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Crowle Moor Haulage

Lost£0

AI facts

As at Fri 9 Oct 2026

Crowle Moor Haulage, a Scunthorpe logistics firm, has never held an order form, invoice or ARR with BG-Demo. Tom Ashdown proposed the Growth tier at £44k per year, a £56k first-term deal including implementation, in the proposal of 6 Nov 2023. There is no usage read, so no platform activity is recorded. The only deal closed lost on 24 Nov 2023 with the reason no_decision, and nothing is open. The last interaction was a webinar invitation of 27 Feb 2026 to Kyle Brumby, unanswered.

Read from 4 calls · 5 email threads · 1 news items · 1 deals · 3 people · 3 documents, newest 27 Feb 26

Profile

Updated 9 Oct 26
  • IndustryLogisticsSource: CRM company record
  • Websitecrowlemoor.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityScunthorpeSource: CRM company record
  • Size300 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the only deal closed lost with no decision in Nov 2023 and no deal has opened since. Pat Clixby, the decision-maker, feared an unused tool and finance never joined a call. One opening: a follow-up testing Kyle Brumby's interest in connector health.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Last contact27 Feb 2026Email: Join us at the BG-Demo webinar · 224 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Tom Ashdown emails Mick Overton to propose a short call with Pat Clixby and finance, built around a first-month adoption plan for the Growth tier. Re engage
Who
Tom Ashdown Tom Ashdown
When
This week by 9 Oct 2026
Why
Tom Ashdown should reopen the relationship with Mick Overton, the former champion, with an adoption-focused Growth case that answers Pat Clixby's fear of an unused tool and brings finance in, since the only deal closed lost with no decision.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: Crowle Moor Haulage never signed. Its only deal, Growth at £56k for the first term, closed lost on 24 Nov 2023 with no decision. Tom Ashdown is to reopen the relationship with Mick Overton on an adoption case.

Lost: Crowle Moor Haulage never signed. The only deal, Growth at £44k per year and £56k for the first term including implementation, closed lost on 24 Nov 2023 with no decision. No executed order form or invoice exists.

There is no usage read and no ticket on record. Mick Overton, the Transport Manager and champion, joined all four calls with Tom Ashdown, and Tobias Renwick's two demos eased his data-location worry.

Pat Clixby, Managing Director, feared a tool nobody uses, finance never joined a call, and Mick could not sign alone. The last touch, Alice Brewer's webinar invitation of 27 Feb 2026 to Kyle Brumby, drew no reply.

Tom should email Mick by 9 Oct 2026 proposing a short call with Pat and finance. The call is built around a first-month adoption plan for one team and the current Growth list of £50k.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

No ARR and no billing. The only deal, a new Growth deal, was closed lost on 24 Nov 2023 with the reason no_decision. CRM stage is lost.

  • No order form, no ARR, no billing
  • Only deal closed lost with no decision on 24 Nov 2023
The analysis

Recurring revenue: no order form has started, so there is no ARR. CRM ARR, the invoiced run rate and order-form ARR all show £0.

Next commitment: none. There is no renewal and no open deal.

Billing: there are no invoices, so nothing is overdue or disputed.

Deals: one new Growth deal, amount £56k, annual value £44k, closed lost on 24 Nov 2023. The lost reason is no_decision. The owner, Tom Ashdown, is active in HR.

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q1 2026

    Q1 2026: one unanswered webinar invitation

    One read in the period: a 27 Feb 2026 email in which Alice Brewer invited Kyle Brumby to a webinar on connector health. The thread shows no customer response.

    The analysis

    Scope: the period holds one read, an email thread dated 27 Feb 2026. No calls, tickets or news items are recorded for Crowle Moor Haulage in Q1 2026.

    Outreach: Alice Brewer invited Kyle Brumby, IT and Systems Manager, to a webinar on 19 Mar 2026 about keeping connected data sources healthy. She tied the invitation to his recent work on the company's systems and offered to send details if he replied.

    Customer view: the thread shows no reply from Kyle, so his interest is not shown. The read rates the thread as neutral.

    Opportunity: the webinar topic links to connector upkeep, which could open a conversation on additional connectors. The read also notes that engagement on connector health is unknown.

    Open at the end: Alice was to follow up if Kyle did not respond. The thread does not show whether Kyle attended the webinar or whether she followed up.

    Made from 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q4 2023

    Q4 2023: demos done, Growth proposal at £56k

    Mick Overton moved from demo to a Growth proposal in Q4 2023. Data location was his main worry and eased. He cannot sign without finance and wants B-Viz running before his current software contract ends at the year end.

    The analysis

    Demo set-up: On 19 Oct 2023 Mick named the dispatch system and job sheets as the key sources. On 26 Oct 2023 he asked to move a demo to the start of the following week because of workload.

    First demo: On 18 Oct 2023 Tobias Renwick showed Mick late-load and customer-contact answers. Mick liked the plain statement of limits, and Tobias owed a written IT note. Pat was not on the call, and price was not discussed.

    Second demo: On 26 Oct 2023 Mick saw dispatch and invoice queries on Crowle Moor's own data. He said the in-account model was less of a worry than he thought. The demo exposed a signed delivery note not matched to a job.

    News: Also on 26 Oct 2023, Crowle Moor Haulage launched an online booking portal. The item shows no effect on the account.

    Proposal: On 31 Oct 2023 Mick said Pat wants to see the proposal before signing off. On 7 Nov 2023 Tom Ashdown presented a Growth proposal at £56k all in, a proposal figure and not an executed price.

    Open at the end: Finance had not been on a call, and the order form was not shown as sent or signed. The IT contact wanted data-location detail in writing, and the year-end deadline left little time.

    Made from 3 calls · 3 email threads · 1 news item

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q3 2023

    Q3 2023: discovery and Growth proposal

    Two reads in late September 2023: a discovery call and a follow-up proposal email. Tom Ashdown put Growth at £56k. Pat Clixby fears another unused tool and wants the numbers first. Nothing was signed.

    The analysis

    Discovery: on the 28 Sep 2023 call Mick Overton described load updates scattered across the dispatch system, drivers' tablets, customer emails and a spreadsheet. Pat, the Managing Director, joined late and asked what the work would return.

    Customer view: Pat said he feared "another system nobody uses after a month". He wants a five-minute read and written follow-up sent to him, not Mick.

    Commercial: Tom suggested Growth as a starting point, not a promise, because dispatch, office and drivers are three teams. He mentioned £56k without saying what it covers or whether it is yearly.

    Follow-up: on 29 Sep 2023 Tom sent a Growth proposal at £56k, with a demo on the customer's own data and a call to go through it. Pat asked for the numbers before meeting and passed the review to Mick. The figure is the proposal price, not a signed amount.

    Open at the end: ownership on the customer side is unsettled, as Mick cannot decide alone. Mick's view of the proposal is not shown. Tom committed to a written breakdown of the figure, an early data quality check and a small test group. The email aimed for signature by 24 Nov 2023.

    Made from 1 call · 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Documents

Updated 9 Oct 26

3 documents in 2 folders; 1 drafts hang on their executed paper. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Crowle Moor Haulage's pages are written from 3 organisation-level AI texts (assessment / next steps), 3 period digests and 1 narrative-level AI text, which in turn draw on 13 AI summaries of 14 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 4 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Email · Web

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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