Who they are
Insight
As at Fri 9 Oct 2026Anders Holm is Chief Executive at Brännö Försäkring and the CRM economic buyer. He joined discovery briefly, pressed on price, value and traceability in the proposal review, and did not reply to the March 2026 webinar invitation.
Role: Chief Executive at Brännö Försäkring, recorded in the CRM as economic buyer. Linnea Berg runs the work day to day; Anders left the discovery call early so she could run it.
Influence: He sets the bar. He said an untraceable answer should not be near a customer, asked for the one-off and recurring parts on separate lines for his board, and asked about price flexibility. On 5 Nov 2025 he was undecided and promised a decision before the end of November.
Watch: He wants no project that waits on IT for six months, so archive approvals matter. The evidence does not show the decision outcome. His last record is an unanswered webinar invitation sent on 22 Feb 2026, and there is no later contact.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Brännö Försäkring | Chief Executive | Economic buyer | anders.holm@branno.example |
Activity
- 19 Mar 2026eventBG-Demo webinar
+41
- 22 Feb 2026email threadInvitation to our March webinar
- 25 Nov 2025eventRevenue leaders roundtable
+38
- 24 Nov 2025callBrännö Försäkring / BG-Demo – Proposal
- 20 Nov 2025eventBG-Demo webinar
+41
- 5 Nov 2025email threadDiscovery follow-up
- 4 Nov 2025callBrännö Försäkring / BG-Demo – Discovery
- 25 Feb 2025eventRevenue leaders roundtable
+33