AI facts
As at Fri 9 Oct 2026Langstrath Hotels, a Keswick hospitality business, has no contract with BG-Demo. Lewis Kerr sent a Starter proposal on 19 Aug 2025 at an annual price of £20k and a deal amount of £26k, following a draft of 14 Aug 2025, and neither was executed. No platform usage, tickets or invoices are on record. The deal was closed lost on 4 Sep 2025 with security review as the lost reason, and no deal is open. The last interaction was 19 Aug 2025.
Profile
Updated 9 Oct 26- IndustryHospitalitySource: CRM company record
- Websitelangstrath.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityKeswickSource: CRM company record
- Size260 employeesSource: CRM company record
- CRM ownerLewis KerrSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026
AI opinion
As at Fri 9 Oct 2026Lost, because the only Starter deal closed lost on security review on 4 Sep 2025 and no interaction with Langstrath Hotels is recorded since 19 Aug 2025. The champion and buyer were positive, so written security answers for Robbie Tyson could reopen a conversation.
Key facts
Updated 9 Oct 26- Last contact19 Aug 2025Call: Langstrath Hotels / BG-Demo – Proposal · 416 days before 9 Oct 2026
Next step
As at Fri 9 Oct 2026- What
- Lewis Kerr sends Henry Graves the outstanding written security answers and asks for a follow-up session that includes Robbie Tyson, the IT Manager. Re engage
- Who
Lewis Kerr
- When
- This week by 9 Oct 2026
- Why
- Lewis Kerr should reopen Langstrath Hotels with Henry Graves by sending the written security answers that were still owed when the Starter deal closed lost on security review on 4 Sep 2025, and ask for a call that includes Robbie Tyson.
The story
As at Fri 9 Oct 2026Lost: Langstrath Hotels' only deal, a Starter proposal, was closed lost on 4 Sep 2025 on security review. No order form was executed and there has been no contact since 19 Aug 2025. Lewis Kerr leads a win-back built on the written security answers that were still owed.
Lost: Langstrath Hotels has no contract with BG-Demo. Its only Starter deal, at £20k a year with a £26k deal amount, closed lost in the CRM on 4 Sep 2025, and neither the 14 Aug 2025 draft nor the 19 Aug 2025 proposal was executed.
There is no platform usage, no tickets and no invoices on record. Lewis Kerr worked the deal with Philippa Dalzell, Head of Guest Services and champion, and Henry Graves, Managing Director, and both were positive.
No interaction is recorded since 19 Aug 2025. The main risk is the security objection: the written security answers were still owed, and Robbie Tyson, the IT Manager, was never engaged.
Lewis should send Henry the security answers drafted by Hannah Lowe and ask for a session that includes Robbie, copying Philippa, by 9 Oct 2026. He should bring a fresh Starter quote at the v2 list of £22k.
ARR journey
Finance read
As at Fri 9 Oct 2026Prospect, one lost starter deal
Langstrath Hotels has no ARR and no billing. Its one new Starter deal was closed lost on 4 Sep 2025, with security review as the lost reason. The CRM stage is lost.
- No order form and no ARR
- Starter deal lost on security review
- No open deals
The analysis
Recurring revenue: No order form has started, so there is no ARR. CRM ARR, the invoiced run rate and order-form ARR are all £0, so the records agree.
Next commitment: None. No renewal or open deal is on record.
Billing: There are no invoices, so nothing is overdue or disputed.
Deals: The new Starter deal showed an amount of £26k and an annual value of £20k. It was closed lost on 4 Sep 2025 with the lost reason security_review. The owner, Lewis Kerr, is active in HR.
Made from 1 deal · 2 fact tables
History by quarter
As at Fri 9 Oct 2026Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.
- Q3 2025
Q3 2025: Starter proposal for five hotels
Langstrath Hotels moved from discovery to a Starter proposal of £26k in total. Sentiment was positive throughout. Scope, price lock, security, permissions and refresh timing were still owed in writing, and no signed order form is shown.
The analysis
Discovery: On 22 Jul 2025 Philippa Dalzell described guest feedback arriving from several channels with her as the only reader. Henry Graves, the Managing Director, wants early warning and said reservations would want it too.
Price: Henry asked for a number first, and Lewis Kerr quoted £26k on the Starter tier. The 22 Jul 2025 email recap repeated a Starter proposal of £26k in total, with a decision targeted for 4 Sep 2025.
Demo: On 4 Aug 2025 Hannah Lowe ran the demo on Langstrath's own feedback and Philippa confirmed the answers matched the source comments. Henry was absent, and permissions by hotel, nightly refresh timing and the rota question were promised in writing.
Follow-up: In the 5 Aug 2025 email Philippa asked to see front-of-house questions handled before agreeing. Lewis agreed and restated the £26k proposal.
Proposal: On 19 Aug 2025 Lewis took Philippa and Henry through the Starter proposal, and Henry said "Then Starter it is, if the numbers hold." Lewis told him not to sign on a call, and the £26k is a proposal total, not an annual figure.
Open at the end: Whether the proposal covers all five hotels or starts with one was unconfirmed. Written security and support answers, the price breakdown, permissions and refresh timing were owed, and the evidence does not show a signed order form. Langstrath wants to be live before spring bookings.
Langstrath Hotels / BG-Demo – DiscoveryLangstrath Hotels / BG-Demo – DemoLangstrath Hotels / BG-Demo – ProposalFollowing our discovery callFollowing up on the demoMade from 3 calls · 2 email threads
Platform usage
Documents
Updated 9 Oct 26- presales
Folders and documents as a list
- Proposals (2)
- First-draft Starter proposal draft · proposal · 14 Aug 2025
- Starter tier proposal, final version issued · proposal · 19 Aug 2025
Activity
- 19 Feb 2026eventBG-Demo webinar
+40
- 19 Aug 2025documentLangstrath Hotels - Proposal
- 19 Aug 2025callLangstrath Hotels / BG-Demo – Proposal
- 14 Aug 2025documentLangstrath Hotels - Proposal v1
- 5 Aug 2025email threadFollowing up on the demo
- 4 Aug 2025callLangstrath Hotels / BG-Demo – Demo
- 22 Jul 2025email threadFollowing our discovery call
- 22 Jul 2025callLangstrath Hotels / BG-Demo – Discovery
- 4 Jul 2025dealLangstrath Hotels – New
- 20 Mar 2025eventBG-Demo webinar
+28
- 19 Sep 2024eventBG-Demo webinar
+24
Contacts
Evidence trail
Updated 9 Oct 26Langstrath Hotels' pages are written from 3 organisation-level AI texts (assessment / next steps), 1 period digest and 1 narrative-level AI text, which in turn draw on 7 AI summaries of 8 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not written yet.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Langstrath Hotels / BG-Demo – Discovery entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- call_recorder/calls.csv call_279_001 raw row
- Langstrath Hotels entity
- Langstrath Hotels / BG-Demo – Demo entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- call_recorder/calls.csv call_279_002 raw row
- Langstrath Hotels entity
- Langstrath Hotels / BG-Demo – Proposal entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- call_recorder/calls.csv call_279_003 raw row
- Langstrath Hotels entity
- Langstrath Hotels – New entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- crm/deal_line_items.csv deal_279_01:1 raw row
- crm/deal_line_items.csv deal_279_01:2 raw row
- crm/deal_stage_history.csv deal_279_01:1 raw row
- crm/deal_stage_history.csv deal_279_01:2 raw row
- crm/deal_stage_history.csv deal_279_01:3 raw row
- +3 more
- Langstrath Hotels entity
- Langstrath Hotels - Proposal v1 entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- document_store/files.csv doc_279_001 raw row
- Langstrath Hotels entity
- Langstrath Hotels - Proposal entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- document_store/files.csv doc_279_002 raw row
- Langstrath Hotels entity
- +5 more
- Langstrath Hotels / BG-Demo – Discovery entity
- AI opinion page block
- Langstrath Hotels lost AI record
- Langstrath Hotels: two proposals, none executed AI record
- Langstrath Hotels - Proposal v1 entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- document_store/files.csv doc_279_001 raw row
- Langstrath Hotels entity
- Langstrath Hotels - Proposal entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- document_store/files.csv doc_279_002 raw row
- Langstrath Hotels entity
- Starter proposal, first draft AI record
- Langstrath Hotels - Proposal v1 entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- document_store/files.csv doc_279_001 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels - Proposal v1 entity
- Langstrath Hotels Starter proposal AI record
- Langstrath Hotels - Proposal entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- document_store/files.csv doc_279_002 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels - Proposal entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels - Proposal v1 entity
- Prospect, one lost starter deal AI record
- Langstrath Hotels – New entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- crm/deal_line_items.csv deal_279_01:1 raw row
- crm/deal_line_items.csv deal_279_01:2 raw row
- crm/deal_stage_history.csv deal_279_01:1 raw row
- crm/deal_stage_history.csv deal_279_01:2 raw row
- crm/deal_stage_history.csv deal_279_01:3 raw row
- +3 more
- Langstrath Hotels entity
- facts.arr_monthly:org_279 facts table
- Langstrath Hotels – New entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- crm/deal_line_items.csv deal_279_01:1 raw row
- crm/deal_line_items.csv deal_279_01:2 raw row
- crm/deal_stage_history.csv deal_279_01:1 raw row
- crm/deal_stage_history.csv deal_279_01:2 raw row
- crm/deal_stage_history.csv deal_279_01:3 raw row
- +3 more
- Langstrath Hotels entity
- Langstrath Hotels – New entity
- facts.reconciliation_t0:org_279 facts table
- Langstrath Hotels – New entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- crm/deal_line_items.csv deal_279_01:1 raw row
- crm/deal_line_items.csv deal_279_01:2 raw row
- crm/deal_stage_history.csv deal_279_01:1 raw row
- crm/deal_stage_history.csv deal_279_01:2 raw row
- crm/deal_stage_history.csv deal_279_01:3 raw row
- +3 more
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels – New entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels – New entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Q3 2025: Starter proposal for five hotels AI record
- Discovery: guest feedback across five hotels AI record
- Langstrath Hotels / BG-Demo – Discovery entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- call_recorder/calls.csv call_279_001 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels / BG-Demo – Discovery entity
- Demo on Langstrath's own guest feedback AI record
- Langstrath Hotels / BG-Demo – Demo entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- call_recorder/calls.csv call_279_002 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels / BG-Demo – Demo entity
- Starter proposal call for five hotels AI record
- Langstrath Hotels / BG-Demo – Proposal entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- call_recorder/calls.csv call_279_003 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels / BG-Demo – Proposal entity
- Discovery recap and Starter proposal AI record
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Following our discovery call entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- mailbox/messages.csv thr_279_0001:1 raw row
- mailbox/messages.csv thr_279_0001:2 raw row
- mailbox/threads.csv thr_279_0001 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- Post-demo follow-up and front-of-house ask AI record
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Following up on the demo entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- mailbox/messages.csv thr_279_0002:1 raw row
- mailbox/messages.csv thr_279_0002:2 raw row
- mailbox/messages.csv thr_279_0002:3 raw row
- mailbox/threads.csv thr_279_0002 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Discovery: guest feedback across five hotels AI record
- Philippa Dalzell, Head of Guest Services AI record
- Discovery: guest feedback across five hotels AI record
- Langstrath Hotels / BG-Demo – Discovery entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- call_recorder/calls.csv call_279_001 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels / BG-Demo – Discovery entity
- Demo on Langstrath's own guest feedback AI record
- Langstrath Hotels / BG-Demo – Demo entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- call_recorder/calls.csv call_279_002 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels / BG-Demo – Demo entity
- Starter proposal call for five hotels AI record
- Langstrath Hotels / BG-Demo – Proposal entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- call_recorder/calls.csv call_279_003 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels / BG-Demo – Proposal entity
- Discovery recap and Starter proposal AI record
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Following our discovery call entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- mailbox/messages.csv thr_279_0001:1 raw row
- mailbox/messages.csv thr_279_0001:2 raw row
- mailbox/threads.csv thr_279_0001 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- Post-demo follow-up and front-of-house ask AI record
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Following up on the demo entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- mailbox/messages.csv thr_279_0002:1 raw row
- mailbox/messages.csv thr_279_0002:2 raw row
- mailbox/messages.csv thr_279_0002:3 raw row
- mailbox/threads.csv thr_279_0002 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- +1 more
- Discovery: guest feedback across five hotels AI record
- Henry Graves, Managing Director AI record
- Discovery: guest feedback across five hotels AI record
- Langstrath Hotels / BG-Demo – Discovery entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- call_recorder/calls.csv call_279_001 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels / BG-Demo – Discovery entity
- Starter proposal call for five hotels AI record
- Langstrath Hotels / BG-Demo – Proposal entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- call_recorder/calls.csv call_279_003 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels / BG-Demo – Proposal entity
- Discovery recap and Starter proposal AI record
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Following our discovery call entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- mailbox/messages.csv thr_279_0001:1 raw row
- mailbox/messages.csv thr_279_0001:2 raw row
- mailbox/threads.csv thr_279_0001 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Henry Graves entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- crm/contacts.csv per_27902:org_279 raw row
- Langstrath Hotels entity
- Discovery: guest feedback across five hotels AI record
- +2 more
- Langstrath Hotels: two proposals, none executed AI record
- Langstrath Hotels lost AI record
- ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_279 facts table
- Langstrath Hotels – New entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- crm/deal_line_items.csv deal_279_01:1 raw row
- crm/deal_line_items.csv deal_279_01:2 raw row
- crm/deal_stage_history.csv deal_279_01:1 raw row
- crm/deal_stage_history.csv deal_279_01:2 raw row
- crm/deal_stage_history.csv deal_279_01:3 raw row
- +3 more
- Langstrath Hotels entity
- Langstrath Hotels – New entity
- facts.arr_monthly:org_279 facts table
- AI facts page block
- Langstrath Hotels lost AI record
- Langstrath Hotels: two proposals, none executed AI record
- Langstrath Hotels - Proposal v1 entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- document_store/files.csv doc_279_001 raw row
- Langstrath Hotels entity
- Langstrath Hotels - Proposal entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- document_store/files.csv doc_279_002 raw row
- Langstrath Hotels entity
- Starter proposal, first draft AI record
- Langstrath Hotels - Proposal v1 entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- document_store/files.csv doc_279_001 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels - Proposal v1 entity
- Langstrath Hotels Starter proposal AI record
- Langstrath Hotels - Proposal entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- document_store/files.csv doc_279_002 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels - Proposal entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels - Proposal v1 entity
- Prospect, one lost starter deal AI record
- Langstrath Hotels – New entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- crm/deal_line_items.csv deal_279_01:1 raw row
- crm/deal_line_items.csv deal_279_01:2 raw row
- crm/deal_stage_history.csv deal_279_01:1 raw row
- crm/deal_stage_history.csv deal_279_01:2 raw row
- crm/deal_stage_history.csv deal_279_01:3 raw row
- +3 more
- Langstrath Hotels entity
- facts.arr_monthly:org_279 facts table
- Langstrath Hotels – New entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- crm/deal_line_items.csv deal_279_01:1 raw row
- crm/deal_line_items.csv deal_279_01:2 raw row
- crm/deal_stage_history.csv deal_279_01:1 raw row
- crm/deal_stage_history.csv deal_279_01:2 raw row
- crm/deal_stage_history.csv deal_279_01:3 raw row
- +3 more
- Langstrath Hotels entity
- Langstrath Hotels – New entity
- facts.reconciliation_t0:org_279 facts table
- Langstrath Hotels – New entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- crm/deal_line_items.csv deal_279_01:1 raw row
- crm/deal_line_items.csv deal_279_01:2 raw row
- crm/deal_stage_history.csv deal_279_01:1 raw row
- crm/deal_stage_history.csv deal_279_01:2 raw row
- crm/deal_stage_history.csv deal_279_01:3 raw row
- +3 more
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels – New entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels – New entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Q3 2025: Starter proposal for five hotels AI record
- Discovery: guest feedback across five hotels AI record
- Langstrath Hotels / BG-Demo – Discovery entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- call_recorder/calls.csv call_279_001 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels / BG-Demo – Discovery entity
- Demo on Langstrath's own guest feedback AI record
- Langstrath Hotels / BG-Demo – Demo entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- call_recorder/calls.csv call_279_002 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels / BG-Demo – Demo entity
- Starter proposal call for five hotels AI record
- Langstrath Hotels / BG-Demo – Proposal entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- call_recorder/calls.csv call_279_003 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Langstrath Hotels / BG-Demo – Proposal entity
- Discovery recap and Starter proposal AI record
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- Following our discovery call entity
- Langstrath Hotels entity
- crm/companies.csv org_279 raw row
- mailbox/messages.csv thr_279_0001:1 raw row
- Langstrath Hotels entity
- Langstrath Hotels entity
- Discovery: guest feedback across five hotels AI record
- +2 more
- Langstrath Hotels: two proposals, none executed AI record
- Langstrath Hotels lost AI record
- Contacts page block
- Open deals (computed from the records; nothing to show yet) page block
- Documents page block
- Finance read page block
- hero page block
- History by quarter page block
- Key facts page block
- Evidence trail page block
- The story page block
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage (computed from the records; nothing to show yet) page block
- Usage read (computed from the records; nothing to show yet) page block