 2025. The renewal deal closed lost on 16 Apr 2025 with the CRM reason acquired competitor, and no later paper exists.
No questions were asked in the last 12 months, against 6137 from May 2024 to Apr 2025, when Sophie Garner asked 22% and Aaron Crowther 21%. Former champion Louise Sutcliffe now leads a Growth evaluation at another company.
On the 2 Apr 2025 call Duncan Greenwood questioned forty seats against under seven daily users. The records do not show the DPA deletion was done, and a September 2026 figure of 26 active users does not reconcile with zero usage.
Tom Ashdown should contact Duncan Greenwood with a right-sized Growth win-back by 9 Oct 2026, once Tobias Renwick confirms the deletion. Owen Tallis joins as senior sponsor.
ARR journey
Updated 9 Oct 26One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (May 25): Contracted ARR £0; Invoiced ARR £0. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_257.
Show the figures as a table
| Month | Contracted ARR | Invoiced ARR |
|---|---|---|
| May 24 | £39,600 | £39,600 |
| Jun 24 | £39,600 | £39,600 |
| Jul 24 | £39,600 | £39,600 |
| Aug 24 | £39,600 | £39,600 |
| Sep 24 | £39,600 | £39,600 |
| Oct 24 | £39,600 | £39,600 |
| Nov 24 | £39,600 | £39,600 |
| Dec 24 | £39,600 | £39,600 |
| Jan 25 | £39,600 | £39,600 |
| Feb 25 | £39,600 | £39,600 |
| Mar 25 | £39,600 | £39,600 |
| Apr 25 | £39,600 | £39,600 |
| May 25 | £0 | £0 |
Finance read
As at Fri 9 Oct 2026Churned, ARR ended at £0, all paid
The Growth order form of £40k a year ended on 23 May 2025 and was not renewed. Contracted ARR is £0. Both invoices were paid within terms and nothing is owed.
- Churned in May 2025 after the renewal deal was lost to an acquired competitor
- No money owed; CRM matches the order form at £0
- No open deal
The analysis
Recurring revenue: The Growth order form was signed on 10 May 2024 at £40k a year, billed annual. Contracted ARR peaked at £40k and fell to £0 in May 2025 when the order form ended.
Next commitment: None. The renewal deal closed lost on 16 Apr 2025 with the reason acquired competitor.
Billing: INV-257-0001 (net £12k) and INV-257-0002 (net £40k) were both paid within terms. Nothing is overdue or disputed, and the CRM shows ARR £0 with stage former customer, matching the order form.
Deals: Both deals are owned by Tom Ashdown, who is active in HR. No deal is open.
Made from 2 deals · 2 fact tables · 2 invoices
History by quarter
As at Fri 9 Oct 2026Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.
- Q1 2026
Q1 2026: one news item, integration expansion
One read in the quarter: a 17 Feb 2026 news item on Ovenden Software widening its timesheet and payroll integrations. No effect on the account is shown and no customer contact is recorded.
The analysis
Period: this digest rests on one read, a news item. There were no calls, email threads or tickets in the quarter.
News: on 17 Feb 2026 Staffing Systems Monthly reported that Ovenden Software, a Halifax supplier to recruitment agencies, will widen the range of accounting and payroll tools its timesheet product connects to. The new integrations will be open to existing and new customers, with more detail on the rollout later in the year.
Weight: the read rates the item as neutral importance and low significance. Customer numbers and commercial terms were not disclosed, and the item does not show any effect on the account.
Open at the end: the read suggests asking at the next routine contact whether the new integrations matter to the company. It also notes that the payroll and accounting links may become a topic when more detail follows. No risks are recorded.
Made from 1 news item
- Q2 2025
Q2 2025: Growth renewed, seat value questioned
Three reads: a 2 Apr 2025 renewal call where the chief executive kept Growth but questioned paying for forty seats, and two how-to tickets from Aaron Crowther, both handled by Olivia Grant.
The analysis
Renewal: On 2 Apr 2025 Duncan Greenwood agreed to keep Growth for another year but asked what he is paying for with under seven daily users. Tom Ashdown quoted £40k from the order form, to be confirmed in writing, and Deborah Cockcroft said invoices are paid and the renewal must match the order form figure.
Seats: Louise Sutcliffe defended the seven users as the right people but accepted they may not reach forty by spring. Tom said the seat count was his to sort, so a reduction is possible and was not agreed.
Support: On 15 Apr 2025 Aaron Crowther could not find PDF export for a monthly board pack. Olivia Grant pointed him to the three-dot menu, with first response after 119 minutes, solved 29 Apr 2025 and closed 3 May 2025.
Access: On 14 May 2025 Aaron could not change user roles or remove a leaver before a recruiting intake. Olivia made him an admin and asked to be told if the option stayed greyed out for his team lead.
Open at the end: The draft renewal order form, the seats review and the sync issue note were next steps from the call. The evidence does not show whether they were done, or whether the £40k was confirmed.
Ovenden Software / BG-Demo – RenewalExporting a dashboard to PDFCannot change user roles or remove a leaverMade from 1 call · 2 tickets
- Q1 2025
Q1 2025: early renewal, HR connector refused
Five reads: two renewal emails and three tickets. Marcus Bell opened the Growth renewal early and Duncan Greenwood was positive. The HR connector was refused after a password change, with no recovery recorded.
The analysis
Renewal: on 21 Feb 2025 Marcus Bell sent Duncan Greenwood an early notice for the Growth subscription, term ending 23 May 2025, at £40k for 40 users. Duncan would have finance check the terms and asked for Tom Ashdown to join on commercial matters.
Support: on 25 Feb 2025 Aaron Crowther reported a warning on the HR connector. Bethan Lister saw connection refused, and IT had changed the service account password.
Support: the ticket closed on 15 Mar 2025 with no reconnection recorded.
Support: on 12 Mar 2025 Aaron asked for the quarterly review pack to use the headings of the old report. The layout was fixed for now, and a sample of the old report was requested.
Support: on 25 Mar 2025 Aaron asked whether he could add a user himself. Connor Webb confirmed he could via the Users page, and the ticket closed on 5 Apr 2025.
Renewal: on 26 Mar 2025 Marcus offered a usage walkthrough, noting active users were up on the quarter. Duncan said the team was pleased and wanted the renewal lined up early.
Open at the end: no renewal call was booked, and the walkthrough date was not fixed. The HR connector recovery and the arrival of the old report sample were not shown.
Renewal notice for your Growth subscriptionWalking through usage before renewalHR connector showing connection warningQuarterly review pack headingsAdding a new user to the workspaceMade from 2 email threads · 3 tickets
- Q4 2024
Q4 2024: five tickets, connector stalled
Five tickets, all from Aaron Crowther, between 9 Oct 2024 and 19 Nov 2024: three how-to or access queries, a feature request, and one timesheet connector that stopped loading records. No outcome is recorded for several.
The analysis
Access: On 9 Oct 2024 Aaron Crowther said two new recruiters could not see team dashboards. Bethan Lister found both set to viewer and asked him to confirm the intended role; the final role is not recorded.
How-to: On 14 Oct 2024 Aaron asked how to schedule a saved question for the team, and Bethan gave the steps. The ticket closed on 20 Oct 2024, and he had called the help wording unclear.
Connector: On 28 Oct 2024 Aaron reported the timesheet connector showed connected but had added no records since Friday. The customer had updated its timesheet product, and its IT colleague said the API address was unchanged.
Settings: On 29 Oct 2024 Aaron could not find the Start page option. Bethan said a Growth admin may need to turn on personal settings; the ticket closed on 19 Nov 2024 with no recorded outcome, and the tier is not shown.
Request: On 19 Nov 2024 Aaron asked for department tags on saved questions. Connor Webb passed it to the product team, and Aaron said the team would keep using search.
Open at the end: The connector ticket was solved on 5 Nov 2024 and closed on 9 Nov 2024, but the cause and fix are not recorded. Tagging has no product decision, and the recruiters' role is unconfirmed.
New recruiters cannot see team dashboardsTimesheet connector not bringing in new recordsWhere to change the default start pageTag saved questions by departmentMade from 5 tickets
- Q3 2024
Q3 2024: onboarding, training, one stale view
Ovenden Software onboarded in July 2024 with a positive tone and a clear key-person risk: use limited to two admins. Training followed on 19 Jul 2024. A late refresh left a stale default view on 19 Sep 2024.
The analysis
Onboarding: On the 11 Jul 2024 call, Callie Brennan confirmed the first full refresh landed before 07:00 from the timesheet and payroll sources. Aaron Crowther said it was in time for the team.
People: Use looked limited to the two admins, Aaron and Louise Sutcliffe. Louise called that a risk, so training with Marcus was to be booked before Callie handed over.
Training: On the 19 Jul 2024 call, Callie trained Louise and Aaron on pages, search, chat and the dashboards builder. Louise wants team leads building their own dashboards, and Callie flagged a fall in active users as the early warning.
Support: On 19 Sep 2024 Aaron reported stale pipeline numbers after a late refresh. The default view had cached a stale snapshot after a queue delay, and the cache was cleared on 20 Sep 2024.
Open at the end: Duplicate project codes awaited Aaron's answer, and the helpdesk feed was not yet switched on. Dashboard permissions were unresolved, and the stale-view cache issue had still to be flagged to the product team. The record does not show whether Aaron was told the cause.
Ovenden Software / BG-Demo – OnboardingOvenden Software / BG-Demo – TrainingCandidate pipeline numbers stale this morningMade from 2 calls · 1 ticket
- Q2 2024
Q2 2024: Growth deal agreed, onboarding stalls
Ovenden Software moved from demo to a £52k Growth order form, but signature was not shown. Onboarding began on 31 May 2024, held up by credentials, project codes and a flat helpdesk feed.
The analysis
Sales: On 2 Apr 2024 the demo satisfied Aaron Crowther on audit and stale data, but he wanted data residency wording in writing. On 9 Apr 2024 Duncan Greenwood heard the £52k Growth proposal and mentioned a cheaper quote from elsewhere.
Negotiation: The 26 Apr 2024 call kept the deal at £52k, implementation included, with a 10 May 2024 signing target. Tom Ashdown had not confirmed the split, the connector list or the renewal list price.
Order form: Tom sent it on 8 May 2024. On 13 May 2024 Duncan said finance had points to check. The target was missed and no signature is shown.
Billing: Nell Ashcombe sent two invoices, dated 13 May 2024 and 24 May 2024. The second covers the first-year Growth subscription for 40 users at net £40k. Payment is not shown.
Onboarding: The 31 May 2024 kickoff showed thin usage, mostly Louise Sutcliffe's. On 10 Jun 2024 project codes between timesheet and payroll did not match.
Support: Duplicate candidate records, traced to two CRM organisations sharing a domain, closed on 25 Jun 2024 without a shown fix. A CSV export request closed on 17 Jun 2024 as a feature request.
Open at the end: On 24 Jun 2024 the helpdesk feed had gone flat after a field rename. Louise said they pay for B-Viz to flag quiet feeds. Callie Brennan's remap was untested, and the first refresh still waited on credentials.
Ovenden Software / BG-Demo – ProposalOrder form for your signatureOvenden Software / BG-Demo – OnboardingOvenden Software / BG-Demo – KickoffDuplicate candidate records after nightly refreshSubscription invoice for the first yearMade from 6 calls · 8 email threads · 2 tickets
- Q1 2024
Q1 2024: discovery, Growth proposal and demo
Ovenden Software moved from discovery to demo in March 2024. Louise Sutcliffe wants tickets beside usage. Duncan Greenwood is cost-cautious after a Growth tier sketch. Snowflake security and a written proposal were open at quarter end.
The analysis
Discovery: On 8 Mar 2024 Louise Sutcliffe described a monthly spreadsheet joining helpdesk tickets to usage that is out of date by the time it is done. Chief Executive Duncan Greenwood asked early about cost and left follow-up to Louise.
Proposal: On 11 Mar 2024 Tom Ashdown sketched the Growth tier at £52k and asked for agreement by 10 May 2024. Duncan replied that Louise will lead on detail and wants the number written down with inclusions, so he can compare like with like.
Demo: On 25 Mar 2024 Tom ran a demo with Tobias Renwick answering technical questions, and Louise and Aaron Crowther attended. Louise said seeing usage next to tickets is the whole point, and she wants to know if one person is doing all the asking.
Security: Aaron said security will want data to stay in their own Snowflake account, with no second set of permissions. Louise had said earlier that her customers dislike data leaving the building, and a firm answer was deferred to the CTO.
Open at the end: The written proposal with inclusions had not been sent, and no budget is shown. The first-response definition for reopened tickets, a roadmap note, the demo data set-up and the data-residency answer were all still owed. The tone was positive, with price scrutiny the main risk.
Ovenden Software / BG-Demo – DiscoveryFollowing up on our discovery conversationOvenden Software / BG-Demo – DemoMade from 2 calls · 1 email thread
Platform usage
Updated 9 Oct 26Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (May 25): Active users 26; Licensed seats 40; Questions asked 506. Basis: product usage, facts.usage_monthly:org_257, signals:org_257.
Show the figures as a table
| Month | Active users | Licensed seats | Questions asked |
|---|---|---|---|
| May 24 | 4 | 40 | 18 |
| Jun 24 | 12 | 40 | 154 |
| Jul 24 | 18 | 40 | 389 |
| Aug 24 | 22 | 40 | 326 |
| Sep 24 | 25 | 40 | 631 |
| Oct 24 | 26 | 40 | 801 |
| Nov 24 | 26 | 40 | 657 |
| Dec 24 | 26 | 40 | 471 |
| Jan 25 | 26 | 40 | 681 |
| Feb 25 | 26 | 40 | 659 |
| Mar 25 | 26 | 40 | 661 |
| Apr 25 | 26 | 40 | 689 |
| May 25 | 26 | 40 | 506 |
Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (May 25): Connectors configured 6; Active admins 2; Data volume 5.7 GB. Basis: product usage, facts.usage_monthly:org_257, signals:org_257.
Show the figures as a table
| Month | Connectors configured | Active admins | Data volume |
|---|---|---|---|
| May 24 | 0 | 2 | 0.00 GB |
| Jun 24 | 3 | 2 | 2.34 GB |
| Jul 24 | 3 | 2 | 2.39 GB |
| Aug 24 | 4 | 2 | 3.25 GB |
| Sep 24 | 6 | 2 | 4.96 GB |
| Oct 24 | 6 | 2 | 5.06 GB |
| Nov 24 | 6 | 2 | 5.15 GB |
| Dec 24 | 6 | 2 | 5.24 GB |
| Jan 25 | 6 | 2 | 5.34 GB |
| Feb 25 | 6 | 2 | 5.42 GB |
| Mar 25 | 6 | 2 | 5.52 GB |
| Apr 25 | 6 | 2 | 5.61 GB |
| May 25 | 6 | 2 | 5.68 GB |
Usage read
As at Fri 9 Oct 2026Usage ended May 2025
Usage has ended. No usage was reported in any of the 13 weeks to 9 Oct 2026, and the last day with any usage was 23 May 2025, when the platform users of all eleven listed contacts were deactivated.
- No usage in 13 weeks to 9 Oct 2026
- Last usage on 23 May 2025
- All eleven listed contact users deactivated that day
- No live order form
The analysis
Recent weeks: no usage was reported in any of the 13 weeks ending 17 Jul 2026 to 9 Oct 2026. The last day with any usage was 23 May 2025.
Trend: the monthly record shows zero questions over the last 12 months and the last 90 days. The earlier period from May 2024 to April 2025 had 6,137 questions.
Who uses it: nobody now. In that earlier period Sophie Garner asked 1,344 (22%), Aaron Crowther 1,260 (21%) and Anil Whitfield 725 (12%), and all eleven listed contacts, including Louise Sutcliffe, were deactivated on 23 May 2025.
Against the order form: there is no live order form. The monthly record still lists 40 licensed users and 6 connectors configured, and a September 2026 figure of 26 active users, which does not reconcile with zero questions and no weekly usage.
Made from 2 fact tables
Documents
Updated 9 Oct 26- commercial
- delivery
- presales
Folders and documents as a list
- Contracts (4)
- Draft master services agreement, Growth tier draft · contract · 24 Apr 2024
- Executed Growth tier MSA executed · contract · 10 May 2024
- Executed data processing agreement executed · dpa · 10 May 2024
- Signed Growth subscription order form executed · order form · 10 May 2024
- Onboarding (1)
- Growth tier onboarding plan issued · onboarding plan · 29 May 2024
- Proposals (2)
- Draft Growth tier proposal draft · proposal · 3 Apr 2024
- Growth tier proposal and pricing issued · proposal · 8 Apr 2024
- Security (1)
- Growth tier security questionnaire answers issued · security questionnaire · 29 Mar 2024
Activity
- 17 Feb 2026newsOvenden Software announces expansion of timesheet and payroll integration range
- 15 May 2025eventBG-Demo webinar
+26
- 14 May 2025ticketCannot change user roles or remove a leaver
- 17 Apr 2025eventBG-Demo webinar
+32
- 15 Apr 2025ticketExporting a dashboard to PDF
- 2 Apr 2025callOvenden Software / BG-Demo – Renewal
+2
- 26 Mar 2025email threadWalking through usage before renewal
- 25 Mar 2025ticketAdding a new user to the workspace
- 12 Mar 2025ticketQuarterly review pack headings
- 25 Feb 2025ticketHR connector showing connection warning
- 21 Feb 2025email threadRenewal notice for your Growth subscription
- 21 Feb 2025dealOvenden Software – Renewal
- 26 Nov 2024eventRevenue leaders roundtable
+40
- 19 Nov 2024ticketTag saved questions by department
- 29 Oct 2024ticketWhere to change the default start page
- 28 Oct 2024ticketTimesheet connector not bringing in new records
- 14 Oct 2024ticketHow to schedule a saved question for the team
- 9 Oct 2024ticketNew recruiters cannot see team dashboards
- 19 Sep 2024ticketCandidate pipeline numbers stale this morning
- 19 Sep 2024eventBG-Demo webinar
+24
- 19 Jul 2024callOvenden Software / BG-Demo – Training
- 18 Jul 2024eventBG-Demo webinar
+13
- 11 Jul 2024callOvenden Software / BG-Demo – Onboarding
- 25 Jun 2024email threadBG-Demo webinar in July
- 24 Jun 2024callOvenden Software / BG-Demo – Onboarding
- 13 Jun 2024eventBG-Demo Customer Day
+28
- 11 Jun 2024ticketExport saved answer history to CSV
- 10 Jun 2024callOvenden Software / BG-Demo – Onboarding
- 8 Jun 2024email threadInvitation: BG-Demo Customer Day
- 7 Jun 2024ticketDuplicate candidate records after nightly refresh
- 3 Jun 2024email threadOnboarding sessions for the connectors
- 31 May 2024callOvenden Software / BG-Demo – Kickoff
+1
- 29 May 2024documentOvenden Software - Onboarding Plan
- 24 May 2024email threadKickoff call for Ovenden Software
- 24 May 2024email threadSubscription invoice for the first year
- 24 May 2024invoiceINV-257-0002
- 13 May 2024email threadYour invoice from BG-Demo
- 13 May 2024invoiceINV-257-0001
- 10 May 2024documentOvenden Software - Order Form (signed)
- 10 May 2024documentOvenden Software - Data Processing Agreement (signed)
- 10 May 2024documentOvenden Software - Master Services Agreement (signed)
- 8 May 2024email threadOrder form for your signature
- 26 Apr 2024callOvenden Software / BG-Demo – Negotiation
+1
- 24 Apr 2024documentOvenden Software - Master Services Agreement v2
- 9 Apr 2024callOvenden Software / BG-Demo – Proposal
- 8 Apr 2024documentOvenden Software - Proposal
- 3 Apr 2024email threadFollowing up on the demo
+1
- 3 Apr 2024documentOvenden Software - Proposal v1
- 2 Apr 2024callOvenden Software / BG-Demo – Demo
+1
- 29 Mar 2024documentOvenden Software - Security Questionnaire
- 25 Mar 2024callOvenden Software / BG-Demo – Demo
+1
- 11 Mar 2024email threadFollowing up on our discovery conversation
- 8 Mar 2024callOvenden Software / BG-Demo – Discovery
- 22 Feb 2024dealOvenden Software – New
Contacts
Evidence trail
Updated 9 Oct 26Ovenden Software's pages are written from 3 organisation-level AI texts (assessment / next steps), 7 period digests and 1 narrative-level AI text, which in turn draw on 44 AI summaries of 48 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 11 people (11 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 12 pages.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Ovenden Software / BG-Demo – Discovery entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- call_recorder/calls.csv call_257_001 raw row
- Ovenden Software entity
- Ovenden Software / BG-Demo – Demo entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- call_recorder/calls.csv call_257_002 raw row
- Ovenden Software entity
- Ovenden Software / BG-Demo – Demo entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- call_recorder/calls.csv call_257_003 raw row
- Ovenden Software entity
- Ovenden Software / BG-Demo – Proposal entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- call_recorder/calls.csv call_257_004 raw row
- Ovenden Software entity
- Ovenden Software / BG-Demo – Negotiation entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- call_recorder/calls.csv call_257_005 raw row
- Ovenden Software entity
- Ovenden Software / BG-Demo – Kickoff entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- call_recorder/calls.csv call_257_006 raw row
- Ovenden Software entity
- +48 more
- Ovenden Software / BG-Demo – Discovery entity
- AI opinion page block
- Ovenden Software lost AI record
- Ovenden Software: Growth paper to 23 May 2025 AI record
- Ovenden Software - Security Questionnaire entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- document_store/files.csv doc_257_001 raw row
- Ovenden Software entity
- Ovenden Software - Proposal v1 entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- document_store/files.csv doc_257_002 raw row
- Ovenden Software entity
- Ovenden Software - Proposal entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- document_store/files.csv doc_257_003 raw row
- Ovenden Software entity
- Ovenden Software - Master Services Agreement v2 entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- document_store/files.csv doc_257_004 raw row
- Ovenden Software entity
- Ovenden Software - Master Services Agreement (signed) entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- document_store/files.csv doc_257_005 raw row
- Ovenden Software entity
- Ovenden Software - Data Processing Agreement (signed) entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- document_store/files.csv doc_257_006 raw row
- Ovenden Software entity
- +11 more
- Ovenden Software - Security Questionnaire entity
- Churned, ARR ended at £0, all paid AI record
- Ovenden Software – New entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- contracts/order_form_lines.csv ctr_257_01:1 raw row
- contracts/order_form_lines.csv ctr_257_01:2 raw row
- contracts/order_forms.csv ctr_257_01 raw row
- crm/deal_line_items.csv deal_257_01:1 raw row
- crm/deal_line_items.csv deal_257_01:2 raw row
- +7 more
- Ovenden Software entity
- Ovenden Software – Renewal entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- crm/deal_stage_history.csv deal_257_02:1 raw row
- crm/deal_stage_history.csv deal_257_02:2 raw row
- crm/deal_stage_history.csv deal_257_02:3 raw row
- crm/deal_stage_history.csv deal_257_02:4 raw row
- crm/deals.csv deal_257_02 raw row
- Ovenden Software entity
- facts.arr_monthly:org_257 facts table
- Ovenden Software – New entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- contracts/order_form_lines.csv ctr_257_01:1 raw row
- contracts/order_form_lines.csv ctr_257_01:2 raw row
- contracts/order_forms.csv ctr_257_01 raw row
- crm/deal_line_items.csv deal_257_01:1 raw row
- crm/deal_line_items.csv deal_257_01:2 raw row
- +7 more
- Ovenden Software entity
- Ovenden Software – Renewal entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
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- crm/deal_stage_history.csv deal_257_02:4 raw row
- crm/deals.csv deal_257_02 raw row
- Ovenden Software entity
- INV-257-0001 entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- accounting/invoice_lines.csv inv_257_001:1 raw row
- accounting/invoices.csv inv_257_001 raw row
- accounting/payments.csv pay_257_001 raw row
- Ovenden Software entity
- INV-257-0002 entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- accounting/invoice_lines.csv inv_257_002:1 raw row
- accounting/invoices.csv inv_257_002 raw row
- accounting/payments.csv pay_257_002 raw row
- Ovenden Software entity
- Ovenden Software – New entity
- facts.reconciliation_t0:org_257 facts table
- Ovenden Software – New entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- contracts/order_form_lines.csv ctr_257_01:1 raw row
- contracts/order_form_lines.csv ctr_257_01:2 raw row
- contracts/order_forms.csv ctr_257_01 raw row
- crm/deal_line_items.csv deal_257_01:1 raw row
- crm/deal_line_items.csv deal_257_01:2 raw row
- +7 more
- Ovenden Software entity
- Ovenden Software – Renewal entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
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- crm/deal_stage_history.csv deal_257_02:2 raw row
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- crm/deal_stage_history.csv deal_257_02:4 raw row
- crm/deals.csv deal_257_02 raw row
- Ovenden Software entity
- INV-257-0001 entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- accounting/invoice_lines.csv inv_257_001:1 raw row
- accounting/invoices.csv inv_257_001 raw row
- accounting/payments.csv pay_257_001 raw row
- Ovenden Software entity
- INV-257-0002 entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- accounting/invoice_lines.csv inv_257_002:1 raw row
- accounting/invoices.csv inv_257_002 raw row
- accounting/payments.csv pay_257_002 raw row
- Ovenden Software entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- Ovenden Software – New entity
- INV-257-0001 entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- accounting/invoice_lines.csv inv_257_001:1 raw row
- accounting/invoices.csv inv_257_001 raw row
- accounting/payments.csv pay_257_001 raw row
- Ovenden Software entity
- INV-257-0002 entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- accounting/invoice_lines.csv inv_257_002:1 raw row
- accounting/invoices.csv inv_257_002 raw row
- accounting/payments.csv pay_257_002 raw row
- Ovenden Software entity
- +1 more
- Ovenden Software – New entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- Q1 2024: discovery, Growth proposal and demo AI record
- Discovery: joining tickets to usage AI record
- Ovenden Software / BG-Demo – Discovery entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- call_recorder/calls.csv call_257_001 raw row
- Ovenden Software entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- Ovenden Software / BG-Demo – Discovery entity
- Demo: tickets, usage and Snowflake security AI record
- Ovenden Software / BG-Demo – Demo entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- call_recorder/calls.csv call_257_002 raw row
- Ovenden Software entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- Ovenden Software / BG-Demo – Demo entity
- Discovery follow-up, Growth proposal AI record
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- Following up on our discovery conversation entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- mailbox/messages.csv thr_257_0001:1 raw row
- mailbox/messages.csv thr_257_0001:2 raw row
- mailbox/threads.csv thr_257_0001 raw row
- Ovenden Software entity
- Ovenden Software entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- Discovery: joining tickets to usage AI record
- Q2 2024: Growth deal agreed, onboarding stalls AI record
- Demo: access, audit and stale data AI record
- Ovenden Software / BG-Demo – Demo entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- call_recorder/calls.csv call_257_003 raw row
- Ovenden Software entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- Ovenden Software / BG-Demo – Demo entity
- Growth proposal call with CEO AI record
- Ovenden Software / BG-Demo – Proposal entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- call_recorder/calls.csv call_257_004 raw row
- Ovenden Software entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- Ovenden Software / BG-Demo – Proposal entity
- Growth deal negotiation before signing AI record
- Ovenden Software / BG-Demo – Negotiation entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- call_recorder/calls.csv call_257_005 raw row
- Ovenden Software entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- Ovenden Software / BG-Demo – Negotiation entity
- Kickoff: credentials and first refresh AI record
- Ovenden Software / BG-Demo – Kickoff entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- call_recorder/calls.csv call_257_006 raw row
- Ovenden Software entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- Ovenden Software / BG-Demo – Kickoff entity
- Onboarding: project code mapping and refresh AI record
- Ovenden Software / BG-Demo – Onboarding entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- call_recorder/calls.csv call_257_007 raw row
- Ovenden Software entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- Ovenden Software / BG-Demo – Onboarding entity
- Onboarding: helpdesk feed gone flat AI record
- Ovenden Software / BG-Demo – Onboarding entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- call_recorder/calls.csv call_257_008 raw row
- Ovenden Software entity
- Ovenden Software entity
- accounting/customers.csv org_257 raw row
- crm/companies.csv org_257 raw row
- product_analytics/tenants.csv org_257 raw row
- Ovenden Software / BG-Demo – Onboarding entity
- +11 more
- Demo: access, audit and stale data AI record
- +18 more
- Ovenden Software: Growth paper to 23 May 2025 AI record
- Ovenden Software lost AI record
- ARR journey page block
- AI facts page block
- Contacts page block
- +6 more
- Open deals (computed from the records; nothing to show yet) page block
- Documents page block
- +2 more
- Finance read page block
- hero page block
- History by quarter page block
- +1 more
- Key facts page block
- Evidence trail page block
- The story page block
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage page block
- Usage read page block