B-Viz
Lornefield Pensions Administration logo

Lornefield Pensions Administration

Lost£0Lead · £50k/yr

AI facts

As at Fri 9 Oct 2026

Lornefield Pensions Administration held Growth at £44k a year under an order form that ran 3 Apr 2025 to 2 Apr 2026, and gave written notice of non-renewal on 2 Feb 2026. The last day with any usage was 31 Mar 2026, and all platform users are deactivated. An open win-back deal stands at stage lead, £50k including implementation, with an expected close of 29 Jan 2027. The CRM still shows stage customer and £44k ARR against contracted ARR of £0.

Read from 39 calls · 54 email threads · 31 tickets · 6 news items · 5 deals · 12 people · 22 documents, newest 8 Oct 26

Profile

Updated 9 Oct 26
  • IndustryPensions administrationSource: CRM company record
  • Websitelornefield.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityEdinburghSource: CRM company record
  • Size380 employeesSource: CRM company record
  • CRM ownerNell AshcombeSource: CRM company record · Chief Executive Officer and Co-founder · CSM Daniel Okafor
  • Customer since3 Apr 2023Source: first executed order form ctr_005_01, signed 17 Mar 2023 · Starter tier · In the CRM since 9 Dec 2022
  • TypeChurneddiffersSource: contracts and invoices (signals) · CRM stage customer · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the Growth term ended on 2 Apr 2026 after the group standardised on Signalvane, and usage stopped on 31 Mar 2026. Invoices were paid within terms, so this was a group decision, not a money problem. The win-back opening with Douglas Baird is the one opportunity.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Contracted ARR£0differsSource: executed order forms · CRM £44,000 · Invoiced run rate £0 · As of 9 Oct 2026 · The sources disagree
  • TierGrowthSource: deal_005_03
  • Open dealLead · £50,000Source: CRM deal Lornefield Pensions Administration – Win Back · win_back deal · Expected close 29 Jan 2027 · Owner Tom Ashdown
  • Last contact8 Oct 2026Email: Following up on today's call · 1 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Apr 2023 · 5 connectors configured
  • Licensed seats400 active users in Sep 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Nell Ashcombe sends Fiona Mackie and Douglas Baird the Growth proposal, split into subscription and implementation, with plain-language termination terms and a one-page case, before the 13 Oct 2026 call. proposal
Who
Nell Ashcombe Nell Ashcombe
When
This week by 9 Oct 2026
Why
Nell Ashcombe sends Douglas Baird and Fiona Mackie the Growth proposal split into subscription and implementation, plain-language termination terms and a one-page case before the 13 Oct 2026 call, because group approval depends on clear exit exposure.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: the Growth order form at £44k a year ended on 2 Apr 2026 after notice to standardise on Signalvane, and usage stopped on 31 Mar 2026. A win-back lead at £50k including implementation is open, with a discovery call booked for 13 Oct 2026.

Lost. Lornefield Pensions Administration held Growth at £44k a year under an executed order form that ran 3 Apr 2025 to 2 Apr 2026, after giving notice of non-renewal on 2 Feb 2026. The CRM stage still shows customer at £44k.

Questions fell from 1,885 in October 2025 to 975 in March 2026, then 0 in April 2026. Sana Pearce and Toby Rees each asked 15%, and the champion, Imogen Hartley, left on 30 Jan 2026.

Douglas Baird asked to talk again on 14 Sep 2026, as the Signalvane group standard falls short on member queries and trustee calls. Fiona Mackie cannot commit budget, and the group dislikes annual commitments.

Nell Ashcombe sends Douglas and Fiona the Growth proposal, split into subscription and implementation within the £50k deal total, with plain termination terms and a one-page case, due 9 Oct 2026 ahead of the booked 13 Oct 2026 call.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0£25k£50kMay 23Dec 23Jul 24Feb 25Sep 25Apr 26newexpansionchurn£0£0Apr 23: Contracted ARR £19,500; Invoiced ARR £19,500May 23: Contracted ARR £19,500; Invoiced ARR £19,500Jun 23: Contracted ARR £19,500; Invoiced ARR £19,500Jul 23: Contracted ARR £19,500; Invoiced ARR £19,500Aug 23: Contracted ARR £19,500; Invoiced ARR £19,500Sep 23: Contracted ARR £19,500; Invoiced ARR £19,500Oct 23: Contracted ARR £19,500; Invoiced ARR £19,500Nov 23: Contracted ARR £19,500; Invoiced ARR £19,500Dec 23: Contracted ARR £19,500; Invoiced ARR £19,500Jan 24: Contracted ARR £19,500; Invoiced ARR £19,500Feb 24: Contracted ARR £19,500; Invoiced ARR £19,500Mar 24: Contracted ARR £19,500; Invoiced ARR £19,500Apr 24: Contracted ARR £44,000; Invoiced ARR £44,000May 24: Contracted ARR £44,000; Invoiced ARR £44,000Jun 24: Contracted ARR £44,000; Invoiced ARR £44,000Jul 24: Contracted ARR £44,000; Invoiced ARR £44,000Aug 24: Contracted ARR £44,000; Invoiced ARR £44,000Sep 24: Contracted ARR £44,000; Invoiced ARR £44,000Oct 24: Contracted ARR £44,000; Invoiced ARR £44,000Nov 24: Contracted ARR £44,000; Invoiced ARR £44,000Dec 24: Contracted ARR £44,000; Invoiced ARR £44,000Jan 25: Contracted ARR £44,000; Invoiced ARR £44,000Feb 25: Contracted ARR £44,000; Invoiced ARR £44,000Mar 25: Contracted ARR £44,000; Invoiced ARR £44,000Apr 25: Contracted ARR £44,000; Invoiced ARR £44,000May 25: Contracted ARR £44,000; Invoiced ARR £44,000Jun 25: Contracted ARR £44,000; Invoiced ARR £44,000Jul 25: Contracted ARR £44,000; Invoiced ARR £44,000Aug 25: Contracted ARR £44,000; Invoiced ARR £44,000Sep 25: Contracted ARR £44,000; Invoiced ARR £44,000Oct 25: Contracted ARR £44,000; Invoiced ARR £44,000Nov 25: Contracted ARR £44,000; Invoiced ARR £44,000Dec 25: Contracted ARR £44,000; Invoiced ARR £44,000Jan 26: Contracted ARR £44,000; Invoiced ARR £44,000Feb 26: Contracted ARR £44,000; Invoiced ARR £44,000Mar 26: Contracted ARR £44,000; Invoiced ARR £44,000Apr 26: Contracted ARR £0; Invoiced ARR £0

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Apr 26): Contracted ARR £0; Invoiced ARR £0. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_005.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Apr 23£19,500£19,500
May 23£19,500£19,500
Jun 23£19,500£19,500
Jul 23£19,500£19,500
Aug 23£19,500£19,500
Sep 23£19,500£19,500
Oct 23£19,500£19,500
Nov 23£19,500£19,500
Dec 23£19,500£19,500
Jan 24£19,500£19,500
Feb 24£19,500£19,500
Mar 24£19,500£19,500
Apr 24£44,000£44,000
May 24£44,000£44,000
Jun 24£44,000£44,000
Jul 24£44,000£44,000
Aug 24£44,000£44,000
Sep 24£44,000£44,000
Oct 24£44,000£44,000
Nov 24£44,000£44,000
Dec 24£44,000£44,000
Jan 25£44,000£44,000
Feb 25£44,000£44,000
Mar 25£44,000£44,000
Apr 25£44,000£44,000
May 25£44,000£44,000
Jun 25£44,000£44,000
Jul 25£44,000£44,000
Aug 25£44,000£44,000
Sep 25£44,000£44,000
Oct 25£44,000£44,000
Nov 25£44,000£44,000
Dec 25£44,000£44,000
Jan 26£44,000£44,000
Feb 26£44,000£44,000
Mar 26£44,000£44,000
Apr 26£0£0
Accountingmade from

Finance read

As at Fri 9 Oct 2026

Churned, ARR now £0, win-back open

Standing Paid upARR Ended

Contracted ARR reached £44k and fell to £0 when the last Growth order form ended on 2 Apr 2026. All four invoices were paid within terms. An open win-back deal at £50k is a forecast only.

  • Churned: last order form ended on 2 Apr 2026
  • CRM still shows £44k ARR against £0 invoiced
  • Open win-back deal at £50k is a forecast
The analysis

Recurring revenue: ARR began at £20k on the Starter order form and rose by £24k to £44k on the Growth upgrade order form. It fell by £44k to £0 after the last order form ended on 2 Apr 2026.

Next commitment: there is none. The renewal deal was closed lost on 2 Feb 2026 with the reason acquired competitor.

Billing: INV-005-0001 to INV-005-0004 were all paid within terms and nothing is owed. The CRM still shows ARR of £44k and stage customer, £44k above the invoiced run rate of £0. The executed order forms are the truth, so contracted ARR is £0.

Deals: the open win-back deal is at stage lead, £50k, expected to close on 29 Jan 2027. Its owner, Tom Ashdown, is active in HR, as is Nell Ashcombe, owner of the earlier deals.

Made from 5 deals · 2 fact tables · 4 invoices

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q1 2026

    Q1 2026: non-renewal, move to Signalvane

    Usage fell and the group reviewed suppliers. The champion left on 30 Jan 2026. On 2 Feb 2026 Douglas Baird gave notice of non-renewal from 2 Apr 2026, citing standardisation on Signalvane, not service. A BG-Demo credential fault left data stale.

    The analysis

    Renewal: Daniel Okafor opened the Growth renewal on 2 Jan 2026 and Douglas Baird said the group must agree it. On the 7 Jan 2026 call Douglas said supplier arrangements were under review and he needed a trustee case.

    Pricing: on 26 Jan 2026 Nell Ashcombe proposed the same £44k for the next term. Douglas wanted a decision by 2 Feb 2026 and flexibility on the forty seats.

    Usage: the 28 Jan 2026 QBR showed about ten of forty licensed users active, with questions concentrated in a few people. Connectors were green and tickets were answered well. Imogen Hartley said the issue was breadth, not depth.

    People: Imogen, Head of Data, left on 30 Jan 2026 with no named successor. Craig Paterson remains the connector contact.

    Outcome: on 11 Feb 2026 Douglas warned he might write formally. His 2 Feb 2026 notice said Lornefield will not renew when the term ends on 2 Apr 2026, because its administration businesses will standardise on Signalvane. He said it was not a judgement on the brain or the service.

    Support: on 13 Feb 2026 data went stale because credential validation failed on BG-Demo's side. It was corrected on 17 Feb 2026. A CSV export request was passed to product on 23 Jan 2026.

    Open at the end: Douglas would discuss only the current term. The evidence does not show any reversal, or how the close was handled.

    Made from 4 calls · 6 email threads · 3 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q4 2025

    Q4 2025: calm start, acquisition ends it

    Adoption was healthy until the Dunmarra acquisition completed on 1 Dec 2025. The acquirer then asked for contract and termination terms, and by 30 Dec 2025 the group's renewal position was unsettled.

    The analysis

    Check-in: on the 22 Oct 2025 call Imogen Hartley, Head of Data, was pleased, with more users and questions and no tickets in the last month. She asked to be involved early in the Growth renewal, as the contract runs to 2 Apr 2026.

    News: on 28 Oct 2025 Lornefield announced an expansion, with detail to follow. On 1 Dec 2025 Dunmarra completed its acquisition and did not say how supplier arrangements would be treated.

    Support: three tickets from Craig. A duplicate membership records fault (3 Nov 2025) was traced to the indexing logic and cleaned up once, with a fix planned for the next release. A dashboard date filter how-to (19 Nov 2025) and a new standard user request (15 Dec 2025, resolved 22 Dec 2025) followed.

    Acquirer: on 12 Dec 2025 Fiona Mackie, Integration Director at Dunmarra Group, asked for the contract, renewal date, termination terms and fee. Daniel Okafor gave the Growth tier, 40 licensed users, £44k a year and a term to 2 Apr 2026, and offered a call with Nell Ashcombe.

    Renewal: on 30 Dec 2025 Douglas Baird said the group's position was not settled and made no commitment. He noted fewer people logging in, only partly explained by the holiday.

    Open at the end: Daniel was to send the executed paperwork to Fiona and propose a renewal time in the second week of January. The duplicate-records fix was still to be confirmed after release.

    Made from 1 call · 2 email threads · 2 news items · 3 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q3 2025

    Q3 2025: usage fell, Dunmarra deal arrived

    Usage was steady at the 30 Jul 2025 QBR, then fell by about a third by 26 Aug 2025. Dunmarra Group agreed to acquire Lornefield on 16 Sep 2025, and Imogen Hartley warned of a Signalvane threat on 24 Sep 2025.

    The analysis

    Usage: at the 30 Jul 2025 QBR, around twelve active users against forty licensed on Growth, slightly up. On 21 Aug 2025 Imogen Hartley confirmed two relationship managers had moved to other work and others had gone back to spreadsheets.

    Check-in: on 26 Aug 2025 Daniel Okafor reported active users down by about a third. Imogen knew of no complaint and wanted a dashboard per scheme, and the cause stayed unknown.

    Support: five tickets from Craig Paterson. A connector timeout on 4 Jul 2025 was traced to a source-side redeploy and resolved. A Xero sync failure on 18 Aug 2025 had a first response of 423 minutes.

    Performance: slow queries from 21 Aug 2025 were marked solved on 4 Sep 2025 with no explanation. A second slowdown on 10 Sep 2025 followed maintenance, and a connector timeout on 15 Sep 2025 was suspected to be source-side.

    Ownership: on 16 Sep 2025 news reported that Dunmarra Group agreed to acquire Lornefield, with integration decisions on suppliers to follow completion.

    Renewal: on 24 Sep 2025 Imogen warned that Dunmarra runs Signalvane and that leadership may prefer it. She wants a plain value story for trustees and asked to keep this low key.

    Open at the end: the cause of the usage fall, the unexplained performance fixes, the Dunmarra decision, and the term end of 2 Apr 2026.

    Made from 3 calls · 2 email threads · 1 news item · 5 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  4. Q2 2025

    Q2 2025: renewal sent, value questions rise

    Growth renewal paperwork went out on 1 Apr 2025 and was invoiced on 3 Apr 2025. Four tickets were handled. Imogen Hartley stayed positive but, by 12 Jun 2025, raised value and seat-count questions as use dipped.

    The analysis

    Renewal: On 1 Apr 2025 Nell Ashcombe sent the Growth renewal order form for 40 licensed users at £44k. Douglas Baird expected to sign, but the thread does not show the executed copy.

    Billing: On 3 Apr 2025 Rachel Dunmore sent invoice INV-005-0004, net £44k, due 3 May 2025, and asked Morag Lindsay for a PO number. No reply or payment is shown.

    Check-in: On 14 Apr 2025 Imogen was positive. She wanted a scheme view in the dashboards builder and a one-page board value summary before the 2 Apr 2026 renewal.

    Support: CSV export failed on a large dashboard because of a Growth row limit (2 Apr 2025). The Salesforce connector stopped syncing after 9 Apr 2025 and was solved by 15 Apr 2025. A late nightly refresh on 16 Apr 2025 was traced to a slow CRM connector. Trustee dashboard slowness on 6 Jun 2025 was escalated and solved on 11 Jun 2025.

    Value: On 12 Jun 2025 Imogen said use had dipped and someone would ask whether all forty seats are needed. She said the real question is value.

    People: On 13 Jun 2025 she asked for a walkthrough built around scheme managers' trustee calls.

    Open at the end: The executed order form, PO number and payment are not shown. Daniel Okafor owed a ticket note, an active-user list and a comparison with last year. The fee administrator session had no date.

    Made from 2 calls · 3 email threads · 4 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  5. Q1 2025

    Q1 2025: Growth renewal opened on weak usage

    Daily use fell to about a dozen of forty seats. Douglas Baird withheld a renewal view in January, softened by February, and on 6 Mar 2025 a straight £44k Growth renewal was proposed. Signature was still outstanding.

    The analysis

    Renewal opens: On 2 Jan 2025 Daniel Okafor opened the Growth renewal at £44k a year for 40 users and flagged a usage dip. On 17 Jan 2025 Douglas Baird said he could not yet give a view.

    Value challenge: On the 22 Jan 2025 call Douglas said the group must be satisfied on value first. Daily users had fallen by about a third, to eight or so of forty, and some managers were back on spreadsheets.

    Support: A custom dashboard widget error was raised on 30 Jan 2025 and was still waiting for customer details. A connector timeout cleared after a manual refresh on 4 Feb 2025, with the ticket left open pending clean refreshes.

    QBR and check-in: On 3 Feb 2025 Douglas was more comfortable but wanted a two-manager pilot first, and admitted he had not been asking the brain himself. On 17 Feb 2025 Imogen Hartley said about a dozen seats are in daily use and are hard to defend to the board. She asked for a manager training session.

    Movement: On 28 Feb 2025 Douglas was pleased usage had improved and invited BG-Demo to propose changes. On 6 Mar 2025 he said he did not foresee difficulty, though Morag Lindsay would act only on a signed order form.

    Open at the end: The order form was not shown as signed. The term ends on 2 Apr 2025, and the widget ticket, connector ticket and training session were unresolved.

    Made from 4 calls · 6 email threads · 1 ticket

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  6. Q4 2024

    Q4 2024: low adoption, then signs of growth

    Adoption was the theme: about eleven of forty Growth users active in October, a little under thirteen by December. A connector timeout and a BG-Demo billing error were handled. The 2 Apr 2025 renewal needs a value case.

    The analysis

    Adoption: On 10 Oct 2024 Imogen Hartley told Daniel Okafor her real question was getting more relationship managers to ask the brain themselves. At the 14 Oct 2024 check-in, active users were around eleven against forty licensed, and she expected leadership to ask why they pay for forty.

    Follow-up: Daniel sent notes on 15 Oct 2024 and owed Imogen walkthrough options. The thread holds no customer reply.

    Support: On 29 Oct 2024 the email connector timed out repeatedly. Bethan found the ingestion routine hanging on batches over ten thousand emails (mailbox of around sixty thousand) and escalated to Ewan Pryce as a platform issue. The memory fix was still to be deployed.

    People: Sofia Marchetti invited Craig Paterson, who runs the connectors, to a London roundtable on 26 Nov 2024. Attendance is unknown.

    Turn: At the 12 Dec 2024 check-in, active users were a little under thirteen, up about a fifth. The managers' session had helped, and compliance asked about evidence on member queries.

    Billing: On 19 Dec 2024 Craig questioned a charge for additional users that was blocking finance approval. Bethan confirmed a BG-Demo billing error and arranged a corrected invoice. First response took 461 minutes.

    Open at the end: Daniel owes a compliance feasibility view and a usage and value summary. Imogen is seeking a senior compliance sponsor. The Growth subscription at £44k a year runs to 2 Apr 2025. The email connector fix and the corrected invoice are not confirmed closed.

    Made from 2 calls · 3 email threads · 2 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  7. Q3 2024

    Q3 2024: value case sought before renewal

    Q3 2024 held a QBR, a follow-up email and one connector ticket. Imogen Hartley wants a value story for leadership before the spring renewal. Usage rests on a few people. The email connector stalled on a credential reset and was fixed.

    The analysis

    QBR: On 5 Aug 2024 Imogen Hartley said active users averaged just over eleven, a little lower than the previous quarter, and put it down to leave. She said the problem is breadth and a value story for leadership that does not depend on her.

    Commercial: Nell Ashcombe confirmed £44k a year for Growth and said the renewal is in the spring. She declined to quote anything new on a QBR call.

    Follow-up: On 6 Aug 2024 Daniel Okafor emailed about a small summer dip in usage and headroom on the forty Growth licences. He asked Craig Paterson for the admin console status on the nightly refresh and promised Imogen dashboard ideas. No customer reply is recorded.

    Support: On 24 Sep 2024 Imogen reported the email connector had stopped pulling records overnight. Bethan Lister traced it to an authentication timeout after a credential reset, and it resumed once Imogen updated the credentials. First response took 95 minutes, within the Growth high-priority SLA.

    Open at the end: The usage and value note, manager voices and a paragraph from Craig were still to be gathered. Daniel was to start the renewal conversation early, in writing. Member services remained the obvious next group. Craig wants advance notice of any refresh timing change.

    Made from 1 call · 1 email thread · 1 ticket

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  8. Q2 2024

    Q2 2024: strong adoption, value case needed

    Eight reads. Adoption was strong and support was routine. Imogen Hartley, the champion, needs a plain value case for the board before the April renewal, and member services remains sceptical. Two news items on a partnership showed no change to systems.

    The analysis

    Billing: Nell Ashcombe sent invoice INV-005-0003 on 3 Apr 2024 for the annual Growth subscription, £44k net and £53k gross, due 3 May 2024. The thread does not show whether it was paid.

    Check-in: on 23 Apr 2024 Daniel Okafor met Imogen alone. She said managers now use the brain before trustee calls and active users have more than doubled.

    Renewal: Imogen wants to grow the habit, not the licence. She needs a plain statement of value for the board before the renewal next April.

    Support: on 23 Apr 2024 Craig Paterson queried pro-rata billing for the Growth upgrade, and Bethan Lister's explanation was accepted. On 9 May 2024 scheme managers asked for scheduled weekly reports, and Bethan offered dashboards as a workaround and suggested scheduled email reports for the QBR.

    Adoption: on 14 May 2024 Imogen asked how to combine Gong and Zendesk data in one dashboard query, which was answered. On 13 Jun 2024 she reported truncated search snippets, and Bethan found a result pane width cause. The ticket is marked solved, but no deployment confirmation was posted.

    News: partnership announcements on 13 May 2024 and 17 Jun 2024 named no partner and showed no change to systems or suppliers.

    Open at the end: the member services session, the value case, the scheduled reports question for the QBR, and confirmation of the snippet fix and of payment.

    Made from 1 call · 1 email thread · 2 news items · 4 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  9. Q1 2024

    Q1 2024: Starter renewal became Growth deal

    Q1 2024 began with an adoption worry before the Starter renewal and ended with Douglas Baird saying he signed the Growth order form at £44k on 20 Mar 2024. The executed copy is not shown, and rollout details were still open.

    The analysis

    Renewal: Daniel Okafor and Imogen Hartley agreed a review call on 29 Jan 2024. At the 5 Feb 2024 QBR connectors were green and no tickets were open, but around four of fifteen licensed users were active.

    Adoption: Imogen called it a habit problem, not a quality problem. A couple of scheme managers asked a good share of the questions, a key-person risk, and she wanted a value note for her director.

    Value case: On 22 Feb 2024 Imogen was positive and said two scheme managers used the brain unprompted. Daniel's 23 Feb 2024 notes set the Starter renewal at £20k a year.

    Support: On 5 Mar 2024 Craig Paterson asked for saved searches. Bethan Lister explained shareable links work as a workaround, and Craig was satisfied.

    Expansion: On 11 Mar 2024 Nell Ashcombe and Owen Tallis negotiated a move to Growth at £44k as the whole deal. Morag Lindsay asked for periods and the split to be written down.

    Signing: Douglas Baird, the COO, returned the order form signed on 20 Mar 2024. On 21 Mar 2024 the rollout order was agreed: first team unchanged, member-query team next, then trustee dashboards.

    Open at the end: The countersigned copy is not shown. The start date against the Starter end of 2 Apr 2024, the fee invoice connector and the trustee contact were unconfirmed on 25 Mar 2024.

    Made from 4 calls · 8 email threads · 1 ticket

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  10. Q4 2023

    Q4 2023: adoption rose, then dipped pre-renewal

    Five reads. Adoption looked healthy on 8 Nov 2023, then active users fell about a fifth by 28 Dec 2023. Imogen Hartley expects the director to ask what the £20k renewal buys, and a value summary is owed in January.

    The analysis

    Check-in: On 8 Nov 2023 Imogen Hartley said managers were using the brain unprompted, with no tickets. Active users averaged between four and five, up just over a third on the previous quarter.

    Risk raised: Imogen worried that fifteen licences with few active users were an easy target for finance. Only she was on the call, so the COO and other managers had not been heard on renewal.

    Outreach: On 11 Nov 2023 Nell Ashcombe invited Craig Paterson to the webinar on Thu 16 Nov 2023. The thread holds no reply from him.

    News: A 16 Nov 2023 item described a Lornefield service joining trustee conversations, helpdesk queries and fee invoices. The read finds no link to BG-Demo's work and no effect on the account.

    Support: On 27 Nov 2023 Craig requested PDF export of dashboards for monthly trustee packs. Callie Brennan confirmed other customers want it and added it to the roadmap for next quarter.

    Year-end check-in: On 28 Dec 2023 active users averaged three and a half, down about a fifth. Imogen blamed leave and fewer trustee meetings, and the planned walkthrough had not happened.

    Open at the end: The renewal date is 3 Apr 2024 at £20k. Daniel Okafor owes a value summary, including the dip, by the second week of January, and Nell is to see it first. The seasonal explanation is unproven.

    Made from 2 calls · 1 email thread · 1 news item · 1 ticket

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  11. Q3 2023

    Q3 2023: usage up, two refresh incidents

    Lornefield's use of the brain nearly doubled and the COO engaged, but a Growth upgrade was parked. A 24-hour refresh hang on 21 Aug 2023 and a Gong data bug sat against that, with refresh timing a recurring worry.

    The analysis

    Adoption: On 5 Jul 2023 Imogen Hartley said managers now ask the brain first, and she wanted a trustee view. She also called unused licences a waste of money.

    Support: On 10 Jul 2023 Imogen reported the nightly refresh running into mid-morning and asked for 07:00. The evidence does not show whether that was achieved. On 13 Jul 2023 Craig Paterson reported the Zendesk connector showing yellow; the ticket closed 25 Jul 2023 with no recorded cause.

    Review: On 1 Aug 2023 Daniel Okafor and Imogen set a quarterly review. At the 4 Aug 2023 QBR, Douglas Baird asked whether managers are better equipped. Usage was nearly double the previous quarter, and he deferred the Growth upgrade until the Starter route is proven. The case management connector timed out twice and the refresh window moved without notice.

    Follow-up: On 7 Aug 2023 Douglas said it was the first time he had seen usage in terms he could take to the trustees. He is open to other teams but wants Imogen's view first.

    Incidents: On 21 Aug 2023 the refresh hung until 14:43 the next day, leaving all users on stale data. Callie Brennan traced it to Salesforce API rate limits and Ewan reviewed refresh sequencing. On 25 Aug 2023 a Gong field-mapping bug that truncated call durations was fixed.

    Open at the end: Deployment of the sequencing change, the customer's re-run to confirm the Gong fix, a change notice for refresh windows, and the trustee view against the Starter tier.

    Made from 2 calls · 2 email threads · 4 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  12. Q2 2023

    Q2 2023: Starter onboarding, slow adoption

    Lornefield started on Starter on 3 Apr 2023. Connectors loaded with a helpdesk gap, usage stayed very low until Imogen Hartley began sponsoring it, and by 27 Jun 2023 she wanted to discuss other teams using it.

    The analysis

    Start: On 3 Apr 2023 Daniel Okafor ran the kickoff with Imogen Hartley alone, confirming Starter at £20k, fifteen users and four connectors. Nell Ashcombe issued the £20k net invoice the same day, due 3 May 2023.

    Onboarding: On 12 Apr 2023, 19 Apr 2023 and 27 Apr 2023 Tobias Renwick worked with Craig Paterson and Imogen on connectors. Two were green on 12 Apr 2023, the helpdesk stayed amber and partial, and the accounting connector waited on finance.

    Customer conditions: Craig wants written notice before any change to the refresh window, after a previous supplier moved it. Tobias confirmed the 07:00 nightly refresh in writing on 21 Apr 2023.

    Adoption: On 9 May 2023 Imogen admitted she had not sponsored it inside the team. On 16 May 2023 only a handful had logged in against fifteen users, and she planned one-to-one sessions.

    Training: On 10 May 2023 Imogen asked for a session for six or seven relationship managers.

    Support: On 4 May 2023 the payment terms query was resolved and paid. On 24 May 2023 Craig asked for a test environment and was told it needs the Enterprise Sandbox, an upsell signal.

    Open at the end: On 27 Jun 2023 Imogen said the managers had taken to the brain and wanted to discuss other teams using it. Daniel agreed a Tuesday morning call. The evidence does not show whether the helpdesk history was completed or the accounting connector added.

    Made from 6 calls · 5 email threads · 2 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  13. Q1 2023

    Q1 2023: demo to order form sent unsigned

    Lornefield moved from demo to a Starter order form in one quarter. Imogen Hartley championed it, Douglas Baird held the decision, and security and finance questions were answered. The order form was sent on 15 Mar 2023; no signature is shown.

    The analysis

    Demo: Nell Ashcombe set up a demo on Lornefield's own data (9 Jan 2023). On 17 Jan 2023 Imogen confirmed the answer on a known scheme was correct and said it replaces three tabs and a spreadsheet.

    Security: Craig Paterson set conditions on role, sources and change windows. In the 19 Jan 2023 thread he asked about refresh timing, credential access and connector retry; Tobias Renwick owed the answers.

    Proposal: On 6 Feb 2023 Nell walked Douglas and Imogen through the Starter proposal. Douglas wanted his finance manager to see the split between implementation and subscription, and asked for a written note on what BG-Demo touches and a connector note (8 Feb 2023).

    Negotiation: On 28 Feb 2023 Morag Lindsay put four questions on invoicing and term and said she could not agree the commitment herself. Nell offered a first-term discount only. On 1 Mar 2023 Imogen asked for connector ownership in writing and the contract period on each invoice; Nell agreed both.

    Order form and billing: Nell sent the Starter order form on 15 Mar 2023 with a deal total of £26k. Douglas said on 16 Mar 2023 it matched what was discussed but wanted to re-read it. On 20 Mar 2023 Nell sent Morag the first invoice of £6,000 net, £7,200 gross, due 19 Apr 2023.

    Open at the end: The evidence does not show a signature or a confirmed term start. Imogen's possible fifth source would exceed the four-connector hard limit.

    Made from 3 calls · 8 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  14. Q4 2022

    Q4 2022: one discovery call, cautious start

    One read: the 30 Dec 2022 discovery call. Imogen Hartley wants a single view of a scheme and fears low adoption. Douglas Baird, the COO, wants data location and regulatory comfort in writing. A Starter start was suggested.

    The analysis

    This period holds one read, the 30 Dec 2022 discovery call with Nell Ashcombe.

    Need: Imogen Hartley described trustee meeting prep across the CRM, call recorder, helpdesk and finance, which takes half a morning. She wants one view of a scheme instead of three or four systems.

    Regulatory comfort: Douglas Baird, the COO, raised regulation, consistency and where the data lives. He called the Snowflake answer reassuring but wants it written down.

    Commercial: Nell pointed to the smallest tier, one team and a handful of sources, and said the price would come in the proposal. Douglas asked whether it was a full-year commitment and said he would not hurry.

    Adoption worry: Imogen fears the tool is used for three weeks and then dropped. She asked for a day-to-day owner and a small start.

    Open at the end: Nell was to send a short note of what she heard, offer a demo on Lornefield's own data and follow with a proposal. Douglas said only that the demo would be considered in the new year. Nothing in the read shows a price, a demo date or a commitment.

    Made from 1 call

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

Updated 9 Oct 26
Active users · Apr 26
0of 40 included on the tier
Questions asked · Apr 26
0
Connectors configured · Apr 26
5of 8 included on the tier
Active admins · Apr 26
0
Data volume · Apr 26
0.0 GB
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
00201,000402,000May 23Oct 23Mar 24Aug 24Jan 25Jun 25Nov 25Apr 26crm stage staleIncluded users (40)4000Apr 23: Active users 7; Licensed seats 15; Questions asked 121May 23: Active users 10; Licensed seats 15; Questions asked 475Jun 23: Active users 11; Licensed seats 15; Questions asked 576Jul 23: Active users 13; Licensed seats 15; Questions asked 625Aug 23: Active users 13; Licensed seats 15; Questions asked 419Sep 23: Active users 13; Licensed seats 15; Questions asked 663Oct 23: Active users 13; Licensed seats 15; Questions asked 708Nov 23: Active users 13; Licensed seats 15; Questions asked 695Dec 23: Active users 13; Licensed seats 15; Questions asked 470Jan 24: Active users 13; Licensed seats 15; Questions asked 590Feb 24: Active users 13; Licensed seats 15; Questions asked 608Mar 24: Active users 13; Licensed seats 15; Questions asked 664Apr 24: Active users 37; Licensed seats 40; Questions asked 1,678May 24: Active users 37; Licensed seats 40; Questions asked 1,886Jun 24: Active users 37; Licensed seats 40; Questions asked 1,824Jul 24: Active users 37; Licensed seats 40; Questions asked 1,995Aug 24: Active users 37; Licensed seats 40; Questions asked 1,059Sep 24: Active users 37; Licensed seats 40; Questions asked 1,839Oct 24: Active users 37; Licensed seats 40; Questions asked 1,886Nov 24: Active users 37; Licensed seats 40; Questions asked 1,863Dec 24: Active users 37; Licensed seats 40; Questions asked 1,377Jan 25: Active users 37; Licensed seats 40; Questions asked 1,729Feb 25: Active users 37; Licensed seats 40; Questions asked 1,701Mar 25: Active users 37; Licensed seats 40; Questions asked 1,822Apr 25: Active users 37; Licensed seats 40; Questions asked 1,864May 25: Active users 37; Licensed seats 40; Questions asked 1,766Jun 25: Active users 37; Licensed seats 40; Questions asked 1,687Jul 25: Active users 37; Licensed seats 40; Questions asked 1,956Aug 25: Active users 37; Licensed seats 40; Questions asked 1,001Sep 25: Active users 37; Licensed seats 40; Questions asked 1,900Oct 25: Active users 37; Licensed seats 40; Questions asked 1,885Nov 25: Active users 37; Licensed seats 40; Questions asked 1,751Dec 25: Active users 38; Licensed seats 40; Questions asked 1,450Jan 26: Active users 38; Licensed seats 40; Questions asked 1,630Feb 26: Active users 37; Licensed seats 40; Questions asked 1,258Mar 26: Active users 37; Licensed seats 40; Questions asked 975Apr 26: Active users 0; Licensed seats 40; Questions asked 0

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Dashed upright lines mark dated events. Latest (Apr 26): Active users 0; Licensed seats 40; Questions asked 0. Basis: product usage, facts.usage_monthly:org_005, signals:org_005.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Apr 23715121
May 231015475
Jun 231115576
Jul 231315625
Aug 231315419
Sep 231315663
Oct 231315708
Nov 231315695
Dec 231315470
Jan 241315590
Feb 241315608
Mar 241315664
Apr 2437401,678
May 2437401,886
Jun 2437401,824
Jul 2437401,995
Aug 2437401,059
Sep 2437401,839
Oct 2437401,886
Nov 2437401,863
Dec 2437401,377
Jan 2537401,729
Feb 2537401,701
Mar 2537401,822
Apr 2537401,864
May 2537401,766
Jun 2537401,687
Jul 2537401,956
Aug 2537401,001
Sep 2537401,900
Oct 2537401,885
Nov 2537401,751
Dec 2538401,450
Jan 2638401,630
Feb 2637401,258
Mar 263740975
Apr 260400
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (8)Right axisData volume
00.0 GB410.0 GB820.0 GBMay 23Oct 23Mar 24Aug 24Jan 25Jun 25Nov 25Apr 26Included connectors (8)500.0 GBApr 23: Connectors configured 0; Active admins 1; Data volume 0.00 GBMay 23: Connectors configured 1; Active admins 1; Data volume 1.89 GBJun 23: Connectors configured 3; Active admins 1; Data volume 5.76 GBJul 23: Connectors configured 3; Active admins 1; Data volume 5.88 GBAug 23: Connectors configured 3; Active admins 1; Data volume 5.99 GBSep 23: Connectors configured 3; Active admins 1; Data volume 6.10 GBOct 23: Connectors configured 3; Active admins 1; Data volume 6.21 GBNov 23: Connectors configured 3; Active admins 1; Data volume 6.32 GBDec 23: Connectors configured 3; Active admins 1; Data volume 6.43 GBJan 24: Connectors configured 3; Active admins 1; Data volume 6.54 GBFeb 24: Connectors configured 3; Active admins 1; Data volume 6.65 GBMar 24: Connectors configured 3; Active admins 1; Data volume 6.76 GBApr 24: Connectors configured 4; Active admins 1; Data volume 9.16 GBMay 24: Connectors configured 5; Active admins 1; Data volume 11.64 GBJun 24: Connectors configured 5; Active admins 1; Data volume 11.82 GBJul 24: Connectors configured 6; Active admins 1; Data volume 14.41 GBAug 24: Connectors configured 6; Active admins 1; Data volume 14.64 GBSep 24: Connectors configured 6; Active admins 1; Data volume 14.85 GBOct 24: Connectors configured 6; Active admins 1; Data volume 15.08 GBNov 24: Connectors configured 6; Active admins 1; Data volume 15.30 GBDec 24: Connectors configured 6; Active admins 1; Data volume 15.52 GBJan 25: Connectors configured 6; Active admins 1; Data volume 15.75 GBFeb 25: Connectors configured 6; Active admins 1; Data volume 15.95 GBMar 25: Connectors configured 6; Active admins 1; Data volume 16.18 GBApr 25: Connectors configured 6; Active admins 1; Data volume 16.39 GBMay 25: Connectors configured 6; Active admins 1; Data volume 16.62 GBJun 25: Connectors configured 6; Active admins 1; Data volume 16.84 GBJul 25: Connectors configured 6; Active admins 1; Data volume 17.06 GBAug 25: Connectors configured 6; Active admins 1; Data volume 17.29 GBSep 25: Connectors configured 6; Active admins 1; Data volume 17.50 GBOct 25: Connectors configured 6; Active admins 1; Data volume 17.73 GBNov 25: Connectors configured 6; Active admins 1; Data volume 17.95 GBDec 25: Connectors configured 6; Active admins 1; Data volume 18.17 GBJan 26: Connectors configured 6; Active admins 1; Data volume 15.74 GBFeb 26: Connectors configured 5; Active admins 1; Data volume 9.97 GBMar 26: Connectors configured 5; Active admins 1; Data volume 6.39 GBApr 26: Connectors configured 5; Active admins 0; Data volume 0.00 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Apr 26): Connectors configured 5; Active admins 0; Data volume 0.0 GB. Basis: product usage, facts.usage_monthly:org_005, signals:org_005.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Apr 23010.00 GB
May 23111.89 GB
Jun 23315.76 GB
Jul 23315.88 GB
Aug 23315.99 GB
Sep 23316.10 GB
Oct 23316.21 GB
Nov 23316.32 GB
Dec 23316.43 GB
Jan 24316.54 GB
Feb 24316.65 GB
Mar 24316.76 GB
Apr 24419.16 GB
May 245111.64 GB
Jun 245111.82 GB
Jul 246114.41 GB
Aug 246114.64 GB
Sep 246114.85 GB
Oct 246115.08 GB
Nov 246115.30 GB
Dec 246115.52 GB
Jan 256115.75 GB
Feb 256115.95 GB
Mar 256116.18 GB
Apr 256116.39 GB
May 256116.62 GB
Jun 256116.84 GB
Jul 256117.06 GB
Aug 256117.29 GB
Sep 256117.50 GB
Oct 256117.73 GB
Nov 256117.95 GB
Dec 256118.17 GB
Jan 266115.74 GB
Feb 26519.97 GB
Mar 26516.39 GB
Apr 26500.00 GB

Usage read

As at Fri 9 Oct 2026

Usage ended April 2026

Direction Ended

Usage has ended: no usage reported in any of the last 13 weeks, and the last day with any usage was 31 Mar 2026. All eleven contacts' platform users are deactivated and there is no live order form.

  • No usage in 13 weeks; last usage 31 Mar 2026
  • All contacts' platform users deactivated, most on 2 Apr 2026
  • No live order form
The analysis

Recent weeks: no usage was reported in any of the 13 weeks ending 9 Oct 2026. The last day with any usage was 31 Mar 2026.

Trend: questions fell from 1,885 in October 2025, the 12-month peak, to 975 in March 2026, then 0 in April 2026. Records indexed fell from 8,653,311 in December 2025 to 3,044,889 in March 2026, then 0.

Who uses it: nobody now. Before the stop, Sana Pearce (15%) and Toby Rees (15%) led the questions over the 12 months to September 2026. Platform users for the contacts were deactivated on 2 Apr 2026, and Imogen Hartley's on 30 Jan 2026. No admin was active in September 2026.

Against the order form: there is no live order form. In September 2026 the tenant showed 0 active users against 40 licensed, with 5 connectors configured.

Made from 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Documents

Updated 9 Oct 26

22 documents in 5 folders; 3 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

DealStageAmountClose
Lornefield Pensions Administration – Win Backlead£50,00029 Jan 2027

Open tickets

No open tickets.

Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Lornefield Pensions Administration's pages are written from 4 organisation-level AI texts (assessment / next steps), 14 period digests and 1 narrative-level AI text, which in turn draw on 152 AI summaries of 161 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 11 people (11 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 23 pages.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

Who to contact

Email info@b-viz.com or talk to your B-Viz account team. Tell us the page address and what looked wrong; a screenshot helps.

Help

Ask B

B-Viz · read-only