Who they are
Insight
As at Fri 9 Oct 2026Gail Moorcroft is the finance contact at Ludworth Lettings. She wanted quarterly billing and to read the agreement herself, including any break clause. She is the billing contact on both invoices and has not replied to the later invitations.
Role: Accounts Manager, CRM role finance, based in Stockport. On the 26 Mar 2026 negotiation call she asked for quarterly payment because winter cash flow is lumpy, and wanted to read the agreement herself. BG-Demo later sent her the first two invoices.
Influence: Stephen Arden said he signs once Kerry and Gail are happy, so her contract review gates signature. The threads show no reply from her on the PO number, payment or either invitation.
Watch: the evidence does not show whether she raised the break clause question or whether the invoices were paid. Check accounting before the next conversation. Her team's interest in the Customer Day and webinar is not shown.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Ludworth Lettings | Accounts Manager | finance | gail.moorcroft@ludworth.example |
Activity
- 24 Sep 2026eventYour renewals, read by the brain
+50
- 22 Sep 2026eventRevenue leaders roundtable
+55
- 16 Jul 2026eventBG-Demo webinar
+53
- 7 Jul 2026email threadBG-Demo webinar on 16 Jul 2026
- 11 Jun 2026eventBG-Demo Customer Day London
+116
- 1 Jun 2026email threadInvitation: BG-Demo Customer Day London
- 30 Apr 2026email threadInvoice INV-235-0002 for Ludworth Lettings
- 30 Apr 2026invoiceINV-235-0002
- 17 Apr 2026email threadInvoice INV-235-0001
- 17 Apr 2026invoiceINV-235-0001
- 26 Mar 2026callLudworth Lettings / BG-Demo – Negotiation
+2