Who they are
Insight
As at Fri 9 Oct 2026Ilse Kuipers is the champion and sole admin at Spaarnwoude Assurantiën. She drove the Starter purchase, runs adoption and raised all five recent tickets, including two on stale dashboards. She asks 5% of the organisation's questions.
Role: Head of Client Services in Haarlem, recorded in the CRM as champion. She ran the trial, coordinated review of the proposal and is the platform admin. She said only one person looks after the set-up.
Influence: Maarten Zwart, the Managing Director, signs and is the economic buyer. Ilse shapes the scope, users and rollout plan he wants. She asked 109 of 2123 questions over the last 12 months, 5%, so key-person risk on usage is low.
Watch: The July 2026 tickets on stale dashboards questioned whether they could be relied on for renewals. A new starter also waited on access while the admin was away. The renewal on 16 Apr 2027 is stated in the 18 May 2026 call. She worries about paying for unused seats.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Spaarnwoude Assurantiën | Head of Client Services | champion | ilse.kuipers@spaarnwoude.example |
Activity
- 14 Sep 2026ticketDuplicate client records in search
- 19 Aug 2026ticketAccess for a new starter
- 22 Jul 2026ticketDashboards still out of date
- 21 Jul 2026ticketDashboards showing old data
- 10 Jul 2026ticketSearch results spinning without loading
- 21 May 2026eventBG-Demo webinar
+44
- 18 May 2026callSpaarnwoude Assurantiën / BG-Demo – Training
- 12 May 2026callSpaarnwoude Assurantiën / BG-Demo – Onboarding
- 8 May 2026email threadOnboarding sessions
- 5 May 2026callSpaarnwoude Assurantiën / BG-Demo – Onboarding
- 27 Apr 2026callSpaarnwoude Assurantiën / BG-Demo – Onboarding
- 20 Apr 2026callSpaarnwoude Assurantiën / BG-Demo – Kickoff
+1
- 10 Mar 2026callSpaarnwoude Assurantiën / BG-Demo – Negotiation
+2
- 16 Feb 2026email threadYour proposal: next steps
- 16 Feb 2026callSpaarnwoude Assurantiën / BG-Demo – Proposal
- 10 Feb 2026email threadA time to review the proposal
- 26 Jan 2026callSpaarnwoude Assurantiën / BG-Demo – Demo
- 7 Jan 2026email threadFollowing up on our discovery call
- 7 Jan 2026callSpaarnwoude Assurantiën / BG-Demo – Discovery
- 2 Jan 2026email threadScheduling our discovery call
- 12 Dec 2025dealSpaarnwoude Assurantiën – New