Who they are
Insight
As at Fri 9 Oct 2026Deborah Cockcroft is the Finance Manager at Ovenden Software. She receives BG-Demo's invoices and, on the 2 Apr 2025 renewal call, said invoices are paid and the renewal must match the order form figure. The record is thin.
Role: Finance Manager in the CRM, with finance as her CRM role. She received two invoices from Nell Ashcombe in May 2024, including the first-year Growth subscription invoice. No customer reply appears in either thread.
Influence: on the 2 Apr 2025 renewal call she raised a billing point, not a value point. Duncan Greenwood, the chief executive, led the value challenge on seat count. The evidence does not show her approving or signing anything.
Watch: she needs the renewal figure to match the order form, and Tom Ashdown quoted £40k but had not yet confirmed it in writing. Only three reads are given, so her wider influence is not shown.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Ovenden Software | Finance Manager | finance | deborah.cockcroft@ovenden.example |
Activity
- 2 Apr 2025callOvenden Software / BG-Demo – Renewal
+2
- 13 Jun 2024eventBG-Demo Customer Day
+28
- 24 May 2024email threadSubscription invoice for the first year
- 24 May 2024invoiceINV-257-0002
- 13 May 2024email threadYour invoice from BG-Demo
- 13 May 2024invoiceINV-257-0001