Who they are
Insight
As at Fri 9 Oct 2026Linnea Berg is the CRM champion at Brännö Försäkring. She was engaged through discovery, demo and proposal, and brings her managers along. The Chief Executive, Anders Holm, decides. The evidence does not show the outcome.
Role: Head of Customer Service in Gothenburg, recorded in the CRM as champion. She joined three calls and two email threads on one deal. No tickets are recorded for her.
Influence: She frames the value case (customer service that stops guessing) and runs the evaluation with Anders. He is the decision-maker and set the 3 Dec 2025 target date. She needs to check budget fit with finance.
Watch: She does not want to be the only person who knows how it works, so post-project support matters. The email archive approvals could add time. The evidence does not show the decision or any later activity.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Brännö Försäkring | Head of Customer Service | champion | linnea.berg@branno.example |
Activity
- 24 Nov 2025callBrännö Försäkring / BG-Demo – Proposal
- 19 Nov 2025email threadProposal call
- 13 Nov 2025callBrännö Försäkring / BG-Demo – Demo
- 5 Nov 2025email threadDiscovery follow-up
- 4 Nov 2025callBrännö Försäkring / BG-Demo – Discovery
- 24 Oct 2025dealBrännö Försäkring – New