B-Viz
Brännö Försäkring logo

Brännö Försäkring

Lost£0
made from

AI facts

As at Fri 9 Oct 2026

Brännö Försäkring has no order form, no invoices and no ARR. The final Growth proposal of 24 Nov 2025 priced the subscription at £44k per year, with a £56k total deal value including implementation. There is no platform usage on record. The only deal closed lost on 3 Dec 2025 with the reason no_decision, and no pipeline is open. The last interaction was a webinar invitation of 22 Feb 2026 that drew no reply.

Read from 3 calls · 3 email threads · 1 deals · 3 people · 3 documents, newest 22 Feb 26

AImade from

Profile

Updated 9 Oct 26
  • IndustryInsuranceSource: CRM company record
  • Websitebranno.exampleSource: CRM company record
  • CountrySwedenSource: CRM company record · CRM code SE · Region EU
  • HQ cityGothenburgSource: CRM company record
  • Size280 employeesSource: CRM company record
  • CRM ownerMatteo RicciSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026
CRMmade from

AI opinion

As at Fri 9 Oct 2026

Lost, because the only Growth deal closed lost on 3 Dec 2025 with no decision and nothing has followed. Anders Holm has not replied since the 22 Feb 2026 invitation. Linnea Berg was a strong champion, so a re-approach through her is the one opportunity.

SignalsFinance readDocument roll-upQ4 2025 digestQ1 2026 digestLinnea Berg

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

Key facts

Updated 9 Oct 26
  • Last contact22 Feb 2026Email: Invitation to our March webinar · 229 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Matteo Ricci writes to Linnea Berg proposing a short session that answers the open points on price, cost lines, support hours and email archive approvals, with a view to reopening a Growth deal. Re engage
Who
Matteo Ricci Matteo Ricci
When
This week by 9 Oct 2026
Why
Matteo Ricci should reopen the conversation with Linnea Berg, the evaluation's champion. The offer should answer Anders Holm's open points on price, cost lines and support hours, and the email archive approvals that stalled the Growth deal.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

The story

As at Fri 9 Oct 2026
Lost

Lost: Brännö Försäkring's only Growth deal, proposed at £44k per year, closed lost on 3 Dec 2025 with no decision. There is no order form, invoice or usage. Matteo Ricci should reopen the conversation through Linnea Berg, the evaluation's champion.

Lost: Brännö Försäkring never signed. Its only Growth deal, proposed on 24 Nov 2025 at £44k per year and £56k including implementation, closed lost on 3 Dec 2025 with no decision. No order form or invoice exists.

There is no platform usage and there are no tickets on record. Linnea Berg, Head of Customer Service, championed the evaluation. Anya Petrova, who ran the demo, left BG-Demo on 28 Nov 2025.

Anders Holm, Chief Executive, wanted traceable answers, separate cost lines and price flexibility. He has not answered Alice Brewer's invitation of 22 Feb 2026, and the email archive connector still needs approval from Johan Lindblad, the IT Manager.

Matteo Ricci should write to Linnea by 9 Oct 2026 offering a short session on price, support hours and archive approvals. He should bring a Growth position at the v2 list of £50k.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

Brännö Försäkring has no ARR and no invoices. Its one deal, a new Growth deal, closed lost on 3 Dec 2025 with the reason no_decision. There is no open pipeline.

  • No ARR and no invoices
  • Only deal closed lost with no decision on 3 Dec 2025
  • No open pipeline
The analysis

Recurring revenue: no order form has started, so there is no ARR on record. The CRM stage is lost and CRM ARR is £0.

Next commitment: none. No renewal or order form exists, and there are no open deals.

Billing: there are no invoices, so nothing is overdue or disputed. Invoiced run rate and order-form ARR are both £0, so the records agree.

Deals: the new Growth deal showed an amount of £56k and an annual value of £44k. It closed lost on 3 Dec 2025 with the lost reason no_decision. The owner, Matteo Ricci, is active in HR.

Brännö Försäkring – NewARR by monthCRM reconciliation

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q1 2026

    Q1 2026: one webinar invitation, no reply

    One read in the period: a marketing email of 22 Feb 2026 from Alice Brewer inviting Anders Holm to a webinar on 19 Mar 2026. Anders did not reply. No commercial content.

    The analysis

    Webinar invitation: On 22 Feb 2026 Alice Brewer invited Anders Holm to a BG-Demo online webinar on Thursday 19 Mar 2026. She offered to send joining details and a calendar invitation if he gave an address.

    Customer view: none. Anders did not reply in the thread, so his interest in the webinar is not shown. The read rates the thread as neutral and marks Anders as a decision-maker.

    Opportunity: the read sees the webinar as a way to keep the chief executive engaged with BG-Demo. It records no risks.

    Open at the end: Alice can follow up if the invitation is still relevant. The evidence does not show whether Anders attended, and it holds no calls, tickets, renewal or price discussion for the quarter.

    Invitation to our March webinar

    Made from 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q4 2025

    Q4 2025: Growth proposal, decision pending

    Three calls and two emails took Brännö Försäkring from discovery to a Growth proposal review. The Chief Executive wanted traceable answers, price clarity and no IT delay. The 3 Dec 2025 decision was still open.

    The analysis

    Discovery: On 4 Nov 2025 Linnea Berg described searching three systems to answer shipowners. Anders Holm said an answer that cannot be traced should not be near a customer.

    Proposal: On 5 Nov 2025 Matteo Ricci confirmed a Growth proposal at £56k with a decision date of 3 Dec 2025. Anders was undecided and wanted the full proposal and a service level review by Linnea's team.

    Demo: On 13 Nov 2025 Anya Petrova ran a sample demo covering source links, a freshness warning and the audit trail export. Linnea called it a strong demo. The email archive is a separate connector needing IT and security approval.

    Scheduling: On 19 Nov 2025 Linnea agreed to a Thursday call and said she would bring her customer service lead. The thread does not show whether Anders would attend.

    Price and value: On 24 Nov 2025 Anders reviewed the proposal, asked for the one-off and recurring parts on separate lines for his board, and asked about price flexibility. Matteo would not move the price without a defensible reason.

    Open at the end: Written answers were owed by Friday on price, support hours, start date, export inclusion and the archive dependency. The decision outcome is not shown, and the tier and archive approvals were unconfirmed.

    Brännö Försäkring / BG-Demo – DiscoveryDiscovery follow-upBrännö Försäkring / BG-Demo – DemoProposal callBrännö Försäkring / BG-Demo – Proposal

    Made from 3 calls · 2 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

3 documents in 2 folders; 1 drafts hang on their executed paper. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

CRMmade from

Open tickets

No open tickets.

Helpdeskmade from

Activity

  • 19 Mar 2026eventBG-Demo webinar Alice Brewer, Richard Thorne, Ruben Smit, Imogen Hartley, Kelly Sharpe, Sam Yates, Danny Sargent, Ajay Bhatt, Vincent Almeida, Martin Firth, Alan Rennie, Natasha Greaves, Wayne Dobson, Christina Möller, Brenda Oldroyd, Tina Goddard, Maureen Ellis, Stijn Gielen, Clodagh Fitzgerald, Diarmuid Kenny, Eoin Hegarty, Ruth Ackroyd, Ronald Hetherington, Kevin Kershaw, Hugh Fenton, Chris Jagger, Darragh Quinlan, Tariq Mahmood, Anjali Mehta, Sabine Lechner, Colm Geraghty, Trevor Bulmer, Kyle Brumby, Arnaud Janssens, Anders Holm, Chris Riley, Chris Dyson, Jade Riley, Holly Tranter, Carl Whittle, Tomasz Wiśniewski, Clara Hoskins, Mirjam Hendriks, Tim SchröderAlice BrewerRichard ThorneRuben Smit+41
  • 22 Feb 2026email threadInvitation to our March webinar Alice Brewer, Anders HolmBrännö Försäkring logoAlice BrewerAnders Holm
  • 25 Nov 2025eventRevenue leaders roundtable Alice Brewer, Lachlan Nguyen, Asif Mahmood, Yasmin Openshaw, Emma Jagger, Gerard Kok, Oluwaseun Bamidele, Andrew Pickering, Craig Holt, Jasmine Coleman, Shane Twomey, Emma Haworth, Stefanie Lange, Clodagh Fitzgerald, Shirley Bowman, Reece Dunn, Glen Nuttall, Sajid Iqbal, Stephen Arden, Oliver Rushworth, Ilse de Graaf, Linda Barraclough, Samantha Gee, Trevor Bulmer, Cian Farrell, Gráinne Lynch, Sofie Bech, Mads Mortensen, Jackie Seed, Marie Wouters, Anders Holm, Els De Smet, Antoine Moreau, Aylin Kaya, Philip Annear, Lauren Pilkington, Clara Hoskins, Siobhán Nolan, Joost van der Linden, Sanne de Wit, Tim SchröderAlice BrewerLachlan NguyenAsif Mahmood+38
  • 24 Nov 2025documentBrännö Försäkring - Proposal Matteo RicciBrännö Försäkring logoMatteo Ricci
  • 24 Nov 2025callBrännö Försäkring / BG-Demo – Proposal Matteo Ricci, Linnea Berg, Anders HolmBrännö Försäkring logoMatteo RicciLinnea BergAnders Holm
  • 21 Nov 2025documentBrännö Försäkring - Security Questionnaire Anya PetrovaBrännö Försäkring logoAnya Petrova
  • 20 Nov 2025eventBG-Demo webinar Alice Brewer, Harriet Gale, Lorna Wishart, Koen Janssens, Edward Grey, Mark Ellwood, Shona Baird, Morven Tait, Matthew Grice, Cerys Llewellyn, Emma Haworth, Susan Tweddle, Clodagh Fitzgerald, Nathan Booth, Aaron Graham, Julian Gatcombe, Jacqueline Sutcliffe, Amanda Holt, Willem Arts, Wayne Entwistle, Dale Pickles, Niamh Fahy, Marloes Hendriks, Toby Westwood, Callum Rix, Ellie Marchant, Jenny Trethewey, Kayleigh Pounder, Gráinne Lynch, Hugo Fawcett, Ida Mortensen, Raj Bhogal, Faye Lund, Anders Holm, Brodie Kennedy, Luke Kershaw, Fiona Ibbotson, Fiona Fairclough, Bernadette Lowry, Desmond Oyelaran, Philip Annear, Priscilla Bowen, Liam Corner, Florian BeckerAlice BrewerHarriet GaleLorna Wishart+41
  • 19 Nov 2025email threadProposal call Matteo Ricci, Linnea BergBrännö Försäkring logoMatteo RicciLinnea Berg
  • 19 Nov 2025documentBrännö Försäkring - Proposal v1 Matteo RicciBrännö Försäkring logoMatteo Ricci
  • 13 Nov 2025callBrännö Försäkring / BG-Demo – Demo Matteo Ricci, Anya Petrova, Linnea BergBrännö Försäkring logoMatteo RicciAnya PetrovaLinnea Berg
  • 5 Nov 2025email threadDiscovery follow-up Matteo Ricci, Linnea Berg, Anders HolmBrännö Försäkring logoMatteo RicciLinnea BergAnders Holm
  • 4 Nov 2025callBrännö Försäkring / BG-Demo – Discovery Matteo Ricci, Linnea Berg, Anders HolmBrännö Försäkring logoMatteo RicciLinnea BergAnders Holm
  • 24 Oct 2025dealBrännö Försäkring – New Matteo Ricci, Linnea BergBrännö Försäkring logoMatteo RicciLinnea Berg
  • 25 Feb 2025eventRevenue leaders roundtable Sofia Marchetti, Toby Rickard, Oliver Pennock, Alexander Vallance, Asif Jagger, Steven Holroyd, Matthew Grice, Pieter de Groot, Craig Holt, Tina Goddard, Susan Tweddle, Jas Dhillon, Troy Wendt, Glen Nuttall, Timo Brand, Claire Vasseur, Douglas Entwistle, Diane Hirst, Lukas Brandl, Morag Galbraith, Vincent Ackerley, Tessa Goring, Mads Mortensen, Pat Clixby, Lien Peeters, Anders Holm, Lachlan Hutchinson, Tomasz Wiśniewski, Clara Hoskins, Kirsteen Boyd, Trevor Mayhew, Sinead Maguire, Paul Ottaway, Jade Kenwright, Liam Corner, Vikram SethiSofia MarchettiToby RickardOliver Pennock+33
CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Brännö Försäkring's pages are written from 3 organisation-level AI texts (assessment / next steps), 2 period digests and 1 narrative-level AI text, which in turn draw on 9 AI summaries of 10 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Email
made from

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

Who to contact

Email info@b-viz.com or talk to your B-Viz account team. Tell us the page address and what looked wrong; a screenshot helps.
Help

Ask B

B-Viz · read-only