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Tilden Marsh Logistics

Healthy£50kRenews 25 Feb 27

AI facts

As at Fri 9 Oct 2026

Tilden Marsh Logistics holds a Growth order form at £50k a year, running 25 Feb 2026 to 24 Feb 2027, plus £12k implementation. Active users rose from 26 in May 2026 to 31 in Sep 2026 (19%), against 40 licensed users. Renewal falls on 25 Feb 2027, 139 days away, at £50k. Angela Kowalski wants an HR system connector, deferred to the renewal. The call recorder connector failed on 17 Sep 2026 and its resolution is not recorded.

Read from 11 calls · 8 email threads · 9 tickets · 1 deals · 9 people · 8 documents, newest 17 Sep 26

Profile

Updated 9 Oct 26
  • IndustryLogisticsSource: CRM company record
  • Websitetildenmarsh.exampleSource: CRM company record
  • CountryUnited StatesSource: CRM company record · CRM code US · Region US
  • HQ cityClevelandSource: CRM company record
  • Size510 employeesSource: CRM company record
  • CRM ownerJordan PikeSource: CRM company record · Account Executive, US · CSM Marcus Bell
  • Customer since25 Feb 2026Source: first executed order form ctr_174_01, signed 11 Feb 2026 · Growth tier · In the CRM since 13 Nov 2025
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateHealthySource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Healthy, because usage is rising, with questions up from 1,510 in May 2026 to 2,121 in Sep 2026 (40%), both invoices were paid within terms, and the champion is positive. The HR system connector is the clear expansion to put into the renewal.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Contracted ARR£50,000Source: executed order form ctr_174_01, 25 Feb 2026 to 24 Feb 2027 · CRM £50,000 · Invoiced run rate £50,000 · As of 9 Oct 2026
  • Next renewal25 Feb 2027Basis: order form ctr_174_01 ends 24 Feb 2027 · In 139 days · Renewal price £50,000 · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term25 Feb 2026 to 24 Feb 2027Source: order form ctr_174_01 (new), signed 11 Feb 2026 · Billed annually · 40 seats, 8 connectors
  • TierGrowthSource: the current order form
  • Last contact13 Aug 2026Call: Tilden Marsh Logistics / BG-Demo – Check In · 57 days before 9 Oct 2026
  • Tenantus-east-1Source: product analytics, reporting since Feb 2026 · 6 connectors configured
  • Licensed seats4031 active users in Sep 2026 · Order form ctr_174_01: 40 seats
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Marcus Bell agrees the call recorder credential change with Brittany Hayes so that the connector can be re-authenticated and the 17 Sep 2026 fault closed. delivery
Who
Marcus Bell Marcus Bell
When
This week by 9 Oct 2026
Why
Marcus Bell should get the call recorder connector working again with Brittany Hayes. It failed on 17 Sep 2026, it blocks the support team's call data and no fix is recorded. It must be closed before the HR connector goes into the 25 Feb 2027 renewal.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Healthy

Healthy: Tilden Marsh Logistics holds Growth at £50k a year to 24 Feb 2027, with questions up 40% since May 2026 and both invoices paid within terms. The call recorder connector fault from 17 Sep 2026 must close before the renewal.

Healthy: Tilden Marsh Logistics holds an executed Growth order form at £50k a year, signed 11 Feb 2026 and running to 24 Feb 2027. Renewal falls on 25 Feb 2027, and both invoices were paid within terms.

Active users rose from 26 in May 2026 to 31 in Sep 2026 (19%), and questions from 1,510 to 2,121 (40%). Trevor Fischer asks 18% of questions over twelve months and Monica Maddox 16%.

The call recorder connector failed on 17 Sep 2026 and, like the 24 Jul 2026 Salesforce sync fault, has no recorded resolution. Gerald Szabo, the CFO, raised value concerns earlier in the year.

Marcus Bell should agree the call recorder credential change with Brittany Hayes by 9 Oct 2026, closing the fault before the HR system connector goes into the renewal.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0£25k£50kMar 26May 26Jul 26Sep 26new£50k£50kFeb 26: Contracted ARR £50,000; Invoiced ARR £50,000Mar 26: Contracted ARR £50,000; Invoiced ARR £50,000Apr 26: Contracted ARR £50,000; Invoiced ARR £50,000May 26: Contracted ARR £50,000; Invoiced ARR £50,000Jun 26: Contracted ARR £50,000; Invoiced ARR £50,000Jul 26: Contracted ARR £50,000; Invoiced ARR £50,000Aug 26: Contracted ARR £50,000; Invoiced ARR £50,000Sep 26: Contracted ARR £50,000; Invoiced ARR £50,000

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £50k; Invoiced ARR £50k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_174.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Feb 26£50,000£50,000
Mar 26£50,000£50,000
Apr 26£50,000£50,000
May 26£50,000£50,000
Jun 26£50,000£50,000
Jul 26£50,000£50,000
Aug 26£50,000£50,000
Sep 26£50,000£50,000
Accountingmade from

Finance read

As at Fri 9 Oct 2026

ARR £50k, all paid

Standing Paid upARR Steady

Contracted ARR is £50k on the Growth order form signed in Feb 2026. CRM, invoices and order form agree. Both invoices were paid within terms. Renewal on 25 Feb 2027 is priced at £50k, no change.

  • ARR £50k, records fully reconciled
  • Renewal 25 Feb 2027 at unchanged £50k
  • Both invoices paid within terms
The analysis

Recurring revenue: ARR began in Feb 2026 at £50k on the executed Growth order form and has not moved since. The deal amount of £62k is the deal figure, not ARR.

Next commitment: Renewal falls on 25 Feb 2027, 139 days after 9 Oct 2026, at £50k against £50k today.

Billing: INV-174-0001 was paid on 12 Mar 2026 and INV-174-0002 on 23 Mar 2026, both within terms. Nothing is overdue or disputed.

Deals: The new Growth deal is closed won and owned by Matteo Ricci, who is active in HR. CRM ARR, the invoiced run rate and the order form all match.

Made from 1 deal · 2 fact tables · 2 invoices

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q2 2026

    Q2 2026: onboarding, training, one sync fault

    Tilden Marsh Logistics went live on four connectors, was trained on 14 Apr 2026, and raised one urgent CRM sync fault on 27 May 2026, fixed within hours. Sentiment was positive; adoption beyond the first twenty users is not yet shown.

    The analysis

    Onboarding: on the 2 Apr 2026 call Hamza told Angela Kowalski and Brittany Hayes that all four connectors were live and validated. Training was booked for the following Tuesday, with all 40 licensed users to be provisioned afterwards and Marcus Bell taking over adoption.

    Training: on 14 Apr 2026 Hamza Akhtar trained about twenty staff for 84 minutes, using the customer's own exceptions-in-transit data. Angela found it intuitive and had no concerns, and a check-in with Marcus was promised for the following month.

    Support: on 6 May 2026 Brittany asked for best-practice guidance on searches and dashboards. Kate Ormerod sent guides and pointed to the CSM's first QBR for deeper training; the ticket was resolved.

    Incident: on 27 May 2026 Angela reported the CRM connector had stopped syncing, calling it critical to operations. Bethan Lister traced it to an API rate limit issue on BG-Demo's side, fixed it within hours and confirmed data would resume in the next refresh.

    Other: on 3 Jun 2026 Alice Brewer invited Brittany to the London Customer Day on 11 Jun 2026. The thread holds no reply, and attendance is not shown.

    Open at the end: adoption beyond the first twenty attendees is unproven, and no named success measure or date for first value appears. The rate limit fault may recur without monitoring, and the first QBR is still ahead.

    Made from 2 calls · 1 email thread · 2 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q1 2026

    Q1 2026: Growth signed, onboarding under way

    Tilden Marsh Logistics moved from Growth proposal to order form and invoices, then onboarding. Three of four connectors were live by 27 Mar 2026; the call recorder was still pending. Signature is not shown in the threads.

    The analysis

    Proposal: On 8 Jan 2026 Jordan Pike walked the CFO, Gerald Szabo, through Growth at sixty-two thousand for year one. Jordan said freshness misses are credited and year two renews at the same price, which Growth terms may not support.

    Negotiation: On 27 Jan 2026 Gerald worried about paying for a build and not seeing value. Owen Tallis said Growth credits uptime only and promised payment terms and service levels in writing.

    Order form: On 29 Jan 2026 Jordan quoted £62k and Angela Kowalski asked to start with 30 users. Matteo Ricci sent the order form on 9 Feb 2026 and Gerald said he would sign next day; the signed copy is not shown.

    Billing: On 12 Feb 2026 Rachel Dunmore sent INV-174-0001 for £12k, due 14 Mar 2026, asking for a PO number. On 25 Feb 2026 she sent INV-174-0002 for £50k, due 27 Mar 2026. Payment is not shown.

    Onboarding: Kickoff was 27 Feb 2026, with Brittany Hayes as access contact. On 17 Mar 2026 an expired CRM token caused a connector failure, fixed by the customer. By 27 Mar 2026 three connectors were live and duplicate invoice records were suppressed.

    Open at the end: The call recorder vendor had not delivered access, so training was not held. The order form signature, payments, the PO number and the freshness and renewal-price promises remain unconfirmed.

    Made from 6 calls · 5 email threads · 2 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q4 2025

    Q4 2025: discovery, demo and Growth proposal

    New business in Q4 2025: discovery on 3 Dec 2025, demo on 22 Dec 2025 positioned as Growth tier, and a proposal sent. Decision sits with finance lead Gerald Szabo, who had not seen pricing. Customer promised a reply early in the new year.

    The analysis

    Discovery: on 3 Dec 2025 Matteo Ricci ran discovery with Angela Kowalski and Gerald Szabo. Reps search across the CRM, call recordings and a spreadsheet for about two hundred shippers. Pricing was deferred until after a demo.

    Scheduling: on 17 Dec 2025 Jordan Pike asked Angela for a demo the following week. Angela said that week was packed and suggested the week after, Monday or Tuesday morning.

    Demo: on 22 Dec 2025 Jordan and Hannah Lowe showed the brain on Tilden Marsh data to Angela and Brittany Hayes. It was positioned as Growth tier with four connectors and 40 users. Brittany probed freshness, connector breakage and security, and Angela found Slack indexing interesting.

    Proposal: also on 22 Dec 2025 Jordan sent the Growth proposal and asked for a walk-through with Gerald. Brittany said they would review with Gerald and respond early in the new year.

    People: Gerald was absent from the demo and the proposal thread. Angela must check the timeline with him.

    Open at the end: the proposal is an open item, not agreed paper. No budget, sponsor or signature date is stated by the customer. The 11 Feb 2026 close date was BG-Demo's framing, not a customer commitment.

    Made from 2 calls · 2 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

Updated 9 Oct 26
Active users · Sep 26
31up 1 vs 3 months earlierof 40 included on the tier
Questions asked · Sep 26
2,121up 113 vs 3 months earlier
Connectors configured · Sep 26
6level vs 3 months earlierof 8 included on the tier
Active admins · Sep 26
2level vs 3 months earlier
Data volume · Sep 26
16.4 GBup 0.9 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
00201,250402,500Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Included users (40)402,12131Feb 26: Active users 3; Licensed seats 40; Questions asked 21Mar 26: Active users 16; Licensed seats 40; Questions asked 457Apr 26: Active users 23; Licensed seats 40; Questions asked 1,123May 26: Active users 26; Licensed seats 40; Questions asked 1,510Jun 26: Active users 30; Licensed seats 40; Questions asked 2,008Jul 26: Active users 31; Licensed seats 40; Questions asked 2,073Aug 26: Active users 31; Licensed seats 40; Questions asked 1,164Sep 26: Active users 31; Licensed seats 40; Questions asked 2,121

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (Sep 26): Active users 31; Licensed seats 40; Questions asked 2,121. Basis: product usage, facts.usage_monthly:org_174, signals:org_174.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Feb 2634021
Mar 261640457
Apr 2623401,123
May 2626401,510
Jun 2630402,008
Jul 2631402,073
Aug 2631401,164
Sep 2631402,121
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (8)Right axisData volume
00.0 GB410.0 GB820.0 GBFeb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Included connectors (8)16.4 GB62Feb 26: Connectors configured 0; Active admins 2; Data volume 0.00 GBMar 26: Connectors configured 4; Active admins 2; Data volume 9.79 GBApr 26: Connectors configured 5; Active admins 2; Data volume 12.48 GBMay 26: Connectors configured 6; Active admins 2; Data volume 15.28 GBJun 26: Connectors configured 6; Active admins 2; Data volume 15.56 GBJul 26: Connectors configured 6; Active admins 2; Data volume 15.86 GBAug 26: Connectors configured 6; Active admins 2; Data volume 16.16 GBSep 26: Connectors configured 6; Active admins 2; Data volume 16.44 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 6; Active admins 2; Data volume 16.4 GB. Basis: product usage, facts.usage_monthly:org_174, signals:org_174.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Feb 26020.00 GB
Mar 26429.79 GB
Apr 265212.48 GB
May 266215.28 GB
Jun 266215.56 GB
Jul 266215.86 GB
Aug 266216.16 GB
Sep 266216.44 GB

Usage read

As at Fri 9 Oct 2026

Usage rising to a new peak

Direction Rising

Usage is rising: questions went from 1,509 to 1,843 (+22%) over the last 4 weeks against the 4 before, and September 2026 set a 12-month peak of 2,121. Two people ask about a third of all questions.

  • Questions 1,509 to 1,843 (+22%) over the last 4 weeks
  • September 2026 questions at a 12-month peak of 2,121
  • 31 of 40 seats active; 6 of 8 connectors configured
  • Trevor Fischer and Monica Maddox ask 16% each
The analysis

Recent weeks: Questions rose from 1,509 to 1,843 (+22%) and average daily active users from 9.5 to 12.2 (+28%), last 4 weeks against the 4 before. The busiest week was the one ending 18 Sep 2026, with 511 questions.

Trend: September 2026 reached 2,121 questions, the 12-month peak and 40% above the 1,510 of May 2026. A connector was added on 18 May 2026, taking the count from 5 to 6.

Who uses it: Angela Kowalski and Brittany Hayes were the active admins in September 2026. In the last 90 days Trevor Fischer asked 979 questions (16%) and Monica Maddox 949 (16%), with Brittany next on 591 (10%).

Against the order form: 31 active users is 78% of the 40 seats on the Growth order form. 6 connectors are configured against 8 contracted.

Made from 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Documents

Updated 9 Oct 26

8 documents in 4 folders; 1 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Tilden Marsh Logistics' pages are written from 3 organisation-level AI texts (assessment / next steps), 3 period digests and 1 narrative-level AI text, which in turn draw on 36 AI summaries of 39 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 9 people (9 with an AI write-up) and 6 staff (0 with an AI write-up), shown on 10 pages.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Usage

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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