AI facts
As at Fri 9 Oct 2026Lornefield Pensions Administration held Growth at £44k a year under an order form that ran 3 Apr 2025 to 2 Apr 2026, and gave written notice of non-renewal on 2 Feb 2026. The last day with any usage was 31 Mar 2026, and all platform users are deactivated. An open win-back deal stands at stage lead, £50k including implementation, with an expected close of 29 Jan 2027. The CRM still shows stage customer and £44k ARR against contracted ARR of £0.
Profile
Updated 9 Oct 26- IndustryPensions administrationSource: CRM company record
- Websitelornefield.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityEdinburghSource: CRM company record
- Size380 employeesSource: CRM company record
- CRM ownerNell AshcombeSource: CRM company record · Chief Executive Officer and Co-founder · CSM Daniel Okafor
- Customer since3 Apr 2023Source: first executed order form ctr_005_01, signed 17 Mar 2023 · Starter tier · In the CRM since 9 Dec 2022
- TypeChurneddiffersSource: contracts and invoices (signals) · CRM stage customer · The sources disagree
- StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026
AI opinion
As at Fri 9 Oct 2026Lost, because the Growth term ended on 2 Apr 2026 after the group standardised on Signalvane, and usage stopped on 31 Mar 2026. Invoices were paid within terms, so this was a group decision, not a money problem. The win-back opening with Douglas Baird is the one opportunity.
Key facts
Updated 9 Oct 26- Contracted ARR£0differsSource: executed order forms · CRM £44,000 · Invoiced run rate £0 · As of 9 Oct 2026 · The sources disagree
- TierGrowthSource: deal_005_03
- Open dealLead · £50,000Source: CRM deal Lornefield Pensions Administration – Win Back · win_back deal · Expected close 29 Jan 2027 · Owner Tom Ashdown
- Last contact8 Oct 2026Email: Following up on today's call · 1 days before 9 Oct 2026
- Tenanteu-west-1Source: product analytics, reporting since Apr 2023 · 5 connectors configured
- Licensed seats400 active users in Sep 2026
Next step
As at Fri 9 Oct 2026- What
- Nell Ashcombe sends Fiona Mackie and Douglas Baird the Growth proposal, split into subscription and implementation, with plain-language termination terms and a one-page case, before the 13 Oct 2026 call. proposal
- Who
Nell Ashcombe
- When
- This week by 9 Oct 2026
- Why
- Nell Ashcombe sends Douglas Baird and Fiona Mackie the Growth proposal split into subscription and implementation, plain-language termination terms and a one-page case before the 13 Oct 2026 call, because group approval depends on clear exit exposure.
The story
As at Fri 9 Oct 2026Lost: the Growth order form at £44k a year ended on 2 Apr 2026 after notice to standardise on Signalvane, and usage stopped on 31 Mar 2026. A win-back lead at £50k including implementation is open, with a discovery call booked for 13 Oct 2026.
Lost. Lornefield Pensions Administration held Growth at £44k a year under an executed order form that ran 3 Apr 2025 to 2 Apr 2026, after giving notice of non-renewal on 2 Feb 2026. The CRM stage still shows customer at £44k.
Questions fell from 1,885 in October 2025 to 975 in March 2026, then 0 in April 2026. Sana Pearce and Toby Rees each asked 15%, and the champion, Imogen Hartley, left on 30 Jan 2026.
Douglas Baird asked to talk again on 14 Sep 2026, as the Signalvane group standard falls short on member queries and trustee calls. Fiona Mackie cannot commit budget, and the group dislikes annual commitments.
Nell Ashcombe sends Douglas and Fiona the Growth proposal, split into subscription and implementation within the £50k deal total, with plain termination terms and a one-page case, due 9 Oct 2026 ahead of the booked 13 Oct 2026 call.
ARR journey
Updated 9 Oct 26One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Apr 26): Contracted ARR £0; Invoiced ARR £0. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_005.
Show the figures as a table
| Month | Contracted ARR | Invoiced ARR |
|---|---|---|
| Apr 23 | £19,500 | £19,500 |
| May 23 | £19,500 | £19,500 |
| Jun 23 | £19,500 | £19,500 |
| Jul 23 | £19,500 | £19,500 |
| Aug 23 | £19,500 | £19,500 |
| Sep 23 | £19,500 | £19,500 |
| Oct 23 | £19,500 | £19,500 |
| Nov 23 | £19,500 | £19,500 |
| Dec 23 | £19,500 | £19,500 |
| Jan 24 | £19,500 | £19,500 |
| Feb 24 | £19,500 | £19,500 |
| Mar 24 | £19,500 | £19,500 |
| Apr 24 | £44,000 | £44,000 |
| May 24 | £44,000 | £44,000 |
| Jun 24 | £44,000 | £44,000 |
| Jul 24 | £44,000 | £44,000 |
| Aug 24 | £44,000 | £44,000 |
| Sep 24 | £44,000 | £44,000 |
| Oct 24 | £44,000 | £44,000 |
| Nov 24 | £44,000 | £44,000 |
| Dec 24 | £44,000 | £44,000 |
| Jan 25 | £44,000 | £44,000 |
| Feb 25 | £44,000 | £44,000 |
| Mar 25 | £44,000 | £44,000 |
| Apr 25 | £44,000 | £44,000 |
| May 25 | £44,000 | £44,000 |
| Jun 25 | £44,000 | £44,000 |
| Jul 25 | £44,000 | £44,000 |
| Aug 25 | £44,000 | £44,000 |
| Sep 25 | £44,000 | £44,000 |
| Oct 25 | £44,000 | £44,000 |
| Nov 25 | £44,000 | £44,000 |
| Dec 25 | £44,000 | £44,000 |
| Jan 26 | £44,000 | £44,000 |
| Feb 26 | £44,000 | £44,000 |
| Mar 26 | £44,000 | £44,000 |
| Apr 26 | £0 | £0 |
Finance read
As at Fri 9 Oct 2026Churned, ARR now £0, win-back open
Contracted ARR reached £44k and fell to £0 when the last Growth order form ended on 2 Apr 2026. All four invoices were paid within terms. An open win-back deal at £50k is a forecast only.
- Churned: last order form ended on 2 Apr 2026
- CRM still shows £44k ARR against £0 invoiced
- Open win-back deal at £50k is a forecast
The analysis
Recurring revenue: ARR began at £20k on the Starter order form and rose by £24k to £44k on the Growth upgrade order form. It fell by £44k to £0 after the last order form ended on 2 Apr 2026.
Next commitment: there is none. The renewal deal was closed lost on 2 Feb 2026 with the reason acquired competitor.
Billing: INV-005-0001 to INV-005-0004 were all paid within terms and nothing is owed. The CRM still shows ARR of £44k and stage customer, £44k above the invoiced run rate of £0. The executed order forms are the truth, so contracted ARR is £0.
Deals: the open win-back deal is at stage lead, £50k, expected to close on 29 Jan 2027. Its owner, Tom Ashdown, is active in HR, as is Nell Ashcombe, owner of the earlier deals.
Made from 5 deals · 2 fact tables · 4 invoices
History by quarter
As at Fri 9 Oct 2026Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.
- Q1 2026
Q1 2026: non-renewal, move to Signalvane
Usage fell and the group reviewed suppliers. The champion left on 30 Jan 2026. On 2 Feb 2026 Douglas Baird gave notice of non-renewal from 2 Apr 2026, citing standardisation on Signalvane, not service. A BG-Demo credential fault left data stale.
The analysis
Renewal: Daniel Okafor opened the Growth renewal on 2 Jan 2026 and Douglas Baird said the group must agree it. On the 7 Jan 2026 call Douglas said supplier arrangements were under review and he needed a trustee case.
Pricing: on 26 Jan 2026 Nell Ashcombe proposed the same £44k for the next term. Douglas wanted a decision by 2 Feb 2026 and flexibility on the forty seats.
Usage: the 28 Jan 2026 QBR showed about ten of forty licensed users active, with questions concentrated in a few people. Connectors were green and tickets were answered well. Imogen Hartley said the issue was breadth, not depth.
People: Imogen, Head of Data, left on 30 Jan 2026 with no named successor. Craig Paterson remains the connector contact.
Outcome: on 11 Feb 2026 Douglas warned he might write formally. His 2 Feb 2026 notice said Lornefield will not renew when the term ends on 2 Apr 2026, because its administration businesses will standardise on Signalvane. He said it was not a judgement on the brain or the service.
Support: on 13 Feb 2026 data went stale because credential validation failed on BG-Demo's side. It was corrected on 17 Feb 2026. A CSV export request was passed to product on 23 Jan 2026.
Open at the end: Douglas would discuss only the current term. The evidence does not show any reversal, or how the close was handled.
Renewal: notice of non-renewalLornefield Pensions Administration / BG-Demo – QBRLornefield Pensions Administration / BG-Demo – RenewalLast day at LornefieldData not updatingFinding a time to check inMade from 4 calls · 6 email threads · 3 tickets
- Q4 2025
Q4 2025: calm start, acquisition ends it
Adoption was healthy until the Dunmarra acquisition completed on 1 Dec 2025. The acquirer then asked for contract and termination terms, and by 30 Dec 2025 the group's renewal position was unsettled.
The analysis
Check-in: on the 22 Oct 2025 call Imogen Hartley, Head of Data, was pleased, with more users and questions and no tickets in the last month. She asked to be involved early in the Growth renewal, as the contract runs to 2 Apr 2026.
News: on 28 Oct 2025 Lornefield announced an expansion, with detail to follow. On 1 Dec 2025 Dunmarra completed its acquisition and did not say how supplier arrangements would be treated.
Support: three tickets from Craig. A duplicate membership records fault (3 Nov 2025) was traced to the indexing logic and cleaned up once, with a fix planned for the next release. A dashboard date filter how-to (19 Nov 2025) and a new standard user request (15 Dec 2025, resolved 22 Dec 2025) followed.
Acquirer: on 12 Dec 2025 Fiona Mackie, Integration Director at Dunmarra Group, asked for the contract, renewal date, termination terms and fee. Daniel Okafor gave the Growth tier, 40 licensed users, £44k a year and a term to 2 Apr 2026, and offered a call with Nell Ashcombe.
Renewal: on 30 Dec 2025 Douglas Baird said the group's position was not settled and made no commitment. He noted fewer people logging in, only partly explained by the holiday.
Open at the end: Daniel was to send the executed paperwork to Fiona and propose a renewal time in the second week of January. The duplicate-records fix was still to be confirmed after release.
Lornefield Pensions Administration / BG-Demo – Check InDunmarra completes Lornefield acquisitionContract and termination termsFinding a time to talk about the renewalDuplicated membership recordsAdd new user to brainMade from 1 call · 2 email threads · 2 news items · 3 tickets
- Q3 2025
Q3 2025: usage fell, Dunmarra deal arrived
Usage was steady at the 30 Jul 2025 QBR, then fell by about a third by 26 Aug 2025. Dunmarra Group agreed to acquire Lornefield on 16 Sep 2025, and Imogen Hartley warned of a Signalvane threat on 24 Sep 2025.
The analysis
Usage: at the 30 Jul 2025 QBR, around twelve active users against forty licensed on Growth, slightly up. On 21 Aug 2025 Imogen Hartley confirmed two relationship managers had moved to other work and others had gone back to spreadsheets.
Check-in: on 26 Aug 2025 Daniel Okafor reported active users down by about a third. Imogen knew of no complaint and wanted a dashboard per scheme, and the cause stayed unknown.
Support: five tickets from Craig Paterson. A connector timeout on 4 Jul 2025 was traced to a source-side redeploy and resolved. A Xero sync failure on 18 Aug 2025 had a first response of 423 minutes.
Performance: slow queries from 21 Aug 2025 were marked solved on 4 Sep 2025 with no explanation. A second slowdown on 10 Sep 2025 followed maintenance, and a connector timeout on 15 Sep 2025 was suspected to be source-side.
Ownership: on 16 Sep 2025 news reported that Dunmarra Group agreed to acquire Lornefield, with integration decisions on suppliers to follow completion.
Renewal: on 24 Sep 2025 Imogen warned that Dunmarra runs Signalvane and that leadership may prefer it. She wants a plain value story for trustees and asked to keep this low key.
Open at the end: the cause of the usage fall, the unexplained performance fixes, the Dunmarra decision, and the term end of 2 Apr 2026.
Lornefield Pensions Administration / BG-Demo – QBRLornefield Pensions Administration / BG-Demo – Check InLornefield Pensions Administration / BG-Demo – Check InDunmarra Group agrees to acquire Lornefield Pensions AdministrationFinding a time for a check-inConnector sync failureResponse times very slowMade from 3 calls · 2 email threads · 1 news item · 5 tickets
- Q2 2025
Q2 2025: renewal sent, value questions rise
Growth renewal paperwork went out on 1 Apr 2025 and was invoiced on 3 Apr 2025. Four tickets were handled. Imogen Hartley stayed positive but, by 12 Jun 2025, raised value and seat-count questions as use dipped.
The analysis
Renewal: On 1 Apr 2025 Nell Ashcombe sent the Growth renewal order form for 40 licensed users at £44k. Douglas Baird expected to sign, but the thread does not show the executed copy.
Billing: On 3 Apr 2025 Rachel Dunmore sent invoice INV-005-0004, net £44k, due 3 May 2025, and asked Morag Lindsay for a PO number. No reply or payment is shown.
Check-in: On 14 Apr 2025 Imogen was positive. She wanted a scheme view in the dashboards builder and a one-page board value summary before the 2 Apr 2026 renewal.
Support: CSV export failed on a large dashboard because of a Growth row limit (2 Apr 2025). The Salesforce connector stopped syncing after 9 Apr 2025 and was solved by 15 Apr 2025. A late nightly refresh on 16 Apr 2025 was traced to a slow CRM connector. Trustee dashboard slowness on 6 Jun 2025 was escalated and solved on 11 Jun 2025.
Value: On 12 Jun 2025 Imogen said use had dipped and someone would ask whether all forty seats are needed. She said the real question is value.
People: On 13 Jun 2025 she asked for a walkthrough built around scheme managers' trustee calls.
Open at the end: The executed order form, PO number and payment are not shown. Daniel Okafor owed a ticket note, an active-user list and a comparison with last year. The fee administrator session had no date.
Renewal order form for signatureInvoice INV-005-0004 for the Growth subscriptionLornefield Pensions Administration / BG-Demo – Check InLornefield Pensions Administration / BG-Demo – Check InConnector stopped updatingNotes from our check-inMade from 2 calls · 3 email threads · 4 tickets
- Q1 2025
Q1 2025: Growth renewal opened on weak usage
Daily use fell to about a dozen of forty seats. Douglas Baird withheld a renewal view in January, softened by February, and on 6 Mar 2025 a straight £44k Growth renewal was proposed. Signature was still outstanding.
The analysis
Renewal opens: On 2 Jan 2025 Daniel Okafor opened the Growth renewal at £44k a year for 40 users and flagged a usage dip. On 17 Jan 2025 Douglas Baird said he could not yet give a view.
Value challenge: On the 22 Jan 2025 call Douglas said the group must be satisfied on value first. Daily users had fallen by about a third, to eight or so of forty, and some managers were back on spreadsheets.
Support: A custom dashboard widget error was raised on 30 Jan 2025 and was still waiting for customer details. A connector timeout cleared after a manual refresh on 4 Feb 2025, with the ticket left open pending clean refreshes.
QBR and check-in: On 3 Feb 2025 Douglas was more comfortable but wanted a two-manager pilot first, and admitted he had not been asking the brain himself. On 17 Feb 2025 Imogen Hartley said about a dozen seats are in daily use and are hard to defend to the board. She asked for a manager training session.
Movement: On 28 Feb 2025 Douglas was pleased usage had improved and invited BG-Demo to propose changes. On 6 Mar 2025 he said he did not foresee difficulty, though Morag Lindsay would act only on a signed order form.
Open at the end: The order form was not shown as signed. The term ends on 2 Apr 2025, and the widget ticket, connector ticket and training session were unresolved.
Lornefield Pensions Administration / BG-Demo – RenewalLornefield Pensions Administration / BG-Demo – Check InLornefield Pensions Administration / BG-Demo – QBRLornefield Pensions Administration / BG-Demo – RenewalTime to talk about the renewalCustom dashboard widget errorMade from 4 calls · 6 email threads · 1 ticket
- Q4 2024
Q4 2024: low adoption, then signs of growth
Adoption was the theme: about eleven of forty Growth users active in October, a little under thirteen by December. A connector timeout and a BG-Demo billing error were handled. The 2 Apr 2025 renewal needs a value case.
The analysis
Adoption: On 10 Oct 2024 Imogen Hartley told Daniel Okafor her real question was getting more relationship managers to ask the brain themselves. At the 14 Oct 2024 check-in, active users were around eleven against forty licensed, and she expected leadership to ask why they pay for forty.
Follow-up: Daniel sent notes on 15 Oct 2024 and owed Imogen walkthrough options. The thread holds no customer reply.
Support: On 29 Oct 2024 the email connector timed out repeatedly. Bethan found the ingestion routine hanging on batches over ten thousand emails (mailbox of around sixty thousand) and escalated to Ewan Pryce as a platform issue. The memory fix was still to be deployed.
People: Sofia Marchetti invited Craig Paterson, who runs the connectors, to a London roundtable on 26 Nov 2024. Attendance is unknown.
Turn: At the 12 Dec 2024 check-in, active users were a little under thirteen, up about a fifth. The managers' session had helped, and compliance asked about evidence on member queries.
Billing: On 19 Dec 2024 Craig questioned a charge for additional users that was blocking finance approval. Bethan confirmed a BG-Demo billing error and arranged a corrected invoice. First response took 461 minutes.
Open at the end: Daniel owes a compliance feasibility view and a usage and value summary. Imogen is seeking a senior compliance sponsor. The Growth subscription at £44k a year runs to 2 Apr 2025. The email connector fix and the corrected invoice are not confirmed closed.
Lornefield Pensions Administration / BG-Demo – Check InLornefield Pensions Administration / BG-Demo – Check InEmail connector timing out during syncQuestion about user count on recent invoiceFinding a time for a check-inMade from 2 calls · 3 email threads · 2 tickets
- Q3 2024
Q3 2024: value case sought before renewal
Q3 2024 held a QBR, a follow-up email and one connector ticket. Imogen Hartley wants a value story for leadership before the spring renewal. Usage rests on a few people. The email connector stalled on a credential reset and was fixed.
The analysis
QBR: On 5 Aug 2024 Imogen Hartley said active users averaged just over eleven, a little lower than the previous quarter, and put it down to leave. She said the problem is breadth and a value story for leadership that does not depend on her.
Commercial: Nell Ashcombe confirmed £44k a year for Growth and said the renewal is in the spring. She declined to quote anything new on a QBR call.
Follow-up: On 6 Aug 2024 Daniel Okafor emailed about a small summer dip in usage and headroom on the forty Growth licences. He asked Craig Paterson for the admin console status on the nightly refresh and promised Imogen dashboard ideas. No customer reply is recorded.
Support: On 24 Sep 2024 Imogen reported the email connector had stopped pulling records overnight. Bethan Lister traced it to an authentication timeout after a credential reset, and it resumed once Imogen updated the credentials. First response took 95 minutes, within the Growth high-priority SLA.
Open at the end: The usage and value note, manager voices and a paragraph from Craig were still to be gathered. Daniel was to start the renewal conversation early, in writing. Member services remained the obvious next group. Craig wants advance notice of any refresh timing change.
Lornefield Pensions Administration / BG-Demo – QBRFollowing up on our quarterly reviewEmail connector not syncingMade from 1 call · 1 email thread · 1 ticket
- Q2 2024
Q2 2024: strong adoption, value case needed
Eight reads. Adoption was strong and support was routine. Imogen Hartley, the champion, needs a plain value case for the board before the April renewal, and member services remains sceptical. Two news items on a partnership showed no change to systems.
The analysis
Billing: Nell Ashcombe sent invoice INV-005-0003 on 3 Apr 2024 for the annual Growth subscription, £44k net and £53k gross, due 3 May 2024. The thread does not show whether it was paid.
Check-in: on 23 Apr 2024 Daniel Okafor met Imogen alone. She said managers now use the brain before trustee calls and active users have more than doubled.
Renewal: Imogen wants to grow the habit, not the licence. She needs a plain statement of value for the board before the renewal next April.
Support: on 23 Apr 2024 Craig Paterson queried pro-rata billing for the Growth upgrade, and Bethan Lister's explanation was accepted. On 9 May 2024 scheme managers asked for scheduled weekly reports, and Bethan offered dashboards as a workaround and suggested scheduled email reports for the QBR.
Adoption: on 14 May 2024 Imogen asked how to combine Gong and Zendesk data in one dashboard query, which was answered. On 13 Jun 2024 she reported truncated search snippets, and Bethan found a result pane width cause. The ticket is marked solved, but no deployment confirmation was posted.
News: partnership announcements on 13 May 2024 and 17 Jun 2024 named no partner and showed no change to systems or suppliers.
Open at the end: the member services session, the value case, the scheduled reports question for the QBR, and confirmation of the snippet fix and of payment.
Lornefield Pensions Administration / BG-Demo – Check InInvoice INV-005-0003 for the Growth subscriptionScheduled reporting capabilitySearch results display issueLornefield Pensions Administration announces new partnership to support trusteesMade from 1 call · 1 email thread · 2 news items · 4 tickets
- Q1 2024
Q1 2024: Starter renewal became Growth deal
Q1 2024 began with an adoption worry before the Starter renewal and ended with Douglas Baird saying he signed the Growth order form at £44k on 20 Mar 2024. The executed copy is not shown, and rollout details were still open.
The analysis
Renewal: Daniel Okafor and Imogen Hartley agreed a review call on 29 Jan 2024. At the 5 Feb 2024 QBR connectors were green and no tickets were open, but around four of fifteen licensed users were active.
Adoption: Imogen called it a habit problem, not a quality problem. A couple of scheme managers asked a good share of the questions, a key-person risk, and she wanted a value note for her director.
Value case: On 22 Feb 2024 Imogen was positive and said two scheme managers used the brain unprompted. Daniel's 23 Feb 2024 notes set the Starter renewal at £20k a year.
Support: On 5 Mar 2024 Craig Paterson asked for saved searches. Bethan Lister explained shareable links work as a workaround, and Craig was satisfied.
Expansion: On 11 Mar 2024 Nell Ashcombe and Owen Tallis negotiated a move to Growth at £44k as the whole deal. Morag Lindsay asked for periods and the split to be written down.
Signing: Douglas Baird, the COO, returned the order form signed on 20 Mar 2024. On 21 Mar 2024 the rollout order was agreed: first team unchanged, member-query team next, then trustee dashboards.
Open at the end: The countersigned copy is not shown. The start date against the Starter end of 2 Apr 2024, the fee invoice connector and the trustee contact were unconfirmed on 25 Mar 2024.
Lornefield Pensions Administration / BG-Demo – QBRLornefield Pensions Administration / BG-Demo – Check InLornefield Pensions Administration / BG-Demo – NegotiationLornefield Pensions Administration / BG-Demo – ProposalOrder form for signatureHow to save and share searchesMade from 4 calls · 8 email threads · 1 ticket
- Q4 2023
Q4 2023: adoption rose, then dipped pre-renewal
Five reads. Adoption looked healthy on 8 Nov 2023, then active users fell about a fifth by 28 Dec 2023. Imogen Hartley expects the director to ask what the £20k renewal buys, and a value summary is owed in January.
The analysis
Check-in: On 8 Nov 2023 Imogen Hartley said managers were using the brain unprompted, with no tickets. Active users averaged between four and five, up just over a third on the previous quarter.
Risk raised: Imogen worried that fifteen licences with few active users were an easy target for finance. Only she was on the call, so the COO and other managers had not been heard on renewal.
Outreach: On 11 Nov 2023 Nell Ashcombe invited Craig Paterson to the webinar on Thu 16 Nov 2023. The thread holds no reply from him.
News: A 16 Nov 2023 item described a Lornefield service joining trustee conversations, helpdesk queries and fee invoices. The read finds no link to BG-Demo's work and no effect on the account.
Support: On 27 Nov 2023 Craig requested PDF export of dashboards for monthly trustee packs. Callie Brennan confirmed other customers want it and added it to the roadmap for next quarter.
Year-end check-in: On 28 Dec 2023 active users averaged three and a half, down about a fifth. Imogen blamed leave and fewer trustee meetings, and the planned walkthrough had not happened.
Open at the end: The renewal date is 3 Apr 2024 at £20k. Daniel Okafor owes a value summary, including the dip, by the second week of January, and Nell is to see it first. The seasonal explanation is unproven.
Lornefield Pensions Administration / BG-Demo – Check InLornefield Pensions Administration / BG-Demo – Check InFeature request: Export dashboard to PDFInvitation: BG-Demo webinar this ThursdayLornefield Pensions Administration unveils new service for scheme-relationship teamsMade from 2 calls · 1 email thread · 1 news item · 1 ticket
- Q3 2023
Q3 2023: usage up, two refresh incidents
Lornefield's use of the brain nearly doubled and the COO engaged, but a Growth upgrade was parked. A 24-hour refresh hang on 21 Aug 2023 and a Gong data bug sat against that, with refresh timing a recurring worry.
The analysis
Adoption: On 5 Jul 2023 Imogen Hartley said managers now ask the brain first, and she wanted a trustee view. She also called unused licences a waste of money.
Support: On 10 Jul 2023 Imogen reported the nightly refresh running into mid-morning and asked for 07:00. The evidence does not show whether that was achieved. On 13 Jul 2023 Craig Paterson reported the Zendesk connector showing yellow; the ticket closed 25 Jul 2023 with no recorded cause.
Review: On 1 Aug 2023 Daniel Okafor and Imogen set a quarterly review. At the 4 Aug 2023 QBR, Douglas Baird asked whether managers are better equipped. Usage was nearly double the previous quarter, and he deferred the Growth upgrade until the Starter route is proven. The case management connector timed out twice and the refresh window moved without notice.
Follow-up: On 7 Aug 2023 Douglas said it was the first time he had seen usage in terms he could take to the trustees. He is open to other teams but wants Imogen's view first.
Incidents: On 21 Aug 2023 the refresh hung until 14:43 the next day, leaving all users on stale data. Callie Brennan traced it to Salesforce API rate limits and Ewan reviewed refresh sequencing. On 25 Aug 2023 a Gong field-mapping bug that truncated call durations was fixed.
Open at the end: Deployment of the sequencing change, the customer's re-run to confirm the Gong fix, a change notice for refresh windows, and the trustee view against the Starter tier.
Lornefield Pensions Administration / BG-Demo – Check InLornefield Pensions Administration / BG-Demo – QBRFollowing up on our quarterly reviewNightly refresh timingNightly refresh stuckCall recording duration mismatchMade from 2 calls · 2 email threads · 4 tickets
- Q2 2023
Q2 2023: Starter onboarding, slow adoption
Lornefield started on Starter on 3 Apr 2023. Connectors loaded with a helpdesk gap, usage stayed very low until Imogen Hartley began sponsoring it, and by 27 Jun 2023 she wanted to discuss other teams using it.
The analysis
Start: On 3 Apr 2023 Daniel Okafor ran the kickoff with Imogen Hartley alone, confirming Starter at £20k, fifteen users and four connectors. Nell Ashcombe issued the £20k net invoice the same day, due 3 May 2023.
Onboarding: On 12 Apr 2023, 19 Apr 2023 and 27 Apr 2023 Tobias Renwick worked with Craig Paterson and Imogen on connectors. Two were green on 12 Apr 2023, the helpdesk stayed amber and partial, and the accounting connector waited on finance.
Customer conditions: Craig wants written notice before any change to the refresh window, after a previous supplier moved it. Tobias confirmed the 07:00 nightly refresh in writing on 21 Apr 2023.
Adoption: On 9 May 2023 Imogen admitted she had not sponsored it inside the team. On 16 May 2023 only a handful had logged in against fifteen users, and she planned one-to-one sessions.
Training: On 10 May 2023 Imogen asked for a session for six or seven relationship managers.
Support: On 4 May 2023 the payment terms query was resolved and paid. On 24 May 2023 Craig asked for a test environment and was told it needs the Enterprise Sandbox, an upsell signal.
Open at the end: On 27 Jun 2023 Imogen said the managers had taken to the brain and wanted to discuss other teams using it. Daniel agreed a Tuesday morning call. The evidence does not show whether the helpdesk history was completed or the accounting connector added.
Lornefield Pensions Administration / BG-Demo – KickoffLornefield Pensions Administration / BG-Demo – OnboardingLornefield Pensions Administration / BG-Demo – TrainingLornefield Pensions Administration / BG-Demo – TrainingSetting up a test environmentCatching up on how the team is finding the brainMade from 6 calls · 5 email threads · 2 tickets
- Q1 2023
Q1 2023: demo to order form sent unsigned
Lornefield moved from demo to a Starter order form in one quarter. Imogen Hartley championed it, Douglas Baird held the decision, and security and finance questions were answered. The order form was sent on 15 Mar 2023; no signature is shown.
The analysis
Demo: Nell Ashcombe set up a demo on Lornefield's own data (9 Jan 2023). On 17 Jan 2023 Imogen confirmed the answer on a known scheme was correct and said it replaces three tabs and a spreadsheet.
Security: Craig Paterson set conditions on role, sources and change windows. In the 19 Jan 2023 thread he asked about refresh timing, credential access and connector retry; Tobias Renwick owed the answers.
Proposal: On 6 Feb 2023 Nell walked Douglas and Imogen through the Starter proposal. Douglas wanted his finance manager to see the split between implementation and subscription, and asked for a written note on what BG-Demo touches and a connector note (8 Feb 2023).
Negotiation: On 28 Feb 2023 Morag Lindsay put four questions on invoicing and term and said she could not agree the commitment herself. Nell offered a first-term discount only. On 1 Mar 2023 Imogen asked for connector ownership in writing and the contract period on each invoice; Nell agreed both.
Order form and billing: Nell sent the Starter order form on 15 Mar 2023 with a deal total of £26k. Douglas said on 16 Mar 2023 it matched what was discussed but wanted to re-read it. On 20 Mar 2023 Nell sent Morag the first invoice of £6,000 net, £7,200 gross, due 19 Apr 2023.
Open at the end: The evidence does not show a signature or a confirmed term start. Imogen's possible fifth source would exceed the four-connector hard limit.
Lornefield Pensions Administration / BG-Demo – DemoLornefield Pensions Administration / BG-Demo – NegotiationFollow-up after the Lornefield demoNegotiation follow-up - LornefieldLornefield order form for signatureInvoice for Lornefield: payment detailsMade from 3 calls · 8 email threads
- Q4 2022
Q4 2022: one discovery call, cautious start
One read: the 30 Dec 2022 discovery call. Imogen Hartley wants a single view of a scheme and fears low adoption. Douglas Baird, the COO, wants data location and regulatory comfort in writing. A Starter start was suggested.
The analysis
This period holds one read, the 30 Dec 2022 discovery call with Nell Ashcombe.
Need: Imogen Hartley described trustee meeting prep across the CRM, call recorder, helpdesk and finance, which takes half a morning. She wants one view of a scheme instead of three or four systems.
Regulatory comfort: Douglas Baird, the COO, raised regulation, consistency and where the data lives. He called the Snowflake answer reassuring but wants it written down.
Commercial: Nell pointed to the smallest tier, one team and a handful of sources, and said the price would come in the proposal. Douglas asked whether it was a full-year commitment and said he would not hurry.
Adoption worry: Imogen fears the tool is used for three weeks and then dropped. She asked for a day-to-day owner and a small start.
Open at the end: Nell was to send a short note of what she heard, offer a demo on Lornefield's own data and follow with a proposal. Douglas said only that the demo would be considered in the new year. Nothing in the read shows a price, a demo date or a commitment.
Made from 1 call
Platform usage
Updated 9 Oct 26Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Dashed upright lines mark dated events. Latest (Apr 26): Active users 0; Licensed seats 40; Questions asked 0. Basis: product usage, facts.usage_monthly:org_005, signals:org_005.
Show the figures as a table
| Month | Active users | Licensed seats | Questions asked |
|---|---|---|---|
| Apr 23 | 7 | 15 | 121 |
| May 23 | 10 | 15 | 475 |
| Jun 23 | 11 | 15 | 576 |
| Jul 23 | 13 | 15 | 625 |
| Aug 23 | 13 | 15 | 419 |
| Sep 23 | 13 | 15 | 663 |
| Oct 23 | 13 | 15 | 708 |
| Nov 23 | 13 | 15 | 695 |
| Dec 23 | 13 | 15 | 470 |
| Jan 24 | 13 | 15 | 590 |
| Feb 24 | 13 | 15 | 608 |
| Mar 24 | 13 | 15 | 664 |
| Apr 24 | 37 | 40 | 1,678 |
| May 24 | 37 | 40 | 1,886 |
| Jun 24 | 37 | 40 | 1,824 |
| Jul 24 | 37 | 40 | 1,995 |
| Aug 24 | 37 | 40 | 1,059 |
| Sep 24 | 37 | 40 | 1,839 |
| Oct 24 | 37 | 40 | 1,886 |
| Nov 24 | 37 | 40 | 1,863 |
| Dec 24 | 37 | 40 | 1,377 |
| Jan 25 | 37 | 40 | 1,729 |
| Feb 25 | 37 | 40 | 1,701 |
| Mar 25 | 37 | 40 | 1,822 |
| Apr 25 | 37 | 40 | 1,864 |
| May 25 | 37 | 40 | 1,766 |
| Jun 25 | 37 | 40 | 1,687 |
| Jul 25 | 37 | 40 | 1,956 |
| Aug 25 | 37 | 40 | 1,001 |
| Sep 25 | 37 | 40 | 1,900 |
| Oct 25 | 37 | 40 | 1,885 |
| Nov 25 | 37 | 40 | 1,751 |
| Dec 25 | 38 | 40 | 1,450 |
| Jan 26 | 38 | 40 | 1,630 |
| Feb 26 | 37 | 40 | 1,258 |
| Mar 26 | 37 | 40 | 975 |
| Apr 26 | 0 | 40 | 0 |
Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Apr 26): Connectors configured 5; Active admins 0; Data volume 0.0 GB. Basis: product usage, facts.usage_monthly:org_005, signals:org_005.
Show the figures as a table
| Month | Connectors configured | Active admins | Data volume |
|---|---|---|---|
| Apr 23 | 0 | 1 | 0.00 GB |
| May 23 | 1 | 1 | 1.89 GB |
| Jun 23 | 3 | 1 | 5.76 GB |
| Jul 23 | 3 | 1 | 5.88 GB |
| Aug 23 | 3 | 1 | 5.99 GB |
| Sep 23 | 3 | 1 | 6.10 GB |
| Oct 23 | 3 | 1 | 6.21 GB |
| Nov 23 | 3 | 1 | 6.32 GB |
| Dec 23 | 3 | 1 | 6.43 GB |
| Jan 24 | 3 | 1 | 6.54 GB |
| Feb 24 | 3 | 1 | 6.65 GB |
| Mar 24 | 3 | 1 | 6.76 GB |
| Apr 24 | 4 | 1 | 9.16 GB |
| May 24 | 5 | 1 | 11.64 GB |
| Jun 24 | 5 | 1 | 11.82 GB |
| Jul 24 | 6 | 1 | 14.41 GB |
| Aug 24 | 6 | 1 | 14.64 GB |
| Sep 24 | 6 | 1 | 14.85 GB |
| Oct 24 | 6 | 1 | 15.08 GB |
| Nov 24 | 6 | 1 | 15.30 GB |
| Dec 24 | 6 | 1 | 15.52 GB |
| Jan 25 | 6 | 1 | 15.75 GB |
| Feb 25 | 6 | 1 | 15.95 GB |
| Mar 25 | 6 | 1 | 16.18 GB |
| Apr 25 | 6 | 1 | 16.39 GB |
| May 25 | 6 | 1 | 16.62 GB |
| Jun 25 | 6 | 1 | 16.84 GB |
| Jul 25 | 6 | 1 | 17.06 GB |
| Aug 25 | 6 | 1 | 17.29 GB |
| Sep 25 | 6 | 1 | 17.50 GB |
| Oct 25 | 6 | 1 | 17.73 GB |
| Nov 25 | 6 | 1 | 17.95 GB |
| Dec 25 | 6 | 1 | 18.17 GB |
| Jan 26 | 6 | 1 | 15.74 GB |
| Feb 26 | 5 | 1 | 9.97 GB |
| Mar 26 | 5 | 1 | 6.39 GB |
| Apr 26 | 5 | 0 | 0.00 GB |
Usage read
As at Fri 9 Oct 2026Usage ended April 2026
Usage has ended: no usage reported in any of the last 13 weeks, and the last day with any usage was 31 Mar 2026. All eleven contacts' platform users are deactivated and there is no live order form.
- No usage in 13 weeks; last usage 31 Mar 2026
- All contacts' platform users deactivated, most on 2 Apr 2026
- No live order form
The analysis
Recent weeks: no usage was reported in any of the 13 weeks ending 9 Oct 2026. The last day with any usage was 31 Mar 2026.
Trend: questions fell from 1,885 in October 2025, the 12-month peak, to 975 in March 2026, then 0 in April 2026. Records indexed fell from 8,653,311 in December 2025 to 3,044,889 in March 2026, then 0.
Who uses it: nobody now. Before the stop, Sana Pearce (15%) and Toby Rees (15%) led the questions over the 12 months to September 2026. Platform users for the contacts were deactivated on 2 Apr 2026, and Imogen Hartley's on 30 Jan 2026. No admin was active in September 2026.
Against the order form: there is no live order form. In September 2026 the tenant showed 0 active users against 40 licensed, with 5 connectors configured.
Made from 2 fact tables
Documents
Updated 9 Oct 26- commercial
- delivery
- presales
Folders and documents as a list
- Contracts (7)
- Unsigned draft master services agreement draft · contract · 27 Feb 2023
- Signed one-year Starter agreement executed · contract · 17 Mar 2023
- Executed data processing agreement executed · dpa · 17 Mar 2023
- Signed Starter order form executed · order form · 17 Mar 2023
- Signed Growth subscription order form executed · order form · 20 Mar 2024
- Growth tier annual order form executed · order form · 3 Apr 2025
- Master agreement with non-renewal notice executed · contract · 2 Feb 2026
- Onboarding (1)
- Four-phase onboarding plan issued · onboarding plan · 1 Apr 2023
- Proposals (4)
- Draft Starter tier proposal draft · proposal · 1 Feb 2023
- Starter tier proposal issued · proposal · 6 Feb 2023
- Draft Growth upgrade proposal draft · proposal · 7 Mar 2024
- Growth tier expansion proposal issued · proposal · 12 Mar 2024
- QBRs (6)
- Quarterly review of Starter adoption issued · qbr deck · 3 Aug 2023
- Quarterly review ahead of renewal issued · qbr deck · 4 Feb 2024
- Quarterly review of Growth plan issued · qbr deck · 4 Aug 2024
- Quarterly review before renewal issued · qbr deck · 2 Feb 2025
- Quarterly business review deck issued · qbr deck · 29 Jul 2025
- Quarterly review flagging softening usage issued · qbr deck · 27 Jan 2026
- Renewals (4)
- Draft renewal proposal, Growth plan draft · renewal proposal · 29 Jan 2025
- Growth renewal proposal at held price issued · renewal proposal · 3 Feb 2025
- Draft Growth renewal proposal draft · renewal proposal · 7 Jan 2026
- Growth tier renewal proposal issued · renewal proposal · 12 Jan 2026
Open deals
| Deal | Stage | Amount | Close |
|---|---|---|---|
| Lornefield Pensions Administration – Win Back | lead | £50,000 | 29 Jan 2027 |
Open tickets
Activity
- Upcoming
- 13 Oct 2026upcoming callLornefield Pensions Administration / BG-Demo – Discovery
- Held
- 8 Oct 2026email threadFollowing up on today's call
- 6 Oct 2026dealLornefield Pensions Administration – Win Back
- 6 Oct 2026callLornefield Pensions Administration / BG-Demo – Win Back
- 6 Oct 2026callLornefield Pensions Administration / BG-Demo – Win Back
+1
- 2 Oct 2026email threadCatching up after our chat
- 2 Oct 2026email threadA conversation about Lornefield and the brain
- 28 Sep 2026email threadDiscovery call: finding a time
- 24 Sep 2026eventYour renewals, read by the brain
+50
- 14 Sep 2026email threadWould BG-Demo be willing to talk again?
- 10 Sep 2026email threadWebinar invitation: Your renewals, read by the brain
- 24 Feb 2026eventRevenue leaders roundtable
+54
- 13 Feb 2026ticketData not updating
- 11 Feb 2026callLornefield Pensions Administration / BG-Demo – Check In
- 6 Feb 2026email threadInvitation: Revenue leaders roundtable in London
- 5 Feb 2026email threadFinding a time to check in
- 2 Feb 2026email threadRenewal: notice of non-renewal
- 2 Feb 2026documentLornefield Pensions Administration - Master Services Agreement
- 30 Jan 2026email threadLast day at Lornefield
- 29 Jan 2026email threadFollow-up from our QBR conversation
+1
- 28 Jan 2026callLornefield Pensions Administration / BG-Demo – QBR
+1
- 27 Jan 2026documentLornefield Pensions Administration - QBR
- 26 Jan 2026callLornefield Pensions Administration / BG-Demo – Renewal
+1
- 23 Jan 2026ticketFeature request – export search results to CSV
- 12 Jan 2026documentLornefield Pensions Administration - Renewal Proposal
- 9 Jan 2026ticketHow to export dashboard data
- 7 Jan 2026documentLornefield Pensions Administration - Renewal Proposal v1
- 7 Jan 2026callLornefield Pensions Administration / BG-Demo – Renewal
+2
- 2 Jan 2026email threadRenewal notice for the Growth subscription
- 2 Jan 2026dealLornefield Pensions Administration – Renewal
- 30 Dec 2025email threadFinding a time to talk about the renewal
- 15 Dec 2025ticketAdd new user to brain
- 12 Dec 2025email threadContract and termination terms
- 1 Dec 2025newsDunmarra completes Lornefield acquisition
- 19 Nov 2025ticketDashboard date filter not working
- 3 Nov 2025ticketDuplicated membership records
- 28 Oct 2025newsLornefield Pensions Administration announces expansion
- 22 Oct 2025callLornefield Pensions Administration / BG-Demo – Check In
- 24 Sep 2025callLornefield Pensions Administration / BG-Demo – Check In
- 16 Sep 2025newsDunmarra Group agrees to acquire Lornefield Pensions Administration
- 15 Sep 2025ticketConnector sync issue
- 10 Sep 2025ticketSlow query response times
- 26 Aug 2025callLornefield Pensions Administration / BG-Demo – Check In
- 21 Aug 2025ticketResponse times very slow
- 21 Aug 2025email threadFinding a time for a check-in
- 18 Aug 2025ticketConnector sync failure
- 30 Jul 2025callLornefield Pensions Administration / BG-Demo – QBR
+1
- 29 Jul 2025documentLornefield Pensions Administration - QBR
- 22 Jul 2025email threadFinding a time for the next review
- 4 Jul 2025ticketConnector timing out
- 13 Jun 2025email threadNotes from our check-in
- 12 Jun 2025callLornefield Pensions Administration / BG-Demo – Check In
- 6 Jun 2025ticketPerformance degradation
- 16 Apr 2025ticketRefresh taking longer than usual
- 14 Apr 2025callLornefield Pensions Administration / BG-Demo – Check In
- 9 Apr 2025ticketConnector stopped updating
- 3 Apr 2025email threadInvoice INV-005-0004 for the Growth subscription
- 3 Apr 2025invoiceINV-005-0004
- 3 Apr 2025documentLornefield Pensions Administration - Order Form (signed)
- 2 Apr 2025ticketCSV export not working
- 1 Apr 2025email threadRenewal order form for signature
- 6 Mar 2025callLornefield Pensions Administration / BG-Demo – Renewal
+1
- 28 Feb 2025email threadTime to talk about the renewal
- 17 Feb 2025callLornefield Pensions Administration / BG-Demo – Check In
- 4 Feb 2025email threadQBR follow-up and next steps
+1
- 3 Feb 2025documentLornefield Pensions Administration - Renewal Proposal
- 3 Feb 2025callLornefield Pensions Administration / BG-Demo – QBR
+1
- 2 Feb 2025documentLornefield Pensions Administration - QBR
- 31 Jan 2025email threadFollowing up on your support request
- 30 Jan 2025ticketCustom dashboard widget error
- 29 Jan 2025documentLornefield Pensions Administration - Renewal Proposal v1
- 28 Jan 2025email threadGetting a time in for the next QBR
- 22 Jan 2025callLornefield Pensions Administration / BG-Demo – Renewal
+1
- 17 Jan 2025email threadFinding a time for the renewal conversation
- 16 Jan 2025eventBG-Demo webinar
+24
- 2 Jan 2025email threadYour Growth subscription renewal
- 2 Jan 2025dealLornefield Pensions Administration – Renewal
- 19 Dec 2024ticketQuestion about user count on recent invoice
- 12 Dec 2024callLornefield Pensions Administration / BG-Demo – Check In
- 26 Nov 2024eventRevenue leaders roundtable
+40
- 18 Nov 2024email threadInvitation: Revenue leaders roundtable in London
- 29 Oct 2024ticketEmail connector timing out during sync
- 15 Oct 2024email threadNotes from our check-in
- 14 Oct 2024callLornefield Pensions Administration / BG-Demo – Check In
- 10 Oct 2024email threadFinding a time for a check-in
- 24 Sep 2024ticketEmail connector not syncing
- 6 Aug 2024email threadFollowing up on our quarterly review
+1
- 5 Aug 2024callLornefield Pensions Administration / BG-Demo – QBR
+1
- 4 Aug 2024documentLornefield Pensions Administration - QBR
- 17 Jun 2024newsLornefield Pensions Administration announces new partnership to support trustees
- 13 Jun 2024ticketSearch results display issue
- 13 Jun 2024eventBG-Demo Customer Day
+28
- 14 May 2024ticketCross-source dashboard queries
- 13 May 2024newsLornefield Pensions Administration announces partnership to widen scheme services
- 9 May 2024ticketScheduled reporting capability
- 23 Apr 2024ticketBilling: Invoice for upgrade to Growth tier
- 23 Apr 2024callLornefield Pensions Administration / BG-Demo – Check In
- 3 Apr 2024email threadInvoice INV-005-0003 for the Growth subscription
- 3 Apr 2024invoiceINV-005-0003
- 25 Mar 2024email threadFollowing up on the Growth proposal
- 21 Mar 2024eventBG-Demo webinar
+24
- 21 Mar 2024callLornefield Pensions Administration / BG-Demo – Proposal
- 20 Mar 2024documentLornefield Pensions Administration - Order Form (signed)
- 18 Mar 2024email threadOrder form for signature
- 15 Mar 2024email threadTime to walk through the proposal
- 13 Mar 2024email threadFollow-up on the Growth proposal
+2
- 12 Mar 2024documentLornefield Pensions Administration - Proposal
- 11 Mar 2024callLornefield Pensions Administration / BG-Demo – Negotiation
+2
- 8 Mar 2024email threadInvitation to our customer webinar
- 8 Mar 2024dealLornefield Pensions Administration – Expansion
- 7 Mar 2024documentLornefield Pensions Administration - Proposal v1
- 5 Mar 2024ticketHow to save and share searches
- 23 Feb 2024email threadNotes from our check-in
- 22 Feb 2024callLornefield Pensions Administration / BG-Demo – Check In
- 15 Feb 2024email threadCatching up before the renewal
- 5 Feb 2024callLornefield Pensions Administration / BG-Demo – QBR
- 4 Feb 2024documentLornefield Pensions Administration - QBR
- 29 Jan 2024email threadTime for a review call
- 28 Dec 2023callLornefield Pensions Administration / BG-Demo – Check In
- 27 Nov 2023ticketFeature request: Export dashboard to PDF
- 16 Nov 2023newsLornefield Pensions Administration unveils new service for scheme-relationship teams
- 16 Nov 2023eventBG-Demo webinar
+16
- 11 Nov 2023email threadInvitation: BG-Demo webinar this Thursday
- 8 Nov 2023callLornefield Pensions Administration / BG-Demo – Check In
- 25 Aug 2023ticketCall recording duration mismatch
- 21 Aug 2023ticketNightly refresh stuck
- 7 Aug 2023email threadFollowing up on our quarterly review
+1
- 4 Aug 2023callLornefield Pensions Administration / BG-Demo – QBR
+1
- 3 Aug 2023documentLornefield Pensions Administration - QBR
- 1 Aug 2023email threadSetting a date for our quarterly review
- 13 Jul 2023ticketZendesk connector status
- 10 Jul 2023ticketNightly refresh timing
- 5 Jul 2023callLornefield Pensions Administration / BG-Demo – Check In
- 27 Jun 2023email threadCatching up on how the team is finding the brain
- 24 May 2023ticketSetting up a test environment
- 16 May 2023callLornefield Pensions Administration / BG-Demo – Training
- 10 May 2023email threadTraining session for the scheme-relationship managers
- 9 May 2023callLornefield Pensions Administration / BG-Demo – Training
- 4 May 2023ticketClarification on payment terms for our invoice
- 27 Apr 2023callLornefield Pensions Administration / BG-Demo – Onboarding
- 21 Apr 2023email threadOnboarding session: refresh timing and follow-up
- 19 Apr 2023callLornefield Pensions Administration / BG-Demo – Onboarding
- 13 Apr 2023email threadOnboarding session: connector walkthrough
- 12 Apr 2023callLornefield Pensions Administration / BG-Demo – Onboarding
- 3 Apr 2023email threadAnnual subscription invoice for Lornefield
- 3 Apr 2023invoiceINV-005-0002
- 3 Apr 2023callLornefield Pensions Administration / BG-Demo – Kickoff
- 1 Apr 2023documentLornefield Pensions Administration - Onboarding Plan
- 20 Mar 2023email threadInvoice for Lornefield: payment details
- 20 Mar 2023invoiceINV-005-0001
- 17 Mar 2023documentLornefield Pensions Administration - Order Form (signed)
- 17 Mar 2023documentLornefield Pensions Administration - Data Processing Agreement (signed)
- 17 Mar 2023documentLornefield Pensions Administration - Master Services Agreement (signed)
- 15 Mar 2023email threadLornefield order form for signature
- 1 Mar 2023email threadNegotiation follow-up - Lornefield
+1
- 28 Feb 2023callLornefield Pensions Administration / BG-Demo – Negotiation
+1
- 27 Feb 2023documentLornefield Pensions Administration - Master Services Agreement v2
- 23 Feb 2023email threadTime to talk through terms
- 8 Feb 2023email threadProposal follow-up - Lornefield
- 6 Feb 2023documentLornefield Pensions Administration - Proposal
- 6 Feb 2023callLornefield Pensions Administration / BG-Demo – Proposal
- 1 Feb 2023email threadProposal conversation
- 1 Feb 2023documentLornefield Pensions Administration - Proposal v1
- 19 Jan 2023email threadFollow-up after the Lornefield demo
+1
- 17 Jan 2023callLornefield Pensions Administration / BG-Demo – Demo
+1
- 9 Jan 2023email threadScheduling a demo for Lornefield
- 30 Dec 2022callLornefield Pensions Administration / BG-Demo – Discovery
- 9 Dec 2022dealLornefield Pensions Administration – New
Contacts
Evidence trail
Updated 9 Oct 26Lornefield Pensions Administration's pages are written from 4 organisation-level AI texts (assessment / next steps), 14 period digests and 1 narrative-level AI text, which in turn draw on 152 AI summaries of 161 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 11 people (11 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 23 pages.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Lornefield Pensions Administration / BG-Demo – Discovery entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- call_recorder/calls.csv call_005_001 raw row
- Lornefield Pensions Administration entity
- Lornefield Pensions Administration / BG-Demo – Demo entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- call_recorder/calls.csv call_005_002 raw row
- Lornefield Pensions Administration entity
- Lornefield Pensions Administration / BG-Demo – Proposal entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- call_recorder/calls.csv call_005_003 raw row
- Lornefield Pensions Administration entity
- Lornefield Pensions Administration / BG-Demo – Negotiation entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- call_recorder/calls.csv call_005_004 raw row
- Lornefield Pensions Administration entity
- Lornefield Pensions Administration / BG-Demo – Kickoff entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- call_recorder/calls.csv call_005_005 raw row
- Lornefield Pensions Administration entity
- Lornefield Pensions Administration / BG-Demo – Onboarding entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- call_recorder/calls.csv call_005_006 raw row
- Lornefield Pensions Administration entity
- +162 more
- Lornefield Pensions Administration / BG-Demo – Discovery entity
- AI opinion page block
- Lornefield Pensions Administration lost AI record
- Lornefield papers: Growth ended, not renewed AI record
- Lornefield Pensions Administration - Proposal v1 entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- document_store/files.csv doc_005_001 raw row
- Lornefield Pensions Administration entity
- Lornefield Pensions Administration - Proposal entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- document_store/files.csv doc_005_002 raw row
- Lornefield Pensions Administration entity
- Lornefield Pensions Administration - Master Services Agreement v2 entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- document_store/files.csv doc_005_003 raw row
- Lornefield Pensions Administration entity
- Lornefield Pensions Administration - Master Services Agreement (signed) entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- document_store/files.csv doc_005_004 raw row
- Lornefield Pensions Administration entity
- Lornefield Pensions Administration - Data Processing Agreement (signed) entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- document_store/files.csv doc_005_005 raw row
- Lornefield Pensions Administration entity
- Lornefield Pensions Administration - Order Form (signed) entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- document_store/files.csv doc_005_006 raw row
- Lornefield Pensions Administration entity
- +39 more
- Lornefield Pensions Administration - Proposal v1 entity
- Churned, ARR now £0, win-back open AI record
- Lornefield Pensions Administration – New entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- contracts/order_form_lines.csv ctr_005_01:1 raw row
- contracts/order_form_lines.csv ctr_005_01:2 raw row
- contracts/order_forms.csv ctr_005_01 raw row
- crm/deal_line_items.csv deal_005_01:1 raw row
- crm/deal_line_items.csv deal_005_01:2 raw row
- +7 more
- Lornefield Pensions Administration entity
- Lornefield Pensions Administration – Expansion entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- contracts/order_form_lines.csv ctr_005_02:1 raw row
- contracts/order_forms.csv ctr_005_02 raw row
- crm/deal_line_items.csv deal_005_02:1 raw row
- crm/deal_stage_history.csv deal_005_02:1 raw row
- crm/deal_stage_history.csv deal_005_02:2 raw row
- +3 more
- Lornefield Pensions Administration entity
- Lornefield Pensions Administration – Renewal entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- contracts/order_form_lines.csv ctr_005_03:1 raw row
- contracts/order_forms.csv ctr_005_03 raw row
- crm/deal_line_items.csv deal_005_03:1 raw row
- crm/deal_stage_history.csv deal_005_03:1 raw row
- crm/deal_stage_history.csv deal_005_03:2 raw row
- +3 more
- Lornefield Pensions Administration entity
- Lornefield Pensions Administration – Renewal entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- crm/deal_stage_history.csv deal_005_04:1 raw row
- crm/deal_stage_history.csv deal_005_04:2 raw row
- crm/deal_stage_history.csv deal_005_04:3 raw row
- crm/deal_stage_history.csv deal_005_04:4 raw row
- crm/deals.csv deal_005_04 raw row
- Lornefield Pensions Administration entity
- Lornefield Pensions Administration – Win Back entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- crm/deal_line_items.csv deal_005_05:1 raw row
- crm/deal_stage_history.csv deal_005_05:1 raw row
- crm/deals.csv deal_005_05 raw row
- Lornefield Pensions Administration entity
- facts.arr_monthly:org_005 facts table
- Lornefield Pensions Administration – New entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- contracts/order_form_lines.csv ctr_005_01:1 raw row
- contracts/order_form_lines.csv ctr_005_01:2 raw row
- contracts/order_forms.csv ctr_005_01 raw row
- crm/deal_line_items.csv deal_005_01:1 raw row
- crm/deal_line_items.csv deal_005_01:2 raw row
- +7 more
- Lornefield Pensions Administration entity
- Lornefield Pensions Administration – Expansion entity
- Lornefield Pensions Administration entity
- accounting/customers.csv org_005 raw row
- crm/companies.csv org_005 raw row
- product_analytics/tenants.csv org_005 raw row
- contracts/order_form_lines.csv ctr_005_02:1 raw row
- contracts/order_forms.csv ctr_005_02 raw row
- crm/deal_line_items.csv deal_005_02:1 raw row
- crm/deal_stage_history.csv deal_005_02:1 raw row
- crm/deal_stage_history.csv deal_005_02:2 raw row
- +3 more
- Lornefield Pensions Administration entity
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- Lornefield Pensions Administration entity
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- AI facts page block
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- Open deals page block
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- hero page block
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