B-Viz
Marchbank Couriers logo

Marchbank Couriers

Lost£0

AI facts

As at Fri 9 Oct 2026

Marchbank Couriers held one Starter order form, executed on 10 Nov 2023, at £20k a year plus £6,000 implementation, for a term from 24 Nov 2023 to 23 Nov 2024. The CRM stage is former customer, and contracted ARR, invoiced run rate and CRM ARR are all £0. The last day with any usage was 22 Nov 2024, and no questions were asked in the last 12 months. The Starter renewal deal was closed lost with the reason in-house build. Both invoices were paid late but are settled.

Read from 7 calls · 15 email threads · 8 tickets · 2 deals · 9 people · 7 documents, newest 5 Nov 24

Profile

Updated 9 Oct 26
  • IndustryLogisticsSource: CRM company record
  • Websitemarchbank.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityEdinburghSource: CRM company record
  • Size240 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive · CSM Daniel Okafor
  • Customer since24 Nov 2023Source: first executed order form ctr_104_01, signed 10 Nov 2023 · Starter tier · In the CRM since 7 Jun 2023
  • TypeChurneddiffersSource: contracts and invoices (signals) · CRM stage former_customer · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the only order form ended on 23 Nov 2024, all users were deactivated that day, and the renewal deal closed lost to an in-house build. The 30 Sep 2024 renewal call was positive, so a win-back approach to Derek Imrie is the one opening.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • TierStarterSource: deal_104_01
  • Last contact30 Sep 2024Call: Marchbank Couriers / BG-Demo – Renewal · 739 days before 9 Oct 2026
  • Tenanteu-west-2Source: product analytics, reporting since Nov 2023 · 3 connectors configured
  • Licensed seats1510 active users in Sep 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Tom Ashdown writes to Derek Imrie to ask how the in-house build is serving customer services and offers a short demo of B-Viz on Marchbank Couriers' own data. Re engage
Who
Tom Ashdown Tom Ashdown
When
This month by 9 Oct 2026
Why
Tom Ashdown should reopen contact with Derek Imrie, Marchbank Couriers' Managing Director, and ask how the in-house build that replaced Starter is serving customer services. The 30 Sep 2024 call was positive and nothing has been recorded since 5 Nov 2024.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: Marchbank Couriers' only Starter order form ended on 23 Nov 2024. The renewal closed lost to an in-house build and usage stopped on 22 Nov 2024. Tom Ashdown should reopen contact with Derek Imrie.

Lost: Marchbank Couriers held one Starter order form, executed on 10 Nov 2023, at £20k a year plus £6,000 implementation. Its term ended on 23 Nov 2024 and the renewal deal closed lost to an in-house build.

Usage stopped on 22 Nov 2024 and all users were deactivated the next day, so the last 12 months show 0 questions. Before the end, Calum Sneddon asked 36% and Priti Norris 30% of 4,929 questions.

Both invoices were paid late but are settled, so money does not explain the loss. The main open risk is that the records do not show personal data was deleted or returned under the DPA.

Tom Ashdown should write to Derek Imrie, Managing Director, by 9 Oct 2026 to ask how the in-house build is going and offer a short demo, once Daniel Okafor confirms Derek is still there.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0£10k£20kNov 23Feb 24May 24Aug 24Nov 24newchurn£0£0Nov 23: Contracted ARR £19,500; Invoiced ARR £19,500Dec 23: Contracted ARR £19,500; Invoiced ARR £19,500Jan 24: Contracted ARR £19,500; Invoiced ARR £19,500Feb 24: Contracted ARR £19,500; Invoiced ARR £19,500Mar 24: Contracted ARR £19,500; Invoiced ARR £19,500Apr 24: Contracted ARR £19,500; Invoiced ARR £19,500May 24: Contracted ARR £19,500; Invoiced ARR £19,500Jun 24: Contracted ARR £19,500; Invoiced ARR £19,500Jul 24: Contracted ARR £19,500; Invoiced ARR £19,500Aug 24: Contracted ARR £19,500; Invoiced ARR £19,500Sep 24: Contracted ARR £19,500; Invoiced ARR £19,500Oct 24: Contracted ARR £19,500; Invoiced ARR £19,500Nov 24: Contracted ARR £0; Invoiced ARR £0

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Nov 24): Contracted ARR £0; Invoiced ARR £0. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_104.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Nov 23£19,500£19,500
Dec 23£19,500£19,500
Jan 24£19,500£19,500
Feb 24£19,500£19,500
Mar 24£19,500£19,500
Apr 24£19,500£19,500
May 24£19,500£19,500
Jun 24£19,500£19,500
Jul 24£19,500£19,500
Aug 24£19,500£19,500
Sep 24£19,500£19,500
Oct 24£19,500£19,500
Nov 24£0£0
Accountingmade from

Finance read

As at Fri 9 Oct 2026

Churned Nov 2024, paid late

Standing Paid upARR Ended

Marchbank Couriers had contracted ARR of £20k on one Starter order form, which ended in Nov 2024 with churn. Both invoices were paid late, 50 and 79 days after the due date. No billing or ARR remains.

  • Churned when the Starter order form ended on 23 Nov 2024
  • Renewal deal closed lost, reason in_house_build
  • Both invoices paid late, 50 and 79 days after due
The analysis

Recurring revenue: ARR began at £20k in Nov 2023 and fell by £20k to £0 in Nov 2024. The only order form ended on 23 Nov 2024.

Next commitment: none. The CRM stage is former customer and the reconciliation shows £0 for CRM ARR, invoiced run rate and order-form ARR.

Billing: INV-104-0001 was paid 50 days after the due date and INV-104-0002 was paid 79 days after the due date. Both are now settled, with nothing overdue or disputed.

Deals: the Starter renewal deal was closed lost, with the reason given as in_house_build. Its owner, Tom Ashdown, is active in HR.

Made from 2 deals · 2 fact tables · 2 invoices

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q4 2024

    Q4 2024: three routine tickets, all resolved

    Three support tickets in the quarter, all resolved: duplicate CRM records on 2 Oct 2024, a stalled CRM connector on 15 Oct 2024 and a chart display issue on 5 Nov 2024. Two traced to the customer's side. Nothing open at the end.

    The analysis

    Data quality: On 2 Oct 2024 Calum Sneddon reported duplicate customer records in the brain. Bethan Lister replied within 51 minutes, traced them to the same contact being synced twice from the source CRM, and guided Calum to clean up the CRM and re-sync; solved the same day.

    Connector: On 15 Oct 2024 Lorna reported that the CRM connector showed a healthy status but had pulled no new records for two days. Bethan asked her to check for new records and the CRM audit logs, and Lorna found and fixed an authentication issue on the customer's IT side.

    Dashboard: On 5 Nov 2024 Calum reported a response time chart on a dashboard showing as an empty box. Connor asked for the dashboard name and console details; Calum found no errors, refreshed and cleared the cache, and the chart rendered.

    Weighing: Both the duplicates and the stalled connector came from the customer's own systems, not from a defect in B-Viz. The duplicates ticket was marked as a complaint with high urgency, so the root-cause finding mattered.

    Open at the end: Nothing is shown as open. The reads suggest monitoring the CRM connector for returning duplicates. The period holds no calls, emails or news, so the evidence does not show wider sentiment, pricing or renewal talk.

    Made from 3 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q3 2024

    Q3 2024: Starter renewal agreed in principle

    Five reads. A Salesforce connector fault and an unanswered renewal email in August, a Starter export limit, then a positive 30 Sep 2024 call at an unchanged £20k with signing targeted for mid-October.

    The analysis

    Support: On 15 Aug 2024 Calum could not open the customer services dashboard. It worked the next morning and was treated as a temporary glitch.

    Connector: On 16 Aug 2024 Calum Sneddon reported the Salesforce connector had stopped syncing, and a credential refresh gave a permission denied error. Bethan Lister suspected the API user had lost a role and asked for the Salesforce admin to check.

    Renewal: On 23 Aug 2024 Daniel Okafor wrote to Derek Imrie about the Starter renewal due 23 Nov 2024 and promised dates by mid-September. Derek did not reply in that thread.

    Support: On 27 Aug 2024 Calum needed to export search results. Bethan confirmed Starter has no direct export and pointed to Growth dashboards, which the read treats as an upsell opportunity.

    Renewal: On the 30 Sep 2024 call Tom Ashdown quoted Starter at £20k for one year on the same terms. Lorna Wishart said search use is growing and the Xero connector works well, and Derek agreed to a mid-October timeline after reviewing terms with Pamela Lyall.

    Open at the end: The Salesforce fix is not shown as confirmed, and the order form was not yet signed. Use is limited to three or four people of the 15 users included.

    Made from 1 call · 2 email threads · 2 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q2 2024

    Q2 2024: two invitations, one search query

    A quiet quarter of three reads: a webinar invitation and a Customer Day invitation, both unanswered, and one slow-search ticket that the customer did not pursue. No complaints, commitments or price talk.

    The analysis

    Support: On 17 Apr 2024 Calum reported that searches for records from earlier months were much slower than searches for current week data. Bethan explained that larger date ranges need more data scans and asked for the record count to check for a real issue.

    Engagement: On 12 Apr 2024 Nell Ashcombe invited Lorna Wishart to an 18 Apr 2024 webinar on using the brain to answer customer queries faster. The thread holds no reply, so interest is not shown.

    Engagement: On 19 May 2024 Nell invited Pamela Lyall, the bookkeeper, to the London Customer Day on 13 Jun 2024. The thread holds no reply, and the invitation may not have reached day-to-day users.

    Open at the end: The evidence does not show whether Lorna attended the webinar or whether Pamela or a colleague attended the Customer Day. The customer did not follow up on the search ticket, which suggests the explanation was enough. The evidence does not show whether the record count was supplied.

    Made from 2 email threads · 1 ticket

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  4. Q1 2024

    Q1 2024: onboarding and chased invoices

    Marchbank Couriers trained on Starter in January with no concerns raised, but both first invoices ran late and were chased from 2 Jan 2024 to 8 Mar 2024. Two support tickets were minor. The records do not show either invoice paid.

    The analysis

    Training: On 8 Jan 2024 Callie Brennan trained Lorna Wishart and Calum Sneddon on search, chat and admin on Starter. Salesforce and Zendesk are live, Xero was recommended as a third connector, and no concerns about value, price or rivals were raised.

    Invoices: On 2 Jan 2024 and 3 Jan 2024 Nell Ashcombe chased Pamela Lyall, Marchbank's bookkeeper, for the subscription invoice INV-104-0002 (due 24 Dec 2023) and the implementation invoice INV-104-0001 (due 13 Dec 2023). Neither chase got a reply, and the 15 Jan 2024 chase called the subscription invoice significantly overdue.

    Promises: After a final reminder on 29 Jan 2024, Pamela replied on 31 Jan 2024, apologised, said she had been away and promised both payments by end of week. On 7 Feb 2024 she cited administration issues and said payment was being processed on 9 Feb 2024.

    Support: On 26 Jan 2024 the helpdesk connector stopped syncing, and Callie judged expired or revoked credentials the likely cause. On 21 Feb 2024 Lorna reported missing new records, and Callie found the refresh had completed at 07:15 and the records were indexed.

    Open at the end: On 8 Mar 2024 Nell chased INV-104-0002 again, and Pamela promised a definite date by end of week without giving one. The reads do not show either invoice paid, and they give different amounts for the same invoices (£23k or £20k for the subscription; £7,200 or £6,000 for implementation).

    Made from 1 call · 6 email threads · 2 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  5. Q4 2023

    Q4 2023: Starter signed, kickoff, invoice chase

    Marchbank Couriers agreed Starter terms on 10 Oct 2023, signed the order form on 13 Nov 2023 and held kickoff on 4 Dec 2023. Two invoices went out, and on 20 Dec 2023 the implementation invoice was chased as unpaid.

    The analysis

    Negotiation: On 10 Oct 2023 Owen Tallis agreed quarterly billing in arrears and a one-off implementation discount, for the first term only. Derek Imrie confirmed renewal is at list, so the first renewal is a price step for a cost-conscious buyer.

    Order form: Nell Ashcombe sent the Starter order form at £26k for the first year, and Derek signed on 13 Nov 2023. Nell then handed implementation to the customer success manager.

    Billing: On 13 Nov 2023 a setup invoice of £7,200 including VAT went out, due 13 Dec 2023. On 24 Nov 2023 the first annual Starter invoice followed, £23k including VAT, due 24 Dec 2023.

    Kickoff: On 4 Dec 2023 Callie Brennan set out the plan with Lorna Wishart, who agreed to chase IT for read-only credentials, the critical path. Target go-live was late December or early January, and Daniel Okafor said check-ins at six months and a year would explore more users or connectors.

    Support and billing: On 20 Dec 2023 Nell chased Pamela Lyall for the £6,000 implementation invoice as unpaid. The thread shows no customer reply.

    Open at the end: The reads do not show the credentials being delivered, go-live, or payment of any invoice. They also do not show whether the setup invoice and the £6,000 implementation invoice are the same document.

    Made from 2 calls · 4 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  6. Q3 2023

    Q3 2023: Starter sale reaches payment terms

    Discovery, demo and proposal calls moved Marchbank Couriers from a manual three-system problem to agreement in principle on Starter. Payment terms were the one open point before an order form on 13 Sep 2023.

    The analysis

    Discovery: On 10 Jul 2023 Tom Ashdown spoke to Lorna Wishart, Customer Services Manager, whose team of about four stitches together a helpdesk, a CRM and a tracking system by hand. Tom pitched Starter and gave a verbal ballpark of £26k all in.

    Demo: On 10 Aug 2023 Tom and Tobias Renwick, CTO, demoed the brain to Lorna, who called the idea valuable. Tom quoted 25,500 for implementation and the first year on Starter.

    Proposal: On 11 Sep 2023 Tom walked Derek Imrie, the managing director, through the Starter proposal. Derek asked about value and how they could get out, and said he would move forward if Lorna was happy; Lorna said she was convinced.

    Email: On 13 Sep 2023 Tom sent a Starter proposal at £26k for the first year. Derek said they want to move forward but must settle payment terms first.

    Open at the end: No signed order form is shown. Derek's payment terms notes are not shown arriving, and no budget holder other than Derek is named. Tom's remark that Starter response is usually a business day is looser than the Starter P1 first response of 4 business hours.

    Made from 3 calls · 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

Updated 9 Oct 26
Active users · Nov 24
10of 15 included on the tier
Questions asked · Nov 24
395
Connectors configured · Nov 24
3of 4 included on the tier
Active admins · Nov 24
1
Data volume · Nov 24
3.5 GB
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (15)Right axisQuestions asked
00830015600Nov 23Jan 24Mar 24May 24Jul 24Sep 24Nov 24Included users (15)1510395Nov 23: Active users 1; Licensed seats 15; Questions asked 5Dec 23: Active users 6; Licensed seats 15; Questions asked 72Jan 24: Active users 8; Licensed seats 15; Questions asked 371Feb 24: Active users 9; Licensed seats 15; Questions asked 443Mar 24: Active users 10; Licensed seats 15; Questions asked 482Apr 24: Active users 10; Licensed seats 15; Questions asked 507May 24: Active users 10; Licensed seats 15; Questions asked 519Jun 24: Active users 10; Licensed seats 15; Questions asked 515Jul 24: Active users 10; Licensed seats 15; Questions asked 585Aug 24: Active users 10; Licensed seats 15; Questions asked 343Sep 24: Active users 10; Licensed seats 15; Questions asked 515Oct 24: Active users 10; Licensed seats 15; Questions asked 572Nov 24: Active users 10; Licensed seats 15; Questions asked 395

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (Nov 24): Active users 10; Licensed seats 15; Questions asked 395. Basis: product usage, facts.usage_monthly:org_104, signals:org_104.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Nov 231155
Dec 2361572
Jan 24815371
Feb 24915443
Mar 241015482
Apr 241015507
May 241015519
Jun 241015515
Jul 241015585
Aug 241015343
Sep 241015515
Oct 241015572
Nov 241015395
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (4)Right axisData volume
00.0 GB22.0 GB44.0 GBNov 23Jan 24Mar 24May 24Jul 24Sep 24Nov 24Included connectors (4)3.5 GB31Nov 23: Connectors configured 0; Active admins 1; Data volume 0.00 GBDec 23: Connectors configured 2; Active admins 1; Data volume 1.92 GBJan 24: Connectors configured 3; Active admins 1; Data volume 2.94 GBFeb 24: Connectors configured 3; Active admins 1; Data volume 3.00 GBMar 24: Connectors configured 3; Active admins 1; Data volume 3.06 GBApr 24: Connectors configured 3; Active admins 1; Data volume 3.11 GBMay 24: Connectors configured 3; Active admins 1; Data volume 3.17 GBJun 24: Connectors configured 3; Active admins 1; Data volume 3.23 GBJul 24: Connectors configured 3; Active admins 1; Data volume 3.29 GBAug 24: Connectors configured 3; Active admins 1; Data volume 3.34 GBSep 24: Connectors configured 3; Active admins 1; Data volume 3.40 GBOct 24: Connectors configured 3; Active admins 1; Data volume 3.46 GBNov 24: Connectors configured 3; Active admins 1; Data volume 3.50 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Nov 24): Connectors configured 3; Active admins 1; Data volume 3.5 GB. Basis: product usage, facts.usage_monthly:org_104, signals:org_104.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Nov 23010.00 GB
Dec 23211.92 GB
Jan 24312.94 GB
Feb 24313.00 GB
Mar 24313.06 GB
Apr 24313.11 GB
May 24313.17 GB
Jun 24313.23 GB
Jul 24313.29 GB
Aug 24313.34 GB
Sep 24313.40 GB
Oct 24313.46 GB
Nov 24313.50 GB

Usage read

As at Fri 9 Oct 2026

Usage ended November 2024

Direction Ended

Ended: no questions in the last 13 weeks or the last 12 months, and the last day with any usage was 22 Nov 2024. All eight listed contacts were deactivated on 23 Nov 2024. There is no live order form.

  • No usage reported in any of the 13 weeks to 9 Oct 2026
  • Last day with any usage was 22 Nov 2024
  • All eight listed contacts deactivated on 23 Nov 2024
  • No live order form
The analysis

Recent weeks: every one of the 13 weeks to 9 Oct 2026 reports no usage. The last day with any usage was 22 Nov 2024.

Trend: the series stopped in November 2024. The last 12 months and the last 90 days both show 0 questions.

Who uses it: nobody now. In the 12 months from November 2023 to October 2024, Calum Sneddon asked 1,765 of 4,929 questions (36%) and Priti Norris 1,474 (30%). Calum was the admin, and all eight listed contacts were deactivated on 23 Nov 2024.

Against the order form: there is no live order form. The monthly table still lists 15 licensed users and 3 connectors configured, but that sits against no recorded usage.

Made from 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Documents

Updated 9 Oct 26

7 documents in 3 folders; 1 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Marchbank Couriers' pages are written from 3 organisation-level AI texts (assessment / next steps), 6 period digests and 1 narrative-level AI text, which in turn draw on 37 AI summaries of 41 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 9 people (9 with an AI write-up) and 6 staff (0 with an AI write-up), shown on 11 pages.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Usage

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

Who to contact

Email info@b-viz.com or talk to your B-Viz account team. Tell us the page address and what looked wrong; a screenshot helps.

Help

Ask B

B-Viz · read-only