B-Viz
Richard Lazenby

Richard Lazenby

Person

Strensall Merchants logo Strensall Merchants · exec

Chief Executive of Strensall Merchants and a decision-maker. Warm sponsor who offered to be a reference and referred a prospect. He leaves detail to Neil Craven and contract matters to finance, and rarely replies to event invitations.

Who they are

Insight

As at Fri 9 Oct 2026

Chief Executive of Strensall Merchants and a decision-maker. Warm sponsor who offered to be a reference and referred a prospect. He leaves detail to Neil Craven and contract matters to finance, and rarely replies to event invitations.

Role: Chief Executive at Strensall Merchants, York. His platform user was created on 28 Feb 2025 and is not an admin. The CRM role is exec.

Influence: On the 10 Feb 2026 executive sponsor call he offered to be a formal reference, asking BG-Demo to check with him each time. He referred Fewston Heating Supplies to Lewis Kerr, and defers detail to Neil and contract matters to Fiona.

Watch: He did not reply to the 2025 roundtable and webinar invitations or the Customer Day invitation. His view of value rests partly on second-hand reports, and his endorsement is limited to what Strensall has seen.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

CRM records

OrganisationTitleRoleEmail
Strensall MerchantsChief Executiveexecrichard.lazenby@strensall.example

Activity

  • 29 Sep 2026email threadFewston and next steps Lewis Kerr, Richard LazenbyStrensall Merchants logoLewis KerrRichard Lazenby
  • 23 Jul 2026email threadIntroduction: Fewston Heating Supplies Lewis Kerr, Richard Lazenby, Michael DinsdaleStrensall Merchants logoLewis KerrRichard LazenbyMichael Dinsdale
  • 11 Jun 2026eventBG-Demo Customer Day London Alice Brewer, Callum Reid, Liam Doherty, Aisha Rahman, Imogen Hartley, Kelly Sharpe, Greg Haskins, Tanya Briggs, Ravi Atherton, Kirsty Rigby, Toby Mellor, Hugh Firth, Kofi Asamoah, Priti Varma, Andrew Sugden, Claire Ackroyd, Siân Pritchard, Graham Tovey, Lee Hathaway, Gordon McInnes, Natasha Greaves, Adrian Mellor, Daan Visser, Helen Varley, Andrea Neumann, Shane Twomey, Huw Bevan, Dylan Price, Rhian Morgan, Tyler Brookes, Sandra Neale, Lindsay Pallister, Barry Coxon, Harry Kitching, Brittany Hayes, Karin Vossen, Martina Engel, Dirk Vogt, Eoin Hegarty, Maeve Doherty, Jacinta Hoad, Riley Tran, Els Van Damme, Katrien Wouters, Karen Midgley, Kevin Kershaw, Oliver Kirkby, Chris Jagger, Toby Cowell, Mark Brearley, Ian Brearley, Judith Saxton, Neil Craven, Richard Lazenby, Michelle Pomeroy, Rhys Gulliver, Lorraine Coombes, Graham Rowntree, Imran Qureshi, Leanne Partington, Phil Greenhalgh, Gregory Tanaka, Anjali Mehta, Noor el Amrani, Kerry Bramall, Gail Moorcroft, Euan Drummond, Niamh Fahy, Sinéad Kilkelly, Marloes Hendriks, Ilse de Graaf, Toby Westwood, Callum Rix, Melanie Scaife, Lynne Featherstone, Trevor Bulmer, Frank DeLuca, Beth Sawyer, Ralf Hoffmann, Kylie Dwyer, Karin Sjöberg, Linnea Holm, Annika Lund, Arnaud Janssens, Lena Becker, Jonas Lehmann, Markus Hofmann, Mike Delaney, Tyler Nguyen, Dev Malhotra, Jess Doyle, Lachlan Hutchinson, Malcolm Ridgway, Tariq Saleem, Gareth Pugh, Kwame Asante, Matthias Ebner, Dennis Wolter, Danielle Okonkwo, Lauren Pilkington, Stuart Haworth, Nadia Bashir, Carl Whittle, Kirsty Robson, Samuel Adeyemi, Clara Hoskins, Gavin Rudd, Ruud Verhoeven, Raymond Tsai, Ingrid Solberg, Pauline Metcalfe, Tracey Bainbridge, Vikram Sethi, Andy Buckley, Yara El Idrissi, Phil Catterall, Monique Fairley, Elliot Rosen, Javier OrtizAlice BrewerCallum ReidLiam Doherty+116
  • 19 May 2026email threadInvitation: BG-Demo Customer Day London Alice Brewer, Richard LazenbyStrensall Merchants logoAlice BrewerRichard Lazenby
  • 10 Feb 2026callStrensall Merchants / BG-Demo – Exec Sponsor Nell Ashcombe, Daniel Okafor, Richard Lazenby, Neil CravenStrensall Merchants logoNell AshcombeDaniel OkaforRichard Lazenby+1
  • 2 Feb 2026email threadA conversation about executive sponsorship Nell Ashcombe, Richard LazenbyStrensall Merchants logoNell AshcombeRichard Lazenby
  • 19 Jun 2025eventBG-Demo webinar Alice Brewer, Toby Underwood, Noel Cronin, Melvin Goh, Patricia Gleave, Asif Jagger, Josh Pearce, Elaine Turvey, Jasmine Coleman, Donal Coughlan, Clive Wardle, Rakesh Solanki, Emma Haworth, Ian Fairclough, Lindsay Pallister, Nathan Booth, Glenys Routledge, Gavin Tyldesley, Julie Wardhaugh, Jolien van Dijk, Wim Goossens, Rebecca Ainsworth, Richard Lazenby, Nigel Fairbrother, Fraser Moncrieff, Monique Jefferson, Giles Brockway, Faye Metcalfe, Ade Ogunleye, Deepa Chauhan, Bernadette Lowry, Bryony Searle, Declan Moran, Ronan Healy, Petra LüdersAlice BrewerToby UnderwoodNoel Cronin+32
  • 28 May 2025email threadInvitation: BG-Demo webinar for your teams Alice Brewer, Richard LazenbyStrensall Merchants logoAlice BrewerRichard Lazenby
  • 27 May 2025eventRevenue leaders roundtable Sofia Marchetti, Jenna Price, Helen Marsden, Ravi Atherton, Sofie Claes, Johan Ekström, Neil Entwistle, Noel Cronin, Ashley Chen, Melvin Goh, Gina Ferraro, Howard Feinberg, Nikhil Rao, Josh Pearce, Huw Bevan, Clive Wardle, Harry Kitching, Beth Venn, Mohammed Hanif, Andre Baptiste, Brent Overholt, Geneviève Lalonde, Rebecca Ainsworth, Richard Lazenby, Trevor Bulmer, Bryony Vosper, Ronan Mulcahy, Lewis Tait, Lars Bach, Hui Min Tan, Alyssa Jenkins, Emma Quinn, Priti Haworth, Alexa Fraser, Henrik Lorenz, Carl Whittle, Aoife Mulcahy, Declan Moran, Siobhán Nolan, Ronan Healy, Kayleigh Roberts, Liam Corner, Megan StathamSofia MarchettiJenna PriceHelen Marsden+40
  • 19 May 2025email threadInvitation: revenue leaders roundtable in London Sofia Marchetti, Richard LazenbyStrensall Merchants logoSofia MarchettiRichard Lazenby

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

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DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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