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Spaarnwoude Assurantiën logo

Spaarnwoude Assurantiën

Healthy£22kRenews 16 Apr 27

AI facts

As at Fri 9 Oct 2026

Spaarnwoude Assurantiën holds an executed Starter order form signed 2 Apr 2026 at £22k a year, running 16 Apr 2026 to 15 Apr 2027, plus a £6,000 implementation. Both invoices are paid within terms. Active users rose from 10 in May 2026 to 14 in Sep 2026, against 15 licensed users. Renewal is on 16 Apr 2027 at an unchanged £22k, and no deal is open. Two data freshness tickets in Jul 2026 followed a failed nightly refresh.

Read from 9 calls · 10 email threads · 5 tickets · 1 deals · 8 people · 7 documents, newest 14 Sep 26

Profile

Updated 9 Oct 26
  • IndustryInsurance brokingSource: CRM company record
  • Websitespaarnwoude.exampleSource: CRM company record
  • CountryNetherlandsSource: CRM company record · CRM code NL · Region EU
  • HQ cityHaarlemSource: CRM company record
  • Size150 employeesSource: CRM company record
  • CRM ownerMatteo RicciSource: CRM company record · Account Executive · CSM Elena Novak
  • Customer since16 Apr 2026Source: first executed order form ctr_252_01, signed 2 Apr 2026 · Starter tier · In the CRM since 12 Dec 2025
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateHealthySource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Healthy, because no hard signal has fired, both invoices are paid within terms and usage is rising, with questions up 108% since May 2026. The watch points are one admin and one analyst asking 51% of questions. Seats near the limit may support an upgrade conversation.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Contracted ARR£22,000Source: executed order form ctr_252_01, 16 Apr 2026 to 15 Apr 2027 · CRM £22,000 · Invoiced run rate £22,000 · As of 9 Oct 2026
  • Next renewal16 Apr 2027Basis: order form ctr_252_01 ends 15 Apr 2027 · In 189 days · Renewal price £22,000 · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term16 Apr 2026 to 15 Apr 2027Source: order form ctr_252_01 (new), signed 2 Apr 2026 · Billed annually · 15 seats, 4 connectors
  • TierStarterSource: the current order form
  • Last contact22 Jun 2026Email: Invitation: BG-Demo webinar · 109 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Apr 2026 · 3 connectors configured
  • Licensed seats1514 active users in Sep 2026 · Order form ctr_252_01: 15 seats
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Send Maarten Zwart a written rollout plan for the next teams, with a quote for an additional 10 users and a named second admin, answering his unanswered 22 Jun 2026 request. upsell
Who
Matteo Ricci Matteo Ricci
When
This week by 9 Oct 2026
Why
Put a written rollout plan, with an additional 10 users quote and a second admin, to Maarten Zwart, the Managing Director. 14 of 15 Starter seats are in use, and his 22 Jun 2026 webinar and quote request is still unanswered.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Healthy

Healthy: the executed Starter order form at £22k is paid within terms and usage is rising, with questions up 108% since May 2026. Renewal on 16 Apr 2027 is at an unchanged price; the watch points are a single admin and one heavy user.

Healthy: Spaarnwoude Assurantiën holds an executed Starter order form at £22k a year, running 16 Apr 2026 to 15 Apr 2027. Renewal on 16 Apr 2027 is 189 days away at an unchanged price, and both invoices are paid within terms.

Active users rose from 10 in May 2026 to 14 in Sep 2026, and questions from 259 to 538. Rik de Groot asks 51% of questions over the last 90 days, and Ilse Kuipers is the only active admin.

Two freshness tickets in Jul 2026 followed a failed refresh, and Ilse asked whether dashboards could be relied on for renewals. Maarten Zwart, the Managing Director, wants a plan before wider rollout; his 22 Jun 2026 request is unanswered.

Matteo Ricci and Elena Novak should send Maarten a written rollout plan, with an additional 10 users quote and a named second admin, by 9 Oct 2026.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0£12k£25kApr 26May 26Jun 26Jul 26Aug 26Sep 26new£22k£22kApr 26: Contracted ARR £22,000; Invoiced ARR £22,000May 26: Contracted ARR £22,000; Invoiced ARR £22,000Jun 26: Contracted ARR £22,000; Invoiced ARR £22,000Jul 26: Contracted ARR £22,000; Invoiced ARR £22,000Aug 26: Contracted ARR £22,000; Invoiced ARR £22,000Sep 26: Contracted ARR £22,000; Invoiced ARR £22,000

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £22k; Invoiced ARR £22k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_252.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Apr 26£22,000£22,000
May 26£22,000£22,000
Jun 26£22,000£22,000
Jul 26£22,000£22,000
Aug 26£22,000£22,000
Sep 26£22,000£22,000
Accountingmade from

Finance read

As at Fri 9 Oct 2026

ARR £22k, all paid

Standing Paid upARR Steady

Spaarnwoude Assurantiën has £22k contracted ARR on one executed Starter order form from Apr 2026. Both invoices are paid within terms. Renewal is on 16 Apr 2027 at an unchanged £22k.

  • ARR £22k since Apr 2026, no movement
  • Both invoices paid within terms
  • Renewal 16 Apr 2027 at unchanged £22k
The analysis

Recurring revenue: ARR began in Apr 2026 as new business of £22k and has not moved since. The executed Starter order form runs 16 Apr 2026 to 15 Apr 2027 with 15 seats and 4 connectors, no discount.

Next commitment: Renewal falls on 16 Apr 2027, 189 days after the as-of date. The price-book rule gives £22k against £22k today, a change of +£0.

Billing: INV-252-0001 (£6,000 net) and INV-252-0002 (£22k net) are both paid within terms. Nothing is overdue, disputed or credited. CRM ARR, the invoiced run rate and order-form ARR all show £22k.

Deals: The one deal is a new Starter deal, closed won on 2 Apr 2026, owned by Matteo Ricci, who is active in HR. No deals are open.

Made from 1 deal · 2 fact tables · 2 invoices

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q2 2026

    Q2 2026: Starter onboarding, claims live

    Starter onboarding ran from the 20 Apr 2026 kickoff to a 12 May 2026 handover to Elena. Claims connector went live and usage rose. Wider rollout waits for a plan from Maarten. Invoices went out; PO numbers and the webinar request are unanswered.

    The analysis

    Kickoff: on 20 Apr 2026 Elena Novak confirmed the Starter subscription at £22k with fifteen users. Single sign-on was recorded as an Enterprise feature, and Joost Molenaar said security will review password and multi-factor sign-in in the first month.

    Billing: Rachel Dunmore sent Anouk Bosman an implementation invoice for £6,000 on 7 Apr 2026, and the £22k subscription invoice on 16 Apr 2026, due 16 May 2026. Both asked for a PO number and neither thread shows a customer reply or payment.

    Adoption: on 27 Apr 2026 only a handful of people had logged in and the team still exported to spreadsheets. Ilse Kuipers asked for plain-words EU data residency in writing.

    Progress: on 5 May 2026 the claims connector was mapped and tested, refresh finished before 07:00 each business day, and usage was growing. Ilse wants usage reported by team only. A 8 May 2026 thread was scheduling only.

    Handover: on 12 May 2026 the claims connector was live and Laura Penhaligon handed the account to Elena. Maarten wants a clear plan before wider rollout, which waits until after the summer.

    Training: on 18 May 2026 Ilse said only one person looks after the set-up and not all seats are used. Laura stated the contract as £22k a year with renewal on 16 Apr 2027.

    Open at the end: Joost's final access review, the rollout plan, the single admin, and no reply from Maarten to the 22 Jun 2026 webinar and quote request.

    Made from 5 calls · 4 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q1 2026

    Q1 2026: discovery to order form sent

    Nine reads, all sales. Discovery, demo, proposal and negotiation for a Starter deal at a working £28k ran positively. By 31 Mar 2026 the order form was sent, with no signatory named and no signature.

    The analysis

    Discovery: On 7 Jan 2026 Matteo Ricci held discovery with Ilse Kuipers and Maarten Zwart. Renewals and claims sit in three systems and a spreadsheet, and Maarten wants an audit trail.

    Price: Matteo quoted a working £28k for one team on 7 Jan 2026. Maarten called it in the expected range, though both customer contacts said scope is likely to be two groups.

    Demo: On 26 Jan 2026 Hannah Lowe demoed on the customer's own data. Ilse was sceptical but found it more useful than expected, and role-based access met her main concern.

    Proposal: On 16 Feb 2026 the Starter proposal was walked through and sent. Maarten wants proof of use, EU data residency in writing and a price breakdown, and he promised an answer before the end of March.

    Negotiation: On 10 Mar 2026 Maarten said he would sign as managing director and dislikes surprises at renewal. Ilse worried about paying for users who never log in, and Owen Tallis promised a usage check at the first check-in.

    Open at the end: On 31 Mar 2026 the order form went to Maarten, who would review it with Ilse and finance. Written answers on security, shared-drive letters and the regulator's audit format were owed by BG-Demo, and the claims connector had no promised date.

    Made from 4 calls · 5 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q2 2024

    Q2 2024: one webinar invitation, no reply

    One read in the period: on 5 Apr 2024 Nell Ashcombe invited IT manager Joost Molenaar to a BG-Demo webinar on 18 Apr 2024. The thread holds no customer response.

    The analysis

    Invitation: on 5 Apr 2024 Nell Ashcombe invited Joost Molenaar to a BG-Demo webinar on 18 Apr 2024. It covered how B-Viz sits in the customer's Snowflake account, the usual first IT question.

    Customer view: the thread holds no response from Joost or anyone else at Spaarnwoude Assurantiën. The sentiment is neutral and the customer's voice is unknown.

    Open at the end: the evidence does not show whether Joost joined or received the link. Nell was to check whether he attended or wants the link.

    Why it matters: IT engagement could ease a later security review for a larger tier. Silence from IT leaves the security and Snowflake questions unanswered.

    Scope: this is the only read in the quarter. No calls, tickets or news items are recorded, so the digest says nothing about price, usage or contract terms.

    Made from 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

Updated 9 Oct 26
Active users · Sep 26
14up 2 vs 3 months earlierof 15 included on the tier
Questions asked · Sep 26
538up 101 vs 3 months earlier
Connectors configured · Sep 26
3level vs 3 months earlierof 4 included on the tier
Active admins · Sep 26
1level vs 3 months earlier
Data volume · Sep 26
0.9 GBup 0.1 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (15)Right axisQuestions asked
00830015600Apr 26May 26Jun 26Jul 26Aug 26Sep 26Included users (15)1514538Apr 26: Active users 4; Licensed seats 15; Questions asked 43May 26: Active users 10; Licensed seats 15; Questions asked 259Jun 26: Active users 12; Licensed seats 15; Questions asked 437Jul 26: Active users 14; Licensed seats 15; Questions asked 540Aug 26: Active users 14; Licensed seats 15; Questions asked 306Sep 26: Active users 14; Licensed seats 15; Questions asked 538

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (Sep 26): Active users 14; Licensed seats 15; Questions asked 538. Basis: product usage, facts.usage_monthly:org_252, signals:org_252.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Apr 2641543
May 261015259
Jun 261215437
Jul 261415540
Aug 261415306
Sep 261415538
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (4)Right axisData volume
00.0 GB20.5 GB41.0 GBApr 26May 26Jun 26Jul 26Aug 26Sep 26Included connectors (4)0.9 GB31Apr 26: Connectors configured 0; Active admins 1; Data volume 0.00 GBMay 26: Connectors configured 2; Active admins 1; Data volume 0.54 GBJun 26: Connectors configured 3; Active admins 1; Data volume 0.82 GBJul 26: Connectors configured 3; Active admins 1; Data volume 0.84 GBAug 26: Connectors configured 3; Active admins 1; Data volume 0.86 GBSep 26: Connectors configured 3; Active admins 1; Data volume 0.87 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 3; Active admins 1; Data volume 0.9 GB. Basis: product usage, facts.usage_monthly:org_252, signals:org_252.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Apr 26010.00 GB
May 26210.54 GB
Jun 26310.82 GB
Jul 26310.84 GB
Aug 26310.86 GB
Sep 26310.87 GB

Usage read

As at Fri 9 Oct 2026

Usage recovered after August 2026 dip

Direction Rising

Usage is rising after an August dip: questions went from 363 to 489 (+35%) over the last 4 weeks against the 4 before. Rik de Groot asks 51% of questions, a key-person risk.

  • Questions up 363 to 489 (+35%) after the August 2026 dip
  • Rik de Groot asks 51% of questions over the last 90 days
  • 14 of 15 seats active, close to the Starter limit
The analysis

Recent weeks: Questions in the last 4 weeks were 489 against 363 in the 4 before (+35%), and average daily active users rose from 3.9 to 5.4 (+38%). Weekly questions fell to 72 in the week ending 28 Aug 2026 and have since climbed back to 114 in the week ending 9 Oct 2026.

Trend: September 2026 had 538 questions against a peak of 540 in July 2026, so usage is back at its high. The busiest week was the one ending 31 Jul 2026 with 145 questions.

Who uses it: Ilse Kuipers is the only active admin. Rik de Groot asks 789 of 1,550 questions (51%) over the last 90 days, ahead of Roos Visser with 200 (13%).

Against the order form: 14 active users against 15 seats on the Starter order form (93%), and 3 connectors configured against 4 contracted.

Made from 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Documents

Updated 9 Oct 26

7 documents in 3 folders; 2 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Spaarnwoude Assurantiën's pages are written from 3 organisation-level AI texts (assessment / next steps), 3 period digests and 1 narrative-level AI text, which in turn draw on 31 AI summaries of 34 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 8 people (8 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 10 pages.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Usage

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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