AI facts
As at Fri 9 Oct 2026Linthorpe Trade Supplies holds a Starter subscription at £22k a year under the renewal order form signed 31 Jul 2026, running 19 Aug 2026 to 18 Aug 2027. Questions asked moved from 249 in May 2026 to 276 in September 2026 (11%), while active users held at 12 (0%). The next renewal is 19 Aug 2027, 314 days away, with no open deal. The CRM carries £42k across two records against £22k on the order form.
Profile
Updated 9 Oct 26- IndustryWholesale distributionSource: CRM company record
- Websitelinthorpe.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityMiddlesbroughSource: CRM company record
- Size260 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive · CSM Marcus Bell
- Customer since19 Aug 2024Source: first executed order form ctr_094_01, signed 5 Aug 2024 · Starter tier · In the CRM since 27 Feb 2024
- TypeCustomerdiffersSource: contracts and invoices (signals) · CRM stage customer · 2 CRM records (org_094, org_094_dup) · The sources disagree
- StateWatchSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026
AI opinion
As at Fri 9 Oct 2026Watch, because the only hard signal is a duplicate CRM record that overstates ARR by £20k. Usage recovered after an August dip, but Daniel Iqbal asks 36% of questions and Liam Corner is the sole admin. A Sandbox add-on is the opportunity.
Key facts
Updated 9 Oct 26- Contracted ARR£22,000differsSource: executed order form ctr_094_03, 19 Aug 2026 to 18 Aug 2027 · CRM £41,500 over 2 CRM records (org_094, org_094_dup) · Invoiced run rate £22,000 · As of 9 Oct 2026 · The sources disagree
- Next renewal19 Aug 2027Basis: order form ctr_094_03 ends 18 Aug 2027 · In 314 days · Renewal price £22,000 · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
- Term19 Aug 2026 to 18 Aug 2027Source: order form ctr_094_03 (renewal), signed 31 Jul 2026 · Billed annually · 15 seats, 4 connectors
- TierStarterSource: the current order form
- Last contact25 Aug 2026Call: Linthorpe Trade Supplies / BG-Demo – Check In · 45 days before 9 Oct 2026
- Tenanteu-west-1Source: product analytics, reporting since Aug 2024 · 3 connectors configured
- Licensed seats1512 active users in Sep 2026 · Order form ctr_094_03: 15 seats
Next step
As at Fri 9 Oct 2026- What
- Marcus Bell confirms with Darren Blakey who the new internal owner from trade accounts is, then trains that person and sets them up as a second admin alongside Liam Corner. At-risk save
- Who
Marcus Bell
- When
- This week by 9 Oct 2026
- Why
- Marcus Bell should confirm with Darren Blakey who has taken over from the admin who left, and train them as a second admin. The 25 Aug 2026 plan has no recorded follow-up, and Liam Corner is still the only admin.
The story
As at Fri 9 Oct 2026Watch: Starter at £22k to 18 Aug 2027, with blank customer signature lines and a duplicate CRM record showing £42k. Questions recovered to 276 in September 2026 after an August dip, but Daniel Iqbal asks 36% and Liam Corner is the only admin.
Watch for Linthorpe Trade Supplies, on Starter at £22k a year under the order form signed 31 Jul 2026 for 19 Aug 2026 to 18 Aug 2027. Its customer signature lines are blank, and renewal falls on 19 Aug 2027.
Questions rose from 249 in May 2026 to 276 in September 2026 (11%) after an August dip to 153, while active users held at 12. Daniel Iqbal asks 36% of questions and Liam Corner is the only admin.
Darren Blakey linked a usage fall to an admin leaving in June 2026. Pauline Metcalfe, Finance Director, questioned the rise from £20k to £22k, and the CRM carries £42k across a duplicate record.
Marcus Bell should confirm a new owner from trade accounts with Darren and train them as a second admin by 9 Oct 2026. Tom Ashdown should get a countersigned order form and merge the duplicate CRM record.
ARR journey
Updated 9 Oct 26One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £22k; Invoiced ARR £22k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_094.
Show the figures as a table
| Month | Contracted ARR | Invoiced ARR |
|---|---|---|
| Aug 24 | £18,525 | £18,525 |
| Sep 24 | £18,525 | £18,525 |
| Oct 24 | £18,525 | £18,525 |
| Nov 24 | £18,525 | £18,525 |
| Dec 24 | £18,525 | £18,525 |
| Jan 25 | £18,525 | £18,525 |
| Feb 25 | £18,525 | £18,525 |
| Mar 25 | £18,525 | £18,525 |
| Apr 25 | £18,525 | £18,525 |
| May 25 | £18,525 | £18,525 |
| Jun 25 | £18,525 | £18,525 |
| Jul 25 | £18,525 | £18,525 |
| Aug 25 | £19,500 | £19,500 |
| Sep 25 | £19,500 | £19,500 |
| Oct 25 | £19,500 | £19,500 |
| Nov 25 | £19,500 | £19,500 |
| Dec 25 | £19,500 | £19,500 |
| Jan 26 | £19,500 | £19,500 |
| Feb 26 | £19,500 | £19,500 |
| Mar 26 | £19,500 | £19,500 |
| Apr 26 | £19,500 | £19,500 |
| May 26 | £19,500 | £19,500 |
| Jun 26 | £19,500 | £19,500 |
| Jul 26 | £19,500 | £19,500 |
| Aug 26 | £22,000 | £22,000 |
| Sep 26 | £22,000 | £22,000 |
Finance read
As at Fri 9 Oct 2026ARR £22k, paid late, CRM double-counted
Contracted and invoiced ARR is £22k on the Starter renewal order form. All four invoices are paid but each came after its due date. CRM shows £42k over two records. Next renewal is 19 Aug 2027.
- CRM ARR £42k over two records against £22k on the order form
- All four invoices paid after their due dates
- Renewal on 19 Aug 2027 at an unchanged £22k
The analysis
Recurring revenue: Contracted ARR is £22k, matching the invoiced £22k. It began at £19k in Aug 2024, then moved by £975 in Aug 2025 and by £2,500 in Aug 2026.
Next commitment: Renewal falls on 19 Aug 2027, with a renewal price of £22k against £22k today, a change of +£0 (0.0%).
Billing: All four invoices are paid and nothing is owed, but INV-094-0001 to INV-094-0003 were paid 25, 30 and 26 days after the due date, and INV-094-0004 5 days after. CRM ARR of £42k sits over two records that look like a duplicate pair; the executed order form says £22k, a CRM difference of £20k.
Deals: Three deals are closed won, all owned by Tom Ashdown, who is active in HR.
Made from 3 deals · 2 fact tables · 4 invoices
History by quarter
As at Fri 9 Oct 2026Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.
- Q2 2026
Q2 2026: renewal intent, two support tickets
Finance Director Pauline Metcalfe said Linthorpe wants to renew the contract ending 18 Aug 2026. Two tickets were solved: a slow dashboard and a refresh gap caused by the customer's CRM outage. Marketing invites went unanswered.
The analysis
Renewal: On 20 May 2026 the thread shows Marcus Bell flagging that the contract ends on 18 Aug 2026. Pauline replied the next morning that Linthorpe would like to renew and would come back with a time.
Engagement: Alice Brewer invited credit controller Tracey Bainbridge to a webinar on 18 Jun 2026 (sent 24 May 2026). She invited Tracey and Pauline to the London Customer Day on 11 Jun 2026. Neither replied, and attendance is not shown.
Support: Darren Blakey opened a ticket on 2 Jun 2026 about a dashboard that was blank or slow. Olivia Grant and Ewan Pryce optimised the query, first response took 338 minutes, and the ticket was solved on 18 Jun 2026.
Support: On 24 Jun 2026 Liam Corner reported no fresh data. Olivia replied after 466 minutes and asked him to check source systems. Liam said on 25 Jun 2026 that the CRM had been offline for maintenance, and the ticket was solved on 30 Jun 2026.
Open at the end: No renewal price, scope or call is shown, and Pauline's promised follow-up on timing is not shown. The thread does not show whether data refreshed once the CRM returned. The tier is not shown.
Your contract renewalBG-Demo Customer Day: 11 June 2026Dashboard not loadingData not refreshing overnightWebinar, supplier tickets and accountsMade from 4 email threads · 2 tickets
- Q1 2026
Q1 2026: usage fell after champion left
Three reads. The 12 Jan 2026 check-in showed a forty-four percent usage drop after the heaviest user left. Two marketing emails (9 Jan 2026, 25 Mar 2026) drew no reply. The refresh session is not shown as held.
The analysis
Usage: On 12 Jan 2026 Marcus Bell showed Darren Blakey a forty-four percent drop in usage. Questions had been steady in October and November, then fell through December.
People: Darren said the heaviest user, who was also the internal champion, left in December. No replacement champion is named, and the rest of the team still asks questions but far fewer.
Commitment: Darren agreed to a refresh session in early February. Marcus is to send dates and use cases, run the session and check usage again a few weeks later.
Marketing: On 9 Jan 2026 Alice Brewer invited Tracey Bainbridge, the Credit Controller, to a webinar on 15 Jan 2026 about measuring the value of data initiatives. There was no reply.
Marketing: On 25 Mar 2026 Alice invited Finance Director Pauline Metcalfe to a webinar on 16 Apr 2026 and asked about quoting her in a customer story. There was no reply, so engagement from the finance buyer is not shown.
Open at the end: The reads do not show whether the refresh session took place or whether usage recovered. No champion replacement, webinar interest or reference agreement is recorded. The Starter subscription carries a key-person risk and a harder value case at renewal.
Linthorpe Trade Supplies / BG-Demo – Check InJoin us: Free webinar on data valueBG-Demo webinar, Data in customer operationsMade from 1 call · 2 email threads
- Q4 2025
Q4 2025: overdue invoice, duplicates fixed
Three reads: an overdue invoice chased on 6 Oct 2025 with payment promised, a duplicate-records ticket solved on 31 Oct 2025, and a routine invoice query closed on 2 Jan 2026. Receipt of payment is not confirmed.
The analysis
Billing: Rachel Dunmore chased INV-094-0003 for £23k on 6 Oct 2025. Tracey Bainbridge replied on 8 Oct 2025 that payment had gone out the day before and should arrive within a couple of days.
Support: Liam Corner opened a ticket on 17 Oct 2025 about accounts appearing twice with different invoice history. Connor Webb traced it to incomplete data migration cleanup in the source CRM, and a re-sync on the next nightly refresh followed. The ticket was solved on 31 Oct 2025.
Billing query: On 30 Dec 2025 Liam asked for an invoice line item breakdown. Olivia Grant explained the Starter subscription and an add-on for additional users that Liam had added the previous month. The ticket was solved on 2 Jan 2026.
People: Tracey replied calmly and without raising a query, and Liam stayed engaged throughout. The reads show no complaint about value.
Open at the end: The email thread does not show the money arriving, so receipt should be checked in accounting. The added users suggest growth, and a tier upgrade is worth monitoring.
Made from 1 email thread · 2 tickets
- Q3 2025
Q3 2025: Starter renewal, invoice overdue
Seven reads. Starter renewal at £20k was agreed on a call and sent for signature, with no signed copy shown. Two tickets, one a third consecutive SLA miss. The renewal invoice for £23k went overdue.
The analysis
Renewal: On 14 Jul 2025 Marcus Bell asked Finance Director Pauline Metcalfe for a renewal call and she offered a slot the same day. On the 21 Jul 2025 call Tom Ashdown quoted £20k, unchanged, and Pauline chose to keep the contract as it is.
Commercial: Linthorpe is at the Starter limit of four connectors and 15 licensed users, so any new data source points to Growth. Tom aimed for signatures by early August.
Support: Liam Corner's ticket of 29 Jul 2025 on a dashboard taking about 30 seconds to load had a first response of 289 minutes, beyond the Starter 4-hour SLA. The read calls it the third consecutive first-response miss.
Renewal paper: On 13 Aug 2025 Tom sent the order form (Starter, 15 users, £20k for the year). On 15 Aug 2025 Pauline said she would return it that day. No signed copy appears in any read.
Billing: On 15 Aug 2025 Rachel Dunmore sent Tracey Bainbridge invoice INV-094-0003 for £23k including VAT, due 14 Sep 2025. The 22 Sep 2025 reminder says it was overdue, with no customer reply or reason given.
Support, September: Liam's report of 5 Sep 2025 on inaccessible dashboards was solved on 15 Sep 2025, first response 120 minutes.
Open at the end: the executed order form is unconfirmed, the invoice was unpaid at 22 Sep 2025, and how the invoice relates to the order form price is not shown.
Linthorpe Trade Supplies / BG-Demo – RenewalOrder form for signatureYour renewal invoiceINV-094-0003: Payment reminderDashboard loading slowlyMade from 1 call · 4 email threads · 2 tickets
- Q2 2025
Q2 2025: SLA misses, praise, renewal opened
Two Starter tickets missed first-response SLA in April. By 23 May 2025 Darren Blakey praised search and usage growth. Renewal outreach to the Finance Director on 20 May 2025 had no reply shown. A QBR was agreed in principle, undated.
The analysis
Support: On 2 Apr 2025 Darren Blakey reported a search date filter returning records outside the range, with first response after 413 minutes against the Starter 4 business hour SLA. The ticket was solved by 11 Apr 2025.
Support: On 28 Apr 2025 Darren asked how to build a dashboard. First response took 392 minutes, again beyond the Starter SLA, and it was resolved by 7 May 2025. The read sees this as a possible Growth tier signal.
Check-in: On 15 May 2025 Marcus Bell asked Darren for a 30 minute check-in. Darren replied on 19 May 2025 that the following week suited better.
Renewal: On 20 May 2025 Marcus wrote to Finance Director Pauline Metcalfe, noting the contract runs through to 18 Aug 2025, and asked for a call. No reply is shown.
Customer view: On the 23 May 2025 call Darren said questions asked had risen from a couple a week to four or five, and that search had been brilliant for credit queries. He raised no pain points.
People: On 29 May 2025 Sofia Marchetti invited systems administrator Liam Corner to the Customer Day on 12 Jun 2025. No reply is shown.
Open at the end: the renewal call with Pauline was not booked, the QBR had no date, and Darren was the only customer voice on the call.
Linthorpe Trade Supplies / BG-Demo – Check InYour renewal with BG-DemoSearch displaying wrong resultsHow do I build a dashboard?Join us at the Customer DayMade from 1 call · 3 email threads · 2 tickets
- Q4 2024
Q4 2024: one overdue invoice chase, no reply
One read in the period: on 9 Oct 2024 Nell Ashcombe chased Tracey Bainbridge for INV-094-0002, £22k including VAT, due 18 Sep 2024. The thread holds no customer response.
The analysis
Overdue invoice: the period holds one read, the 9 Oct 2024 email thread. Nell Ashcombe, BG-Demo's chief executive, asked Tracey Bainbridge, the customer's credit controller, to settle INV-094-0002 quickly.
Invoice: it was issued on 19 Aug 2024 and fell due on 18 Sep 2024, at £22k including VAT. The thread shows no customer response.
What the read does not show: why payment was outstanding, whether it was a delay or a dispute, or whether BG-Demo's own billing was involved. The read treats the customer sentiment as neutral and the voice as unknown.
Open at the end: the evidence does not show whether the invoice was later paid or queried. The read's next step is to check accounting for payment status and any query before treating this as value risk.
Made from 1 email thread
- Q3 2024
Q3 2024: onboarding and late invoices
Linthorpe Trade Supplies moved from price and adoption doubts on 4 Jul 2024 to a Starter-shaped go-live on 19 Sep 2024. Both invoices ran past their due dates and were promised for payment on 27 Sep 2024.
The analysis
Terms: On 4 Jul 2024 Pauline Metcalfe, Finance Director, called £25k high for an unfamiliar platform and said the issue was adoption. She agreed to go ahead once told the contract runs one year at a time, after Owen Tallis offered five per cent off the implementation.
Order form: Tom Ashdown sent the order form on 1 Aug 2024 and Pauline said she would sign it the next day. The signed copy is not shown in these reads, so it remains an open item.
Billing: Implementation invoice INV-094-0001 (£6,000 plus VAT, due 5 Sep 2024) went out on 6 Aug 2024. Subscription invoice INV-094-0002 (£19k net, due 18 Sep 2024) followed on 19 Aug 2024.
Onboarding: Kickoff was on 22 Aug 2024, followed by service account setup on 29 Aug 2024 and a test refresh on 12 Sep 2024. Darren Blakey confirmed the field mapping on 19 Sep 2024, the full refresh was set for that night and training followed on 20 Sep 2024.
People: Liam Corner is the only named admin and said he was nervous. Marcus had not contacted the customer by 12 Sep 2024.
Payment: Reminders went out on 12 Sep 2024 and 25 Sep 2024. On 27 Sep 2024 Tracey Bainbridge said an internal query was cleared and both invoices would be processed that day.
Open at the end: Payment of both invoices, the signed order form and Marcus's handover were not confirmed in the reads.
Linthorpe Trade Supplies / BG-Demo – NegotiationOrder form, ready for signaturePayment reminder: INV-094-0001Linthorpe Trade Supplies / BG-Demo – OnboardingLinthorpe Trade Supplies / BG-Demo – TrainingOutstanding invoice, INV-094-0001Made from 7 calls · 8 email threads
- Q2 2024
Q2 2024: Starter sale moves to terms
Linthorpe moved from discovery to a Starter proposal at £25k. Finance Director Pauline Metcalfe joined on 6 Jun 2024, called pricing reasonable, and pushed on exit, users, multi-year terms and fee. No order form was signed in the period.
The analysis
Discovery: On 5 Apr 2024 Tom Ashdown ran a discovery call with Darren Blakey, Sales Operations Manager. Darren described manual work across CRM, emails, accounting and spreadsheets, and asked for a demo and a quote.
Demo: Tom sent a demo link on 11 Apr 2024 and Darren replied only with brief acknowledgements. The 2 May 2024 demo on Linthorpe's own data, with Hannah Lowe, left Systems Administrator Liam Corner comfortable with the architecture.
Pricing: Starter with 15 users was quoted at £25k including implementation and the first year, then £20k a year. Liam wrote the same day about cost and commitment, naming credit queries as the main interest.
News: On 24 May 2024 Building Trade Wire reported a distribution network expansion. It showed no change of sponsor, systems or contract.
Proposal: On 6 Jun 2024 Pauline joined for the first time. She called the pricing reasonable and asked about auto-renewal and an exit clause after year one; Tom said renewal is a new order form sent 90 days out, with no automatic renewal.
Negotiation: By email the same day Pauline asked for fewer users, multi-year terms and a negotiable implementation fee. Tom agreed to all three in writing and proposed a call.
Open at the end: The order form was promised but not shown as signed. Users, fee and term were unsettled, and the budget holder's position beyond Pauline was not shown. Tom also promised a quarterly check-in, which should be checked against the Starter standard.
Linthorpe Trade Supplies / BG-Demo – DiscoveryLinthorpe Trade Supplies / BG-Demo – DemoDemo follow-upLinthorpe Trade Supplies / BG-Demo – ProposalProposal, Starter planLinthorpe Trade Supplies Expands Distribution NetworkMade from 3 calls · 3 email threads · 1 news item
Platform usage
Updated 9 Oct 26Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (Sep 26): Active users 12; Licensed seats 15; Questions asked 276. Basis: product usage, facts.usage_monthly:org_094, signals:org_094.
Show the figures as a table
| Month | Active users | Licensed seats | Questions asked |
|---|---|---|---|
| Aug 24 | 2 | 15 | 6 |
| Sep 24 | 8 | 15 | 114 |
| Oct 24 | 9 | 15 | 209 |
| Nov 24 | 11 | 15 | 240 |
| Dec 24 | 12 | 15 | 186 |
| Jan 25 | 12 | 15 | 267 |
| Feb 25 | 12 | 15 | 264 |
| Mar 25 | 12 | 15 | 286 |
| Apr 25 | 12 | 15 | 276 |
| May 25 | 12 | 15 | 268 |
| Jun 25 | 12 | 15 | 259 |
| Jul 25 | 12 | 15 | 291 |
| Aug 25 | 12 | 15 | 154 |
| Sep 25 | 12 | 15 | 294 |
| Oct 25 | 12 | 15 | 291 |
| Nov 25 | 12 | 15 | 269 |
| Dec 25 | 12 | 15 | 208 |
| Jan 26 | 12 | 15 | 262 |
| Feb 26 | 12 | 15 | 277 |
| Mar 26 | 12 | 15 | 306 |
| Apr 26 | 12 | 15 | 273 |
| May 26 | 12 | 15 | 249 |
| Jun 26 | 12 | 15 | 299 |
| Jul 26 | 12 | 15 | 281 |
| Aug 26 | 12 | 15 | 153 |
| Sep 26 | 12 | 15 | 276 |
Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 3; Active admins 1; Data volume 4.6 GB. Basis: product usage, facts.usage_monthly:org_094, signals:org_094.
Show the figures as a table
| Month | Connectors configured | Active admins | Data volume |
|---|---|---|---|
| Aug 24 | 1 | 1 | 1.02 GB |
| Sep 24 | 2 | 1 | 2.09 GB |
| Oct 24 | 3 | 1 | 3.20 GB |
| Nov 24 | 3 | 1 | 3.26 GB |
| Dec 24 | 3 | 1 | 3.32 GB |
| Jan 25 | 3 | 1 | 3.38 GB |
| Feb 25 | 3 | 1 | 3.44 GB |
| Mar 25 | 3 | 1 | 3.50 GB |
| Apr 25 | 3 | 1 | 3.57 GB |
| May 25 | 3 | 1 | 3.63 GB |
| Jun 25 | 3 | 1 | 3.69 GB |
| Jul 25 | 3 | 1 | 3.75 GB |
| Aug 25 | 3 | 1 | 3.82 GB |
| Sep 25 | 3 | 1 | 3.88 GB |
| Oct 25 | 3 | 1 | 3.94 GB |
| Nov 25 | 3 | 1 | 4.00 GB |
| Dec 25 | 3 | 1 | 4.06 GB |
| Jan 26 | 3 | 1 | 4.13 GB |
| Feb 26 | 3 | 1 | 4.18 GB |
| Mar 26 | 3 | 1 | 4.25 GB |
| Apr 26 | 3 | 1 | 4.31 GB |
| May 26 | 3 | 1 | 4.37 GB |
| Jun 26 | 3 | 1 | 4.43 GB |
| Jul 26 | 3 | 1 | 4.50 GB |
| Aug 26 | 3 | 1 | 4.56 GB |
| Sep 26 | 3 | 1 | 4.62 GB |
Usage read
As at Fri 9 Oct 2026Usage rising since late August 2026
Usage is rising: questions were 258 over the last 4 weeks against 185 in the 4 before (+39%), after a quiet August 2026. Daniel Iqbal asks 36% of questions, a key-person risk.
- Questions +39% over the last 4 weeks against the 4 before
- Daniel Iqbal asks 36% of questions
- 12 of 15 seats active (80%)
The analysis
Recent weeks: the last 4 weeks show questions 185 to 258 (+39%) and average daily active users 2.7 to 3.6 (+33%). The busiest week of the 13 ended 9 Oct 2026 with 69 questions.
Trend: August 2026 dipped to 153 questions, then September 2026 recovered to 276. That is -6% on September 2025 (294), and the 12-month peak was 306 in March 2026.
Who uses it: Daniel Iqbal asks 36% of questions (1,122 in 12 months), then Pauline Metcalfe 13% and Liam Corner 13%. Liam is the only active admin.
Against the order form: the Starter order form covers 15 seats and 4 connectors. September 2026 shows 12 active users (80% of seats) and 3 connectors configured.
Made from 2 fact tables
Documents
Updated 9 Oct 26- commercial
- delivery
- presales
Folders and documents as a list
- Contracts (6)
- Draft Starter master services agreement draft · contract · 4 Jul 2024
- Signed Starter tier MSA executed · contract · 5 Aug 2024
- Executed data processing agreement executed · dpa · 5 Aug 2024
- Starter subscription and implementation order form unknown · order form · 5 Aug 2024
- Starter renewal order form executed · order form · 15 Aug 2025
- Starter renewal order form issued · order form · 31 Jul 2026
- Onboarding (1)
- Four-week Starter onboarding plan issued · onboarding plan · 20 Aug 2024
- Proposals (2)
- Draft Starter tier proposal draft · proposal · 29 May 2024
- Starter tier proposal issued · proposal · 3 Jun 2024
Activity
- 7 Oct 2026ticketFeature request: scheduled searches
- 22 Sep 2026eventRevenue leaders roundtable
+55
- 25 Aug 2026callLinthorpe Trade Supplies / BG-Demo – Check In
- 21 Aug 2026email threadHow are you getting on?
- 10 Aug 2026ticketExport function dropping records
- 5 Aug 2026email threadInvoice INV-094-0004
- 5 Aug 2026invoiceINV-094-0004
- 31 Jul 2026documentLinthorpe Trade Supplies - Order Form (signed)
- 29 Jul 2026email threadRenewal, contract and pricing
- 22 Jul 2026ticketData refresh down - urgent
- 21 Jul 2026ticketDashboards not updating overnight
- 16 Jul 2026eventBG-Demo webinar
+53
- 8 Jul 2026callLinthorpe Trade Supplies / BG-Demo – Renewal
+2
- 1 Jul 2026email threadScheduling a renewal check-in
- 24 Jun 2026ticketData not refreshing overnight
- 18 Jun 2026eventBG-Demo webinar
+38
- 11 Jun 2026eventBG-Demo Customer Day London
+116
- 6 Jun 2026email threadBG-Demo Customer Day: 11 June 2026
- 4 Jun 2026email threadBG-Demo Customer Day: 11 June 2026
- 2 Jun 2026ticketDashboard not loading
- 24 May 2026email threadWebinar, supplier tickets and accounts
- 20 May 2026email threadYour contract renewal
- 20 May 2026dealLinthorpe Trade Supplies – Renewal
- 16 Apr 2026eventBG-Demo webinar
+39
- 25 Mar 2026email threadBG-Demo webinar, Data in customer operations
- 15 Jan 2026eventBG-Demo webinar
+43
- 12 Jan 2026callLinthorpe Trade Supplies / BG-Demo – Check In
- 9 Jan 2026email threadJoin us: Free webinar on data value
- 30 Dec 2025ticketQuestion about invoice charges
- 20 Nov 2025eventBG-Demo webinar
+41
- 17 Oct 2025ticketDuplicate records in account data
- 6 Oct 2025email threadINV-094-0003: Payment overdue
- 22 Sep 2025email threadINV-094-0003: Payment reminder
- 5 Sep 2025ticketCannot access reports
- 15 Aug 2025email threadYour renewal invoice
- 15 Aug 2025invoiceINV-094-0003
- 15 Aug 2025documentLinthorpe Trade Supplies - Order Form (signed)
- 13 Aug 2025email threadOrder form for signature
- 29 Jul 2025ticketDashboard loading slowly
- 21 Jul 2025callLinthorpe Trade Supplies / BG-Demo – Renewal
+2
- 17 Jul 2025eventBG-Demo webinar
+28
- 14 Jul 2025email threadLet's finalize your renewal
- 12 Jun 2025eventBG-Demo Customer Day
+58
- 29 May 2025email threadJoin us at the Customer Day
- 27 May 2025eventRevenue leaders roundtable
+40
- 23 May 2025callLinthorpe Trade Supplies / BG-Demo – Check In
- 20 May 2025email threadYour renewal with BG-Demo
- 20 May 2025dealLinthorpe Trade Supplies – Renewal
- 15 May 2025email threadQuick check-in
- 15 May 2025eventBG-Demo webinar
+26
- 28 Apr 2025ticketHow do I build a dashboard?
- 2 Apr 2025ticketSearch displaying wrong results
- 25 Feb 2025eventRevenue leaders roundtable
+33
- 16 Jan 2025eventBG-Demo webinar
+24
- 21 Nov 2024eventBG-Demo webinar
+28
- 9 Oct 2024email threadINV-094-0002: Payment overdue
- 26 Sep 2024email threadOutstanding invoice, INV-094-0001
- 25 Sep 2024email threadPayment reminder: INV-094-0002
- 20 Sep 2024callLinthorpe Trade Supplies / BG-Demo – Training
- 19 Sep 2024eventBG-Demo webinar
+24
- 19 Sep 2024callLinthorpe Trade Supplies / BG-Demo – Onboarding
- 12 Sep 2024email threadPayment reminder: INV-094-0001
- 12 Sep 2024callLinthorpe Trade Supplies / BG-Demo – Onboarding
- 4 Sep 2024callLinthorpe Trade Supplies / BG-Demo – Onboarding
- 29 Aug 2024callLinthorpe Trade Supplies / BG-Demo – Onboarding
- 22 Aug 2024callLinthorpe Trade Supplies / BG-Demo – Kickoff
- 20 Aug 2024email threadScheduling: implementation kickoff
- 20 Aug 2024documentLinthorpe Trade Supplies - Onboarding Plan
- 19 Aug 2024email threadInvoice: Subscription
- 19 Aug 2024invoiceINV-094-0002
- 6 Aug 2024email threadInvoice: Implementation
- 6 Aug 2024invoiceINV-094-0001
- 5 Aug 2024documentLinthorpe Trade Supplies - Order Form (signed)
- 5 Aug 2024documentLinthorpe Trade Supplies - Data Processing Agreement (signed)
- 5 Aug 2024documentLinthorpe Trade Supplies - Master Services Agreement (signed)
- 1 Aug 2024email threadOrder form, ready for signature
- 4 Jul 2024documentLinthorpe Trade Supplies - Master Services Agreement v2
- 4 Jul 2024callLinthorpe Trade Supplies / BG-Demo – Negotiation
+1
- 1 Jul 2024email threadScheduling: commercial terms
- 6 Jun 2024email threadProposal, Starter plan
- 6 Jun 2024callLinthorpe Trade Supplies / BG-Demo – Proposal
- 3 Jun 2024documentLinthorpe Trade Supplies - Proposal
- 29 May 2024documentLinthorpe Trade Supplies - Proposal v1
- 24 May 2024newsLinthorpe Trade Supplies Expands Distribution Network
- 2 May 2024email threadDemo follow-up
+1
- 2 May 2024callLinthorpe Trade Supplies / BG-Demo – Demo
+1
- 9 Apr 2024email threadFollowing up: demo for Linthorpe
- 5 Apr 2024callLinthorpe Trade Supplies / BG-Demo – Discovery
- 21 Mar 2024eventBG-Demo webinar
+24
- 27 Feb 2024dealLinthorpe Trade Supplies – New
Contacts
Evidence trail
Updated 9 Oct 26Linthorpe Trade Supplies' pages are written from 3 organisation-level AI texts (assessment / next steps), 8 period digests and 1 narrative-level AI text, which in turn draw on 67 AI summaries of 74 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 11 people (11 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 15 pages.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Linthorpe Trade Supplies / BG-Demo – Discovery entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- call_recorder/calls.csv call_094_001 raw row
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies / BG-Demo – Demo entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- call_recorder/calls.csv call_094_002 raw row
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies / BG-Demo – Proposal entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- call_recorder/calls.csv call_094_003 raw row
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies / BG-Demo – Negotiation entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- call_recorder/calls.csv call_094_004 raw row
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies / BG-Demo – Kickoff entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- call_recorder/calls.csv call_094_005 raw row
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies / BG-Demo – Onboarding entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- call_recorder/calls.csv call_094_006 raw row
- Linthorpe Trade Supplies entity
- +84 more
- Linthorpe Trade Supplies / BG-Demo – Discovery entity
- AI opinion page block
- Linthorpe Trade Supplies on watch AI record
- Linthorpe Trade Supplies document roll-up AI record
- Linthorpe Trade Supplies - Proposal v1 entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- document_store/files.csv doc_094_001 raw row
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies - Proposal entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- document_store/files.csv doc_094_002 raw row
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies - Master Services Agreement v2 entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- document_store/files.csv doc_094_003 raw row
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies - Master Services Agreement (signed) entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- document_store/files.csv doc_094_004 raw row
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies - Data Processing Agreement (signed) entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- document_store/files.csv doc_094_005 raw row
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies - Order Form (signed) entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- document_store/files.csv doc_094_006 raw row
- Linthorpe Trade Supplies entity
- +13 more
- Linthorpe Trade Supplies - Proposal v1 entity
- ARR £22,000, paid late, CRM double-counted AI record
- Linthorpe Trade Supplies – New entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- contracts/order_form_lines.csv ctr_094_01:1 raw row
- contracts/order_form_lines.csv ctr_094_01:2 raw row
- contracts/order_forms.csv ctr_094_01 raw row
- crm/deal_line_items.csv deal_094_01:1 raw row
- crm/deal_line_items.csv deal_094_01:2 raw row
- +7 more
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies – Renewal entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- contracts/order_form_lines.csv ctr_094_02:1 raw row
- contracts/order_forms.csv ctr_094_02 raw row
- crm/deal_line_items.csv deal_094_02:1 raw row
- crm/deal_stage_history.csv deal_094_02:1 raw row
- crm/deal_stage_history.csv deal_094_02:2 raw row
- +3 more
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies – Renewal entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- contracts/order_form_lines.csv ctr_094_03:1 raw row
- contracts/order_forms.csv ctr_094_03 raw row
- crm/deal_line_items.csv deal_094_03:1 raw row
- crm/deal_stage_history.csv deal_094_03:1 raw row
- crm/deal_stage_history.csv deal_094_03:2 raw row
- +3 more
- Linthorpe Trade Supplies entity
- facts.arr_monthly:org_094 facts table
- Linthorpe Trade Supplies – New entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- contracts/order_form_lines.csv ctr_094_01:1 raw row
- contracts/order_form_lines.csv ctr_094_01:2 raw row
- contracts/order_forms.csv ctr_094_01 raw row
- crm/deal_line_items.csv deal_094_01:1 raw row
- crm/deal_line_items.csv deal_094_01:2 raw row
- +7 more
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies – Renewal entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- contracts/order_form_lines.csv ctr_094_02:1 raw row
- contracts/order_forms.csv ctr_094_02 raw row
- crm/deal_line_items.csv deal_094_02:1 raw row
- crm/deal_stage_history.csv deal_094_02:1 raw row
- crm/deal_stage_history.csv deal_094_02:2 raw row
- +3 more
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies – Renewal entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- contracts/order_form_lines.csv ctr_094_03:1 raw row
- contracts/order_forms.csv ctr_094_03 raw row
- crm/deal_line_items.csv deal_094_03:1 raw row
- crm/deal_stage_history.csv deal_094_03:1 raw row
- crm/deal_stage_history.csv deal_094_03:2 raw row
- +3 more
- Linthorpe Trade Supplies entity
- INV-094-0001 entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- accounting/invoice_lines.csv inv_094_001:1 raw row
- accounting/invoices.csv inv_094_001 raw row
- accounting/payments.csv pay_094_001 raw row
- Linthorpe Trade Supplies entity
- INV-094-0002 entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- accounting/invoice_lines.csv inv_094_002:1 raw row
- accounting/invoices.csv inv_094_002 raw row
- accounting/payments.csv pay_094_002 raw row
- Linthorpe Trade Supplies entity
- INV-094-0003 entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- accounting/invoice_lines.csv inv_094_003:1 raw row
- accounting/invoices.csv inv_094_003 raw row
- accounting/payments.csv pay_094_003 raw row
- Linthorpe Trade Supplies entity
- +1 more
- Linthorpe Trade Supplies – New entity
- facts.reconciliation_t0:org_094 facts table
- Linthorpe Trade Supplies – New entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- contracts/order_form_lines.csv ctr_094_01:1 raw row
- contracts/order_form_lines.csv ctr_094_01:2 raw row
- contracts/order_forms.csv ctr_094_01 raw row
- crm/deal_line_items.csv deal_094_01:1 raw row
- crm/deal_line_items.csv deal_094_01:2 raw row
- +7 more
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies – Renewal entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- contracts/order_form_lines.csv ctr_094_02:1 raw row
- contracts/order_forms.csv ctr_094_02 raw row
- crm/deal_line_items.csv deal_094_02:1 raw row
- crm/deal_stage_history.csv deal_094_02:1 raw row
- crm/deal_stage_history.csv deal_094_02:2 raw row
- +3 more
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies – Renewal entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- contracts/order_form_lines.csv ctr_094_03:1 raw row
- contracts/order_forms.csv ctr_094_03 raw row
- crm/deal_line_items.csv deal_094_03:1 raw row
- crm/deal_stage_history.csv deal_094_03:1 raw row
- crm/deal_stage_history.csv deal_094_03:2 raw row
- +3 more
- Linthorpe Trade Supplies entity
- INV-094-0001 entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- accounting/invoice_lines.csv inv_094_001:1 raw row
- accounting/invoices.csv inv_094_001 raw row
- accounting/payments.csv pay_094_001 raw row
- Linthorpe Trade Supplies entity
- INV-094-0002 entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- accounting/invoice_lines.csv inv_094_002:1 raw row
- accounting/invoices.csv inv_094_002 raw row
- accounting/payments.csv pay_094_002 raw row
- Linthorpe Trade Supplies entity
- INV-094-0003 entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- accounting/invoice_lines.csv inv_094_003:1 raw row
- accounting/invoices.csv inv_094_003 raw row
- accounting/payments.csv pay_094_003 raw row
- Linthorpe Trade Supplies entity
- +2 more
- Linthorpe Trade Supplies – New entity
- INV-094-0001 entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- accounting/invoice_lines.csv inv_094_001:1 raw row
- accounting/invoices.csv inv_094_001 raw row
- accounting/payments.csv pay_094_001 raw row
- Linthorpe Trade Supplies entity
- +4 more
- Linthorpe Trade Supplies – New entity
- Starter renewal and price increase AI record
- Linthorpe Trade Supplies / BG-Demo – Renewal entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- call_recorder/calls.csv call_094_014 raw row
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- Linthorpe Trade Supplies / BG-Demo – Renewal entity
- Usage drop after admin left AI record
- Linthorpe Trade Supplies / BG-Demo – Check In entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- call_recorder/calls.csv call_094_015 raw row
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- Linthorpe Trade Supplies / BG-Demo – Check In entity
- Renewal check-in call scheduling AI record
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- Scheduling a renewal check-in entity
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- mailbox/messages.csv thr_094_0027:1 raw row
- mailbox/messages.csv thr_094_0027:2 raw row
- mailbox/messages.csv thr_094_0027:3 raw row
- mailbox/threads.csv thr_094_0027 raw row
- Linthorpe Trade Supplies entity
- Linthorpe Trade Supplies entity
- Renewal price query at £22,000 AI record
- Linthorpe Trade Supplies entity
- accounting/customers.csv org_094 raw row
- crm/companies.csv org_094 raw row
- crm/companies.csv org_094_dup raw row
- product_analytics/tenants.csv org_094 raw row
- Renewal, contract and pricing entity
- Linthorpe Trade Supplies entity
- +28 more
- Linthorpe Trade Supplies document roll-up AI record
- Linthorpe Trade Supplies on watch AI record
- ARR journey page block
- AI facts page block
- Contacts page block
- +5 more
- Open deals (computed from the records; nothing to show yet) page block
- Documents page block
- +3 more
- Finance read page block
- hero page block
- History by quarter page block
- +2 more
- Key facts page block
- Evidence trail page block
- The story page block
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage page block
- Usage read page block