Fiona Metcalfe
Person
Strensall Merchants · Economic buyer
Economic buyer at Strensall Merchants. She has repeatedly said she will not renew Enterprise without a usage case in pounds, and agrees no price on calls. Renewal is on 28 Feb 2027; the evidence does not show the outcome.
Who they are
Insight
As at Fri 9 Oct 2026Economic buyer at Strensall Merchants. She has repeatedly said she will not renew Enterprise without a usage case in pounds, and agrees no price on calls. Renewal is on 28 Feb 2027; the evidence does not show the outcome.
Role: Group Finance Director and CRM economic buyer, York. Her platform user was created on 28 Feb 2025, not an admin. She appears in eleven calls and fifteen email threads, and has no tickets or deals on record.
Influence: The calls and threads treat her as the decision-maker. Neil Craven and Gillian Thewlis want to renew, but the board paper and the price decision run through Fiona. She asks what decision is needed before each call and agrees nothing on the call.
Watch: Her bar is a usage case in pounds, not activity counts. On 1 Sep 2026 she asked what the company is paying for and challenged a roughly 13.7% rise. Daniel Okafor owes the branch and team usage view.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Strensall Merchants | Group Finance Director | Economic buyer | fiona.metcalfe@strensall.example |
Activity
- 1 Sep 2026callStrensall Merchants / BG-Demo – QBR
+2 - 27 Aug 2026email threadArranging a quarterly review
- 29 May 2026email threadFollow-up from our QBR
+1 - 28 May 2026callStrensall Merchants / BG-Demo – QBR+1
- 6 Mar 2026email threadStrensall QBR: follow-up and next steps+2
- 5 Mar 2026callStrensall Merchants / BG-Demo – QBR+2
- 30 Jan 2026email threadRenewal order form for your signature
- 27 Jan 2026callStrensall Merchants / BG-Demo – Renewal+1
- 20 Jan 2026email threadYour renewal quote and next steps
- 13 Jan 2026callStrensall Merchants / BG-Demo – Renewal+1
- 6 Jan 2026email threadRenewal conversation and usage this quarter
- 17 Dec 2025callStrensall Merchants / BG-Demo – Renewal+2
- 9 Dec 2025email threadFinding a time to talk about the renewal
- 2 Dec 2025email threadFollowing up on our review: usage and renewal+1
- 1 Dec 2025callStrensall Merchants / BG-Demo – QBR+1
- 28 Nov 2025email threadYour B-Viz renewal: notice and next steps
- 1 Sep 2025email threadFollow-up from our QBR+2
- 29 Aug 2025callStrensall Merchants / BG-Demo – QBR+2
- 12 Feb 2025email threadStrensall Merchants order form for signature
- 29 Jan 2025email threadFollowing our call: Enterprise proposal and next steps
+2 - 29 Jan 2025callStrensall Merchants / BG-Demo – Negotiation+2
- 27 Jan 2025email threadNegotiation call: finding a time
- 16 Jan 2025email threadProposal for Strensall Merchants: Enterprise
- 15 Jan 2025callStrensall Merchants / BG-Demo – Proposal
- 16 Dec 2024email threadFollowing up on our discovery call
- 16 Dec 2024callStrensall Merchants / BG-Demo – Discovery