B-Viz
Lynne Featherstone

Lynne Featherstone

Person

Commondale Care logo Commondale Care · champion

Lynne is the day-to-day champion at Commondale Care and a platform admin. She drives adoption and the family contact use case, but Finance Director Trevor Bulmer decides renewal. Usage and data freshness have repeatedly slipped.

made from

Who they are

Insight

As at Fri 9 Oct 2026

Lynne is the day-to-day champion at Commondale Care and a platform admin. She drives adoption and the family contact use case, but Finance Director Trevor Bulmer decides renewal. Usage and data freshness have repeatedly slipped.

Role: Head of Care Operations and CRM champion since discovery on 6 Nov 2023. She has been a platform admin since the user account was created on 1 Mar 2024, and agreed with Kayleigh Pounder to own content while Kayleigh owns connectors.

Influence: she shapes adoption and feeds Trevor, whom she calls her boss, but he signs. On 21 Jan 2026 Trevor said he needed to see value before signing. She has told BG-Demo that managers drifted back to spreadsheets when she stopped promoting it.

Watch: stale data has hurt her credibility with managers and Trevor. On 8 May 2026 she confirmed the 1 Mar 2027 renewal, and renewal numbers were deferred to Tom Ashdown. She wants home-level dashboards.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

CRM records

OrganisationTitleRoleEmail
Commondale CareHead of Care Operationschampionlynne.featherstone@commondale.example
CRMmade from

Activity

  • 11 Jun 2026eventBG-Demo Customer Day London Alice Brewer, Callum Reid, Liam Doherty, Aisha Rahman, Imogen Hartley, Kelly Sharpe, Greg Haskins, Tanya Briggs, Ravi Atherton, Kirsty Rigby, Toby Mellor, Hugh Firth, Kofi Asamoah, Priti Varma, Andrew Sugden, Claire Ackroyd, Siân Pritchard, Graham Tovey, Lee Hathaway, Gordon McInnes, Natasha Greaves, Adrian Mellor, Daan Visser, Helen Varley, Andrea Neumann, Shane Twomey, Huw Bevan, Dylan Price, Rhian Morgan, Tyler Brookes, Sandra Neale, Lindsay Pallister, Barry Coxon, Harry Kitching, Brittany Hayes, Karin Vossen, Martina Engel, Dirk Vogt, Eoin Hegarty, Maeve Doherty, Jacinta Hoad, Riley Tran, Els Van Damme, Katrien Wouters, Karen Midgley, Kevin Kershaw, Oliver Kirkby, Chris Jagger, Toby Cowell, Mark Brearley, Ian Brearley, Judith Saxton, Neil Craven, Richard Lazenby, Michelle Pomeroy, Rhys Gulliver, Lorraine Coombes, Graham Rowntree, Imran Qureshi, Leanne Partington, Phil Greenhalgh, Gregory Tanaka, Anjali Mehta, Noor el Amrani, Kerry Bramall, Gail Moorcroft, Euan Drummond, Niamh Fahy, Sinéad Kilkelly, Marloes Hendriks, Ilse de Graaf, Toby Westwood, Callum Rix, Melanie Scaife, Lynne Featherstone, Trevor Bulmer, Frank DeLuca, Beth Sawyer, Ralf Hoffmann, Kylie Dwyer, Karin Sjöberg, Linnea Holm, Annika Lund, Arnaud Janssens, Lena Becker, Jonas Lehmann, Markus Hofmann, Mike Delaney, Tyler Nguyen, Dev Malhotra, Jess Doyle, Lachlan Hutchinson, Malcolm Ridgway, Tariq Saleem, Gareth Pugh, Kwame Asante, Matthias Ebner, Dennis Wolter, Danielle Okonkwo, Lauren Pilkington, Stuart Haworth, Nadia Bashir, Carl Whittle, Kirsty Robson, Samuel Adeyemi, Clara Hoskins, Gavin Rudd, Ruud Verhoeven, Raymond Tsai, Ingrid Solberg, Pauline Metcalfe, Tracey Bainbridge, Vikram Sethi, Andy Buckley, Yara El Idrissi, Phil Catterall, Monique Fairley, Elliot Rosen, Javier OrtizAlice BrewerCallum ReidLiam Doherty+116
  • 26 May 2026eventRevenue leaders roundtable Alice Brewer, Kofi Mensah, Ellie Rowcliffe, Derek Imrie, Priti Marsden, Brendan O'Mahony, Natasha Pryor, Imran Hussain, Daan Visser, Ruben Dekker, Andrew Pickering, Allison Pereira, Cian O'Leary, Shane Twomey, Dylan Price, Jonathan Marsden, Anita Mistry, Luke Oakes, Lindsay Pallister, Hector Villarreal, Diarmuid Kenny, Jens Maes, Jas Dhillon, Darragh Quinlan, Laurent Brisset, Rebecca Nuttall, Dan Kitching, Rebecca Ainsworth, Gillian Thewlis, Stuart Kitson, Thijs Brouwer, Julia Obermaier, Bas Vermeulen, Alexandra Peck, Margaret Crisp, Lynne Featherstone, Frank DeLuca, Birgit Wolff, Kylie Dwyer, Erik Wallin, Wesley Calhoun, Priscilla Adams, Suresh Pillai, Darryl MacKinnon, Jess Mitchell, Fiona Ingham, Vicky Eccles, Ed Kershaw, Desmond Oyelaran, Shauna Pettibone, Douglas Forsyth, Femi Olatunji, Joost van der Linden, Mirjam Hendriks, Ailsa Dunlop, Petra Lüders, Julia HartmannAlice BrewerKofi MensahEllie Rowcliffe+54
  • 8 May 2026callCommondale Care / BG-Demo – Check In Marcus Bell, Lynne FeatherstoneCommondale Care logoMarcus BellLynne Featherstone
  • 30 Apr 2026email threadCatching up next week Marcus Bell, Lynne FeatherstoneCommondale Care logoMarcus BellLynne Featherstone
  • 11 Mar 2026eventData leaders conference (BG-Demo stand) Alice Brewer, Simon Harte, Sam Cheney, Margaret Cleland, Nicola Brearley, Shane Twomey, Owain Jenkins, Tyler Brookes, Brenda Oldroyd, Martina Engel, Eoin Hegarty, Karen Midgley, Robyn Tyson, Rhonda Stierwalt, Niamh Fahy, Tessa Goring, Lynne Featherstone, Raj Bhogal, Gary Underwood, Stuart Haworth, Conor Daly, Petra Lüders, Clare HuddlestonAlice BrewerSimon HarteSam Cheney+20
  • 21 Jan 2026callCommondale Care / BG-Demo – Renewal Marcus Bell, Tom Ashdown, Trevor Bulmer, Lynne Featherstone, Janet ReadmanCommondale Care logoMarcus BellTom AshdownTrevor Bulmer+2
  • 29 Dec 2025callCommondale Care / BG-Demo – Check In Marcus Bell, Lynne FeatherstoneCommondale Care logoMarcus BellLynne Featherstone
  • 28 Nov 2025dealCommondale Care – Renewal Tom Ashdown, Lynne FeatherstoneCommondale Care logoTom AshdownLynne Featherstone
  • 10 Nov 2025ticketInvoice amount differs from what we agreed Lynne Featherstone, Bethan ListerCommondale Care logoLynne FeatherstoneBethan Lister
  • 16 Oct 2025ticketCommissioner contacts listed twice Lynne Featherstone, Connor WebbCommondale Care logoLynne FeatherstoneConnor Webb
  • 16 Oct 2025eventBG-Demo webinar Alice Brewer, Claire Haddon, Toby Underwood, Anouk Zijlstra, Robin Hatherell, Mairead Hurley, Siân Pritchard, Morven Tait, Heather Gillespie, Lindsey Ward, Daan Visser, Janice Haddon, Anita Mistry, Maeve Doherty, Layla Mansour, Leanne Moss, Hugh Fenton, Philip Nuttall, Ashok Patel, Mark Heywood, Michelle Pomeroy, Liz Waddington, Bas Vermeulen, Lynne Featherstone, Narelle Fitzpatrick, Ida Mortensen, Anders Thomsen, Raj Bhogal, Luke Kershaw, Sara Forsberg, Sam Entwistle, Jess Ferrand, Morag Cowie, Graeme Charlton, Hamish Crawford, Iain Lumsden, Joanne Unwin, Sue DitchfieldAlice BrewerClaire HaddonToby Underwood+35
  • 11 Oct 2025email threadInvitation to our October webinar Alice Brewer, Lynne FeatherstoneCommondale Care logoAlice BrewerLynne Featherstone
  • 12 Jun 2025eventBG-Demo Customer Day Sofia Marchetti, Callum Reid, Kofi Mensah, Joanne Platt, Rob Ellery, Ravi Atherton, Toby Underwood, Neil Entwistle, Gemma Yates, Emma Croft, Jess Dobson, Natasha Greaves, Elaine Turvey, Sukhvinder Dhillon, Paula Mortimer, Yasmin Chaudhry, Sunita Bains, Paula Rennie, Huw Bevan, Owain Jenkins, Brenda Oldroyd, Anita Mistry, Clive Wardle, Phil Royston, Daisy Howes, Becky Lawton, Malcolm Hebden, Gareth Lumb, Gillian Thewlis, Karen Oxley, Kamal Hussein, Jenny Trethewey, Lynne Featherstone, Trevor Bulmer, Kayleigh Pounder, Irene Coulson, Linnea Holm, Erik Wallin, Sofie Bech, Anders Thomsen, Fiona Marsden, Bryony Searle, Wes Jago, Matt Colenso, Lauren Pilkington, Stuart Haworth, Carl Whittle, Joe Mallinson, Aisha Bukhari, Ryan Heslop, Fiona Drummond, Fraser McAllister, Iain Lumsden, Zoe Kendrick, Trevor Mayhew, Paul Ottaway, Anthony Garrow, Sue Ditchfield, Liam Corner, Rebecca Oakes, Vikram SethiSofia MarchettiCallum ReidKofi Mensah+58
  • 6 Jun 2025email threadInvitation to BG-Demo Customer Day Sofia Marchetti, Lynne FeatherstoneCommondale Care logoSofia MarchettiLynne Featherstone
  • 28 Apr 2025callCommondale Care / BG-Demo – Check In Marcus Bell, Lynne FeatherstoneCommondale Care logoMarcus BellLynne Featherstone
  • 20 Feb 2025eventBG-Demo webinar Sofia Marchetti, Orla Keane, Kenny Lockhart, Jason Pengelly, Linnéa Holmberg, Marieke Postma, Gemma Yates, Sukhvinder Dhillon, Matthew Grice, Helen Varley, Sunita Bains, Craig Holt, Asif Nuttall, Rachael Dixon, Colin Airey, Eleanor Pickering, Shirley Bowman, Nina Barden, Ciarán Hughes, Fraser Moncrieff, Lynn Staniforth, Sunita Rana, Lynne Featherstone, Janet Readman, Aoife Tuohy, Anders Thomsen, Kieron Bache, Lewis Tait, Luke Kershaw, Megan Entwistle, Graeme Charlton, Priscilla Bowen, Hamish CrawfordSofia MarchettiOrla KeaneKenny Lockhart+30
  • 31 Dec 2024callCommondale Care / BG-Demo – Check In Marcus Bell, Lynne FeatherstoneCommondale Care logoMarcus BellLynne Featherstone
  • 29 Nov 2024dealCommondale Care – Renewal Tom Ashdown, Lynne FeatherstoneCommondale Care logoTom AshdownLynne Featherstone
  • 7 May 2024callCommondale Care / BG-Demo – Training Callie Brennan, Lynne Featherstone, Kayleigh PounderCommondale Care logoCallie BrennanLynne FeatherstoneKayleigh Pounder
  • 1 May 2024email threadTraining session scheduling Callie Brennan, Lynne FeatherstoneCommondale Care logoCallie BrennanLynne Featherstone
  • 1 May 2024callCommondale Care / BG-Demo – Onboarding Callie Brennan, Kayleigh Pounder, Lynne FeatherstoneCommondale Care logoCallie BrennanKayleigh PounderLynne Featherstone
  • 23 Apr 2024callCommondale Care / BG-Demo – Onboarding Callie Brennan, Kayleigh Pounder, Lynne FeatherstoneCommondale Care logoCallie BrennanKayleigh PounderLynne Featherstone
  • 26 Mar 2024callCommondale Care / BG-Demo – Onboarding Callie Brennan, Kayleigh Pounder, Lynne FeatherstoneCommondale Care logoCallie BrennanKayleigh PounderLynne Featherstone
  • 13 Mar 2024eventData leaders conference (BG-Demo stand) Nell Ashcombe, Rob Ellery, Roger Pickles, Elaine Turvey, Lynne Featherstone, Neville Garforth, Els De Smet, Nicole Sullivan, Gareth PughNell AshcombeRob ElleryRoger Pickles+6
  • 12 Mar 2024callCommondale Care / BG-Demo – Onboarding Callie Brennan, Kayleigh Pounder, Lynne FeatherstoneCommondale Care logoCallie BrennanKayleigh PounderLynne Featherstone
  • 6 Mar 2024callCommondale Care / BG-Demo – Kickoff Callie Brennan, Marcus Bell, Lynne FeatherstoneCommondale Care logoCallie BrennanMarcus BellLynne Featherstone
  • 29 Jan 2024email threadWhere we are on the proposal Tom Ashdown, Owen Tallis, Trevor Bulmer, Lynne Featherstone, Janet ReadmanCommondale Care logoTom AshdownOwen TallisTrevor Bulmer+2
  • 25 Jan 2024callCommondale Care / BG-Demo – Negotiation Tom Ashdown, Owen Tallis, Trevor Bulmer, Lynne Featherstone, Janet ReadmanCommondale Care logoTom AshdownOwen TallisTrevor Bulmer+2
  • 27 Dec 2023callCommondale Care / BG-Demo – Proposal Tom Ashdown, Lynne FeatherstoneCommondale Care logoTom AshdownLynne Featherstone
  • 13 Dec 2023email threadDemo questions from the systems side Tom Ashdown, Tobias Renwick, Lynne Featherstone, Kayleigh PounderCommondale Care logoTom AshdownTobias RenwickLynne Featherstone+1
  • 13 Dec 2023callCommondale Care / BG-Demo – Demo Tom Ashdown, Tobias Renwick, Lynne Featherstone, Kayleigh PounderCommondale Care logoTom AshdownTobias RenwickLynne Featherstone+1
  • 5 Dec 2023email threadYour B-Viz demo: next steps Tom Ashdown, Tobias Renwick, Lynne FeatherstoneCommondale Care logoTom AshdownTobias RenwickLynne Featherstone
  • 4 Dec 2023callCommondale Care / BG-Demo – Demo Tom Ashdown, Tobias Renwick, Lynne FeatherstoneCommondale Care logoTom AshdownTobias RenwickLynne Featherstone
  • 7 Nov 2023email threadProposal for the Growth tier Tom Ashdown, Lynne Featherstone, Trevor BulmerCommondale Care logoTom AshdownLynne FeatherstoneTrevor Bulmer
  • 6 Nov 2023callCommondale Care / BG-Demo – Discovery Tom Ashdown, Lynne Featherstone, Trevor BulmerCommondale Care logoTom AshdownLynne FeatherstoneTrevor Bulmer
  • 27 Oct 2023email threadNext steps after discovery Tom Ashdown, Lynne FeatherstoneCommondale Care logoTom AshdownLynne Featherstone
  • 10 Oct 2023dealCommondale Care – New Tom Ashdown, Lynne FeatherstoneCommondale Care logoTom AshdownLynne Featherstone
CRMmade from

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

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B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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