Brinkerhof Distributie

QBR: On 16 Apr 2026 Elena Novak held the QBR with Femke van Gestel and Ruud Verhoeven. Ruud confirmed the invoice matches the £44k order form, and about nine of forty licences are active.

Renewal: Ruud asked for the renewal price and Elena gave no number, promising written terms. Nothing was decided, and the term ends on 23 Nov 2026.

Expansion: Matteo Ricci sent the £2,115 proposal on 16 Apr 2026 and presented it on 20 Apr 2026. On 22 Apr 2026 Ruud asked whether it was one-off, and Matteo confirmed a separate order form.

Negotiation: On 11 May 2026 Ruud asked for a lower price and Owen Tallis refused, saying BG-Demo will not discount twice. Ruud wanted the term aligned to 23 Nov 2026, and Femke said active users are up on last quarter.

Signing: On 12 May 2026 Matteo sent the order form and Ruud confirmed it matches the contract. Ruud could sign on 15 May 2026, but the evidence does not show that he did.

Billing and support: On 15 May 2026 Rachel Dunmore sent invoice INV-086-0004 for £2,115, and on 26 May 2026 INV-086-0005 for £11k, asking Ilse Smits for a PO number each time. On 6 May 2026 Bas Kuijpers urgently needed a CSV export for a board presentation.

Open at the end: Expansion signature, PO replies and payment are not shown. A high priority ticket needed a written answer from Elena, and renewal terms were still owed.

Onboarding: On 2 Jan 2026 Laura Penhaligon and Bas Kuijpers agreed a first wave of CRM, helpdesk and accounting, with orders to follow. Finance was nervous about connecting the books, and Bas was the only person working on the set-up.

Training: On 12 Jan 2026 Laura trained Bas and Joost van der Linden, and Joost said the brain replaces five windows he keeps open. A half-day session for account managers was arranged by email on 9 Jan 2026, and Joost asked for an agenda to show his manager.

Adoption: On 19 Jan 2026 Joost said he would use it more now, but only about three account managers used it daily against forty licensed users. Laura offered a shorter session for the rest, which needs Femke van Gestel's agreement.

Support: On 12 Feb 2026 a duplicate installer records ticket was solved within six days. Bethan Lister traced it to regional uploads mixing formal and shortened company names. On 16 Mar 2026 Femke asked for dashboard training and accepted a call.

Billing and marketing: On 24 Feb 2026 Rachel Dunmore sent invoice INV-086-0003 for £11k, due 26 Mar 2026, and asked Ilse Smits for the PO number. The roundtable and webinar invitations drew no reply.

Open at the end: The orders connector, the PO number, the credit limit answer and a departed contact still in the customer's CRM were not shown as resolved. Wider adoption was not yet shown.

Terms: On 1 Oct 2025 Sophie Ling arranged a call with Ruud Verhoeven, who wanted the points in writing first. On the 9 Oct 2025 call Ruud accepted that any discount covers the first term only and that renewal moves to the list price then in force.

Order form: Tom Ashdown sent the Growth order form at £56k total deal value on 6 Nov 2025, aiming for signature by 10 Nov 2025. Ruud said the amounts matched but payment terms needed confirming, and the 11 Nov 2025 nudge had no reply.

Billing: Invoice INV-086-0001 for £12k went out on 11 Nov 2025, and INV-086-0002 for £11k on 24 Nov 2025. Neither thread shows a customer reply or a PO number.

Kickoff: On 27 Nov 2025 Femke van Gestel said her test is adoption in three months. On 4 Dec 2025 the order connector was loading and Bas Kuijpers asked his first question.

Access: On 12 Dec 2025 only Femke and Bas logged in, with forty licences held and IT read access unconfirmed. On 29 Dec 2025 order tables and helpdesk were approved. The helpdesk connector had stopped after Bas changed a service account password.

Open at the end: Accounting access awaits a January decision, the customer service colleague is away until the second week of January, and the first account manager group was not yet named. The evidence does not show whether the order form was signed.

Discovery: On 10 Jul 2025 Priya Raman met Femke van Gestel and Ruud Verhoeven. The pain was three or four systems per installer; Priya quoted £56k as the whole deal including implementation, and Ruud said he does not decide today.

Pricing: In the 14 Jul 2025 email Ruud asked for yearly cost and a separate implementation fee, with every term in the contract. Priya was to confirm the split internally.

Demos: On 11 Aug 2025 Anya Petrova ran a demo on a sample extract, and Femke liked finding unhappy installers but said she does not decide the budget alone. On 26 Aug 2025 Hannah Lowe showed that roles on the Snowflake tables are respected; Femke asked who tells them when data goes stale, and Hannah would not promise alerts in every case.

Proposal: On 3 Sep 2025 Tom Ashdown and Femke set a walkthrough. At the 9 Sep 2025 call Tom said the £56k is all-in; Ruud wants the split in the order form and said quarterly would be better. On 11 Sep 2025 Tom sent the proposal and promised the annual line in writing.

Marketing: Invitations went to Joost van der Linden (webinar on 18 Sep 2025) and Mirjam Hendriks (Amsterdam conference on 8 Oct 2025). Neither replied in the thread.

Open at the end: The fee split, the list of first users from Femke, the identity of the budget holder, Snowflake confirmation and a named contact for system changes. Ruud would not commit to 10 Nov 2025.