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Kentmere Underwriting

Lost£0

AI facts

As at Fri 9 Oct 2026

Kentmere Underwriting, a London insurance firm, holds no contract with BG-Demo: no order form is executed and contracted ARR, invoiced run rate and CRM ARR are all £0. No platform usage or tickets are on record. The one new Enterprise deal, at £140k with an annual value of £110k, was closed lost on 17 Jan 2025 for security review. The last recorded interaction was on 15 Jan 2025, and no open deal is on record.

Read from 4 calls · 3 email threads · 1 deals · 3 people · 3 documents, newest 14 Jan 25

Profile

Updated 9 Oct 26
  • IndustryInsuranceSource: CRM company record
  • Websitekentmere.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityLondonSource: CRM company record
  • Size240 employeesSource: CRM company record
  • CRM ownerLewis KerrSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the only Enterprise deal closed lost on security review in Jan 2025 and there has been no recorded contact since 15 Jan 2025. Julian Strickland's renewal-discount and availability questions were left open. A fresh approach would need answered security questions for Hamish Ogilvie first.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Last contact15 Jan 2025Email: Proposal terms and next steps · 632 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Lewis Kerr contacts Arabella Fenwick to reopen the Enterprise conversation, offering written security answers for Hamish Ogilvie and an itemised set-up and subscription split for Julian Strickland. Re engage
Who
Lewis Kerr Lewis Kerr
When
This month by 9 Oct 2026
Why
Lewis Kerr should reopen Kentmere Underwriting with Arabella Fenwick, offering written security answers for Hamish Ogilvie and an itemised set-up and subscription split for Julian Strickland. The only Enterprise deal was lost on security review.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: Kentmere Underwriting never signed. Its only Enterprise deal closed lost on 17 Jan 2025 on security review, nothing was invoiced and there has been no recorded contact since 15 Jan 2025. Lewis Kerr leads a win-back built on written security answers.

Lost: Kentmere Underwriting never signed, and its only Enterprise deal closed lost on 17 Jan 2025 on security review. The unexecuted proposals of 23 Dec 2024 and 30 Dec 2024 quoted £110k a year and a £140k deal amount.

There is no usage or ticket history, so no trajectory can be read. Lewis Kerr held all four calls with Arabella Fenwick, Head of Distribution, and three with Julian Strickland, the CFO; the last contact was 15 Jan 2025.

Arabella would not sign without written security answers, and Hamish Ogilvie, the CISO, never replied to Nell Ashcombe's invitation of 12 May 2024. The draft proposal states service levels the final proposal omits.

Lewis Kerr reopens with Arabella by 9 Oct 2026, offering written security answers for Hamish and an itemised set-up and subscription split for Julian. Hannah Lowe drafts the answers; Owen Tallis approves a v2 Enterprise price.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost enterprise deal

Standing No invoices

Kentmere Underwriting has no ARR and no billing. Its one new Enterprise deal was closed lost on 17 Jan 2025, with security review as the lost reason. The CRM stage is lost.

  • No order form and no ARR
  • Enterprise deal lost on security review
  • No open deals
The analysis

Recurring revenue: No order form has started, so there is no ARR. CRM ARR, the invoiced run rate and order-form ARR are all £0, so the records agree.

Next commitment: None. No renewal or open deal is on record.

Billing: There are no invoices, so nothing is overdue or disputed.

Deals: The new Enterprise deal showed an amount of £140k and an annual value of £110k. It was closed lost on 17 Jan 2025 with the lost reason security_review. The owner, Lewis Kerr, is active in HR.

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q1 2025

    Q1 2025: Enterprise terms and security timing

    Two reads in January 2025: a positive negotiation call and a mixed proposal email. Kentmere was close to an Enterprise order form, but the security review timing and the CFO's renewal-discount worry were unresolved.

    The analysis

    Negotiation: On the 10 Jan 2025 call, Owen Tallis and Lewis Kerr met Kentmere's CFO, Julian Strickland. Julian asked whether the £140k on the record was the agreed figure, and Owen said the order form sets price and terms, not the CRM deal amount.

    Commercial: Julian feared that a year-one discount drops away at renewal and brings a surprise. Owen agreed to write that in plainly, and Lewis will co-term the order form to Kentmere's renewal.

    Service levels: Julian wants the availability commitment in the order form. Owen said Enterprise covers availability and data freshness.

    Proposal email: On 14 Jan 2025 Lewis asked Julian and Arabella Fenwick to agree the position by 17 Jan 2025. The £140k is the total on the proposal, which is an open item, not executed paper.

    Security: Arabella wants the security review timing first, with Hamish Ogilvie involved, and no signing before written answers. Julian did not reply in the thread.

    Open at the end: No executed order form appears in the reads. The security review timetable, the 17 Jan 2025 target and the written renewal-discount wording were all still open.

    Made from 1 call · 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q4 2024

    Q4 2024: Enterprise discovery, demo, proposal

    Three calls in December 2024 took Kentmere Underwriting from discovery to an Enterprise proposal, with positive sentiment. Price split, security, data residency and timeline were still owed, and the proposal walk-through was deferred.

    The analysis

    Discovery: On 12 Dec 2024 Lewis Kerr held discovery with Arabella Fenwick and Julian Strickland. Monthly reconciliation is manual, and Enterprise was positioned for SSO, SCIM and an executive sponsor.

    Pricing: Lewis quoted the figure on the deal as £140k without splitting set-up and subscription. Julian wants the split before the January board pack.

    Proposal deferral: On 18 Dec 2024 Arabella deferred the proposal walk-through to the new year because Julian may not be free. No date was set, and Lewis agreed to hold off.

    Demo: On 19 Dec 2024 Hannah Lowe demonstrated B-Viz on Kentmere's own bordereaux files and traced a November premium mismatch to a double-processed endorsement. Julian did not attend, and the decision date was given as 17 Jan 2025.

    Proposal call: On 30 Dec 2024 Lewis took Arabella and Julian through the Enterprise proposal. Julian pressed for timing and Lewis declined to guess, promising a timeline in the proposal. Single sign-on is IT's first question.

    Open at the end: The price split, access model, data residency and security review were still owed. The evidence does not show what timeline went into the proposal.

    Made from 3 calls · 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q2 2024

    Q2 2024: one security webinar invitation

    One read in the period: an email thread of 12 May 2024 in which Nell Ashcombe invited CISO Hamish Ogilvie to a 16 May 2024 webinar. There is no customer reply, so his interest is not shown.

    The analysis

    Period: this digest rests on one read, an email thread dated 12 May 2024. No calls, tickets or news items from Kentmere Underwriting fall in the quarter.

    Outreach: Nell Ashcombe invited the CISO, Hamish Ogilvie, to the 16 May 2024 webinar on B-Viz running inside the customer's own Snowflake account. She framed it around the security questions his team would ask first, and offered to send a link if the session would be useful to his team.

    Customer view: the thread holds no response from Hamish, so his interest is not shown. The read rates the thread as neutral.

    Open at the end: the thread does not show whether Hamish joined the session or whether anyone followed up after 16 May 2024. The read notes that early security engagement could ease a later Enterprise security review, and that a silent security lead could gate one.

    Made from 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Documents

Updated 9 Oct 26

3 documents in 2 folders; 1 drafts hang on their executed paper. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Kentmere Underwriting's pages are written from 3 organisation-level AI texts (assessment / next steps), 3 period digests and 1 narrative-level AI text, which in turn draw on 10 AI summaries of 11 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Email

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

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B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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