Douglas Baird
Person
Lornefield Pensions Administration · Economic buyer
Douglas Baird, Chief Operating Officer, signed Lornefield's Starter and Growth paper, gave notice of non-renewal on 2 Feb 2026, then reopened talks in Sep 2026. He decides for Lornefield but defers to the group. A Growth proposal is open.
Who they are
Insight
As at Fri 9 Oct 2026Douglas Baird, Chief Operating Officer, signed Lornefield's Starter and Growth paper, gave notice of non-renewal on 2 Feb 2026, then reopened talks in Sep 2026. He decides for Lornefield but defers to the group. A Growth proposal is open.
Role: COO and CRM economic buyer. He signed the Growth order form on 20 Mar 2024 and led the renewal conversations. His platform user was deactivated on 2 Apr 2026, when the term ended.
Influence: others treat him as the decision-maker, but from Jan 2026 he said the group must agree renewals. He gave notice of non-renewal on 2 Feb 2026 for a move to Signalvane, saying it was not a judgement on the service. He asked to talk again on 14 Sep 2026.
Watch: no contract is live. The Growth proposal at £50k total deal value, which includes implementation, is open, and Fiona Mackie must take it to group approval. A decision is planned by 29 Jan 2027. He wants plain termination terms and trustee-ready evidence of value.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Lornefield Pensions Administration | Chief Operating Officer | Economic buyer | douglas.baird@lornefield.example |
Activity
- Upcoming
- 13 Oct 2026upcoming callLornefield Pensions Administration / BG-Demo – Discovery
- Held
- 8 Oct 2026email threadFollowing up on today's call
- 6 Oct 2026dealLornefield Pensions Administration – Win Back
- 6 Oct 2026callLornefield Pensions Administration / BG-Demo – Win Back
- 6 Oct 2026callLornefield Pensions Administration / BG-Demo – Win Back
+1 - 2 Oct 2026email threadCatching up after our chat
- 2 Oct 2026email threadA conversation about Lornefield and the brain
- 28 Sep 2026email threadDiscovery call: finding a time
- 24 Sep 2026eventYour renewals, read by the brain
+50 - 14 Sep 2026email threadWould BG-Demo be willing to talk again?
- 10 Sep 2026email threadWebinar invitation: Your renewals, read by the brain
- 24 Feb 2026eventRevenue leaders roundtable
+54 - 11 Feb 2026callLornefield Pensions Administration / BG-Demo – Check In
- 6 Feb 2026email threadInvitation: Revenue leaders roundtable in London
- 5 Feb 2026email threadFinding a time to check in
- 2 Feb 2026email threadRenewal: notice of non-renewal
- 26 Jan 2026callLornefield Pensions Administration / BG-Demo – Renewal+1
- 7 Jan 2026callLornefield Pensions Administration / BG-Demo – Renewal+2
- 2 Jan 2026email threadRenewal notice for the Growth subscription
- 30 Dec 2025email threadFinding a time to talk about the renewal
- 30 Jul 2025callLornefield Pensions Administration / BG-Demo – QBR
+1 - 1 Apr 2025email threadRenewal order form for signature
- 6 Mar 2025callLornefield Pensions Administration / BG-Demo – Renewal+1
- 28 Feb 2025email threadTime to talk about the renewal
- 4 Feb 2025email threadQBR follow-up and next steps+1
- 3 Feb 2025callLornefield Pensions Administration / BG-Demo – QBR+1
- 22 Jan 2025callLornefield Pensions Administration / BG-Demo – Renewal+1
- 17 Jan 2025email threadFinding a time for the renewal conversation
- 2 Jan 2025email threadYour Growth subscription renewal
- 25 Mar 2024email threadFollowing up on the Growth proposal
- 21 Mar 2024callLornefield Pensions Administration / BG-Demo – Proposal
- 18 Mar 2024email threadOrder form for signature
- 13 Mar 2024email threadFollow-up on the Growth proposal
+2 - 11 Mar 2024callLornefield Pensions Administration / BG-Demo – Negotiation+2
- 7 Aug 2023email threadFollowing up on our quarterly review+1
- 4 Aug 2023callLornefield Pensions Administration / BG-Demo – QBR+1
- 15 Mar 2023email threadLornefield order form for signature
- 1 Mar 2023email threadNegotiation follow-up - Lornefield+1
- 28 Feb 2023callLornefield Pensions Administration / BG-Demo – Negotiation+1
- 23 Feb 2023email threadTime to talk through terms
- 8 Feb 2023email threadProposal follow-up - Lornefield
- 6 Feb 2023callLornefield Pensions Administration / BG-Demo – Proposal
- 30 Dec 2022callLornefield Pensions Administration / BG-Demo – Discovery