B-Viz
Linthorpe Trade Supplies logo

Linthorpe Trade Supplies

Watch£22kRenews 19 Aug 27

AI facts

As at Fri 9 Oct 2026

Linthorpe Trade Supplies holds a Starter subscription at £22k a year under the renewal order form signed 31 Jul 2026, running 19 Aug 2026 to 18 Aug 2027. Questions asked moved from 249 in May 2026 to 276 in September 2026 (11%), while active users held at 12 (0%). The next renewal is 19 Aug 2027, 314 days away, with no open deal. The CRM carries £42k across two records against £22k on the order form.

Read from 15 calls · 30 email threads · 12 tickets · 1 news items · 3 deals · 11 people · 9 documents, newest 7 Oct 26

Profile

Updated 9 Oct 26
  • IndustryWholesale distributionSource: CRM company record
  • Websitelinthorpe.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityMiddlesbroughSource: CRM company record
  • Size260 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive · CSM Marcus Bell
  • Customer since19 Aug 2024Source: first executed order form ctr_094_01, signed 5 Aug 2024 · Starter tier · In the CRM since 27 Feb 2024
  • TypeCustomerdiffersSource: contracts and invoices (signals) · CRM stage customer · 2 CRM records (org_094, org_094_dup) · The sources disagree
  • StateWatchSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Watch, because the only hard signal is a duplicate CRM record that overstates ARR by £20k. Usage recovered after an August dip, but Daniel Iqbal asks 36% of questions and Liam Corner is the sole admin. A Sandbox add-on is the opportunity.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Contracted ARR£22,000differsSource: executed order form ctr_094_03, 19 Aug 2026 to 18 Aug 2027 · CRM £41,500 over 2 CRM records (org_094, org_094_dup) · Invoiced run rate £22,000 · As of 9 Oct 2026 · The sources disagree
  • Next renewal19 Aug 2027Basis: order form ctr_094_03 ends 18 Aug 2027 · In 314 days · Renewal price £22,000 · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term19 Aug 2026 to 18 Aug 2027Source: order form ctr_094_03 (renewal), signed 31 Jul 2026 · Billed annually · 15 seats, 4 connectors
  • TierStarterSource: the current order form
  • Last contact25 Aug 2026Call: Linthorpe Trade Supplies / BG-Demo – Check In · 45 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Aug 2024 · 3 connectors configured
  • Licensed seats1512 active users in Sep 2026 · Order form ctr_094_03: 15 seats
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Marcus Bell confirms with Darren Blakey who the new internal owner from trade accounts is, then trains that person and sets them up as a second admin alongside Liam Corner. At-risk save
Who
Marcus Bell Marcus Bell
When
This week by 9 Oct 2026
Why
Marcus Bell should confirm with Darren Blakey who has taken over from the admin who left, and train them as a second admin. The 25 Aug 2026 plan has no recorded follow-up, and Liam Corner is still the only admin.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Watch

Watch: Starter at £22k to 18 Aug 2027, with blank customer signature lines and a duplicate CRM record showing £42k. Questions recovered to 276 in September 2026 after an August dip, but Daniel Iqbal asks 36% and Liam Corner is the only admin.

Watch for Linthorpe Trade Supplies, on Starter at £22k a year under the order form signed 31 Jul 2026 for 19 Aug 2026 to 18 Aug 2027. Its customer signature lines are blank, and renewal falls on 19 Aug 2027.

Questions rose from 249 in May 2026 to 276 in September 2026 (11%) after an August dip to 153, while active users held at 12. Daniel Iqbal asks 36% of questions and Liam Corner is the only admin.

Darren Blakey linked a usage fall to an admin leaving in June 2026. Pauline Metcalfe, Finance Director, questioned the rise from £20k to £22k, and the CRM carries £42k across a duplicate record.

Marcus Bell should confirm a new owner from trade accounts with Darren and train them as a second admin by 9 Oct 2026. Tom Ashdown should get a countersigned order form and merge the duplicate CRM record.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0£12k£25kAug 24Jan 25Jun 25Nov 25Apr 26Sep 26newexpansionexpansion£22k£22kAug 24: Contracted ARR £18,525; Invoiced ARR £18,525Sep 24: Contracted ARR £18,525; Invoiced ARR £18,525Oct 24: Contracted ARR £18,525; Invoiced ARR £18,525Nov 24: Contracted ARR £18,525; Invoiced ARR £18,525Dec 24: Contracted ARR £18,525; Invoiced ARR £18,525Jan 25: Contracted ARR £18,525; Invoiced ARR £18,525Feb 25: Contracted ARR £18,525; Invoiced ARR £18,525Mar 25: Contracted ARR £18,525; Invoiced ARR £18,525Apr 25: Contracted ARR £18,525; Invoiced ARR £18,525May 25: Contracted ARR £18,525; Invoiced ARR £18,525Jun 25: Contracted ARR £18,525; Invoiced ARR £18,525Jul 25: Contracted ARR £18,525; Invoiced ARR £18,525Aug 25: Contracted ARR £19,500; Invoiced ARR £19,500Sep 25: Contracted ARR £19,500; Invoiced ARR £19,500Oct 25: Contracted ARR £19,500; Invoiced ARR £19,500Nov 25: Contracted ARR £19,500; Invoiced ARR £19,500Dec 25: Contracted ARR £19,500; Invoiced ARR £19,500Jan 26: Contracted ARR £19,500; Invoiced ARR £19,500Feb 26: Contracted ARR £19,500; Invoiced ARR £19,500Mar 26: Contracted ARR £19,500; Invoiced ARR £19,500Apr 26: Contracted ARR £19,500; Invoiced ARR £19,500May 26: Contracted ARR £19,500; Invoiced ARR £19,500Jun 26: Contracted ARR £19,500; Invoiced ARR £19,500Jul 26: Contracted ARR £19,500; Invoiced ARR £19,500Aug 26: Contracted ARR £22,000; Invoiced ARR £22,000Sep 26: Contracted ARR £22,000; Invoiced ARR £22,000

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £22k; Invoiced ARR £22k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_094.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Aug 24£18,525£18,525
Sep 24£18,525£18,525
Oct 24£18,525£18,525
Nov 24£18,525£18,525
Dec 24£18,525£18,525
Jan 25£18,525£18,525
Feb 25£18,525£18,525
Mar 25£18,525£18,525
Apr 25£18,525£18,525
May 25£18,525£18,525
Jun 25£18,525£18,525
Jul 25£18,525£18,525
Aug 25£19,500£19,500
Sep 25£19,500£19,500
Oct 25£19,500£19,500
Nov 25£19,500£19,500
Dec 25£19,500£19,500
Jan 26£19,500£19,500
Feb 26£19,500£19,500
Mar 26£19,500£19,500
Apr 26£19,500£19,500
May 26£19,500£19,500
Jun 26£19,500£19,500
Jul 26£19,500£19,500
Aug 26£22,000£22,000
Sep 26£22,000£22,000
Accountingmade from

Finance read

As at Fri 9 Oct 2026

ARR £22k, paid late, CRM double-counted

Standing Paid upARR Rising

Contracted and invoiced ARR is £22k on the Starter renewal order form. All four invoices are paid but each came after its due date. CRM shows £42k over two records. Next renewal is 19 Aug 2027.

  • CRM ARR £42k over two records against £22k on the order form
  • All four invoices paid after their due dates
  • Renewal on 19 Aug 2027 at an unchanged £22k
The analysis

Recurring revenue: Contracted ARR is £22k, matching the invoiced £22k. It began at £19k in Aug 2024, then moved by £975 in Aug 2025 and by £2,500 in Aug 2026.

Next commitment: Renewal falls on 19 Aug 2027, with a renewal price of £22k against £22k today, a change of +£0 (0.0%).

Billing: All four invoices are paid and nothing is owed, but INV-094-0001 to INV-094-0003 were paid 25, 30 and 26 days after the due date, and INV-094-0004 5 days after. CRM ARR of £42k sits over two records that look like a duplicate pair; the executed order form says £22k, a CRM difference of £20k.

Deals: Three deals are closed won, all owned by Tom Ashdown, who is active in HR.

Made from 3 deals · 2 fact tables · 4 invoices

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q2 2026

    Q2 2026: renewal intent, two support tickets

    Finance Director Pauline Metcalfe said Linthorpe wants to renew the contract ending 18 Aug 2026. Two tickets were solved: a slow dashboard and a refresh gap caused by the customer's CRM outage. Marketing invites went unanswered.

    The analysis

    Renewal: On 20 May 2026 the thread shows Marcus Bell flagging that the contract ends on 18 Aug 2026. Pauline replied the next morning that Linthorpe would like to renew and would come back with a time.

    Engagement: Alice Brewer invited credit controller Tracey Bainbridge to a webinar on 18 Jun 2026 (sent 24 May 2026). She invited Tracey and Pauline to the London Customer Day on 11 Jun 2026. Neither replied, and attendance is not shown.

    Support: Darren Blakey opened a ticket on 2 Jun 2026 about a dashboard that was blank or slow. Olivia Grant and Ewan Pryce optimised the query, first response took 338 minutes, and the ticket was solved on 18 Jun 2026.

    Support: On 24 Jun 2026 Liam Corner reported no fresh data. Olivia replied after 466 minutes and asked him to check source systems. Liam said on 25 Jun 2026 that the CRM had been offline for maintenance, and the ticket was solved on 30 Jun 2026.

    Open at the end: No renewal price, scope or call is shown, and Pauline's promised follow-up on timing is not shown. The thread does not show whether data refreshed once the CRM returned. The tier is not shown.

    Made from 4 email threads · 2 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q1 2026

    Q1 2026: usage fell after champion left

    Three reads. The 12 Jan 2026 check-in showed a forty-four percent usage drop after the heaviest user left. Two marketing emails (9 Jan 2026, 25 Mar 2026) drew no reply. The refresh session is not shown as held.

    The analysis

    Usage: On 12 Jan 2026 Marcus Bell showed Darren Blakey a forty-four percent drop in usage. Questions had been steady in October and November, then fell through December.

    People: Darren said the heaviest user, who was also the internal champion, left in December. No replacement champion is named, and the rest of the team still asks questions but far fewer.

    Commitment: Darren agreed to a refresh session in early February. Marcus is to send dates and use cases, run the session and check usage again a few weeks later.

    Marketing: On 9 Jan 2026 Alice Brewer invited Tracey Bainbridge, the Credit Controller, to a webinar on 15 Jan 2026 about measuring the value of data initiatives. There was no reply.

    Marketing: On 25 Mar 2026 Alice invited Finance Director Pauline Metcalfe to a webinar on 16 Apr 2026 and asked about quoting her in a customer story. There was no reply, so engagement from the finance buyer is not shown.

    Open at the end: The reads do not show whether the refresh session took place or whether usage recovered. No champion replacement, webinar interest or reference agreement is recorded. The Starter subscription carries a key-person risk and a harder value case at renewal.

    Made from 1 call · 2 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q4 2025

    Q4 2025: overdue invoice, duplicates fixed

    Three reads: an overdue invoice chased on 6 Oct 2025 with payment promised, a duplicate-records ticket solved on 31 Oct 2025, and a routine invoice query closed on 2 Jan 2026. Receipt of payment is not confirmed.

    The analysis

    Billing: Rachel Dunmore chased INV-094-0003 for £23k on 6 Oct 2025. Tracey Bainbridge replied on 8 Oct 2025 that payment had gone out the day before and should arrive within a couple of days.

    Support: Liam Corner opened a ticket on 17 Oct 2025 about accounts appearing twice with different invoice history. Connor Webb traced it to incomplete data migration cleanup in the source CRM, and a re-sync on the next nightly refresh followed. The ticket was solved on 31 Oct 2025.

    Billing query: On 30 Dec 2025 Liam asked for an invoice line item breakdown. Olivia Grant explained the Starter subscription and an add-on for additional users that Liam had added the previous month. The ticket was solved on 2 Jan 2026.

    People: Tracey replied calmly and without raising a query, and Liam stayed engaged throughout. The reads show no complaint about value.

    Open at the end: The email thread does not show the money arriving, so receipt should be checked in accounting. The added users suggest growth, and a tier upgrade is worth monitoring.

    Made from 1 email thread · 2 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  4. Q3 2025

    Q3 2025: Starter renewal, invoice overdue

    Seven reads. Starter renewal at £20k was agreed on a call and sent for signature, with no signed copy shown. Two tickets, one a third consecutive SLA miss. The renewal invoice for £23k went overdue.

    The analysis

    Renewal: On 14 Jul 2025 Marcus Bell asked Finance Director Pauline Metcalfe for a renewal call and she offered a slot the same day. On the 21 Jul 2025 call Tom Ashdown quoted £20k, unchanged, and Pauline chose to keep the contract as it is.

    Commercial: Linthorpe is at the Starter limit of four connectors and 15 licensed users, so any new data source points to Growth. Tom aimed for signatures by early August.

    Support: Liam Corner's ticket of 29 Jul 2025 on a dashboard taking about 30 seconds to load had a first response of 289 minutes, beyond the Starter 4-hour SLA. The read calls it the third consecutive first-response miss.

    Renewal paper: On 13 Aug 2025 Tom sent the order form (Starter, 15 users, £20k for the year). On 15 Aug 2025 Pauline said she would return it that day. No signed copy appears in any read.

    Billing: On 15 Aug 2025 Rachel Dunmore sent Tracey Bainbridge invoice INV-094-0003 for £23k including VAT, due 14 Sep 2025. The 22 Sep 2025 reminder says it was overdue, with no customer reply or reason given.

    Support, September: Liam's report of 5 Sep 2025 on inaccessible dashboards was solved on 15 Sep 2025, first response 120 minutes.

    Open at the end: the executed order form is unconfirmed, the invoice was unpaid at 22 Sep 2025, and how the invoice relates to the order form price is not shown.

    Made from 1 call · 4 email threads · 2 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  5. Q2 2025

    Q2 2025: SLA misses, praise, renewal opened

    Two Starter tickets missed first-response SLA in April. By 23 May 2025 Darren Blakey praised search and usage growth. Renewal outreach to the Finance Director on 20 May 2025 had no reply shown. A QBR was agreed in principle, undated.

    The analysis

    Support: On 2 Apr 2025 Darren Blakey reported a search date filter returning records outside the range, with first response after 413 minutes against the Starter 4 business hour SLA. The ticket was solved by 11 Apr 2025.

    Support: On 28 Apr 2025 Darren asked how to build a dashboard. First response took 392 minutes, again beyond the Starter SLA, and it was resolved by 7 May 2025. The read sees this as a possible Growth tier signal.

    Check-in: On 15 May 2025 Marcus Bell asked Darren for a 30 minute check-in. Darren replied on 19 May 2025 that the following week suited better.

    Renewal: On 20 May 2025 Marcus wrote to Finance Director Pauline Metcalfe, noting the contract runs through to 18 Aug 2025, and asked for a call. No reply is shown.

    Customer view: On the 23 May 2025 call Darren said questions asked had risen from a couple a week to four or five, and that search had been brilliant for credit queries. He raised no pain points.

    People: On 29 May 2025 Sofia Marchetti invited systems administrator Liam Corner to the Customer Day on 12 Jun 2025. No reply is shown.

    Open at the end: the renewal call with Pauline was not booked, the QBR had no date, and Darren was the only customer voice on the call.

    Made from 1 call · 3 email threads · 2 tickets

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  6. Q4 2024

    Q4 2024: one overdue invoice chase, no reply

    One read in the period: on 9 Oct 2024 Nell Ashcombe chased Tracey Bainbridge for INV-094-0002, £22k including VAT, due 18 Sep 2024. The thread holds no customer response.

    The analysis

    Overdue invoice: the period holds one read, the 9 Oct 2024 email thread. Nell Ashcombe, BG-Demo's chief executive, asked Tracey Bainbridge, the customer's credit controller, to settle INV-094-0002 quickly.

    Invoice: it was issued on 19 Aug 2024 and fell due on 18 Sep 2024, at £22k including VAT. The thread shows no customer response.

    What the read does not show: why payment was outstanding, whether it was a delay or a dispute, or whether BG-Demo's own billing was involved. The read treats the customer sentiment as neutral and the voice as unknown.

    Open at the end: the evidence does not show whether the invoice was later paid or queried. The read's next step is to check accounting for payment status and any query before treating this as value risk.

    Made from 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  7. Q3 2024

    Q3 2024: onboarding and late invoices

    Linthorpe Trade Supplies moved from price and adoption doubts on 4 Jul 2024 to a Starter-shaped go-live on 19 Sep 2024. Both invoices ran past their due dates and were promised for payment on 27 Sep 2024.

    The analysis

    Terms: On 4 Jul 2024 Pauline Metcalfe, Finance Director, called £25k high for an unfamiliar platform and said the issue was adoption. She agreed to go ahead once told the contract runs one year at a time, after Owen Tallis offered five per cent off the implementation.

    Order form: Tom Ashdown sent the order form on 1 Aug 2024 and Pauline said she would sign it the next day. The signed copy is not shown in these reads, so it remains an open item.

    Billing: Implementation invoice INV-094-0001 (£6,000 plus VAT, due 5 Sep 2024) went out on 6 Aug 2024. Subscription invoice INV-094-0002 (£19k net, due 18 Sep 2024) followed on 19 Aug 2024.

    Onboarding: Kickoff was on 22 Aug 2024, followed by service account setup on 29 Aug 2024 and a test refresh on 12 Sep 2024. Darren Blakey confirmed the field mapping on 19 Sep 2024, the full refresh was set for that night and training followed on 20 Sep 2024.

    People: Liam Corner is the only named admin and said he was nervous. Marcus had not contacted the customer by 12 Sep 2024.

    Payment: Reminders went out on 12 Sep 2024 and 25 Sep 2024. On 27 Sep 2024 Tracey Bainbridge said an internal query was cleared and both invoices would be processed that day.

    Open at the end: Payment of both invoices, the signed order form and Marcus's handover were not confirmed in the reads.

    Made from 7 calls · 8 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  8. Q2 2024

    Q2 2024: Starter sale moves to terms

    Linthorpe moved from discovery to a Starter proposal at £25k. Finance Director Pauline Metcalfe joined on 6 Jun 2024, called pricing reasonable, and pushed on exit, users, multi-year terms and fee. No order form was signed in the period.

    The analysis

    Discovery: On 5 Apr 2024 Tom Ashdown ran a discovery call with Darren Blakey, Sales Operations Manager. Darren described manual work across CRM, emails, accounting and spreadsheets, and asked for a demo and a quote.

    Demo: Tom sent a demo link on 11 Apr 2024 and Darren replied only with brief acknowledgements. The 2 May 2024 demo on Linthorpe's own data, with Hannah Lowe, left Systems Administrator Liam Corner comfortable with the architecture.

    Pricing: Starter with 15 users was quoted at £25k including implementation and the first year, then £20k a year. Liam wrote the same day about cost and commitment, naming credit queries as the main interest.

    News: On 24 May 2024 Building Trade Wire reported a distribution network expansion. It showed no change of sponsor, systems or contract.

    Proposal: On 6 Jun 2024 Pauline joined for the first time. She called the pricing reasonable and asked about auto-renewal and an exit clause after year one; Tom said renewal is a new order form sent 90 days out, with no automatic renewal.

    Negotiation: By email the same day Pauline asked for fewer users, multi-year terms and a negotiable implementation fee. Tom agreed to all three in writing and proposed a call.

    Open at the end: The order form was promised but not shown as signed. Users, fee and term were unsettled, and the budget holder's position beyond Pauline was not shown. Tom also promised a quarterly check-in, which should be checked against the Starter standard.

    Made from 3 calls · 3 email threads · 1 news item

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

Updated 9 Oct 26
Active users · Sep 26
12level vs 3 months earlierof 15 included on the tier
Questions asked · Sep 26
276down 23 vs 3 months earlier
Connectors configured · Sep 26
3level vs 3 months earlierof 4 included on the tier
Active admins · Sep 26
1level vs 3 months earlier
Data volume · Sep 26
4.6 GBup 0.2 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (15)Right axisQuestions asked
00820015400Sep 24Dec 24Mar 25Jun 25Sep 25Dec 25Mar 26Jun 26Sep 26Included users (15)1512276Aug 24: Active users 2; Licensed seats 15; Questions asked 6Sep 24: Active users 8; Licensed seats 15; Questions asked 114Oct 24: Active users 9; Licensed seats 15; Questions asked 209Nov 24: Active users 11; Licensed seats 15; Questions asked 240Dec 24: Active users 12; Licensed seats 15; Questions asked 186Jan 25: Active users 12; Licensed seats 15; Questions asked 267Feb 25: Active users 12; Licensed seats 15; Questions asked 264Mar 25: Active users 12; Licensed seats 15; Questions asked 286Apr 25: Active users 12; Licensed seats 15; Questions asked 276May 25: Active users 12; Licensed seats 15; Questions asked 268Jun 25: Active users 12; Licensed seats 15; Questions asked 259Jul 25: Active users 12; Licensed seats 15; Questions asked 291Aug 25: Active users 12; Licensed seats 15; Questions asked 154Sep 25: Active users 12; Licensed seats 15; Questions asked 294Oct 25: Active users 12; Licensed seats 15; Questions asked 291Nov 25: Active users 12; Licensed seats 15; Questions asked 269Dec 25: Active users 12; Licensed seats 15; Questions asked 208Jan 26: Active users 12; Licensed seats 15; Questions asked 262Feb 26: Active users 12; Licensed seats 15; Questions asked 277Mar 26: Active users 12; Licensed seats 15; Questions asked 306Apr 26: Active users 12; Licensed seats 15; Questions asked 273May 26: Active users 12; Licensed seats 15; Questions asked 249Jun 26: Active users 12; Licensed seats 15; Questions asked 299Jul 26: Active users 12; Licensed seats 15; Questions asked 281Aug 26: Active users 12; Licensed seats 15; Questions asked 153Sep 26: Active users 12; Licensed seats 15; Questions asked 276

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (Sep 26): Active users 12; Licensed seats 15; Questions asked 276. Basis: product usage, facts.usage_monthly:org_094, signals:org_094.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Aug 242156
Sep 24815114
Oct 24915209
Nov 241115240
Dec 241215186
Jan 251215267
Feb 251215264
Mar 251215286
Apr 251215276
May 251215268
Jun 251215259
Jul 251215291
Aug 251215154
Sep 251215294
Oct 251215291
Nov 251215269
Dec 251215208
Jan 261215262
Feb 261215277
Mar 261215306
Apr 261215273
May 261215249
Jun 261215299
Jul 261215281
Aug 261215153
Sep 261215276
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (4)Right axisData volume
00.0 GB22.5 GB45.0 GBSep 24Dec 24Mar 25Jun 25Sep 25Dec 25Mar 26Jun 26Sep 26Included connectors (4)4.6 GB31Aug 24: Connectors configured 1; Active admins 1; Data volume 1.02 GBSep 24: Connectors configured 2; Active admins 1; Data volume 2.09 GBOct 24: Connectors configured 3; Active admins 1; Data volume 3.20 GBNov 24: Connectors configured 3; Active admins 1; Data volume 3.26 GBDec 24: Connectors configured 3; Active admins 1; Data volume 3.32 GBJan 25: Connectors configured 3; Active admins 1; Data volume 3.38 GBFeb 25: Connectors configured 3; Active admins 1; Data volume 3.44 GBMar 25: Connectors configured 3; Active admins 1; Data volume 3.50 GBApr 25: Connectors configured 3; Active admins 1; Data volume 3.57 GBMay 25: Connectors configured 3; Active admins 1; Data volume 3.63 GBJun 25: Connectors configured 3; Active admins 1; Data volume 3.69 GBJul 25: Connectors configured 3; Active admins 1; Data volume 3.75 GBAug 25: Connectors configured 3; Active admins 1; Data volume 3.82 GBSep 25: Connectors configured 3; Active admins 1; Data volume 3.88 GBOct 25: Connectors configured 3; Active admins 1; Data volume 3.94 GBNov 25: Connectors configured 3; Active admins 1; Data volume 4.00 GBDec 25: Connectors configured 3; Active admins 1; Data volume 4.06 GBJan 26: Connectors configured 3; Active admins 1; Data volume 4.13 GBFeb 26: Connectors configured 3; Active admins 1; Data volume 4.18 GBMar 26: Connectors configured 3; Active admins 1; Data volume 4.25 GBApr 26: Connectors configured 3; Active admins 1; Data volume 4.31 GBMay 26: Connectors configured 3; Active admins 1; Data volume 4.37 GBJun 26: Connectors configured 3; Active admins 1; Data volume 4.43 GBJul 26: Connectors configured 3; Active admins 1; Data volume 4.50 GBAug 26: Connectors configured 3; Active admins 1; Data volume 4.56 GBSep 26: Connectors configured 3; Active admins 1; Data volume 4.62 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 3; Active admins 1; Data volume 4.6 GB. Basis: product usage, facts.usage_monthly:org_094, signals:org_094.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Aug 24111.02 GB
Sep 24212.09 GB
Oct 24313.20 GB
Nov 24313.26 GB
Dec 24313.32 GB
Jan 25313.38 GB
Feb 25313.44 GB
Mar 25313.50 GB
Apr 25313.57 GB
May 25313.63 GB
Jun 25313.69 GB
Jul 25313.75 GB
Aug 25313.82 GB
Sep 25313.88 GB
Oct 25313.94 GB
Nov 25314.00 GB
Dec 25314.06 GB
Jan 26314.13 GB
Feb 26314.18 GB
Mar 26314.25 GB
Apr 26314.31 GB
May 26314.37 GB
Jun 26314.43 GB
Jul 26314.50 GB
Aug 26314.56 GB
Sep 26314.62 GB

Usage read

As at Fri 9 Oct 2026

Usage rising since late August 2026

Direction Rising

Usage is rising: questions were 258 over the last 4 weeks against 185 in the 4 before (+39%), after a quiet August 2026. Daniel Iqbal asks 36% of questions, a key-person risk.

  • Questions +39% over the last 4 weeks against the 4 before
  • Daniel Iqbal asks 36% of questions
  • 12 of 15 seats active (80%)
The analysis

Recent weeks: the last 4 weeks show questions 185 to 258 (+39%) and average daily active users 2.7 to 3.6 (+33%). The busiest week of the 13 ended 9 Oct 2026 with 69 questions.

Trend: August 2026 dipped to 153 questions, then September 2026 recovered to 276. That is -6% on September 2025 (294), and the 12-month peak was 306 in March 2026.

Who uses it: Daniel Iqbal asks 36% of questions (1,122 in 12 months), then Pauline Metcalfe 13% and Liam Corner 13%. Liam is the only active admin.

Against the order form: the Starter order form covers 15 seats and 4 connectors. September 2026 shows 12 active users (80% of seats) and 3 connectors configured.

Made from 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Documents

Updated 9 Oct 26

9 documents in 3 folders; 1 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

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  • 7 Oct 2026ticketFeature request: scheduled searches Liam Corner, Bethan ListerLinthorpe Trade Supplies logoLiam CornerBethan Lister
  • 22 Sep 2026eventRevenue leaders roundtable Alice Brewer, Louise Pring, Eamon Burke, Sarah Northcott, Pradeep Menon, Margaret Cleland, Toby Mellor, Catherine Mayo, Gordon McInnes, Thomas Schumacher, Gary Pellegrin, Nicole Dahl, Colin Airey, Nathan Booth, Lukas Hartwig, Rebecca Nuttall, Kirsty Hepworth, Gillian Thewlis, Rhys Gulliver, Imran Qureshi, Liz Waddington, Noor el Amrani, Amy Royle, Gail Moorcroft, Nathan Hulme, Lorna Cairns, Vincent Ackerley, Orla Mannion, Glenn Wojcik, Pauline Northey, Marisol Ybarra, Monique Jefferson, Dennis Mrozek, Jens Krause, Kristen Haugen, Gijs Koster, Marie Wouters, Mette Kjær, Brandon Russell, Vicky Brearley, Ade Ogunleye, Toby Carswell, Ed Eccles, Brandon Sullivan, Marie Goossens, Polly Illingworth, Gregory Hasselbeck, Matt Colenso, Carl Whittle, Samuel Adeyemi, Clara Hoskins, Siobhán Nolan, Bas Kuijpers, Joanne Unwin, Jade Kenwright, Liam Corner, Monique Fairley, Dana KurtzAlice BrewerLouise PringEamon Burke+55
  • 25 Aug 2026callLinthorpe Trade Supplies / BG-Demo – Check In Marcus Bell, Darren BlakeyLinthorpe Trade Supplies logoMarcus BellDarren Blakey
  • 21 Aug 2026email threadHow are you getting on? Marcus Bell, Darren BlakeyLinthorpe Trade Supplies logoMarcus BellDarren Blakey
  • 10 Aug 2026ticketExport function dropping records Liam Corner, Bethan ListerLinthorpe Trade Supplies logoLiam CornerBethan Lister
  • 5 Aug 2026email threadInvoice INV-094-0004 Rachel Dunmore, Tracey BainbridgeLinthorpe Trade Supplies logoRachel DunmoreTracey Bainbridge
  • 5 Aug 2026invoiceINV-094-0004 Tracey BainbridgeLinthorpe Trade Supplies logoTracey Bainbridge
  • 31 Jul 2026documentLinthorpe Trade Supplies - Order Form (signed) Tom AshdownLinthorpe Trade Supplies logoTom Ashdown
  • 29 Jul 2026email threadRenewal, contract and pricing Tom Ashdown, Pauline MetcalfeLinthorpe Trade Supplies logoTom AshdownPauline Metcalfe
  • 22 Jul 2026ticketData refresh down - urgent Darren Blakey, Bethan ListerLinthorpe Trade Supplies logoDarren BlakeyBethan Lister
  • 21 Jul 2026ticketDashboards not updating overnight Liam Corner, Bethan ListerLinthorpe Trade Supplies logoLiam CornerBethan Lister
  • 16 Jul 2026eventBG-Demo webinar Alice Brewer, Callum Reid, Fran Whiting, Asif Jagger, Claire Ackroyd, Jamal Edwards, Russell Bland, Adrian Mellor, Abigail Hinchliffe, Brenda Oldroyd, Maureen Ellis, Kayla Ramirez, Lieke Hermans, Beth Venn, Roy Saxton, Travis Whitaker, Chris Jagger, Ian Brearley, Rhys Gulliver, Imran Qureshi, Meredith Sullivan, Sanne Verhoeven, Stephen Arden, Amy Royle, Gail Moorcroft, Lukas Brandl, Niamh Fahy, Eoin Burke, Nicholas Pengelly, Marisol Ybarra, Siobhán Dunne, Gráinne Lynch, Maarten Zwart, Anouk Bosman, Claudia Becker, Lucas Goossens, Kendra Oakes, Jonas Hofmann, Vicky Brearley, Steve Yates, Donna Dobson, Kirsty Hollis, Sara Forsberg, Aaron Goh, Tariq Saleem, Neil Ashworth, Trent Nakamura, Bryony Searle, Nadia Bashir, Leanne Armstrong, Tomasz Wiśniewski, Joost van der Linden, Joanne Unwin, Anthony Garrow, Tracey Bainbridge, Yara El IdrissiAlice BrewerCallum ReidFran Whiting+53
  • 8 Jul 2026callLinthorpe Trade Supplies / BG-Demo – Renewal Marcus Bell, Tom Ashdown, Pauline Metcalfe, Darren Blakey, Tracey BainbridgeLinthorpe Trade Supplies logoMarcus BellTom AshdownPauline Metcalfe+2
  • 1 Jul 2026email threadScheduling a renewal check-in Marcus Bell, Pauline MetcalfeLinthorpe Trade Supplies logoMarcus BellPauline Metcalfe
  • 24 Jun 2026ticketData not refreshing overnight Liam Corner, Olivia GrantLinthorpe Trade Supplies logoLiam CornerOlivia Grant
  • 18 Jun 2026eventBG-Demo webinar Alice Brewer, Naomi Fordham, Gemma Yates, Wade Greer, Imran Hussain, Lindsey Ward, Eline Bakker, Cian O'Leary, Huw Bevan, Stephanie Lowes, Kayla Ramirez, Stefanie Lange, Oliver Kirkby, Megan Ibbotson, Toby Cowell, Padraic Shanahan, Malcolm Hebden, Wouter Smits, Alexandra Peck, Margaret Crisp, Kiran Bassi, Nicholas Pengelly, Erin Gallant, Birgit Wolff, Claire Ogden, Johan Berglund, Juliet Ambler, Lawrence Chen, Femke de Wit, Mitchell Gallagher, Jess Doyle, Saskia Mendes, Shauna Pettibone, Priscilla Bowen, Shabana Iqbal, Joanne Unwin, Janet Pruitt, Liam Corner, Tracey Bainbridge, Andy Buckley, Julia HartmannAlice BrewerNaomi FordhamGemma Yates+38
  • 11 Jun 2026eventBG-Demo Customer Day London Alice Brewer, Callum Reid, Liam Doherty, Aisha Rahman, Imogen Hartley, Kelly Sharpe, Greg Haskins, Tanya Briggs, Ravi Atherton, Kirsty Rigby, Toby Mellor, Hugh Firth, Kofi Asamoah, Priti Varma, Andrew Sugden, Claire Ackroyd, Siân Pritchard, Graham Tovey, Lee Hathaway, Gordon McInnes, Natasha Greaves, Adrian Mellor, Daan Visser, Helen Varley, Andrea Neumann, Shane Twomey, Huw Bevan, Dylan Price, Rhian Morgan, Tyler Brookes, Sandra Neale, Lindsay Pallister, Barry Coxon, Harry Kitching, Brittany Hayes, Karin Vossen, Martina Engel, Dirk Vogt, Eoin Hegarty, Maeve Doherty, Jacinta Hoad, Riley Tran, Els Van Damme, Katrien Wouters, Karen Midgley, Kevin Kershaw, Oliver Kirkby, Chris Jagger, Toby Cowell, Mark Brearley, Ian Brearley, Judith Saxton, Neil Craven, Richard Lazenby, Michelle Pomeroy, Rhys Gulliver, Lorraine Coombes, Graham Rowntree, Imran Qureshi, Leanne Partington, Phil Greenhalgh, Gregory Tanaka, Anjali Mehta, Noor el Amrani, Kerry Bramall, Gail Moorcroft, Euan Drummond, Niamh Fahy, Sinéad Kilkelly, Marloes Hendriks, Ilse de Graaf, Toby Westwood, Callum Rix, Melanie Scaife, Lynne Featherstone, Trevor Bulmer, Frank DeLuca, Beth Sawyer, Ralf Hoffmann, Kylie Dwyer, Karin Sjöberg, Linnea Holm, Annika Lund, Arnaud Janssens, Lena Becker, Jonas Lehmann, Markus Hofmann, Mike Delaney, Tyler Nguyen, Dev Malhotra, Jess Doyle, Lachlan Hutchinson, Malcolm Ridgway, Tariq Saleem, Gareth Pugh, Kwame Asante, Matthias Ebner, Dennis Wolter, Danielle Okonkwo, Lauren Pilkington, Stuart Haworth, Nadia Bashir, Carl Whittle, Kirsty Robson, Samuel Adeyemi, Clara Hoskins, Gavin Rudd, Ruud Verhoeven, Raymond Tsai, Ingrid Solberg, Pauline Metcalfe, Tracey Bainbridge, Vikram Sethi, Andy Buckley, Yara El Idrissi, Phil Catterall, Monique Fairley, Elliot Rosen, Javier OrtizAlice BrewerCallum ReidLiam Doherty+116
  • 6 Jun 2026email threadBG-Demo Customer Day: 11 June 2026 Alice Brewer, Pauline MetcalfeLinthorpe Trade Supplies logoAlice BrewerPauline Metcalfe
  • 4 Jun 2026email threadBG-Demo Customer Day: 11 June 2026 Alice Brewer, Tracey BainbridgeLinthorpe Trade Supplies logoAlice BrewerTracey Bainbridge
  • 2 Jun 2026ticketDashboard not loading Darren Blakey, Olivia GrantLinthorpe Trade Supplies logoDarren BlakeyOlivia Grant
  • 24 May 2026email threadWebinar, supplier tickets and accounts Alice Brewer, Tracey BainbridgeLinthorpe Trade Supplies logoAlice BrewerTracey Bainbridge
  • 20 May 2026email threadYour contract renewal Marcus Bell, Tom Ashdown, Pauline MetcalfeLinthorpe Trade Supplies logoMarcus BellTom AshdownPauline Metcalfe
  • 20 May 2026dealLinthorpe Trade Supplies – Renewal Tom Ashdown, Darren BlakeyLinthorpe Trade Supplies logoTom AshdownDarren Blakey
  • 16 Apr 2026eventBG-Demo webinar Alice Brewer, Joost Verbeek, Jenna Price, Luis Herrera, Elliot Kirkby, Asif Jagger, Bryony Gilchrist, Cian O'Leary, Jennifer Moua, Tyler Brookes, Sandra Neale, Clodagh Fitzgerald, Grant Mattner, Jens Maes, Gemma Varley, Timo Brand, Wayne Entwistle, Rhys Gulliver, Kerry Bramall, Annika Lund, Jenna Lindstrom, Yara Mulder, Lars Bach, Hui Min Tan, Olivier Rousseau, Dev Malhotra, Alyssa Jenkins, Neil Barlow, Elise Lambert, Gemma Dobson, Tariq Saleem, Fiona Marsden, Elspeth Haldane, Douglas Forsyth, Becky Tattersall, Joe Mallinson, Ronan Healy, Nigel Ferris, Trevor Mayhew, Lars Wübbena, Pauline Metcalfe, Bernard HaslamAlice BrewerJoost VerbeekJenna Price+39
  • 25 Mar 2026email threadBG-Demo webinar, Data in customer operations Alice Brewer, Pauline MetcalfeLinthorpe Trade Supplies logoAlice BrewerPauline Metcalfe
  • 15 Jan 2026eventBG-Demo webinar Alice Brewer, Dean Hargreaves, Sam Cheney, Wei Ling Tan, Miriam Theisen, Howard Feinberg, Jess Dobson, Lindsey Ward, Méabh Crowley, Cerys Llewellyn, Luke Oakes, Asif Nuttall, Jean Benson, Maeve Doherty, Kerryn Mibus, Jas Dhillon, Phil Royston, Karl Tennison, Ian Brearley, Gavin Stokes, Michelle Pomeroy, Kerry Bramall, Fraser Moncrieff, Iain Cruickshank, Shane Keane, Anouk Bosman, Karin Sjöberg, Erik Wallin, Hazel Bourne, Lucas Goossens, Brent Olson, Hugh Atherton, Dylan Tremblay, Jun Tan, Kevin Lister, Tariq Saleem, Dan Hosken, Matt Colenso, Graeme Charlton, Mark Dodds, Declan Moran, Kirsteen Boyd, Abi Coombes, Tracey Bainbridge, Wouter Brouwer, Javier OrtizAlice BrewerDean HargreavesSam Cheney+43
  • 12 Jan 2026callLinthorpe Trade Supplies / BG-Demo – Check In Marcus Bell, Darren BlakeyLinthorpe Trade Supplies logoMarcus BellDarren Blakey
  • 9 Jan 2026email threadJoin us: Free webinar on data value Alice Brewer, Tracey BainbridgeLinthorpe Trade Supplies logoAlice BrewerTracey Bainbridge
  • 30 Dec 2025ticketQuestion about invoice charges Liam Corner, Olivia GrantLinthorpe Trade Supplies logoLiam CornerOlivia Grant
  • 20 Nov 2025eventBG-Demo webinar Alice Brewer, Harriet Gale, Lorna Wishart, Koen Janssens, Edward Grey, Mark Ellwood, Shona Baird, Morven Tait, Matthew Grice, Cerys Llewellyn, Emma Haworth, Susan Tweddle, Clodagh Fitzgerald, Nathan Booth, Aaron Graham, Julian Gatcombe, Jacqueline Sutcliffe, Amanda Holt, Willem Arts, Wayne Entwistle, Dale Pickles, Niamh Fahy, Marloes Hendriks, Toby Westwood, Callum Rix, Ellie Marchant, Jenny Trethewey, Kayleigh Pounder, Gráinne Lynch, Hugo Fawcett, Ida Mortensen, Raj Bhogal, Faye Lund, Anders Holm, Brodie Kennedy, Luke Kershaw, Fiona Ibbotson, Fiona Fairclough, Bernadette Lowry, Desmond Oyelaran, Philip Annear, Priscilla Bowen, Liam Corner, Florian BeckerAlice BrewerHarriet GaleLorna Wishart+41
  • 17 Oct 2025ticketDuplicate records in account data Liam Corner, Connor WebbLinthorpe Trade Supplies logoLiam CornerConnor Webb
  • 6 Oct 2025email threadINV-094-0003: Payment overdue Rachel Dunmore, Tracey BainbridgeLinthorpe Trade Supplies logoRachel DunmoreTracey Bainbridge
  • 22 Sep 2025email threadINV-094-0003: Payment reminder Rachel Dunmore, Tracey BainbridgeLinthorpe Trade Supplies logoRachel DunmoreTracey Bainbridge
  • 5 Sep 2025ticketCannot access reports Liam Corner, Olivia GrantLinthorpe Trade Supplies logoLiam CornerOlivia Grant
  • 15 Aug 2025email threadYour renewal invoice Rachel Dunmore, Tracey BainbridgeLinthorpe Trade Supplies logoRachel DunmoreTracey Bainbridge
  • 15 Aug 2025invoiceINV-094-0003 Tracey BainbridgeLinthorpe Trade Supplies logoTracey Bainbridge
  • 15 Aug 2025documentLinthorpe Trade Supplies - Order Form (signed) Tom AshdownLinthorpe Trade Supplies logoTom Ashdown
  • 13 Aug 2025email threadOrder form for signature Tom Ashdown, Pauline MetcalfeLinthorpe Trade Supplies logoTom AshdownPauline Metcalfe
  • 29 Jul 2025ticketDashboard loading slowly Liam Corner, Bethan ListerLinthorpe Trade Supplies logoLiam CornerBethan Lister
  • 21 Jul 2025callLinthorpe Trade Supplies / BG-Demo – Renewal Marcus Bell, Tom Ashdown, Pauline Metcalfe, Darren Blakey, Tracey BainbridgeLinthorpe Trade Supplies logoMarcus BellTom AshdownPauline Metcalfe+2
  • 17 Jul 2025eventBG-Demo webinar Alice Brewer, Dean Hargreaves, Dale Prescott, Ed Duckworth, Ravi Atherton, Lee Hathaway, Tina Goddard, Nathan Booth, Phil Royston, Hugo Bacon, Ricky Blanchard, Tamika Harris, Gillian Thewlis, Amy Royle, Ailsa Pringle, Bas Vermeulen, Eva Mulder, Linda Barraclough, Brian Kilvington, Nicholas Pengelly, Robin Gittins, Joyce Ainscough, Vicky Brearley, Anders Kjær, Anders Mortensen, Noor Bos, Stuart Haworth, Becky Tattersall, Nils Behrens, Tracey Bainbridge, Anja PohlAlice BrewerDean HargreavesDale Prescott+28
  • 14 Jul 2025email threadLet's finalize your renewal Marcus Bell, Pauline MetcalfeLinthorpe Trade Supplies logoMarcus BellPauline Metcalfe
  • 12 Jun 2025eventBG-Demo Customer Day Sofia Marchetti, Callum Reid, Kofi Mensah, Joanne Platt, Rob Ellery, Ravi Atherton, Toby Underwood, Neil Entwistle, Gemma Yates, Emma Croft, Jess Dobson, Natasha Greaves, Elaine Turvey, Sukhvinder Dhillon, Paula Mortimer, Yasmin Chaudhry, Sunita Bains, Paula Rennie, Huw Bevan, Owain Jenkins, Brenda Oldroyd, Anita Mistry, Clive Wardle, Phil Royston, Daisy Howes, Becky Lawton, Malcolm Hebden, Gareth Lumb, Gillian Thewlis, Karen Oxley, Kamal Hussein, Jenny Trethewey, Lynne Featherstone, Trevor Bulmer, Kayleigh Pounder, Irene Coulson, Linnea Holm, Erik Wallin, Sofie Bech, Anders Thomsen, Fiona Marsden, Bryony Searle, Wes Jago, Matt Colenso, Lauren Pilkington, Stuart Haworth, Carl Whittle, Joe Mallinson, Aisha Bukhari, Ryan Heslop, Fiona Drummond, Fraser McAllister, Iain Lumsden, Zoe Kendrick, Trevor Mayhew, Paul Ottaway, Anthony Garrow, Sue Ditchfield, Liam Corner, Rebecca Oakes, Vikram SethiSofia MarchettiCallum ReidKofi Mensah+58
  • 29 May 2025email threadJoin us at the Customer Day Sofia Marchetti, Liam CornerLinthorpe Trade Supplies logoSofia MarchettiLiam Corner
  • 27 May 2025eventRevenue leaders roundtable Sofia Marchetti, Jenna Price, Helen Marsden, Ravi Atherton, Sofie Claes, Johan Ekström, Neil Entwistle, Noel Cronin, Ashley Chen, Melvin Goh, Gina Ferraro, Howard Feinberg, Nikhil Rao, Josh Pearce, Huw Bevan, Clive Wardle, Harry Kitching, Beth Venn, Mohammed Hanif, Andre Baptiste, Brent Overholt, Geneviève Lalonde, Rebecca Ainsworth, Richard Lazenby, Trevor Bulmer, Bryony Vosper, Ronan Mulcahy, Lewis Tait, Lars Bach, Hui Min Tan, Alyssa Jenkins, Emma Quinn, Priti Haworth, Alexa Fraser, Henrik Lorenz, Carl Whittle, Aoife Mulcahy, Declan Moran, Siobhán Nolan, Ronan Healy, Kayleigh Roberts, Liam Corner, Megan StathamSofia MarchettiJenna PriceHelen Marsden+40
  • 23 May 2025callLinthorpe Trade Supplies / BG-Demo – Check In Marcus Bell, Darren BlakeyLinthorpe Trade Supplies logoMarcus BellDarren Blakey
  • 20 May 2025email threadYour renewal with BG-Demo Marcus Bell, Tom Ashdown, Pauline MetcalfeLinthorpe Trade Supplies logoMarcus BellTom AshdownPauline Metcalfe
  • 20 May 2025dealLinthorpe Trade Supplies – Renewal Tom Ashdown, Darren BlakeyLinthorpe Trade Supplies logoTom AshdownDarren Blakey
  • 15 May 2025email threadQuick check-in Marcus Bell, Darren BlakeyLinthorpe Trade Supplies logoMarcus BellDarren Blakey
  • 15 May 2025eventBG-Demo webinar Sofia Marchetti, Ravi Atherton, Johan Ekström, Elliot Allott, Neil Entwistle, Henrietta Coombe, Ravi Riley, Mark Ellwood, Brian Gilmore, Mandy Gasson, Oluwaseun Bamidele, Dean Furlong, Craig Holt, Dylan Price, Ricky Blanchard, Camilla Dewsbury, Kamal Hussein, Duncan Greenwood, Johan Berglund, Jason Bramley, Amelia Shipley, Henry Calloway, Neha Kapoor, Marie Goossens, Leanne Armstrong, Fraser McAllister, Jade Kenwright, Liam Corner, Andy BuckleySofia MarchettiRavi AthertonJohan Ekström+26
  • 28 Apr 2025ticketHow do I build a dashboard? Darren Blakey, Connor WebbLinthorpe Trade Supplies logoDarren BlakeyConnor Webb
  • 2 Apr 2025ticketSearch displaying wrong results Darren Blakey, Connor WebbLinthorpe Trade Supplies logoDarren BlakeyConnor Webb
  • 25 Feb 2025eventRevenue leaders roundtable Sofia Marchetti, Toby Rickard, Oliver Pennock, Alexander Vallance, Asif Jagger, Steven Holroyd, Matthew Grice, Pieter de Groot, Craig Holt, Tina Goddard, Susan Tweddle, Jas Dhillon, Troy Wendt, Glen Nuttall, Timo Brand, Claire Vasseur, Douglas Entwistle, Diane Hirst, Lukas Brandl, Morag Galbraith, Vincent Ackerley, Tessa Goring, Mads Mortensen, Pat Clixby, Lien Peeters, Anders Holm, Lachlan Hutchinson, Tomasz Wiśniewski, Clara Hoskins, Kirsteen Boyd, Trevor Mayhew, Sinead Maguire, Paul Ottaway, Jade Kenwright, Liam Corner, Vikram SethiSofia MarchettiToby RickardOliver Pennock+33
  • 16 Jan 2025eventBG-Demo webinar Sofia Marchetti, Imogen Hartley, Margaret Cleland, Sarah Hollis, Phoebe Lacey, Kylie Bannister, Hugh Firth, Mandy Gasson, Ruben Dekker, Andrew Pickering, Sunita Bains, Paula Rennie, Craig Holt, Victor Nunes, Stacey Corless, Charlotte Haigh, Pam Willetts, Keith Robson, Wouter Smits, Stephen Arden, Kayleigh Pounder, Janet Readman, Jess Kennedy, Dennis Wolter, Fiona Drummond, Ailsa Dunlop, Liam CornerSofia MarchettiImogen HartleyMargaret Cleland+24
  • 21 Nov 2024eventBG-Demo webinar Sofia Marchetti, Richard Thorne, Paul Rigby, Sarah Hollis, Sam Yates, Doug Fairweather, Ruben Dekker, Andrew Pickering, Donal Coughlan, Dylan Price, Hayley Staniland, Stijn Gielen, Kirsty Ingham, Divya Raval, Leanne Moss, Nina Barden, Jelle Bouma, Zoe Hocking, Birgit Wolff, Lynsey Bainbridge, Annika Lund, Emyr Hopkins, Lawrence Chen, Padraig Daly, Neil Ashworth, Saskia Mendes, Lauren Pilkington, Femi Olatunji, Fiona Drummond, Anthony Garrow, Tracey BainbridgeSofia MarchettiRichard ThornePaul Rigby+28
  • 9 Oct 2024email threadINV-094-0002: Payment overdue Nell Ashcombe, Tracey BainbridgeLinthorpe Trade Supplies logoNell AshcombeTracey Bainbridge
  • 26 Sep 2024email threadOutstanding invoice, INV-094-0001 Nell Ashcombe, Tracey BainbridgeLinthorpe Trade Supplies logoNell AshcombeTracey Bainbridge
  • 25 Sep 2024email threadPayment reminder: INV-094-0002 Nell Ashcombe, Tracey BainbridgeLinthorpe Trade Supplies logoNell AshcombeTracey Bainbridge
  • 20 Sep 2024callLinthorpe Trade Supplies / BG-Demo – Training Callie Brennan, Darren Blakey, Liam CornerLinthorpe Trade Supplies logoCallie BrennanDarren BlakeyLiam Corner
  • 19 Sep 2024eventBG-Demo webinar Nell Ashcombe, Callum Reid, Robert Vane, Roger Pickles, Graham Tovey, Marloes de Vries, Helen Varley, Ffion Rees, Owain Jenkins, Stijn Gielen, Glenys Routledge, Paul Hetherington, Leanne Partington, Danielle Novotny, Janet Readman, Aaron Crowther, Hans Kok, Henry Graves, Lewis Tait, Niels van Leeuwen, Toby Carswell, Kirsty Priestley, Graeme Charlton, Tyrell Haynes, Ailsa Dunlop, Iain Lumsden, Tracey BainbridgeNell AshcombeCallum ReidRobert Vane+24
  • 19 Sep 2024callLinthorpe Trade Supplies / BG-Demo – Onboarding Callie Brennan, Liam Corner, Darren BlakeyLinthorpe Trade Supplies logoCallie BrennanLiam CornerDarren Blakey
  • 12 Sep 2024email threadPayment reminder: INV-094-0001 Nell Ashcombe, Tracey BainbridgeLinthorpe Trade Supplies logoNell AshcombeTracey Bainbridge
  • 12 Sep 2024callLinthorpe Trade Supplies / BG-Demo – Onboarding Callie Brennan, Liam CornerLinthorpe Trade Supplies logoCallie BrennanLiam Corner
  • 4 Sep 2024callLinthorpe Trade Supplies / BG-Demo – Onboarding Callie Brennan, Liam Corner, Darren BlakeyLinthorpe Trade Supplies logoCallie BrennanLiam CornerDarren Blakey
  • 29 Aug 2024callLinthorpe Trade Supplies / BG-Demo – Onboarding Callie Brennan, Liam CornerLinthorpe Trade Supplies logoCallie BrennanLiam Corner
  • 22 Aug 2024callLinthorpe Trade Supplies / BG-Demo – Kickoff Callie Brennan, Marcus Bell, Darren BlakeyLinthorpe Trade Supplies logoCallie BrennanMarcus BellDarren Blakey
  • 20 Aug 2024email threadScheduling: implementation kickoff Callie Brennan, Darren BlakeyLinthorpe Trade Supplies logoCallie BrennanDarren Blakey
  • 20 Aug 2024documentLinthorpe Trade Supplies - Onboarding Plan Callie BrennanLinthorpe Trade Supplies logoCallie Brennan
  • 19 Aug 2024email threadInvoice: Subscription Nell Ashcombe, Tracey BainbridgeLinthorpe Trade Supplies logoNell AshcombeTracey Bainbridge
  • 19 Aug 2024invoiceINV-094-0002 Tracey BainbridgeLinthorpe Trade Supplies logoTracey Bainbridge
  • 6 Aug 2024email threadInvoice: Implementation Nell Ashcombe, Tracey BainbridgeLinthorpe Trade Supplies logoNell AshcombeTracey Bainbridge
  • 6 Aug 2024invoiceINV-094-0001 Tracey BainbridgeLinthorpe Trade Supplies logoTracey Bainbridge
  • 5 Aug 2024documentLinthorpe Trade Supplies - Order Form (signed) Tom AshdownLinthorpe Trade Supplies logoTom Ashdown
  • 5 Aug 2024documentLinthorpe Trade Supplies - Data Processing Agreement (signed) Tom AshdownLinthorpe Trade Supplies logoTom Ashdown
  • 5 Aug 2024documentLinthorpe Trade Supplies - Master Services Agreement (signed) Tom AshdownLinthorpe Trade Supplies logoTom Ashdown
  • 1 Aug 2024email threadOrder form, ready for signature Tom Ashdown, Pauline MetcalfeLinthorpe Trade Supplies logoTom AshdownPauline Metcalfe
  • 4 Jul 2024documentLinthorpe Trade Supplies - Master Services Agreement v2 Tom AshdownLinthorpe Trade Supplies logoTom Ashdown
  • 4 Jul 2024callLinthorpe Trade Supplies / BG-Demo – Negotiation Tom Ashdown, Owen Tallis, Pauline Metcalfe, Tracey BainbridgeLinthorpe Trade Supplies logoTom AshdownOwen TallisPauline Metcalfe+1
  • 1 Jul 2024email threadScheduling: commercial terms Tom Ashdown, Pauline MetcalfeLinthorpe Trade Supplies logoTom AshdownPauline Metcalfe
  • 6 Jun 2024email threadProposal, Starter plan Tom Ashdown, Darren Blakey, Pauline MetcalfeLinthorpe Trade Supplies logoTom AshdownDarren BlakeyPauline Metcalfe
  • 6 Jun 2024callLinthorpe Trade Supplies / BG-Demo – Proposal Tom Ashdown, Darren Blakey, Pauline MetcalfeLinthorpe Trade Supplies logoTom AshdownDarren BlakeyPauline Metcalfe
  • 3 Jun 2024documentLinthorpe Trade Supplies - Proposal Tom AshdownLinthorpe Trade Supplies logoTom Ashdown
  • 29 May 2024documentLinthorpe Trade Supplies - Proposal v1 Tom AshdownLinthorpe Trade Supplies logoTom Ashdown
  • 24 May 2024newsLinthorpe Trade Supplies Expands Distribution Network Linthorpe Trade Supplies logo
  • 2 May 2024email threadDemo follow-up Tom Ashdown, Hannah Lowe, Darren Blakey, Liam CornerLinthorpe Trade Supplies logoTom AshdownHannah LoweDarren Blakey+1
  • 2 May 2024callLinthorpe Trade Supplies / BG-Demo – Demo Tom Ashdown, Hannah Lowe, Darren Blakey, Liam CornerLinthorpe Trade Supplies logoTom AshdownHannah LoweDarren Blakey+1
  • 9 Apr 2024email threadFollowing up: demo for Linthorpe Tom Ashdown, Darren BlakeyLinthorpe Trade Supplies logoTom AshdownDarren Blakey
  • 5 Apr 2024callLinthorpe Trade Supplies / BG-Demo – Discovery Tom Ashdown, Darren BlakeyLinthorpe Trade Supplies logoTom AshdownDarren Blakey
  • 21 Mar 2024eventBG-Demo webinar Nell Ashcombe, Mark Siddall, Imogen Hartley, Moira Sinclair, Kirsty Rigby, Neil Entwistle, Olivier Delmotte, Phoebe Lacey, Méabh Crowley, Nadeem Qureshi, Tina Goddard, Nathan Booth, Lukas Hartwig, Sanjay Krishnan, Katharina Huber, Ailsa Pringle, Holly Garside, Christine DiNardo, Nicola Ellwood, Marie Goossens, Wes Jago, Ailsa Dunlop, Trevor Mayhew, Petra Lüders, Pauline Metcalfe, Liam Corner, Florian BeckerNell AshcombeMark SiddallImogen Hartley+24
  • 27 Feb 2024dealLinthorpe Trade Supplies – New Tom Ashdown, Darren BlakeyLinthorpe Trade Supplies logoTom AshdownDarren Blakey

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Linthorpe Trade Supplies' pages are written from 3 organisation-level AI texts (assessment / next steps), 8 period digests and 1 narrative-level AI text, which in turn draw on 67 AI summaries of 74 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 11 people (11 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 15 pages.

The trail as a list (block, record, entity, raw row)
  • Activity page block
  • AI opinion page block
    • Linthorpe Trade Supplies on watch AI record
      • Linthorpe Trade Supplies document roll-up AI record
      • ARR £22,000, paid late, CRM double-counted AI record
        • Linthorpe Trade Supplies – New entity
          • Linthorpe Trade Supplies entity
            • accounting/customers.csv org_094 raw row
            • crm/companies.csv org_094 raw row
            • crm/companies.csv org_094_dup raw row
            • product_analytics/tenants.csv org_094 raw row
          • contracts/order_form_lines.csv ctr_094_01:1 raw row
          • contracts/order_form_lines.csv ctr_094_01:2 raw row
          • contracts/order_forms.csv ctr_094_01 raw row
          • crm/deal_line_items.csv deal_094_01:1 raw row
          • crm/deal_line_items.csv deal_094_01:2 raw row
          • +7 more
        • Linthorpe Trade Supplies – Renewal entity
          • Linthorpe Trade Supplies entity
            • accounting/customers.csv org_094 raw row
            • crm/companies.csv org_094 raw row
            • crm/companies.csv org_094_dup raw row
            • product_analytics/tenants.csv org_094 raw row
          • contracts/order_form_lines.csv ctr_094_02:1 raw row
          • contracts/order_forms.csv ctr_094_02 raw row
          • crm/deal_line_items.csv deal_094_02:1 raw row
          • crm/deal_stage_history.csv deal_094_02:1 raw row
          • crm/deal_stage_history.csv deal_094_02:2 raw row
          • +3 more
        • Linthorpe Trade Supplies – Renewal entity
          • Linthorpe Trade Supplies entity
            • accounting/customers.csv org_094 raw row
            • crm/companies.csv org_094 raw row
            • crm/companies.csv org_094_dup raw row
            • product_analytics/tenants.csv org_094 raw row
          • contracts/order_form_lines.csv ctr_094_03:1 raw row
          • contracts/order_forms.csv ctr_094_03 raw row
          • crm/deal_line_items.csv deal_094_03:1 raw row
          • crm/deal_stage_history.csv deal_094_03:1 raw row
          • crm/deal_stage_history.csv deal_094_03:2 raw row
          • +3 more
        • facts.arr_monthly:org_094 facts table
          • Linthorpe Trade Supplies – New entity
            • Linthorpe Trade Supplies entity
              • accounting/customers.csv org_094 raw row
              • crm/companies.csv org_094 raw row
              • crm/companies.csv org_094_dup raw row
              • product_analytics/tenants.csv org_094 raw row
            • contracts/order_form_lines.csv ctr_094_01:1 raw row
            • contracts/order_form_lines.csv ctr_094_01:2 raw row
            • contracts/order_forms.csv ctr_094_01 raw row
            • crm/deal_line_items.csv deal_094_01:1 raw row
            • crm/deal_line_items.csv deal_094_01:2 raw row
            • +7 more
          • Linthorpe Trade Supplies – Renewal entity
            • Linthorpe Trade Supplies entity
              • accounting/customers.csv org_094 raw row
              • crm/companies.csv org_094 raw row
              • crm/companies.csv org_094_dup raw row
              • product_analytics/tenants.csv org_094 raw row
            • contracts/order_form_lines.csv ctr_094_02:1 raw row
            • contracts/order_forms.csv ctr_094_02 raw row
            • crm/deal_line_items.csv deal_094_02:1 raw row
            • crm/deal_stage_history.csv deal_094_02:1 raw row
            • crm/deal_stage_history.csv deal_094_02:2 raw row
            • +3 more
          • Linthorpe Trade Supplies – Renewal entity
            • Linthorpe Trade Supplies entity
              • accounting/customers.csv org_094 raw row
              • crm/companies.csv org_094 raw row
              • crm/companies.csv org_094_dup raw row
              • product_analytics/tenants.csv org_094 raw row
            • contracts/order_form_lines.csv ctr_094_03:1 raw row
            • contracts/order_forms.csv ctr_094_03 raw row
            • crm/deal_line_items.csv deal_094_03:1 raw row
            • crm/deal_stage_history.csv deal_094_03:1 raw row
            • crm/deal_stage_history.csv deal_094_03:2 raw row
            • +3 more
          • INV-094-0001 entity
            • Linthorpe Trade Supplies entity
              • accounting/customers.csv org_094 raw row
              • crm/companies.csv org_094 raw row
              • crm/companies.csv org_094_dup raw row
              • product_analytics/tenants.csv org_094 raw row
            • accounting/invoice_lines.csv inv_094_001:1 raw row
            • accounting/invoices.csv inv_094_001 raw row
            • accounting/payments.csv pay_094_001 raw row
          • INV-094-0002 entity
            • Linthorpe Trade Supplies entity
              • accounting/customers.csv org_094 raw row
              • crm/companies.csv org_094 raw row
              • crm/companies.csv org_094_dup raw row
              • product_analytics/tenants.csv org_094 raw row
            • accounting/invoice_lines.csv inv_094_002:1 raw row
            • accounting/invoices.csv inv_094_002 raw row
            • accounting/payments.csv pay_094_002 raw row
          • INV-094-0003 entity
            • Linthorpe Trade Supplies entity
              • accounting/customers.csv org_094 raw row
              • crm/companies.csv org_094 raw row
              • crm/companies.csv org_094_dup raw row
              • product_analytics/tenants.csv org_094 raw row
            • accounting/invoice_lines.csv inv_094_003:1 raw row
            • accounting/invoices.csv inv_094_003 raw row
            • accounting/payments.csv pay_094_003 raw row
          • +1 more
        • facts.reconciliation_t0:org_094 facts table
          • Linthorpe Trade Supplies – New entity
            • Linthorpe Trade Supplies entity
              • accounting/customers.csv org_094 raw row
              • crm/companies.csv org_094 raw row
              • crm/companies.csv org_094_dup raw row
              • product_analytics/tenants.csv org_094 raw row
            • contracts/order_form_lines.csv ctr_094_01:1 raw row
            • contracts/order_form_lines.csv ctr_094_01:2 raw row
            • contracts/order_forms.csv ctr_094_01 raw row
            • crm/deal_line_items.csv deal_094_01:1 raw row
            • crm/deal_line_items.csv deal_094_01:2 raw row
            • +7 more
          • Linthorpe Trade Supplies – Renewal entity
            • Linthorpe Trade Supplies entity
              • accounting/customers.csv org_094 raw row
              • crm/companies.csv org_094 raw row
              • crm/companies.csv org_094_dup raw row
              • product_analytics/tenants.csv org_094 raw row
            • contracts/order_form_lines.csv ctr_094_02:1 raw row
            • contracts/order_forms.csv ctr_094_02 raw row
            • crm/deal_line_items.csv deal_094_02:1 raw row
            • crm/deal_stage_history.csv deal_094_02:1 raw row
            • crm/deal_stage_history.csv deal_094_02:2 raw row
            • +3 more
          • Linthorpe Trade Supplies – Renewal entity
            • Linthorpe Trade Supplies entity
              • accounting/customers.csv org_094 raw row
              • crm/companies.csv org_094 raw row
              • crm/companies.csv org_094_dup raw row
              • product_analytics/tenants.csv org_094 raw row
            • contracts/order_form_lines.csv ctr_094_03:1 raw row
            • contracts/order_forms.csv ctr_094_03 raw row
            • crm/deal_line_items.csv deal_094_03:1 raw row
            • crm/deal_stage_history.csv deal_094_03:1 raw row
            • crm/deal_stage_history.csv deal_094_03:2 raw row
            • +3 more
          • INV-094-0001 entity
            • Linthorpe Trade Supplies entity
              • accounting/customers.csv org_094 raw row
              • crm/companies.csv org_094 raw row
              • crm/companies.csv org_094_dup raw row
              • product_analytics/tenants.csv org_094 raw row
            • accounting/invoice_lines.csv inv_094_001:1 raw row
            • accounting/invoices.csv inv_094_001 raw row
            • accounting/payments.csv pay_094_001 raw row
          • INV-094-0002 entity
            • Linthorpe Trade Supplies entity
              • accounting/customers.csv org_094 raw row
              • crm/companies.csv org_094 raw row
              • crm/companies.csv org_094_dup raw row
              • product_analytics/tenants.csv org_094 raw row
            • accounting/invoice_lines.csv inv_094_002:1 raw row
            • accounting/invoices.csv inv_094_002 raw row
            • accounting/payments.csv pay_094_002 raw row
          • INV-094-0003 entity
            • Linthorpe Trade Supplies entity
              • accounting/customers.csv org_094 raw row
              • crm/companies.csv org_094 raw row
              • crm/companies.csv org_094_dup raw row
              • product_analytics/tenants.csv org_094 raw row
            • accounting/invoice_lines.csv inv_094_003:1 raw row
            • accounting/invoices.csv inv_094_003 raw row
            • accounting/payments.csv pay_094_003 raw row
          • +2 more
        • INV-094-0001 entity
          • Linthorpe Trade Supplies entity
            • accounting/customers.csv org_094 raw row
            • crm/companies.csv org_094 raw row
            • crm/companies.csv org_094_dup raw row
            • product_analytics/tenants.csv org_094 raw row
          • accounting/invoice_lines.csv inv_094_001:1 raw row
          • accounting/invoices.csv inv_094_001 raw row
          • accounting/payments.csv pay_094_001 raw row
        • +4 more
      • Starter renewal and price increase AI record
      • Usage drop after admin left AI record
      • Renewal check-in call scheduling AI record
        • Linthorpe Trade Supplies entity
          • accounting/customers.csv org_094 raw row
          • crm/companies.csv org_094 raw row
          • crm/companies.csv org_094_dup raw row
          • product_analytics/tenants.csv org_094 raw row
        • Scheduling a renewal check-in entity
          • Linthorpe Trade Supplies entity
            • accounting/customers.csv org_094 raw row
            • crm/companies.csv org_094 raw row
            • crm/companies.csv org_094_dup raw row
            • product_analytics/tenants.csv org_094 raw row
          • mailbox/messages.csv thr_094_0027:1 raw row
          • mailbox/messages.csv thr_094_0027:2 raw row
          • mailbox/messages.csv thr_094_0027:3 raw row
          • mailbox/threads.csv thr_094_0027 raw row
      • Renewal price query at £22,000 AI record
      • +28 more
  • ARR journey page block
    • AI facts page block
      • Contacts page block
        • +5 more
      • Open deals (computed from the records; nothing to show yet) page block
        • Documents page block
          • +3 more
        • Finance read page block
          • hero page block
            • History by quarter page block
              • +2 more
            • Key facts page block
              • Evidence trail page block
                • The story page block
                  • Next step page block
                    • Open tickets (computed from the records; nothing to show yet) page block
                      • Profile page block
                        • Sources page block
                          • Platform usage page block
                            • Usage read page block
                              Computedmade from
                              Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage

                              BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

                              Help & Support

                              Open as a page

                              Help & Support

                              B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

                              How to use the site

                              How to ask

                              Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

                              What the data covers

                              DataRecords
                              Organisations300
                              People at customers1,880
                              BG-Demo staff records (in post and leavers)65
                              Calls2,593
                              Email threads3,882
                              Support tickets1,502
                              Documents1,582
                              Deals403
                              Invoices365
                              Events49
                              News items147

                              Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

                              BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

                              Who to contact

                              Email info@b-viz.com or talk to your B-Viz account team. Tell us the page address and what looked wrong; a screenshot helps.

                              Help

                              Ask B

                              B-Viz · read-only