Who they are
Insight
As at Fri 9 Oct 2026Femke van Gestel is the Growth champion and platform admin at Brinkerhof Distributie. She wants to continue but questions renewing fifty users when about ten are active. She cannot commit budget without Ruud Verhoeven.
Role: Head of Commercial Operations in Eindhoven, CRM role champion, with a platform user created on 24 Nov 2025 and admin rights. She is the day-to-day sponsor and raises most tickets.
Influence: she shapes the adoption case and the scope of the rollout, but says she does not decide the budget alone. Ruud Verhoeven, the Financial Director, signs and decides on money. Her share of questions is 8% over the last 12 months and 7% over the last 90 days, so use is not concentrated in her.
Watch: on 18 Sep 2026 she said she does not want to renew fifty users if ten work with it. The renewal call is booked for 12 Oct 2026, so its outcome is not known. The orders connector stopped syncing in the ticket of 16 Sep 2026. The evidence does not show who the budget holder is beyond Ruud.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Brinkerhof Distributie | Head of Commercial Operations | champion | femke.vangestel@brinkerhof.example |
Activity
- Upcoming
- 12 Oct 2026upcoming callBrinkerhof Distributie / BG-Demo – Renewal
+2
- 12 Oct 2026upcoming callBrinkerhof Distributie / BG-Demo – QBR
+1
- Held
- 18 Sep 2026callBrinkerhof Distributie / BG-Demo – Check In
- 16 Sep 2026ticketOrders connector stopped syncing
- 25 Aug 2026dealBrinkerhof Distributie – Renewal
- 28 Jul 2026ticketDate filter for orders view
- 20 Jul 2026callBrinkerhof Distributie / BG-Demo – Check In
- 15 Jul 2026email threadCheck-in call: finding a time
- 11 May 2026callBrinkerhof Distributie / BG-Demo – Negotiation
+2
- 22 Apr 2026email threadFollow-up on the proposal
- 20 Apr 2026callBrinkerhof Distributie / BG-Demo – Proposal
- 16 Apr 2026callBrinkerhof Distributie / BG-Demo – QBR
- 15 Apr 2026email threadFinding a time to walk through the proposal
- 9 Apr 2026dealBrinkerhof Distributie – Expansion
- 16 Mar 2026ticketHow to build dashboards
- 12 Feb 2026ticketDuplicate company names
- 29 Dec 2025callBrinkerhof Distributie / BG-Demo – Onboarding
- 19 Dec 2025ticketGetting our account managers started
- 12 Dec 2025callBrinkerhof Distributie / BG-Demo – Onboarding
- 4 Dec 2025callBrinkerhof Distributie / BG-Demo – Onboarding
- 28 Nov 2025email threadKickoff follow-up and next steps
+2
- 27 Nov 2025callBrinkerhof Distributie / BG-Demo – Kickoff
+2
- 19 Nov 2025email threadKickoff scheduling for the Brinkerhof rollout
- 9 Oct 2025callBrinkerhof Distributie / BG-Demo – Negotiation
+2
- 11 Sep 2025email threadFollow-up: Growth proposal for Brinkerhof Distributie
- 9 Sep 2025callBrinkerhof Distributie / BG-Demo – Proposal
- 3 Sep 2025email threadScheduling the proposal walkthrough
- 26 Aug 2025callBrinkerhof Distributie / BG-Demo – Demo
+1
- 11 Aug 2025callBrinkerhof Distributie / BG-Demo – Demo
+1
- 14 Jul 2025email threadFollow-up: discovery call
- 10 Jul 2025callBrinkerhof Distributie / BG-Demo – Discovery
- 5 Jun 2025dealBrinkerhof Distributie – New