Ludworth Lettings

Contract: Tom Ashdown sent the Starter order form to Stephen Arden on 14 Apr 2026, quoting a deal value of £28k. Stephen said on 15 Apr 2026 that Kerry Bramall was happy and he would sign the next day; the signed copy is not shown.

Billing: Invoice INV-235-0001 (net £6,000, gross £7,200) was sent on 17 Apr 2026. Invoice INV-235-0002 for the first-year Starter subscription (net £22k, gross £26k) followed on 30 Apr 2026. Payment and PO numbers are not shown in either thread.

Kickoff: On 7 May 2026 Kerry said the repairs backlog was why they bought. The Snowflake account was unready, four connectors is a hard limit, and the repairs system might not connect.

Onboarding: On 22 May 2026 the lettings and accounting systems were loading, and repairs would run about a day behind through a nightly file export. Amy Royle is the only person who changes that export. On 28 May 2026 the shared mailbox was parked pending her director.

Training: On 15 Jun 2026 Nathan Hulme arrived sceptical and left wanting to use B-Viz daily. Amy may later want a dashboard, a Growth feature.

Support: On 22 Jun 2026 Kerry reported statements blank against landlords. Kate Ormerod saw a mapping issue; the ticket was solved on 30 Jun 2026.

Open at the end: the mailbox connector, the export backup, the contractor field, and the cause of the statements fault. Neither Customer Day invitation nor the webinar invitation drew a reply.

Discovery: On 20 Jan 2026 Tom Ashdown arranged a call with Kerry Bramall, who kept Stephen out for now. The 27 Jan 2026 call set out the pain: hours lost stitching lettings, repairs and statements together, and Nathan's spreadsheet acting as the system.

Value question: On 28 Jan 2026 Tom proposed Starter and a £28k placeholder. Stephen asked only what it saves and wanted one page. This stayed his question through March, and no quantified saving appears in the reads.

Demo: The 19 Feb 2026 demo on Ludworth's own data went well with Kerry, Amy Royle and Nathan Hulme. Kerry asked for the refresh timing in the order form; Amy flagged the repairs tickets export as awkward. Stephen was absent.

Proposal: On 9 Mar 2026 Tom presented Starter at £28k with implementation inside it. Stephen called the price "Not nothing" but deferred to Kerry; annual in advance was accepted.

Negotiation: On 26 Mar 2026 Stephen asked for a lower price. Owen Tallis offered only a modest first-term adjustment with no figure, and confirmed quarterly billing on request for Gail Moorcroft, who wants to read the agreement including any break clause. Stephen declined a fifth connector.

Open at the end: A draft order form, not executed paper, was to be discussed in a terms call. The adjustment is unquantified, Gail's review could move the 16 Apr 2026 date, and the evidence does not show a Snowflake account.

News: On 5 Nov 2025 Cheshire Edge Courier reported that Ludworth Lettings had a solid year, with a larger managed portfolio and firm demand. No acquisition, new executive or restructuring was announced.

News: The property-management team now looks at landlords' properties, repairs tickets and statements together. The agency said it expects to keep building its team in the coming year, which may widen who uses shared information.

Outreach: On 17 Nov 2025 Alice Brewer invited Stephen Arden, Managing Director, to the in-person Revenue leaders roundtable in London on 25 Nov 2025. She pitched it as peers comparing how they track customers, repairs and money in one view.

Open at the end: The thread holds no customer response, so Stephen's interest is unknown and there is no commercial signal. The evidence does not show whether he attended the roundtable. Alice Brewer was left to await a reply.

The period holds no calls or tickets, and no renewal, price or usage signal.

Outreach: this period holds one read, the email thread of 29 Jun 2025. Alice Brewer invited Amy Royle, the systems admin, to an online BG-Demo webinar on 17 Jul 2025.

Ask: Alice offered to reserve Amy a place and suggested she forward the invitation to a colleague.

Customer view: there is no customer response in the thread, so interest and attendance are unknown.

Open at the end: Alice was to await a reply from Amy. The evidence does not show any contract, usage, ticket or call position for the period, and the read carries no risk or opportunity.