B-Viz
Marlstone Legal logo

Marlstone Legal

Healthy£44kRenews 1 Apr 27

AI facts

As at Fri 9 Oct 2026

Marlstone Legal is on Growth at £44k a year under the renewal order form signed 16 Mar 2026, running 1 Apr 2026 to 31 Mar 2027. Active users held at 35 of 40 licensed from May to September 2026, while questions asked rose from 1962 to 2205 (12%). The renewal on 1 Apr 2027 is 174 days away and the price book gives £50k (13.6%). There are no open deals. The firm launched client-facing reporting on its unified data platform in Aug 2026.

Read from 14 calls · 15 email threads · 20 tickets · 3 news items · 2 deals · 18 people · 9 documents, newest 29 Sep 26

Profile

Updated 9 Oct 26
  • IndustryLegal servicesSource: CRM company record
  • Websitemarlstone.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityLondonSource: CRM company record
  • Size220 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive · CSM Elena Novak
  • Customer since1 Apr 2025Source: first executed order form ctr_014_01, signed 14 Mar 2025 · Growth tier · In the CRM since 18 Dec 2024
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateHealthySource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Healthy, because usage is steady at 35 active users with questions up 12% since May, and all three invoices are paid within terms. No hard signal has fired. The champion has measured no ROI, so a value case should precede the £50k renewal.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Contracted ARR£44,000Source: executed order form ctr_014_02, 1 Apr 2026 to 31 Mar 2027 · CRM £44,000 · Invoiced run rate £44,000 · As of 9 Oct 2026
  • Next renewal1 Apr 2027Basis: order form ctr_014_02 ends 31 Mar 2027 · In 174 days · Renewal price £50,000 (+13.6%) · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term1 Apr 2026 to 31 Mar 2027Source: order form ctr_014_02 (renewal), signed 16 Mar 2026 · Billed annually · 40 seats, 8 connectors
  • TierGrowthSource: the current order form
  • Last contact30 Sep 2026Email: Check-in notes · 9 days before 9 Oct 2026
  • Tenanteu-west-2Source: product analytics, reporting since Apr 2025 · 6 connectors configured
  • Licensed seats4035 active users in Sep 2026 · Order form ctr_014_02: 40 seats
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Elena Novak writes to Elliot Kirkby to correct the £44k quote to the £50k Growth renewal price and books a value case session with him. renewal
Who
Elena Novak Elena Novak
When
This week by 9 Oct 2026
Why
Elena Novak should correct the £44k quoted on the 28 Sep 2026 call to the £50k renewal price and agree a value case with Elliot Kirkby. Emma Croft then sees evidence before the 1 Apr 2027 renewal, since no ROI has been measured.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Healthy

Healthy: Growth at £44k is paid within terms, 35 active users are steady and questions rose 12% since May. The 1 Apr 2027 renewal at £50k has no value case, so Elena Novak corrects the £44k quote and builds one with Elliot Kirkby.

Healthy, Marlstone Legal is on Growth at £44k a year under the renewal order form signed 16 Mar 2026, to 31 Mar 2027, with all three invoices paid within terms. The 1 Apr 2027 renewal is priced at £50k (13.6%).

Active users held at 35 from May to Sep 2026 while questions rose from 1962 to 2205 (12%), and Daisy Ashworth asks 19% of them over 12 months. Elliot Kirkby, Operations Director and champion, says associates are still finding their feet.

The firm launched client-facing reporting on its unified data platform in Aug 2026. The main risk is value: Elliot has measured no ROI, and Elena Novak quoted £44k on the 28 Sep 2026 call.

Elena, the CSM, corrects the quote to £50k in writing and books a value case session with Elliot by 9 Oct 2026. Emma Croft, Chief Executive, then sees evidence before the MSA's 90-day notice window.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0£25k£50kJun 25Sep 25Dec 25Mar 26Jun 26Sep 26newexpansion£44k£44kApr 25: Contracted ARR £39,600; Invoiced ARR £39,600May 25: Contracted ARR £39,600; Invoiced ARR £39,600Jun 25: Contracted ARR £39,600; Invoiced ARR £39,600Jul 25: Contracted ARR £39,600; Invoiced ARR £39,600Aug 25: Contracted ARR £39,600; Invoiced ARR £39,600Sep 25: Contracted ARR £39,600; Invoiced ARR £39,600Oct 25: Contracted ARR £39,600; Invoiced ARR £39,600Nov 25: Contracted ARR £39,600; Invoiced ARR £39,600Dec 25: Contracted ARR £39,600; Invoiced ARR £39,600Jan 26: Contracted ARR £39,600; Invoiced ARR £39,600Feb 26: Contracted ARR £39,600; Invoiced ARR £39,600Mar 26: Contracted ARR £39,600; Invoiced ARR £39,600Apr 26: Contracted ARR £44,000; Invoiced ARR £44,000May 26: Contracted ARR £44,000; Invoiced ARR £44,000Jun 26: Contracted ARR £44,000; Invoiced ARR £44,000Jul 26: Contracted ARR £44,000; Invoiced ARR £44,000Aug 26: Contracted ARR £44,000; Invoiced ARR £44,000Sep 26: Contracted ARR £44,000; Invoiced ARR £44,000

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £44k; Invoiced ARR £44k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_014.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Apr 25£39,600£39,600
May 25£39,600£39,600
Jun 25£39,600£39,600
Jul 25£39,600£39,600
Aug 25£39,600£39,600
Sep 25£39,600£39,600
Oct 25£39,600£39,600
Nov 25£39,600£39,600
Dec 25£39,600£39,600
Jan 26£39,600£39,600
Feb 26£39,600£39,600
Mar 26£39,600£39,600
Apr 26£44,000£44,000
May 26£44,000£44,000
Jun 26£44,000£44,000
Jul 26£44,000£44,000
Aug 26£44,000£44,000
Sep 26£44,000£44,000
Accountingmade from

Finance read

As at Fri 9 Oct 2026

ARR £44k, all paid within terms

Standing Paid upARR Rising

Contracted ARR is £44k on the Growth tier, up from £40k when the renewal order form took effect in Apr 2026. All three invoices were paid within terms. The next renewal, on 1 Apr 2027, is priced at £50k by the price book rule.

  • Contracted ARR £44k, matching CRM and invoices
  • Renewal on 1 Apr 2027 priced at £50k (+13.6%)
  • All three invoices paid within terms
  • No open deals
The analysis

Recurring revenue: Contracted ARR started at £40k in Apr 2025 and rose by £4,400 in Apr 2026 to £44k, its peak. CRM ARR, the invoiced run rate and the executed order form all show £44k.

Next commitment: The renewal on 1 Apr 2027 is 174 days after the as-of date. The price book rule gives £50k against £44k today, a change of +£6,000 (13.6%), because first-term terms end at renewal.

Billing: INV-014-0001, INV-014-0002 and INV-014-0003 are all paid within terms, with nothing overdue, disputed or credited. INV-014-0001 is net £12k, and the evidence does not show what it covers.

Deals: The new Growth deal and the renewal deal are both closed won, and there are no open deals. Both are owned by Tom Ashdown, who is active in HR.

Made from 2 deals · 2 fact tables · 3 invoices

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q2 2026

    Q2 2026: renewal intent, then connector issues

    Marlstone Legal confirmed on 27 May 2026 it will keep Growth as is, though use is slightly down. In June four support tickets covered a call sync stop, slow pages and missing billing data, several with slow first responses.

    The analysis

    Renewal: On the 27 May 2026 call, Elliot Kirkby, Operations Director, said the brain works well and the data is fresh. He said they will keep the Growth plan as is for the 1 Apr 2027 renewal, which Elena Novak stated at £44k a year.

    Usage: Active users were about 11 or 12 most months, down about 5 per cent on the quarter before. Elliot blamed a leaver and client workload. No upgrade or extra users were raised.

    Support: On 27 May 2026 Emma Jagger asked how to build a custom dashboard by partner. First response took 404 minutes.

    Support: On 2 Jun 2026 the call connector stopped syncing, and Olivia Grant found the sync service had restarted at 14:47. The read does not show the cause or the fix.

    Support: On 4 Jun 2026 Emma reported very slow pages, first response at 179 minutes. The ticket took 18 days to close with no root cause shown.

    Support: On 9 Jun 2026 Emma flagged missing June billing records. First response took 793 minutes, and the cause was a filter hiding the records.

    Support: On 19 Jun 2026 Mark Ellwood reported June invoices missing from the brain. The ticket was marked solved on 15 Jul 2026 with no resolution shown.

    Other: A marketing webinar invitation to the chief executive on 10 May 2026 drew no response.

    Open at the end: Slow-page cause, the call sync root cause and the missing invoices were not confirmed as resolved.

    Made from 1 call · 1 email thread · 5 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q1 2026

    Q1 2026: Growth renewal quoted, support issues

    Marlstone Legal stayed positive and was quoted £44k for the Growth renewal, but the order form was unsigned at quarter end. Six tickets covered access, permissions, freshness, a query bug and duplicates.

    The analysis

    Support: On 6 Jan 2026 two team members lost access after an IT reorganisation, resolved in 14 days. On 8 Jan 2026 Mark Ellwood's read-only permission changes did not take effect, resolved in 7 days.

    Freshness: On 16 Jan 2026 Elliot Kirkby reported the last refresh was 2 days old. First response took 462 minutes and the ticket closed in 5 days.

    Renewal: On the 23 Feb 2026 call, Emma Croft and Toby Mellor were positive. Tom Ashdown quoted £44k for 1 Apr 2026 to 31 Mar 2027, unchanged; Emma said they do not use all 40 seats and have needed no more than two connectors.

    Support: On 23 Feb 2026 Elliot asked about dashboard date filters, a sign of active building. On 4 Mar 2026 Emma Jagger could not save queries; Olivia Grant found a bug and escalated to Ewan Pryce, with no customer confirmation of the fix.

    Renewal: On 12 Mar 2026 Emma Croft asked whether the price matched the first year. Tom answered £44k and sent the order form; on 18 Mar 2026 Rachel Dunmore issued INV-014-0003 for £44k net, due 17 Apr 2026.

    News: The 24 Mar 2026 Legal Practice Review item reported growing adoption without figures.

    Open at the end: No signed order form is shown. The duplicate partner records ticket of 25 Mar 2026 was still open, and the Salesforce sync lag of 5 Mar 2026 was resolved.

    Made from 1 call · 3 email threads · 1 news item · 6 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q4 2025

    Q4 2025: sync and speed issues, quiet renewal

    Three tickets and one email thread. A CRM sync problem and a slow-search ticket were closed, a how-to showed the dashboards builder, and on 31 Dec 2025 the customer said it had restructured and asked for renewal terms.

    The analysis

    Support: On 14 Oct 2025 Mark Ellwood reported client records drifting from the source CRM. Bethan Lister asked for examples, first response took 167 minutes, and the ticket was resolved in 13 days.

    Support: On 6 Nov 2025 searches slowed because the nightly refresh had run late the previous day. Olivia Grant investigated, first response was 60 minutes, and Elliot Kirkby confirmed speed was back to normal by the next day.

    Support: On 17 Dec 2025 Elliot asked how to build custom reports. Olivia showed him the dashboards builder, first response took 810 minutes on a low priority ticket, and it was resolved in 21 days.

    Renewal: On 31 Dec 2025 Esther Quaye flagged quieter usage ahead of the contract ending on 31 Mar 2026. Emma Croft replied that the firm has changed structure and asked for the renewal terms.

    People: Emma did not commit to renewing and did not explain the structural changes. The read treats her reply as brief and guarded.

    Open at the end: Esther is to hold a January call, find out what changed and send the terms. The evidence does not show whether the call took place, and seat count and tier may need revisiting.

    Made from 1 email thread · 3 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  4. Q3 2025

    Q3 2025: adoption spreading, one data issue

    Marlstone Legal widened its use of the brain in Q3 2025. A duplicate records ticket in September was resolved, and the 29 Sep 2025 check-in was positive, with other teams asking for access and no renewal concern raised.

    The analysis

    Support: On 1 Aug 2025 the business development team asked how to view calls linked to client matters. Bethan Lister confirmed it was possible, first response took 157 minutes, and the ticket was resolved in 6 days.

    Support: On 10 Sep 2025 Elliot Kirkby reported exact duplicate client matter records. Olivia Grant asked for matter names to check connector logs, first response took 279 minutes, and it was resolved in 7 days. The read flags a risk of lost confidence in data accuracy.

    People: On 22 Sep 2025 Esther Quaye proposed a check-in call and Elliot agreed to the following Tuesday within about an hour. He raised no concerns.

    Check-in: On 29 Sep 2025 Esther held a 30-minute call with Elliot, Operations Director. He was pleased, reported clean data and said people from other parts of the firm are asking for access.

    Commercial: Marlstone Legal is on Growth with 40 users and eight connectors. Elliot said 40 users is enough for now and another connector is not urgent. An early February QBR was agreed ahead of a renewal about six months away.

    Open at the end: Esther is to book the QBR and send Elliot the call summary. Use is mostly searches and no dashboards are built. The duplicate records root cause fix (review of connector sync logic) is listed as a next step in the ticket read.

    Made from 1 call · 1 email thread · 2 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  5. Q2 2025

    Q2 2025: Growth onboarding, CRM and calls live

    Marlstone Legal kicked off a Growth implementation on 3 Apr 2025, got CRM and calls connectors live by May, and was trained on 27 May 2025. Sentiment was positive; value and wider adoption were still unproven at quarter end.

    The analysis

    Billing: invoice INV-014-0002 for the first-year Growth subscription was sent on 1 Apr 2025, net £40k with VAT £7,920, due 1 May 2025. The evidence does not show payment.

    Kickoff: on 3 Apr 2025 Laura Penhaligon and Esther Quaye agreed four connectors (Salesforce, Gong, Outlook, Xero) against an eight-connector limit and 40 soft licensed users. Elliot Kirkby asked about adding systems later.

    Support: two onboarding tickets. Emma Jagger resolved a CRM field mapping question herself on 4 Apr 2025. A new user login ticket from 14 Apr 2025 had a first response of 309 minutes and resolved in 9 days.

    Connectors: Emma agreed on 22 Apr 2025 to start with CRM and calls. CRM went live the day before the 2 May 2025 call, and calls went live the week before the 22 May 2025 call, with Emma's spot checks finding no duplicates or gaps.

    Adoption: on 2 May 2025 Elliot asked what the brain should be used for. On 27 May 2025 Mark Ellwood was unsure at first and clearer by the end of training. Elliot asked about a client report card dashboard on 9 Apr 2025, which Laura placed in Growth.

    News: on 13 Jun 2025 the Commercial Law Gazette reported the firm expanding business-development operations and taking the capability to more internal teams.

    Open at the end: the value check-in with Elliot was planned but not shown as held. Emma is the only named admin. No price, renewal or rival talk appears.

    Made from 6 calls · 3 email threads · 1 news item · 2 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  6. Q1 2025

    Q1 2025: Growth deal agreed, order form sent

    Marlstone Legal moved from discovery on 8 Jan 2025 to agreeing Growth on 27 Feb 2025. The order form went out on 12 Mar 2025 and the implementation invoice on 17 Mar 2025. The signed copy is not shown.

    The analysis

    Discovery: On 8 Jan 2025 Emma Croft and Elliot Kirkby described client data split across four or five systems. Tom Ashdown positioned Growth at around £52k for the first year, a verbal estimate.

    Demo: Hannah Lowe demoed Growth on 22 Jan 2025 and Elliot said "That's exactly what we need." He chose three of eight connectors to start. The proposal was an open item.

    Pricing: On 10 Feb 2025 Emma and Elliot probed the £52k total and year-two price. Tom said the £40k subscription is discounted for the first year and returns to list at renewal.

    Negotiation: On 27 Feb 2025 Emma agreed to proceed. Owen Tallis said renewal would be on the standard list of £44k after a fifteen percent first-term discount.

    Service credit: Owen described a five percent credit for a miss on either uptime or nightly refresh. Growth's standard credit covers availability only.

    Paperwork: Tom sent the order form on 12 Mar 2025 and Emma said she would sign by end of week. Rachel Dunmore sent invoice INV-014-0001 on 17 Mar 2025 and asked Toby Mellor for a PO number.

    Open at the end: The signed order form is not in the reads. The PO number, payment, the renewal price expectation and the credit wording remain unconfirmed.

    Made from 4 calls · 4 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  7. Q4 2023

    Q4 2023: one webinar invitation, no reply

    One read in the period: a marketing email from Nell Ashcombe inviting Toby Mellor to a webinar. There was no customer response, so the quarter shows nothing about health or commercial position.

    The analysis

    One read: this period holds a single email thread, dated 31 Oct 2023, and nothing else.

    Invitation: Nell Ashcombe invited Toby Mellor to an online webinar on Thursday 16 November 2023 for finance and operations teams, on joining up data across systems.

    Customer view: there is no customer response in the thread, and the read records sentiment as neutral and the voice as unknown.

    Open at the end: nothing is recorded as open. No risks, opportunities or next steps were identified, and the evidence does not show whether Toby attended.

    Made from 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

Updated 9 Oct 26
Active users · Sep 26
35level vs 3 months earlierof 40 included on the tier
Questions asked · Sep 26
2,205up 198 vs 3 months earlier
Connectors configured · Sep 26
6level vs 3 months earlierof 8 included on the tier
Active admins · Sep 26
2level vs 3 months earlier
Data volume · Sep 26
5.0 GBup 0.2 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
00201,250402,500May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Sep 26Included users (40)402,20535Apr 25: Active users 14; Licensed seats 40; Questions asked 330May 25: Active users 24; Licensed seats 40; Questions asked 876Jun 25: Active users 28; Licensed seats 40; Questions asked 1,550Jul 25: Active users 32; Licensed seats 40; Questions asked 1,855Aug 25: Active users 35; Licensed seats 40; Questions asked 1,179Sep 25: Active users 35; Licensed seats 40; Questions asked 2,152Oct 25: Active users 35; Licensed seats 40; Questions asked 2,315Nov 25: Active users 35; Licensed seats 40; Questions asked 1,945Dec 25: Active users 35; Licensed seats 40; Questions asked 1,659Jan 26: Active users 35; Licensed seats 40; Questions asked 1,972Feb 26: Active users 35; Licensed seats 40; Questions asked 1,990Mar 26: Active users 35; Licensed seats 40; Questions asked 2,123Apr 26: Active users 35; Licensed seats 40; Questions asked 2,080May 26: Active users 35; Licensed seats 40; Questions asked 1,962Jun 26: Active users 35; Licensed seats 40; Questions asked 2,007Jul 26: Active users 35; Licensed seats 40; Questions asked 2,401Aug 26: Active users 35; Licensed seats 40; Questions asked 1,294Sep 26: Active users 35; Licensed seats 40; Questions asked 2,205

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (Sep 26): Active users 35; Licensed seats 40; Questions asked 2,205. Basis: product usage, facts.usage_monthly:org_014, signals:org_014.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Apr 251440330
May 252440876
Jun 2528401,550
Jul 2532401,855
Aug 2535401,179
Sep 2535402,152
Oct 2535402,315
Nov 2535401,945
Dec 2535401,659
Jan 2635401,972
Feb 2635401,990
Mar 2635402,123
Apr 2635402,080
May 2635401,962
Jun 2635402,007
Jul 2635402,401
Aug 2635401,294
Sep 2635402,205
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (8)Right axisData volume
00.0 GB42.5 GB85.0 GBMay 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Sep 26Included connectors (8)5.0 GB62Apr 25: Connectors configured 2; Active admins 2; Data volume 1.23 GBMay 25: Connectors configured 5; Active admins 2; Data volume 3.15 GBJun 25: Connectors configured 6; Active admins 2; Data volume 3.85 GBJul 25: Connectors configured 6; Active admins 2; Data volume 3.93 GBAug 25: Connectors configured 6; Active admins 2; Data volume 4.00 GBSep 25: Connectors configured 6; Active admins 2; Data volume 4.07 GBOct 25: Connectors configured 6; Active admins 2; Data volume 4.15 GBNov 25: Connectors configured 6; Active admins 2; Data volume 4.22 GBDec 25: Connectors configured 6; Active admins 2; Data volume 4.30 GBJan 26: Connectors configured 6; Active admins 2; Data volume 4.37 GBFeb 26: Connectors configured 6; Active admins 2; Data volume 4.44 GBMar 26: Connectors configured 6; Active admins 2; Data volume 4.51 GBApr 26: Connectors configured 6; Active admins 2; Data volume 4.59 GBMay 26: Connectors configured 6; Active admins 2; Data volume 4.66 GBJun 26: Connectors configured 6; Active admins 2; Data volume 4.73 GBJul 26: Connectors configured 6; Active admins 2; Data volume 4.81 GBAug 26: Connectors configured 6; Active admins 2; Data volume 4.88 GBSep 26: Connectors configured 6; Active admins 2; Data volume 4.96 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 6; Active admins 2; Data volume 5.0 GB. Basis: product usage, facts.usage_monthly:org_014, signals:org_014.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Apr 25221.23 GB
May 25523.15 GB
Jun 25623.85 GB
Jul 25623.93 GB
Aug 25624.00 GB
Sep 25624.07 GB
Oct 25624.15 GB
Nov 25624.22 GB
Dec 25624.30 GB
Jan 26624.37 GB
Feb 26624.44 GB
Mar 26624.51 GB
Apr 26624.59 GB
May 26624.66 GB
Jun 26624.73 GB
Jul 26624.81 GB
Aug 26624.88 GB
Sep 26624.96 GB

Usage read

As at Fri 9 Oct 2026

Usage steady, recovered after August dip

Direction Rising

Usage is rising over the last weeks: questions 1,611 to 1,922 (+19%) in the last 4 weeks against the 4 before. August 2026 was a dip, and September 2026 is back at 2,205 questions, near the July 2026 peak of 2,401.

  • Questions +19% in last 4 weeks against the 4 before
  • August 2026 dip recovered by September 2026
  • 35 of 40 seats active, 6 of 8 connectors
  • Daisy Ashworth asks 19% of questions
The analysis

Recent weeks: the last 4 weeks against the 4 before show questions 1,611 to 1,922 (+19%) and average daily active users 9.3 to 11.8 (+27%). The August weeks, at 297 to 330 questions, were a one-off dip, not a trend.

Trend: September 2026 had 2,205 questions, +2% on September 2025 (2,152) and -8% on the July 2026 peak of 2,401. Records indexed are rising, at 2,370,732 on 9 Oct 2026.

Who uses it: Daisy Ashworth asks 19% of questions over 12 months (4,443) and 18% over 90 days (1,184), then Chris Iqbal at 12%. Elliot Kirkby and Emma Jagger are the active admins.

Against the order form: the Growth order form contracts 40 seats and 8 connectors. September 2026 had 35 active users (88% of seats) and 6 connectors configured.

Made from 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Documents

Updated 9 Oct 26

9 documents in 4 folders; 1 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

  • Upcoming
  • 15 Oct 2026upcoming eventBG-Demo webinar Alice Brewer, Rajesh Mistry, Geoffrey Rowe, Alexander Vallance, Marieke Postma, Emma Croft, Inge de Boer, Dan Dyson, Andrew Pickering, Sandra Neale, Jeroen Coenen, Dirk Vogt, Jens Maes, Aaron Graham, Troy Wendt, Rebecca Nuttall, Ian Brearley, Gareth Lumb, Neil Craven, Colm Geraghty, Sinéad Kilkelly, Sheila Duffield, Trevor Bulmer, Troy Henderson, Georgina Aspinall, Jenna Lindstrom, Aoife Brophy, Gráinne Nolan, Clifford Unwin, Jackie Seed, Kendra Oakes, Brandon Russell, Claire Girard, Marie Goossens, Yasmin Carswell, Neil Ashworth, Matt Colenso, Niamh Fogarty, Jade KenwrightAlice BrewerRajesh MistryGeoffrey Rowe+36
  • Held
  • 29 Sep 2026email threadCheck-in notes Elena Novak, Elliot KirkbyMarlstone Legal logoElena NovakElliot Kirkby
  • 28 Sep 2026callMarlstone Legal / BG-Demo – Check In Elena Novak, Elliot KirkbyMarlstone Legal logoElena NovakElliot Kirkby
  • 22 Sep 2026eventRevenue leaders roundtable Alice Brewer, Louise Pring, Eamon Burke, Sarah Northcott, Pradeep Menon, Margaret Cleland, Toby Mellor, Catherine Mayo, Gordon McInnes, Thomas Schumacher, Gary Pellegrin, Nicole Dahl, Colin Airey, Nathan Booth, Lukas Hartwig, Rebecca Nuttall, Kirsty Hepworth, Gillian Thewlis, Rhys Gulliver, Imran Qureshi, Liz Waddington, Noor el Amrani, Amy Royle, Gail Moorcroft, Nathan Hulme, Lorna Cairns, Vincent Ackerley, Orla Mannion, Glenn Wojcik, Pauline Northey, Marisol Ybarra, Monique Jefferson, Dennis Mrozek, Jens Krause, Kristen Haugen, Gijs Koster, Marie Wouters, Mette Kjær, Brandon Russell, Vicky Brearley, Ade Ogunleye, Toby Carswell, Ed Eccles, Brandon Sullivan, Marie Goossens, Polly Illingworth, Gregory Hasselbeck, Matt Colenso, Carl Whittle, Samuel Adeyemi, Clara Hoskins, Siobhán Nolan, Bas Kuijpers, Joanne Unwin, Jade Kenwright, Liam Corner, Monique Fairley, Dana KurtzAlice BrewerLouise PringEamon Burke+55
  • 11 Sep 2026ticketHow to filter dashboard by status Emma Jagger, Bethan ListerMarlstone Legal logoEmma JaggerBethan Lister
  • 7 Sep 2026ticketHow to search for data effectively Elliot Kirkby, Bethan ListerMarlstone Legal logoElliot KirkbyBethan Lister
  • 17 Aug 2026newsMarlstone Legal Launches Enhanced Reporting for Corporate Clients Marlstone Legal logo
  • 19 Jun 2026ticketMissing invoices from June Mark Ellwood, Olivia GrantMarlstone Legal logoMark EllwoodOlivia Grant
  • 11 Jun 2026eventBG-Demo Customer Day London Alice Brewer, Callum Reid, Liam Doherty, Aisha Rahman, Imogen Hartley, Kelly Sharpe, Greg Haskins, Tanya Briggs, Ravi Atherton, Kirsty Rigby, Toby Mellor, Hugh Firth, Kofi Asamoah, Priti Varma, Andrew Sugden, Claire Ackroyd, Siân Pritchard, Graham Tovey, Lee Hathaway, Gordon McInnes, Natasha Greaves, Adrian Mellor, Daan Visser, Helen Varley, Andrea Neumann, Shane Twomey, Huw Bevan, Dylan Price, Rhian Morgan, Tyler Brookes, Sandra Neale, Lindsay Pallister, Barry Coxon, Harry Kitching, Brittany Hayes, Karin Vossen, Martina Engel, Dirk Vogt, Eoin Hegarty, Maeve Doherty, Jacinta Hoad, Riley Tran, Els Van Damme, Katrien Wouters, Karen Midgley, Kevin Kershaw, Oliver Kirkby, Chris Jagger, Toby Cowell, Mark Brearley, Ian Brearley, Judith Saxton, Neil Craven, Richard Lazenby, Michelle Pomeroy, Rhys Gulliver, Lorraine Coombes, Graham Rowntree, Imran Qureshi, Leanne Partington, Phil Greenhalgh, Gregory Tanaka, Anjali Mehta, Noor el Amrani, Kerry Bramall, Gail Moorcroft, Euan Drummond, Niamh Fahy, Sinéad Kilkelly, Marloes Hendriks, Ilse de Graaf, Toby Westwood, Callum Rix, Melanie Scaife, Lynne Featherstone, Trevor Bulmer, Frank DeLuca, Beth Sawyer, Ralf Hoffmann, Kylie Dwyer, Karin Sjöberg, Linnea Holm, Annika Lund, Arnaud Janssens, Lena Becker, Jonas Lehmann, Markus Hofmann, Mike Delaney, Tyler Nguyen, Dev Malhotra, Jess Doyle, Lachlan Hutchinson, Malcolm Ridgway, Tariq Saleem, Gareth Pugh, Kwame Asante, Matthias Ebner, Dennis Wolter, Danielle Okonkwo, Lauren Pilkington, Stuart Haworth, Nadia Bashir, Carl Whittle, Kirsty Robson, Samuel Adeyemi, Clara Hoskins, Gavin Rudd, Ruud Verhoeven, Raymond Tsai, Ingrid Solberg, Pauline Metcalfe, Tracey Bainbridge, Vikram Sethi, Andy Buckley, Yara El Idrissi, Phil Catterall, Monique Fairley, Elliot Rosen, Javier OrtizAlice BrewerCallum ReidLiam Doherty+116
  • 9 Jun 2026ticketBilling records not showing Emma Jagger, Bethan ListerMarlstone Legal logoEmma JaggerBethan Lister
  • 4 Jun 2026ticketPages running very slowly Emma Jagger, Olivia GrantMarlstone Legal logoEmma JaggerOlivia Grant
  • 2 Jun 2026ticketCall sync has stopped Emma Jagger, Olivia GrantMarlstone Legal logoEmma JaggerOlivia Grant
  • 27 May 2026ticketHow to set up a custom dashboard Emma Jagger, Bethan ListerMarlstone Legal logoEmma JaggerBethan Lister
  • 27 May 2026callMarlstone Legal / BG-Demo – Check In Elena Novak, Elliot KirkbyMarlstone Legal logoElena NovakElliot Kirkby
  • 21 May 2026eventBG-Demo webinar Alice Brewer, Gemma Holt, Moira Sinclair, Ravi Atherton, Toby Underwood, Tasha Merriweather, Linnéa Holmberg, Saira Khalid, Brianna Ocampo, Emma Croft, Fleur Jansen, Helen Varley, Sunita Bains, Christina Möller, Ffion Rees, Luke Oakes, William Coultas, Kevin Kershaw, Mervyn Hales, Laurent Brisset, Philip Nuttall, Lauren Bickerstaff, Sarah Dodds, Kevin Doucette, Bart Huisman, Matthias Gruber, Lorna Cairns, Bas Vermeulen, Danielle Novotny, Glenn Wojcik, Melanie Scaife, Sheila Duffield, Brendan Moran, Ilse Kuipers, Jens Krause, Darnell Whitaker, Vikram Menon, Jess Mitchell, Alexa Fraser, Joe Mallinson, Gavin Rudd, Bas Kuijpers, Joost van der Linden, Raymond Tsai, Kevin Dussault, Heather Bauman, Sue DitchfieldAlice BrewerGemma HoltMoira Sinclair+44
  • 10 May 2026email threadBG-Demo webinar Alice Brewer, Emma CroftMarlstone Legal logoAlice BrewerEmma Croft
  • 16 Apr 2026eventBG-Demo webinar Alice Brewer, Joost Verbeek, Jenna Price, Luis Herrera, Elliot Kirkby, Asif Jagger, Bryony Gilchrist, Cian O'Leary, Jennifer Moua, Tyler Brookes, Sandra Neale, Clodagh Fitzgerald, Grant Mattner, Jens Maes, Gemma Varley, Timo Brand, Wayne Entwistle, Rhys Gulliver, Kerry Bramall, Annika Lund, Jenna Lindstrom, Yara Mulder, Lars Bach, Hui Min Tan, Olivier Rousseau, Dev Malhotra, Alyssa Jenkins, Neil Barlow, Elise Lambert, Gemma Dobson, Tariq Saleem, Fiona Marsden, Elspeth Haldane, Douglas Forsyth, Becky Tattersall, Joe Mallinson, Ronan Healy, Nigel Ferris, Trevor Mayhew, Lars Wübbena, Pauline Metcalfe, Bernard HaslamAlice BrewerJoost VerbeekJenna Price+39
  • 25 Mar 2026ticketDuplicate contact records Elliot Kirkby, Bethan ListerMarlstone Legal logoElliot KirkbyBethan Lister
  • 24 Mar 2026newsMarlstone Legal Accelerates Growth with Expanded Business-Development Push Marlstone Legal logo
  • 18 Mar 2026email threadInvoice for renewal Rachel Dunmore, Toby MellorMarlstone Legal logoRachel DunmoreToby Mellor
  • 18 Mar 2026invoiceINV-014-0003 Toby MellorMarlstone Legal logoToby Mellor
  • 16 Mar 2026documentMarlstone Legal - Order Form (signed) Tom AshdownMarlstone Legal logoTom Ashdown
  • 12 Mar 2026email threadRenewal order form Tom Ashdown, Emma CroftMarlstone Legal logoTom AshdownEmma Croft
  • 5 Mar 2026email threadData sync issue Olivia Grant, Emma JaggerMarlstone Legal logoOlivia GrantEmma Jagger
  • 4 Mar 2026ticketError when saving queries Emma Jagger, Olivia GrantMarlstone Legal logoEmma JaggerOlivia Grant
  • 23 Feb 2026ticketDate range filtering in dashboards Elliot Kirkby, Olivia GrantMarlstone Legal logoElliot KirkbyOlivia Grant
  • 23 Feb 2026callMarlstone Legal / BG-Demo – Renewal Elena Novak, Tom Ashdown, Emma Croft, Toby MellorMarlstone Legal logoElena NovakTom AshdownEmma Croft+1
  • 19 Feb 2026eventBG-Demo webinar Alice Brewer, Richard Thorne, Nadia Osei, Warren Petrie, Ellen Cairns, Peter Mayes, Jo Fowler, Patricia Gleave, Mark Ellwood, Nikhil Rao, Sunil Kapoor, Fleur Jansen, Andrea Neumann, Ethan Brody, Deirdre Barry, Anita Mistry, Emma Haworth, Barry Coxon, Stephanie Lowes, Eleanor Pickering, Ruth Ackroyd, Mhairi MacLeod, Graham Rowntree, Gregory Tanaka, Bart Huisman, Noor el Amrani, Ilse de Graaf, Eva Mulder, Trevor Bulmer, Kayleigh Pounder, Shane Keane, Ronan Mulcahy, Marie Slack, Robbie Tyson, Brent Olson, Ed Eccles, Nicole Sullivan, Kevin Simmons, Justin Simmons, Tariq Saleem, Lauren Pilkington, Samuel Adeyemi, Neville HirstAlice BrewerRichard ThorneNadia Osei+40
  • 16 Jan 2026ticketData not refreshing overnight Elliot Kirkby, Bethan ListerMarlstone Legal logoElliot KirkbyBethan Lister
  • 8 Jan 2026ticketPermission changes not taking effect Mark Ellwood, Olivia GrantMarlstone Legal logoMark EllwoodOlivia Grant
  • 6 Jan 2026ticketTeam members have lost access Elliot Kirkby, Bethan ListerMarlstone Legal logoElliot KirkbyBethan Lister
  • 31 Dec 2025email threadRenewal notice, contract ending 31 Mar 2026 Esther Quaye, Tom Ashdown, Emma CroftMarlstone Legal logoEsther QuayeTom AshdownEmma Croft
  • 31 Dec 2025dealMarlstone Legal – Renewal Tom Ashdown, Elliot KirkbyMarlstone Legal logoTom AshdownElliot Kirkby
  • 17 Dec 2025ticketCreating custom reports Elliot Kirkby, Olivia GrantMarlstone Legal logoElliot KirkbyOlivia Grant
  • 25 Nov 2025eventRevenue leaders roundtable Alice Brewer, Lachlan Nguyen, Asif Mahmood, Yasmin Openshaw, Emma Jagger, Gerard Kok, Oluwaseun Bamidele, Andrew Pickering, Craig Holt, Jasmine Coleman, Shane Twomey, Emma Haworth, Stefanie Lange, Clodagh Fitzgerald, Shirley Bowman, Reece Dunn, Glen Nuttall, Sajid Iqbal, Stephen Arden, Oliver Rushworth, Ilse de Graaf, Linda Barraclough, Samantha Gee, Trevor Bulmer, Cian Farrell, Gráinne Lynch, Sofie Bech, Mads Mortensen, Jackie Seed, Marie Wouters, Anders Holm, Els De Smet, Antoine Moreau, Aylin Kaya, Philip Annear, Lauren Pilkington, Clara Hoskins, Siobhán Nolan, Joost van der Linden, Sanne de Wit, Tim SchröderAlice BrewerLachlan NguyenAsif Mahmood+38
  • 20 Nov 2025eventBG-Demo webinar Alice Brewer, Harriet Gale, Lorna Wishart, Koen Janssens, Edward Grey, Mark Ellwood, Shona Baird, Morven Tait, Matthew Grice, Cerys Llewellyn, Emma Haworth, Susan Tweddle, Clodagh Fitzgerald, Nathan Booth, Aaron Graham, Julian Gatcombe, Jacqueline Sutcliffe, Amanda Holt, Willem Arts, Wayne Entwistle, Dale Pickles, Niamh Fahy, Marloes Hendriks, Toby Westwood, Callum Rix, Ellie Marchant, Jenny Trethewey, Kayleigh Pounder, Gráinne Lynch, Hugo Fawcett, Ida Mortensen, Raj Bhogal, Faye Lund, Anders Holm, Brodie Kennedy, Luke Kershaw, Fiona Ibbotson, Fiona Fairclough, Bernadette Lowry, Desmond Oyelaran, Philip Annear, Priscilla Bowen, Liam Corner, Florian BeckerAlice BrewerHarriet GaleLorna Wishart+41
  • 6 Nov 2025ticketSlow performance on searches Elliot Kirkby, Olivia GrantMarlstone Legal logoElliot KirkbyOlivia Grant
  • 14 Oct 2025ticketClient records out of sync Mark Ellwood, Bethan ListerMarlstone Legal logoMark EllwoodBethan Lister
  • 29 Sep 2025callMarlstone Legal / BG-Demo – Check In Esther Quaye, Elliot KirkbyMarlstone Legal logoEsther QuayeElliot Kirkby
  • 22 Sep 2025email threadCheck-in call, shall we schedule? Esther Quaye, Elliot KirkbyMarlstone Legal logoEsther QuayeElliot Kirkby
  • 10 Sep 2025ticketDuplicate records in the system Elliot Kirkby, Olivia GrantMarlstone Legal logoElliot KirkbyOlivia Grant
  • 1 Aug 2025ticketViewing calls linked to client matters Mark Ellwood, Bethan ListerMarlstone Legal logoMark EllwoodBethan Lister
  • 13 Jun 2025newsMarlstone Legal Expands Business-Development Team Marlstone Legal logo
  • 12 Jun 2025eventBG-Demo Customer Day Sofia Marchetti, Callum Reid, Kofi Mensah, Joanne Platt, Rob Ellery, Ravi Atherton, Toby Underwood, Neil Entwistle, Gemma Yates, Emma Croft, Jess Dobson, Natasha Greaves, Elaine Turvey, Sukhvinder Dhillon, Paula Mortimer, Yasmin Chaudhry, Sunita Bains, Paula Rennie, Huw Bevan, Owain Jenkins, Brenda Oldroyd, Anita Mistry, Clive Wardle, Phil Royston, Daisy Howes, Becky Lawton, Malcolm Hebden, Gareth Lumb, Gillian Thewlis, Karen Oxley, Kamal Hussein, Jenny Trethewey, Lynne Featherstone, Trevor Bulmer, Kayleigh Pounder, Irene Coulson, Linnea Holm, Erik Wallin, Sofie Bech, Anders Thomsen, Fiona Marsden, Bryony Searle, Wes Jago, Matt Colenso, Lauren Pilkington, Stuart Haworth, Carl Whittle, Joe Mallinson, Aisha Bukhari, Ryan Heslop, Fiona Drummond, Fraser McAllister, Iain Lumsden, Zoe Kendrick, Trevor Mayhew, Paul Ottaway, Anthony Garrow, Sue Ditchfield, Liam Corner, Rebecca Oakes, Vikram SethiSofia MarchettiCallum ReidKofi Mensah+58
  • 27 May 2025callMarlstone Legal / BG-Demo – Training Laura Penhaligon, Mark Ellwood, Emma JaggerMarlstone Legal logoLaura PenhaligonMark EllwoodEmma Jagger
  • 22 May 2025callMarlstone Legal / BG-Demo – Onboarding Laura Penhaligon, Emma Jagger, Elliot KirkbyMarlstone Legal logoLaura PenhaligonEmma JaggerElliot Kirkby
  • 15 May 2025eventBG-Demo webinar Sofia Marchetti, Ravi Atherton, Johan Ekström, Elliot Allott, Neil Entwistle, Henrietta Coombe, Ravi Riley, Mark Ellwood, Brian Gilmore, Mandy Gasson, Oluwaseun Bamidele, Dean Furlong, Craig Holt, Dylan Price, Ricky Blanchard, Camilla Dewsbury, Kamal Hussein, Duncan Greenwood, Johan Berglund, Jason Bramley, Amelia Shipley, Henry Calloway, Neha Kapoor, Marie Goossens, Leanne Armstrong, Fraser McAllister, Jade Kenwright, Liam Corner, Andy BuckleySofia MarchettiRavi AthertonJohan Ekström+26
  • 12 May 2025email threadBG-Demo webinar Sofia Marchetti, Mark EllwoodMarlstone Legal logoSofia MarchettiMark Ellwood
  • 2 May 2025callMarlstone Legal / BG-Demo – Onboarding Laura Penhaligon, Emma Jagger, Elliot KirkbyMarlstone Legal logoLaura PenhaligonEmma JaggerElliot Kirkby
  • 22 Apr 2025callMarlstone Legal / BG-Demo – Onboarding Laura Penhaligon, Emma JaggerMarlstone Legal logoLaura PenhaligonEmma Jagger
  • 14 Apr 2025ticketNew user login not working Mark Ellwood, Bethan ListerMarlstone Legal logoMark EllwoodBethan Lister
  • 9 Apr 2025callMarlstone Legal / BG-Demo – Onboarding Laura Penhaligon, Emma Jagger, Elliot KirkbyMarlstone Legal logoLaura PenhaligonEmma JaggerElliot Kirkby
  • 4 Apr 2025ticketSetting up CRM field mapping Emma Jagger, Bethan ListerMarlstone Legal logoEmma JaggerBethan Lister
  • 4 Apr 2025email threadImplementation kickoff, next steps Laura Penhaligon, Esther Quaye, Elliot Kirkby, Emma JaggerMarlstone Legal logoLaura PenhaligonEsther QuayeElliot Kirkby+1
  • 3 Apr 2025callMarlstone Legal / BG-Demo – Kickoff Laura Penhaligon, Esther Quaye, Elliot Kirkby, Emma JaggerMarlstone Legal logoLaura PenhaligonEsther QuayeElliot Kirkby+1
  • 1 Apr 2025email threadInvoice INV-014-0002 Rachel Dunmore, Toby MellorMarlstone Legal logoRachel DunmoreToby Mellor
  • 1 Apr 2025invoiceINV-014-0002 Toby MellorMarlstone Legal logoToby Mellor
  • 1 Apr 2025documentMarlstone Legal - Onboarding Plan Laura PenhaligonMarlstone Legal logoLaura Penhaligon
  • 17 Mar 2025email threadInvoice INV-014-0001 Rachel Dunmore, Toby MellorMarlstone Legal logoRachel DunmoreToby Mellor
  • 17 Mar 2025invoiceINV-014-0001 Toby MellorMarlstone Legal logoToby Mellor
  • 14 Mar 2025documentMarlstone Legal - Order Form (signed) Tom AshdownMarlstone Legal logoTom Ashdown
  • 14 Mar 2025documentMarlstone Legal - Data Processing Agreement (signed) Tom AshdownMarlstone Legal logoTom Ashdown
  • 14 Mar 2025documentMarlstone Legal - Master Services Agreement (signed) Tom AshdownMarlstone Legal logoTom Ashdown
  • 12 Mar 2025email threadOrder form, Growth tier Tom Ashdown, Emma CroftMarlstone Legal logoTom AshdownEmma Croft
  • 12 Mar 2025eventData leaders conference (BG-Demo stand) Sofia Marchetti, Nate Feldman, Saira Khalid, Shaun Godley, Elliot Kirkby, Fergal Desmond, Alan Rennie, Lee Garside, Karen Midgley, Markus Krause, Dan Firth, Sam Nuttall, Anjali Desai, Kirsteen Boyd, Trevor MayhewSofia MarchettiNate FeldmanSaira Khalid+12
  • 2 Mar 2025email threadData leaders conference Sofia Marchetti, Elliot KirkbyMarlstone Legal logoSofia MarchettiElliot Kirkby
  • 27 Feb 2025callMarlstone Legal / BG-Demo – Negotiation Tom Ashdown, Owen Tallis, Emma Croft, Elliot Kirkby, Toby MellorMarlstone Legal logoTom AshdownOwen TallisEmma Croft+2
  • 24 Feb 2025documentMarlstone Legal - Master Services Agreement v2 Tom AshdownMarlstone Legal logoTom Ashdown
  • 10 Feb 2025callMarlstone Legal / BG-Demo – Proposal Tom Ashdown, Elliot Kirkby, Emma CroftMarlstone Legal logoTom AshdownElliot KirkbyEmma Croft
  • 7 Feb 2025documentMarlstone Legal - Proposal Tom AshdownMarlstone Legal logoTom Ashdown
  • 6 Feb 2025email threadFollow-up from our chat Tom Ashdown, Elliot KirkbyMarlstone Legal logoTom AshdownElliot Kirkby
  • 4 Feb 2025documentMarlstone Legal - Proposal v1 Tom AshdownMarlstone Legal logoTom Ashdown
  • 28 Jan 2025documentMarlstone Legal - Security Questionnaire Hannah LoweMarlstone Legal logoHannah Lowe
  • 22 Jan 2025callMarlstone Legal / BG-Demo – Demo Tom Ashdown, Hannah Lowe, Elliot KirkbyMarlstone Legal logoTom AshdownHannah LoweElliot Kirkby
  • 8 Jan 2025callMarlstone Legal / BG-Demo – Discovery Tom Ashdown, Elliot Kirkby, Emma CroftMarlstone Legal logoTom AshdownElliot KirkbyEmma Croft
  • 18 Dec 2024dealMarlstone Legal – New Tom Ashdown, Elliot KirkbyMarlstone Legal logoTom AshdownElliot Kirkby
  • 18 Jul 2024eventBG-Demo webinar Nell Ashcombe, Rajesh Mistry, Padraig Flaherty, Moira Sinclair, Lydia Ashurst, Julien Morel, Toby Mellor, Tyler Brookes, Shirley Bowman, Ronald Hetherington, Holly Garside, Becky Lofthouse, Roger Yeo, Trevor Bulmer, Irene Coulson, Duncan GreenwoodNell AshcombeRajesh MistryPadraig Flaherty+13
  • 20 Jun 2024eventBG-Demo webinar Nell Ashcombe, Claire Haddon, Peter Mayes, Emma Jagger, Rosa Ellwood, Kristen Abernathy, Jamal Edwards, Craig Holt, Thomas Schumacher, Glenys Routledge, Vanessa Guerrero, Sander Hofman, Jeffrey Illingworth, Nigel Fairbrother, Iain Cruickshank, Graeme Outram, Lily Harker, Marie Wouters, Rob Gledhill, Claire Girard, Layla Al, Polly Illingworth, Ian DobsonNell AshcombeClaire HaddonPeter Mayes+20
  • 18 Jan 2024eventBG-Demo webinar Nell Ashcombe, Claire Haddon, Toby Underwood, Zoe Nuttall, Brendan O'Mahony, Wei Ling Tan, Toby Mellor, Inge de Boer, Alison Mawdsley, Alejandro Fuentes, Vincent Ackerley, Raymond Okonkwo, Carys Pugh, Robin Gittins, Samina Akram, Suresh Pillai, Neha Kapoor, Luke Allott, Philip Annear, Wes Jago, Lauren Pilkington, Nils Behrens, Jade KenwrightNell AshcombeClaire HaddonToby Underwood+20
  • 16 Nov 2023eventBG-Demo webinar Nell Ashcombe, Mark Siddall, Craig Paterson, Linda Gourlay, Lydia Ashurst, Neil Entwistle, Toby Mellor, Valerie Okon, Yasmin Chaudhry, Rhian Morgan, Phil Royston, Katharina Richter, Lesley Charlton, Carl Ibbotson, Oliver Rushworth, Janet Readman, Filip Maes, Luke Kershaw, Nadia BashirNell AshcombeMark SiddallCraig Paterson+16
  • 31 Oct 2023email threadBG-Demo webinar Nell Ashcombe, Toby MellorMarlstone Legal logoNell AshcombeToby Mellor

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Marlstone Legal's pages are written from 3 organisation-level AI texts (assessment / next steps), 7 period digests and 1 narrative-level AI text, which in turn draw on 61 AI summaries of 66 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 18 people (18 with an AI write-up) and 6 staff (0 with an AI write-up), shown on 15 pages.

The trail as a list (block, record, entity, raw row)
  • Activity page block
  • AI opinion page block
    • Marlstone Legal healthy AI record
      • Marlstone Legal: Growth renewal executed AI record
      • ARR £44,000, all paid within terms AI record
        • Marlstone Legal – New entity
          • Marlstone Legal entity
            • accounting/customers.csv org_014 raw row
            • crm/companies.csv org_014 raw row
            • product_analytics/tenants.csv org_014 raw row
          • contracts/order_form_lines.csv ctr_014_01:1 raw row
          • contracts/order_form_lines.csv ctr_014_01:2 raw row
          • contracts/order_forms.csv ctr_014_01 raw row
          • crm/deal_line_items.csv deal_014_01:1 raw row
          • crm/deal_line_items.csv deal_014_01:2 raw row
          • +7 more
        • Marlstone Legal – Renewal entity
          • Marlstone Legal entity
            • accounting/customers.csv org_014 raw row
            • crm/companies.csv org_014 raw row
            • product_analytics/tenants.csv org_014 raw row
          • contracts/order_form_lines.csv ctr_014_02:1 raw row
          • contracts/order_forms.csv ctr_014_02 raw row
          • crm/deal_line_items.csv deal_014_02:1 raw row
          • crm/deal_stage_history.csv deal_014_02:1 raw row
          • crm/deal_stage_history.csv deal_014_02:2 raw row
          • +3 more
        • facts.arr_monthly:org_014 facts table
          • Marlstone Legal – New entity
            • Marlstone Legal entity
              • accounting/customers.csv org_014 raw row
              • crm/companies.csv org_014 raw row
              • product_analytics/tenants.csv org_014 raw row
            • contracts/order_form_lines.csv ctr_014_01:1 raw row
            • contracts/order_form_lines.csv ctr_014_01:2 raw row
            • contracts/order_forms.csv ctr_014_01 raw row
            • crm/deal_line_items.csv deal_014_01:1 raw row
            • crm/deal_line_items.csv deal_014_01:2 raw row
            • +7 more
          • Marlstone Legal – Renewal entity
            • Marlstone Legal entity
              • accounting/customers.csv org_014 raw row
              • crm/companies.csv org_014 raw row
              • product_analytics/tenants.csv org_014 raw row
            • contracts/order_form_lines.csv ctr_014_02:1 raw row
            • contracts/order_forms.csv ctr_014_02 raw row
            • crm/deal_line_items.csv deal_014_02:1 raw row
            • crm/deal_stage_history.csv deal_014_02:1 raw row
            • crm/deal_stage_history.csv deal_014_02:2 raw row
            • +3 more
          • INV-014-0001 entity
            • Marlstone Legal entity
              • accounting/customers.csv org_014 raw row
              • crm/companies.csv org_014 raw row
              • product_analytics/tenants.csv org_014 raw row
            • accounting/invoice_lines.csv inv_014_001:1 raw row
            • accounting/invoices.csv inv_014_001 raw row
            • accounting/payments.csv pay_014_001 raw row
          • INV-014-0002 entity
            • Marlstone Legal entity
              • accounting/customers.csv org_014 raw row
              • crm/companies.csv org_014 raw row
              • product_analytics/tenants.csv org_014 raw row
            • accounting/invoice_lines.csv inv_014_002:1 raw row
            • accounting/invoices.csv inv_014_002 raw row
            • accounting/payments.csv pay_014_002 raw row
          • INV-014-0003 entity
            • Marlstone Legal entity
              • accounting/customers.csv org_014 raw row
              • crm/companies.csv org_014 raw row
              • product_analytics/tenants.csv org_014 raw row
            • accounting/invoice_lines.csv inv_014_003:1 raw row
            • accounting/invoices.csv inv_014_003 raw row
            • accounting/payments.csv pay_014_003 raw row
        • facts.reconciliation_t0:org_014 facts table
          • Marlstone Legal – New entity
            • Marlstone Legal entity
              • accounting/customers.csv org_014 raw row
              • crm/companies.csv org_014 raw row
              • product_analytics/tenants.csv org_014 raw row
            • contracts/order_form_lines.csv ctr_014_01:1 raw row
            • contracts/order_form_lines.csv ctr_014_01:2 raw row
            • contracts/order_forms.csv ctr_014_01 raw row
            • crm/deal_line_items.csv deal_014_01:1 raw row
            • crm/deal_line_items.csv deal_014_01:2 raw row
            • +7 more
          • Marlstone Legal – Renewal entity
            • Marlstone Legal entity
              • accounting/customers.csv org_014 raw row
              • crm/companies.csv org_014 raw row
              • product_analytics/tenants.csv org_014 raw row
            • contracts/order_form_lines.csv ctr_014_02:1 raw row
            • contracts/order_forms.csv ctr_014_02 raw row
            • crm/deal_line_items.csv deal_014_02:1 raw row
            • crm/deal_stage_history.csv deal_014_02:1 raw row
            • crm/deal_stage_history.csv deal_014_02:2 raw row
            • +3 more
          • INV-014-0001 entity
            • Marlstone Legal entity
              • accounting/customers.csv org_014 raw row
              • crm/companies.csv org_014 raw row
              • product_analytics/tenants.csv org_014 raw row
            • accounting/invoice_lines.csv inv_014_001:1 raw row
            • accounting/invoices.csv inv_014_001 raw row
            • accounting/payments.csv pay_014_001 raw row
          • INV-014-0002 entity
            • Marlstone Legal entity
              • accounting/customers.csv org_014 raw row
              • crm/companies.csv org_014 raw row
              • product_analytics/tenants.csv org_014 raw row
            • accounting/invoice_lines.csv inv_014_002:1 raw row
            • accounting/invoices.csv inv_014_002 raw row
            • accounting/payments.csv pay_014_002 raw row
          • INV-014-0003 entity
            • Marlstone Legal entity
              • accounting/customers.csv org_014 raw row
              • crm/companies.csv org_014 raw row
              • product_analytics/tenants.csv org_014 raw row
            • accounting/invoice_lines.csv inv_014_003:1 raw row
            • accounting/invoices.csv inv_014_003 raw row
            • accounting/payments.csv pay_014_003 raw row
          • Marlstone Legal entity
            • accounting/customers.csv org_014 raw row
            • crm/companies.csv org_014 raw row
            • product_analytics/tenants.csv org_014 raw row
        • INV-014-0001 entity
          • Marlstone Legal entity
            • accounting/customers.csv org_014 raw row
            • crm/companies.csv org_014 raw row
            • product_analytics/tenants.csv org_014 raw row
          • accounting/invoice_lines.csv inv_014_001:1 raw row
          • accounting/invoices.csv inv_014_001 raw row
          • accounting/payments.csv pay_014_001 raw row
        • INV-014-0002 entity
          • Marlstone Legal entity
            • accounting/customers.csv org_014 raw row
            • crm/companies.csv org_014 raw row
            • product_analytics/tenants.csv org_014 raw row
          • accounting/invoice_lines.csv inv_014_002:1 raw row
          • accounting/invoices.csv inv_014_002 raw row
          • accounting/payments.csv pay_014_002 raw row
        • +2 more
      • Pre-renewal check-in, no expansion wanted AI record
        • Marlstone Legal / BG-Demo – Check In entity
          • Marlstone Legal entity
            • accounting/customers.csv org_014 raw row
            • crm/companies.csv org_014 raw row
            • product_analytics/tenants.csv org_014 raw row
          • call_recorder/calls.csv call_014_014 raw row
        • Marlstone Legal entity
          • accounting/customers.csv org_014 raw row
          • crm/companies.csv org_014 raw row
          • product_analytics/tenants.csv org_014 raw row
      • Marlstone Legal Launches Enhanced Reporting for Corporate Clients AI record
      • Check-in action points AI record
        • Marlstone Legal entity
          • accounting/customers.csv org_014 raw row
          • crm/companies.csv org_014 raw row
          • product_analytics/tenants.csv org_014 raw row
        • Check-in notes entity
          • Marlstone Legal entity
            • accounting/customers.csv org_014 raw row
            • crm/companies.csv org_014 raw row
            • product_analytics/tenants.csv org_014 raw row
          • mailbox/messages.csv thr_014_0015:1 raw row
          • mailbox/messages.csv thr_014_0015:2 raw row
          • mailbox/threads.csv thr_014_0015 raw row
      • Team adoption and search effectiveness AI record
        • Marlstone Legal entity
          • accounting/customers.csv org_014 raw row
          • crm/companies.csv org_014 raw row
          • product_analytics/tenants.csv org_014 raw row
        • How to search for data effectively entity
          • Marlstone Legal entity
            • accounting/customers.csv org_014 raw row
            • crm/companies.csv org_014 raw row
            • product_analytics/tenants.csv org_014 raw row
          • helpdesk/ticket_events.csv tkt_014_0019:1 raw row
          • helpdesk/ticket_events.csv tkt_014_0019:2 raw row
          • helpdesk/ticket_events.csv tkt_014_0019:3 raw row
          • helpdesk/ticket_events.csv tkt_014_0019:4 raw row
          • helpdesk/ticket_events.csv tkt_014_0019:5 raw row
          • +1 more
      • +29 more
  • ARR journey page block
    • facts.arr_monthly:org_014 facts table
      • Marlstone Legal – New entity
        • Marlstone Legal entity
          • accounting/customers.csv org_014 raw row
          • crm/companies.csv org_014 raw row
          • product_analytics/tenants.csv org_014 raw row
        • contracts/order_form_lines.csv ctr_014_01:1 raw row
        • contracts/order_form_lines.csv ctr_014_01:2 raw row
        • contracts/order_forms.csv ctr_014_01 raw row
        • crm/deal_line_items.csv deal_014_01:1 raw row
        • crm/deal_line_items.csv deal_014_01:2 raw row
        • +7 more
      • Marlstone Legal – Renewal entity
        • Marlstone Legal entity
          • accounting/customers.csv org_014 raw row
          • crm/companies.csv org_014 raw row
          • product_analytics/tenants.csv org_014 raw row
        • contracts/order_form_lines.csv ctr_014_02:1 raw row
        • contracts/order_forms.csv ctr_014_02 raw row
        • crm/deal_line_items.csv deal_014_02:1 raw row
        • crm/deal_stage_history.csv deal_014_02:1 raw row
        • crm/deal_stage_history.csv deal_014_02:2 raw row
        • +3 more
      • INV-014-0001 entity
        • Marlstone Legal entity
          • accounting/customers.csv org_014 raw row
          • crm/companies.csv org_014 raw row
          • product_analytics/tenants.csv org_014 raw row
        • accounting/invoice_lines.csv inv_014_001:1 raw row
        • accounting/invoices.csv inv_014_001 raw row
        • accounting/payments.csv pay_014_001 raw row
      • INV-014-0002 entity
        • Marlstone Legal entity
          • accounting/customers.csv org_014 raw row
          • crm/companies.csv org_014 raw row
          • product_analytics/tenants.csv org_014 raw row
        • accounting/invoice_lines.csv inv_014_002:1 raw row
        • accounting/invoices.csv inv_014_002 raw row
        • accounting/payments.csv pay_014_002 raw row
      • INV-014-0003 entity
        • Marlstone Legal entity
          • accounting/customers.csv org_014 raw row
          • crm/companies.csv org_014 raw row
          • product_analytics/tenants.csv org_014 raw row
        • accounting/invoice_lines.csv inv_014_003:1 raw row
        • accounting/invoices.csv inv_014_003 raw row
        • accounting/payments.csv pay_014_003 raw row
  • AI facts page block
    • Contacts page block
      • +12 more
    • Open deals (computed from the records; nothing to show yet) page block
      • Documents page block
        • +3 more
      • Finance read page block
        • hero page block
          • History by quarter page block
            • +1 more
          • Key facts page block
            • Evidence trail page block
              • The story page block
                • Next step page block
                  • Open tickets (computed from the records; nothing to show yet) page block
                    • Profile page block
                      • Sources page block
                        • Platform usage page block
                          • Usage read page block
                            Computedmade from
                            Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage

                            BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

                            Help & Support

                            Open as a page

                            Help & Support

                            B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

                            How to use the site

                            How to ask

                            Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

                            What the data covers

                            DataRecords
                            Organisations300
                            People at customers1,880
                            BG-Demo staff records (in post and leavers)65
                            Calls2,593
                            Email threads3,882
                            Support tickets1,502
                            Documents1,582
                            Deals403
                            Invoices365
                            Events49
                            News items147

                            Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

                            BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

                            Who to contact

                            Email info@b-viz.com or talk to your B-Viz account team. Tell us the page address and what looked wrong; a screenshot helps.

                            Help

                            Ask B

                            B-Viz · read-only