Ulleskelf Garden Centres

Period: this digest rests on one read, the 12 Jan 2026 negotiation call on the pilot order form. The evidence does not show what happened afterwards in the quarter.

Price: Terence Bradley said he wants to talk price before the order form goes anywhere. He called the total "a lot for seven centres and a pilot" and asked for a clearer split and a rollout fallback.

BG-Demo position: Owen Tallis would not name a discount on the call and said any move would be made once, in writing. The call does not show whether a discount was agreed.

Customer: Jackie Seed told the call that group leadership has been told the pilot is going ahead in the new year. Terence signs for the company and is not yet convinced.

Commercial: the CRM close date is 22 Jan 2026, which Sophie Ling called tight. A January go-live depends on signature.

Open at the end: Sophie Ling owes a line split to Owen first, then to the customer, by the end of that week, and a rollout point in the order form. Owen is to speak to Terence directly on price on the next call and put any movement in writing. No signature is shown in this period's reads.

Invitation: On 10 Nov 2025 Alice Brewer invited Jackie Seed to a London revenue leaders roundtable on 25 Nov 2025 and asked to quote her. The thread shows no reply.

Discovery: On 1 Dec 2025 Sophie Ling ran discovery with Jackie and Terence Bradley. Seven centres reconcile tills, accounts and stock by hand, and Sophie said the £56k is a working opportunity total, not a yearly price.

Price question: On 3 Dec 2025 Terence asked in writing whether the £56k is implementation, subscription or both. The thread names a decision target of 22 Jan 2026.

Demo: On 15 Dec 2025 Hannah Lowe ran a demo on sample data built from Ulleskelf's categories. Jackie's test was whether store managers can use it unaided, and she expects to be the named admin for now.

Follow-up: The same day Jackie said the main need is to stop reconciling stock by hand. She promised her questions after the weekend and asked that Terence join a call on costs.

Proposal: On 29 Dec 2025 Sophie presented a £56k Growth proposal, ex VAT, assuming a pilot with the group office and one centre. Terence said he is not signing at that number and expects a written reply, and Sophie cannot move price without her manager.

Open at the end: The proposal is unsigned and no discount is shown. The line-by-line breakdown, the written reply on price and the go-live date, which depends on confirmed system access, were all outstanding.

Webinar: On 28 Aug 2025 Alice Brewer invited Terence Bradley, the Finance Director, to the 18 Sep 2025 webinar on finance teams getting answers from their own systems. She said a finance colleague could attend in his place.

Roundtable: On 6 Sep 2025 Alice invited Terence to the London revenue leaders roundtable on 23 Sep 2025. She asked whether BG-Demo could quote the session, with a draft for his approval first.

Customer view: Neither thread has a reply from Terence, so the evidence does not show interest, attendance or permission to quote. Both reads are logistical and neutral, with no risks or opportunities raised.

Open at the end: Alice was still waiting on a reply to each invitation. The period holds no calls, tickets, pricing or renewal conversation.

Outreach: On 6 May 2025 Sofia Marchetti invited Amelia Shipley, the e-commerce manager, to an online webinar on asking questions across existing data. She offered to send details or include a colleague.

Customer response: The thread holds no reply from Amelia, so the evidence does not show interest. It also does not show whether anyone from Ulleskelf Garden Centres attended the 15 May 2025 webinar.

Open at the end: Sofia was still waiting on a reply. The read suggests a follow-up only if the account team wants engagement.

This is the only read for the quarter, so the digest holds no calls, tickets, news or price conversations.