B-Viz
Vellacott Payments logo

Vellacott Payments

Healthy£129kRenews 10 Jul 27

AI facts

As at Fri 9 Oct 2026

Vellacott Payments holds Enterprise under the renewal order form signed 1 Jul 2026, at £129k a year from 10 Jul 2026 to 9 Jul 2027, billed quarterly with 160 licensed users. Questions asked rose from 3528 in May 2026 to 4242 in Sep 2026, while active users held at 124. Renewal falls on 10 Jul 2027, 274 days away, at a price-book price of £125k. No deal is open. Two P1 tickets in the current term missed the 30-minute first-response target.

Read from 26 calls · 45 email threads · 30 tickets · 3 deals · 15 people · 16 documents, newest 7 Oct 26

Profile

Updated 9 Oct 26
  • IndustryPaymentsSource: CRM company record
  • Websitevellacott.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityLondonSource: CRM company record
  • Size520 employeesSource: CRM company record
  • CRM ownerSophie LingSource: CRM company record · Account Executive · CSM Daniel Okafor
  • Customer since10 Jul 2025Source: first executed order form ctr_084_01, signed 26 Jun 2025 · Enterprise tier · In the CRM since 24 Jan 2025
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateHealthySource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Healthy, because usage has recovered from the August dip to 4242 questions in Sep 2026, spread across many people, and all seven invoices were paid within terms. Quiet seats and two missed P1 responses need a value case before renewal. Opportunity: refreshers for quiet teams.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Contracted ARR£129,000differsSource: executed order form ctr_084_03, 10 Jul 2026 to 9 Jul 2027 · CRM £130,000 · Invoiced run rate £129,000 · As of 9 Oct 2026 · The sources disagree
  • Next renewal10 Jul 2027Basis: order form ctr_084_03 ends 9 Jul 2027 · In 274 days · Renewal price £125,000 (-3.1%) · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term10 Jul 2026 to 9 Jul 2027Source: order form ctr_084_03 (renewal), signed 1 Jul 2026 · Billed quarterly · 160 seats, 20 connectors
  • TierEnterpriseSource: the current order form
  • Last contact5 Oct 2026Call: Vellacott Payments / BG-Demo – Check In · 4 days before 9 Oct 2026
  • Tenanteu-west-2Source: product analytics, reporting since Jul 2025 · 16 connectors configured
  • Licensed seats160124 active users in Sep 2026 · Order form ctr_084_03: 160 seats
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Daniel Okafor sends Tomasz Wiśniewski the team-level view of quiet licensed seats and books refresher sessions for those teams. renewal
Who
Daniel Okafor Daniel Okafor
When
This week by 9 Oct 2026
Why
Daniel Okafor should send Tomasz Wiśniewski the quiet-teams view promised on the 5 Oct 2026 check-in and book refreshers for those teams. A fair share of the 160 licensed seats are quiet, and that weakens the Enterprise value case Philippa Gore will test at renewal.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Healthy

Healthy: Enterprise renewed at £129k a year to 9 Jul 2027, invoices paid within terms, and questions back to 4242 in Sep 2026 after an August dip. The risks are quiet seats, two missed P1 responses and price figures that disagree across records.

Healthy. Vellacott Payments holds Enterprise at £129k a year under the renewal order form signed 1 Jul 2026, running to 9 Jul 2027, with renewal on 10 Jul 2027 and all seven invoices paid within terms.

Questions rose from 3528 in May 2026 to 4242 in Sep 2026 (20%), after an August dip to 2144, while active users held at 124 of 160 seats. Philippa Gore and Scott Dixon each asked 6% of questions in the last 90 days.

Both P1 tickets this term missed the 30-minute target, at 49 and 33 minutes, and a fair share of seats are quiet. The CRM shows £130k, £1,000 above the order form.

Daniel Okafor owns the next move: send Tomasz Wiśniewski the team-level view of quiet seats promised on the 5 Oct 2026 check-in and book refreshers for those teams, by 9 Oct 2026.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0£75k£150kSep 25Dec 25Mar 26Jun 26Sep 26newexpansionexpansion£129k£129kJul 25: Contracted ARR £99,000; Invoiced ARR £99,000Aug 25: Contracted ARR £99,000; Invoiced ARR £99,000Sep 25: Contracted ARR £99,000; Invoiced ARR £99,000Oct 25: Contracted ARR £99,000; Invoiced ARR £99,000Nov 25: Contracted ARR £99,000; Invoiced ARR £99,000Dec 25: Contracted ARR £99,000; Invoiced ARR £99,000Jan 26: Contracted ARR £103,000; Invoiced ARR £100,962Feb 26: Contracted ARR £103,000; Invoiced ARR £100,962Mar 26: Contracted ARR £103,000; Invoiced ARR £100,962Apr 26: Contracted ARR £103,000; Invoiced ARR £100,962May 26: Contracted ARR £103,000; Invoiced ARR £100,962Jun 26: Contracted ARR £103,000; Invoiced ARR £100,962Jul 26: Contracted ARR £129,000; Invoiced ARR £129,000Aug 26: Contracted ARR £129,000; Invoiced ARR £129,000Sep 26: Contracted ARR £129,000; Invoiced ARR £129,000

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £129k; Invoiced ARR £129k. Basis: accounting system, facts.arr_monthly:org_084.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Jul 25£99,000£99,000
Aug 25£99,000£99,000
Sep 25£99,000£99,000
Oct 25£99,000£99,000
Nov 25£99,000£99,000
Dec 25£99,000£99,000
Jan 26£103,000£100,962
Feb 26£103,000£100,962
Mar 26£103,000£100,962
Apr 26£103,000£100,962
May 26£103,000£100,962
Jun 26£103,000£100,962
Jul 26£129,000£129,000
Aug 26£129,000£129,000
Sep 26£129,000£129,000
Accountingmade from

Finance read

As at Fri 9 Oct 2026

ARR £129k, CRM £1,000 higher

Standing Paid upARR Rising

Contracted ARR is £129k under the Enterprise renewal order form, matching invoiced ARR. The CRM shows £130k, a £1,000 difference. Renewal is on 10 Jul 2027 with a price-book price of £125k. All seven invoices were paid within terms.

  • CRM ARR £130k is £1,000 above the order form's £129k
  • Renewal on 10 Jul 2027 at £125k by the price-book rule
  • All seven invoices paid within terms
The analysis

Recurring revenue: Contracted ARR is £129k under the Enterprise renewal order form signed 1 Jul 2026, billed quarterly. It moved with the first term in Jul 2025, an expansion in Jan 2026 and an expansion of +£26k in Jul 2026.

Next commitment: Renewal is on 10 Jul 2027, 274 days from 9 Oct 2026. The price-book renewal price is £125k against £129k today, a change of -£4,000.

Billing: Seven invoices, all paid within terms. The CRM shows £130k against £129k invoiced, £1,000 apart; the executed order form is the truth.

Deals: Three deals, all closed won, none open. Owners Lewis Kerr and Sophie Ling are both active.

Made from 3 deals · 2 fact tables · 7 invoices

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q2 2026

    Q2 2026: renewal price query, unsigned at close

    Renewal quarter for the Enterprise term ending 9 Jul 2026. Philippa Gore questioned unused seats and the price rise, and the £103k against £129k gap needed reconciling. The order form went out on 29 Jun 2026 and no signature is shown.

    The analysis

    Renewal: On 10 Apr 2026 Daniel Okafor told Philippa Gore the Enterprise term ends on 9 Jul 2026, quoting £129k as a working figure. On 20 Apr 2026 she agreed to talk, wanting early warning of changes.

    Call: On 22 Apr 2026 Philippa said they pay for seats nobody sits in, with active users in the mid-forties against 160 licensed. Sophie Ling said renewals from 1 Jul 2026 move to the current list.

    Price: The call put the current figure at £103k a year against a renewal deal carried at £129k. Gavin Rudd said nothing is overdue on invoices.

    Support: On 10 Apr 2026 Femi Olatunji reported search failing on hyphenated terms; no resolution is recorded. A connector stopped loading on 23 Apr 2026 and the ticket was closed on 3 May 2026.

    Outreach: Five event invitations from Alice Brewer between 8 May 2026 and 5 Jun 2026 drew no reply.

    Draft: On 8 Jun 2026 Gavin asked why the draft shows £103k against the £129k deal figure. Sophie owes a reconciliation page, and Philippa will not commit to a date until she has seen it.

    Open at the end: On 29 Jun 2026 Sophie sent the £129k Enterprise order form, and Philippa will sign once Samuel Adeyemi confirms the security schedule. No signature is shown.

    Made from 2 calls · 9 email threads · 2 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q1 2026

    Q1 2026: expansion signed, data quality tickets

    Co-terminous expansion negotiated and sent for signature, positive January QBR, and a run of data quality and freshness tickets from January to March. Renewal on 10 Jul 2026 approaches with a written timetable owed.

    The analysis

    Expansion: On 5 Jan 2026 Owen Tallis declined a discount on the £1,962 co-terminous expansion, with the term ending 9 Jul 2026. Procurement asked for no new terms, Sophie Ling confirmed this on 8 Jan 2026, and the threads do not show the form signed.

    Billing: On 12 Jan 2026 Rachel Dunmore sent invoice INV-084-0005 for the expansion (gross £2,354) and INV-084-0004 for the Enterprise subscription (gross £30k), both due 11 Feb 2026. Gavin Rudd had not replied in either thread.

    QBR: On 20 Jan 2026 Tomasz Wiśniewski said his team asks the brain first, every time. Active use is in the high twenties against 160 licensed users, and Philippa Gore asked for early renewal notice.

    Follow-up: On 21 Jan 2026 Philippa asked for a written renewal timetable with a named owner per action, and for early warning of anything touching FCA complaints evidence. Admin cover rests on Femi Olatunji, a key-person risk.

    Support: Ten tickets ran from 7 Jan 2026 to 26 Mar 2026. Four were duplicate-record problems (contacts, calls, users, partners), two were freshness faults (a cache bug on 4 Mar 2026, a merchant connector stall on 11 Mar 2026), and others covered a Salesforce rate limit, an export button bug, a feature request and a new user.

    Open at the end: The duplicate call records ticket of 27 Jan 2026 shows no resolution before a regulatory review. The partner records ticket closed without a visible diagnosis, and the cache fix was with the platform team.

    Made from 2 calls · 7 email threads · 10 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q4 2025

    Q4 2025: adoption grows, freshness issues

    Onboarding went well and use spread to three teams. Stale Salesforce data and a connector failure hit in November. A £1,962 expansion was proposed in December, and the COO asked what the 150 licensed users cost.

    The analysis

    Onboarding: On 1 Oct 2025 the recorder permission and SCIM login were fixed, but history was still backfilling and the complaints view stayed blank pending compliance's spreadsheet. Femi Olatunji said use had gone better than expected.

    Adoption: On 9 Oct 2025 Tomasz Wiśniewski said the complaints team pulled the whole picture in minutes, but most questions come from him and two colleagues. On 16 Oct 2025 a gap appeared: marketplace clients with several legal entities do not join cleanly between CRM and helpdesk.

    Training: On 17 Oct 2025 Tomasz called the client view exactly what he wanted. He asked for scheduled email and an SSO date, and Hamza Akhtar promised no scheduling.

    Support: On 11 Nov 2025 stale Salesforce data blocked QBR preparation, and a cache bug fix was in testing. The same day a connector stopped after an API key reset. On 4 Dec 2025 duplicate CRM records were fixed, and slow month-end page loads closed without a shown resolution.

    Commercial: On 17 Dec 2025 Sophie Ling proposed a £1,962 expansion under the £99k Enterprise order form, with signing targeted for 9 Jan 2026. On 29 Dec 2025 Philippa Gore asked what the 150 licensed users cost and wanted procurement and finance on the call.

    Open at the end: The expansion was unsigned and the January commercial call unscheduled. The mapping spreadsheet, the SSO date, scheduled email, the slow-load cause and the invoice PO question were unresolved.

    Made from 5 calls · 5 email threads · 6 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  4. Q3 2025

    Q3 2025: Enterprise onboarding, staged rollout

    Enterprise build for Vellacott Payments started 10 Jul 2025. CRM, helpdesk and call data came in, goodwill stayed high, and use grew. Complaints data, the call recorder, the accounting connector and Femi as sole admin were still open.

    The analysis

    Kickoff: On 17 Jul 2025 Hamza Akhtar confirmed the contract started on 10 Jul 2025 with up to 150 users. Samuel Adeyemi, the CISO, required written role definitions, SSO through their identity provider and no free text yet.

    Billing: On 10 Jul 2025 Rachel Dunmore sent invoice INV-084-0002 for £30k gross, due 9 Aug 2025. The thread shows no reply and no payment.

    Onboarding: By 15 Aug 2025 the CRM and helpdesk were indexed and the call recorder was loading. Tomasz Wiśniewski wanted no training until the picture was complete.

    Complaints data: On 1 Aug 2025 its owner was unconfirmed, and on 6 Aug 2025 the complaints head worried about free-text case notes. By 21 Aug 2025 loading waited on a masking field list from compliance.

    Support: Tomasz asked for client labelling on 8 Aug 2025 and for a complaints dashboard how-to on 15 Aug 2025. On 23 Sep 2025 a comparison view was committed for the next release.

    Adoption: On 21 Aug 2025 Femi Olatunji warned that use rests on Tomasz. On 25 Sep 2025 six compliance users were provisioned, and on 26 Sep 2025 Femi asked for custom dashboards.

    Open at the end: On 26 Sep 2025 the call recorder was blocked on a transcript permission and the accounting connector had no owner. Femi wanted Tomasz as second admin, and SSO enforcement awaited his leaver and joiner test.

    Made from 10 calls · 4 email threads · 5 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  5. Q2 2025

    Q2 2025: Enterprise deal to signature stage

    Eight reads: Vellacott Payments moved from proposal to an order form sent for signature on 24 Jun 2025 at £129k plus VAT. Security review, fee split and freshness credits were settled or in train. No signature is shown.

    The analysis

    Proposal: On 17 Apr 2025 Priya Raman and Tomasz Wiśniewski arranged a walkthrough. The 28 Apr 2025 call covered the Enterprise proposal at £129k total including implementation, with a target date of 26 Jun 2025.

    Security: Philippa Gore, Chief Operating Officer, wants the security review before anything is signed. On 30 Apr 2025 she said the 26 Jun 2025 date should not be assumed fixed.

    Customer asks: Tomasz said twenty connectors is more than needed now, with five or six sources at the start. Philippa wants early notice of outages or stale data as an FCA authorised firm.

    Negotiation: On 30 May 2025 the security review was behind them and scope was Enterprise. Owen Tallis declined to move the total, and Clara Hoskins asked for freshness credits and termination assistance.

    Fee split: The same day Clara said a single total was not enough. Sophie Ling confirmed separate implementation and subscription lines and sterling invoices.

    Signature and billing: On 24 Jun 2025 Lewis Kerr sent the order form at £129k plus VAT. Philippa asked him to hold the signing request until she confirms. On 27 Jun 2025 invoice INV-084-0001 for £36k gross was sent to Gavin Rudd, due 27 Jul 2025.

    Open at the end: The evidence does not show the order form being executed, who owns implementation, the PO number or payment of the invoice.

    Made from 2 calls · 6 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  6. Q1 2025

    Q1 2025: Enterprise discovery and demo

    Vellacott Payments moved from discovery to demo on the Enterprise tier at a £129k proposal value. Tomasz Wiśniewski is a positive champion. COO Philippa Gore has not seen the demo and will not sign before the security review.

    The analysis

    Outreach: On 4 Feb 2025 and 14 Feb 2025 Sofia Marchetti invited Tomasz and Clara Hoskins, Head of Procurement, to the 25 Feb 2025 roundtable. Neither thread shows a reply.

    Discovery: On 24 Feb 2025 Tomasz accepted a discovery session and set the agenda: follow one marketplace client from onboarding to complaints. The 26 Feb 2025 call followed with Priya Raman, Tomasz and Philippa.

    Concern: On the 26 Feb 2025 call Philippa called a missed complaint pattern a regulatory risk for an FCA authorised firm. She will not sign before the security review and an executive colleague's view.

    Price: Priya gave £129k for Enterprise, implementation included, as total deal value and not an annual price. The 28 Feb 2025 email repeated it as a proposal value. It is an open item, not executed paper.

    Demo: On 19 Mar 2025 the demo on Vellacott's own data was agreed, with Anya Petrova to send the access list. At the 27 Mar 2025 demo Tomasz liked sourced answers and the handover use case. Femi Olatunji probed permissions and freshness.

    Open at the end: Pricing sits with Philippa, who was not on the demo. Tomasz will ask her for a call, probably late April. Permissions detail is owed, a custom payments ledger connector needs scoping with a committed live date, and the decision target is 26 Jun 2025. No proposal exists yet.

    Made from 2 calls · 6 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  7. Q4 2024

    Q4 2024: one webinar invitation, no reply

    One read in the period: a marketing email on 5 Nov 2024 from Sofia Marchetti inviting Femi Olatunji to the 21 Nov 2024 webinar. The thread holds no customer response and no commercial content.

    The analysis

    Scope: the period holds one read, an email thread, so this digest is short.

    Outreach: on 5 Nov 2024 Sofia Marchetti invited Femi Olatunji, a data engineer, to the BG-Demo webinar on 21 Nov 2024. The session covered bringing CRM, calls, tickets and finance data together inside a customer's own Snowflake account.

    Customer view: the thread has no reply, so the evidence does not show whether Femi attended or was interested. The read notes that engaging the technical user could deepen understanding of how the brain runs in the customer's Snowflake account.

    Open at the end: nothing was agreed or asked for, and no next steps are recorded. The evidence shows no renewal, price, support or sentiment signal in the period.

    Made from 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

Updated 9 Oct 26
Active users · Sep 26
124level vs 3 months earlierof 150 included on the tier
Questions asked · Sep 26
4,242up 257 vs 3 months earlier
Connectors configured · Sep 26
16level vs 3 months earlierof 20 included on the tier
Active admins · Sep 26
3level vs 3 months earlier
Data volume · Sep 26
47.0 GBup 2.2 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (150)Right axisQuestions asked
001002,5002005,000Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Sep 26Included users (150)4,242160124Jul 25: Active users 27; Licensed seats 150; Questions asked 315Aug 25: Active users 46; Licensed seats 150; Questions asked 460Sep 25: Active users 65; Licensed seats 150; Questions asked 1,264Oct 25: Active users 83; Licensed seats 150; Questions asked 2,206Nov 25: Active users 97; Licensed seats 150; Questions asked 2,469Dec 25: Active users 112; Licensed seats 150; Questions asked 2,359Jan 26: Active users 124; Licensed seats 160; Questions asked 3,470Feb 26: Active users 124; Licensed seats 160; Questions asked 3,721Mar 26: Active users 124; Licensed seats 160; Questions asked 3,822Apr 26: Active users 124; Licensed seats 160; Questions asked 3,646May 26: Active users 124; Licensed seats 160; Questions asked 3,528Jun 26: Active users 124; Licensed seats 160; Questions asked 3,985Jul 26: Active users 124; Licensed seats 160; Questions asked 4,292Aug 26: Active users 124; Licensed seats 160; Questions asked 2,144Sep 26: Active users 124; Licensed seats 160; Questions asked 4,242

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (Sep 26): Active users 124; Licensed seats 160; Questions asked 4,242. Basis: product usage, facts.usage_monthly:org_084, signals:org_084.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Jul 2527150315
Aug 2546150460
Sep 25651501,264
Oct 25831502,206
Nov 25971502,469
Dec 251121502,359
Jan 261241603,470
Feb 261241603,721
Mar 261241603,822
Apr 261241603,646
May 261241603,528
Jun 261241603,985
Jul 261241604,292
Aug 261241602,144
Sep 261241604,242
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (20)Right axisData volume
00.0 GB1025.0 GB2050.0 GBJul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Sep 26Included connectors (20)47.0 GB163Jul 25: Connectors configured 1; Active admins 3; Data volume 2.30 GBAug 25: Connectors configured 9; Active admins 3; Data volume 21.08 GBSep 25: Connectors configured 12; Active admins 3; Data volume 28.66 GBOct 25: Connectors configured 13; Active admins 3; Data volume 31.65 GBNov 25: Connectors configured 14; Active admins 3; Data volume 34.72 GBDec 25: Connectors configured 16; Active admins 3; Data volume 40.43 GBJan 26: Connectors configured 16; Active admins 3; Data volume 41.18 GBFeb 26: Connectors configured 16; Active admins 3; Data volume 41.86 GBMar 26: Connectors configured 16; Active admins 3; Data volume 42.60 GBApr 26: Connectors configured 16; Active admins 3; Data volume 43.33 GBMay 26: Connectors configured 16; Active admins 3; Data volume 44.08 GBJun 26: Connectors configured 16; Active admins 3; Data volume 44.80 GBJul 26: Connectors configured 16; Active admins 3; Data volume 45.55 GBAug 26: Connectors configured 16; Active admins 3; Data volume 46.30 GBSep 26: Connectors configured 16; Active admins 3; Data volume 47.02 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 16; Active admins 3; Data volume 47.0 GB. Basis: product usage, facts.usage_monthly:org_084, signals:org_084.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Jul 25132.30 GB
Aug 259321.08 GB
Sep 2512328.66 GB
Oct 2513331.65 GB
Nov 2514334.72 GB
Dec 2516340.43 GB
Jan 2616341.18 GB
Feb 2616341.86 GB
Mar 2616342.60 GB
Apr 2616343.33 GB
May 2616344.08 GB
Jun 2616344.80 GB
Jul 2616345.55 GB
Aug 2616346.30 GB
Sep 2616347.02 GB

Usage read

As at Fri 9 Oct 2026

Usage rising since September 2026

Direction Rising

Usage is rising after a quiet August: questions 2,858 to 3,787 (+33%) over the last 4 weeks against the 4 before. Use is spread across many people, with 124 active users on 160 seats.

  • Questions up 33% over the last 4 weeks against the 4 before
  • Use is spread: top person has 6% of questions
  • Three admins active
  • 16 of 20 contracted connectors configured
The analysis

Recent weeks: Weekly questions were 905 to 1,022 from the week ending 11 Sep 2026, after 506 to 566 through August. The 4-week comparison shows questions 2,858 to 3,787 (+33%) and average daily active users 36.5 to 48.4 (+33%).

Trend: September 2026 had 4,242 questions against a 12-month peak of 4,292 in July 2026. August 2026 fell to 2,144, so it is one event, not a trend. Connectors have stayed at 16 since December 2025.

Who uses it: Philippa Gore asked 741 questions (6%) in the last 90 days and Scott Dixon 739 (6%), so no one person dominates. The admins active in September 2026 are Tomasz Wiśniewski, Philippa Gore and Femi Olatunji.

Against the order form: 124 active users are 78% of the 160 seats on the Enterprise order form. 16 connectors are configured against 20 contracted.

Made from 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Documents

Updated 9 Oct 26

16 documents in 6 folders; 4 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Vellacott Payments' pages are written from 3 organisation-level AI texts (assessment / next steps), 7 period digests and 1 narrative-level AI text, which in turn draw on 117 AI summaries of 127 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 15 people (15 with an AI write-up) and 7 staff (0 with an AI write-up), shown on 17 pages.

The trail as a list (block, record, entity, raw row)
  • Activity page block
  • AI opinion page block
    • Vellacott Payments healthy AI record
      • Vellacott Payments: Enterprise renewed to 2027 AI record
      • ARR £129,000, CRM £1,000 higher AI record
        • Vellacott Payments – New entity
          • Vellacott Payments entity
            • accounting/customers.csv org_084 raw row
            • crm/companies.csv org_084 raw row
            • product_analytics/tenants.csv org_084 raw row
          • contracts/order_form_lines.csv ctr_084_01:1 raw row
          • contracts/order_form_lines.csv ctr_084_01:2 raw row
          • contracts/order_forms.csv ctr_084_01 raw row
          • crm/deal_line_items.csv deal_084_01:1 raw row
          • crm/deal_line_items.csv deal_084_01:2 raw row
          • +7 more
        • Vellacott Payments – Expansion entity
          • Vellacott Payments entity
            • accounting/customers.csv org_084 raw row
            • crm/companies.csv org_084 raw row
            • product_analytics/tenants.csv org_084 raw row
          • contracts/order_form_lines.csv ctr_084_02:1 raw row
          • contracts/order_forms.csv ctr_084_02 raw row
          • crm/deal_line_items.csv deal_084_02:1 raw row
          • crm/deal_stage_history.csv deal_084_02:1 raw row
          • crm/deal_stage_history.csv deal_084_02:2 raw row
          • +3 more
        • Vellacott Payments – Renewal entity
          • Vellacott Payments entity
            • accounting/customers.csv org_084 raw row
            • crm/companies.csv org_084 raw row
            • product_analytics/tenants.csv org_084 raw row
          • contracts/order_form_lines.csv ctr_084_03:1 raw row
          • contracts/order_form_lines.csv ctr_084_03:2 raw row
          • contracts/order_forms.csv ctr_084_03 raw row
          • crm/deal_line_items.csv deal_084_03:1 raw row
          • crm/deal_line_items.csv deal_084_03:2 raw row
          • +5 more
        • facts.arr_monthly:org_084 facts table
          • Vellacott Payments – New entity
            • Vellacott Payments entity
              • accounting/customers.csv org_084 raw row
              • crm/companies.csv org_084 raw row
              • product_analytics/tenants.csv org_084 raw row
            • contracts/order_form_lines.csv ctr_084_01:1 raw row
            • contracts/order_form_lines.csv ctr_084_01:2 raw row
            • contracts/order_forms.csv ctr_084_01 raw row
            • crm/deal_line_items.csv deal_084_01:1 raw row
            • crm/deal_line_items.csv deal_084_01:2 raw row
            • +7 more
          • Vellacott Payments – Expansion entity
            • Vellacott Payments entity
              • accounting/customers.csv org_084 raw row
              • crm/companies.csv org_084 raw row
              • product_analytics/tenants.csv org_084 raw row
            • contracts/order_form_lines.csv ctr_084_02:1 raw row
            • contracts/order_forms.csv ctr_084_02 raw row
            • crm/deal_line_items.csv deal_084_02:1 raw row
            • crm/deal_stage_history.csv deal_084_02:1 raw row
            • crm/deal_stage_history.csv deal_084_02:2 raw row
            • +3 more
          • Vellacott Payments – Renewal entity
            • Vellacott Payments entity
              • accounting/customers.csv org_084 raw row
              • crm/companies.csv org_084 raw row
              • product_analytics/tenants.csv org_084 raw row
            • contracts/order_form_lines.csv ctr_084_03:1 raw row
            • contracts/order_form_lines.csv ctr_084_03:2 raw row
            • contracts/order_forms.csv ctr_084_03 raw row
            • crm/deal_line_items.csv deal_084_03:1 raw row
            • crm/deal_line_items.csv deal_084_03:2 raw row
            • +5 more
          • INV-084-0001 entity
            • Vellacott Payments entity
              • accounting/customers.csv org_084 raw row
              • crm/companies.csv org_084 raw row
              • product_analytics/tenants.csv org_084 raw row
            • accounting/invoice_lines.csv inv_084_001:1 raw row
            • accounting/invoices.csv inv_084_001 raw row
            • accounting/payments.csv pay_084_001 raw row
          • INV-084-0002 entity
            • Vellacott Payments entity
              • accounting/customers.csv org_084 raw row
              • crm/companies.csv org_084 raw row
              • product_analytics/tenants.csv org_084 raw row
            • accounting/invoice_lines.csv inv_084_002:1 raw row
            • accounting/invoices.csv inv_084_002 raw row
            • accounting/payments.csv pay_084_002 raw row
          • INV-084-0003 entity
            • Vellacott Payments entity
              • accounting/customers.csv org_084 raw row
              • crm/companies.csv org_084 raw row
              • product_analytics/tenants.csv org_084 raw row
            • accounting/invoice_lines.csv inv_084_003:1 raw row
            • accounting/invoices.csv inv_084_003 raw row
            • accounting/payments.csv pay_084_003 raw row
          • +4 more
        • facts.reconciliation_t0:org_084 facts table
          • Vellacott Payments – New entity
            • Vellacott Payments entity
              • accounting/customers.csv org_084 raw row
              • crm/companies.csv org_084 raw row
              • product_analytics/tenants.csv org_084 raw row
            • contracts/order_form_lines.csv ctr_084_01:1 raw row
            • contracts/order_form_lines.csv ctr_084_01:2 raw row
            • contracts/order_forms.csv ctr_084_01 raw row
            • crm/deal_line_items.csv deal_084_01:1 raw row
            • crm/deal_line_items.csv deal_084_01:2 raw row
            • +7 more
          • Vellacott Payments – Expansion entity
            • Vellacott Payments entity
              • accounting/customers.csv org_084 raw row
              • crm/companies.csv org_084 raw row
              • product_analytics/tenants.csv org_084 raw row
            • contracts/order_form_lines.csv ctr_084_02:1 raw row
            • contracts/order_forms.csv ctr_084_02 raw row
            • crm/deal_line_items.csv deal_084_02:1 raw row
            • crm/deal_stage_history.csv deal_084_02:1 raw row
            • crm/deal_stage_history.csv deal_084_02:2 raw row
            • +3 more
          • Vellacott Payments – Renewal entity
            • Vellacott Payments entity
              • accounting/customers.csv org_084 raw row
              • crm/companies.csv org_084 raw row
              • product_analytics/tenants.csv org_084 raw row
            • contracts/order_form_lines.csv ctr_084_03:1 raw row
            • contracts/order_form_lines.csv ctr_084_03:2 raw row
            • contracts/order_forms.csv ctr_084_03 raw row
            • crm/deal_line_items.csv deal_084_03:1 raw row
            • crm/deal_line_items.csv deal_084_03:2 raw row
            • +5 more
          • INV-084-0001 entity
            • Vellacott Payments entity
              • accounting/customers.csv org_084 raw row
              • crm/companies.csv org_084 raw row
              • product_analytics/tenants.csv org_084 raw row
            • accounting/invoice_lines.csv inv_084_001:1 raw row
            • accounting/invoices.csv inv_084_001 raw row
            • accounting/payments.csv pay_084_001 raw row
          • INV-084-0002 entity
            • Vellacott Payments entity
              • accounting/customers.csv org_084 raw row
              • crm/companies.csv org_084 raw row
              • product_analytics/tenants.csv org_084 raw row
            • accounting/invoice_lines.csv inv_084_002:1 raw row
            • accounting/invoices.csv inv_084_002 raw row
            • accounting/payments.csv pay_084_002 raw row
          • INV-084-0003 entity
            • Vellacott Payments entity
              • accounting/customers.csv org_084 raw row
              • crm/companies.csv org_084 raw row
              • product_analytics/tenants.csv org_084 raw row
            • accounting/invoice_lines.csv inv_084_003:1 raw row
            • accounting/invoices.csv inv_084_003 raw row
            • accounting/payments.csv pay_084_003 raw row
          • +5 more
        • INV-084-0001 entity
          • Vellacott Payments entity
            • accounting/customers.csv org_084 raw row
            • crm/companies.csv org_084 raw row
            • product_analytics/tenants.csv org_084 raw row
          • accounting/invoice_lines.csv inv_084_001:1 raw row
          • accounting/invoices.csv inv_084_001 raw row
          • accounting/payments.csv pay_084_001 raw row
        • +7 more
      • QBR: steady quarter, risk team sceptical AI record
        • Vellacott Payments / BG-Demo – QBR entity
          • Vellacott Payments entity
            • accounting/customers.csv org_084 raw row
            • crm/companies.csv org_084 raw row
            • product_analytics/tenants.csv org_084 raw row
          • call_recorder/calls.csv call_084_024 raw row
        • Vellacott Payments entity
          • accounting/customers.csv org_084 raw row
          • crm/companies.csv org_084 raw row
          • product_analytics/tenants.csv org_084 raw row
      • Two high priority tickets, usage dip AI record
      • Healthy check-in, quiet seats AI record
      • Invoice INV-084-0007 issued AI record
        • Vellacott Payments entity
          • accounting/customers.csv org_084 raw row
          • crm/companies.csv org_084 raw row
          • product_analytics/tenants.csv org_084 raw row
        • Invoice INV-084-0007 entity
          • Vellacott Payments entity
            • accounting/customers.csv org_084 raw row
            • crm/companies.csv org_084 raw row
            • product_analytics/tenants.csv org_084 raw row
          • mailbox/messages.csv thr_084_0039:1 raw row
          • mailbox/threads.csv thr_084_0039 raw row
      • +38 more
  • ARR journey page block
    • facts.arr_monthly:org_084 facts table
      • Vellacott Payments – New entity
        • Vellacott Payments entity
          • accounting/customers.csv org_084 raw row
          • crm/companies.csv org_084 raw row
          • product_analytics/tenants.csv org_084 raw row
        • contracts/order_form_lines.csv ctr_084_01:1 raw row
        • contracts/order_form_lines.csv ctr_084_01:2 raw row
        • contracts/order_forms.csv ctr_084_01 raw row
        • crm/deal_line_items.csv deal_084_01:1 raw row
        • crm/deal_line_items.csv deal_084_01:2 raw row
        • +7 more
      • Vellacott Payments – Expansion entity
        • Vellacott Payments entity
          • accounting/customers.csv org_084 raw row
          • crm/companies.csv org_084 raw row
          • product_analytics/tenants.csv org_084 raw row
        • contracts/order_form_lines.csv ctr_084_02:1 raw row
        • contracts/order_forms.csv ctr_084_02 raw row
        • crm/deal_line_items.csv deal_084_02:1 raw row
        • crm/deal_stage_history.csv deal_084_02:1 raw row
        • crm/deal_stage_history.csv deal_084_02:2 raw row
        • +3 more
      • Vellacott Payments – Renewal entity
        • Vellacott Payments entity
          • accounting/customers.csv org_084 raw row
          • crm/companies.csv org_084 raw row
          • product_analytics/tenants.csv org_084 raw row
        • contracts/order_form_lines.csv ctr_084_03:1 raw row
        • contracts/order_form_lines.csv ctr_084_03:2 raw row
        • contracts/order_forms.csv ctr_084_03 raw row
        • crm/deal_line_items.csv deal_084_03:1 raw row
        • crm/deal_line_items.csv deal_084_03:2 raw row
        • +5 more
      • INV-084-0001 entity
        • +4 more
    • AI facts page block
      • Contacts page block
        • +9 more
      • Open deals (computed from the records; nothing to show yet) page block
        • Documents page block
          • +10 more
        • Finance read page block
          • hero page block
            • History by quarter page block
              • +1 more
            • Key facts page block
              • Evidence trail page block
                • The story page block
                  • Next step page block
                    • Open tickets page block
                      • Profile page block
                        • Sources page block
                          • Platform usage page block
                            • Usage read page block
                              Computedmade from
                              Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Usage

                              BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

                              Help & Support

                              Open as a page

                              Help & Support

                              B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

                              How to use the site

                              How to ask

                              Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

                              What the data covers

                              DataRecords
                              Organisations300
                              People at customers1,880
                              BG-Demo staff records (in post and leavers)65
                              Calls2,593
                              Email threads3,882
                              Support tickets1,502
                              Documents1,582
                              Deals403
                              Invoices365
                              Events49
                              News items147

                              Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

                              BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

                              Who to contact

                              Email info@b-viz.com or talk to your B-Viz account team. Tell us the page address and what looked wrong; a screenshot helps.

                              Help

                              Ask B

                              B-Viz · read-only