Hvidbjerg Logistik

Demo: On 7 Apr 2026 Theo Gallagher showed the brain over Salesforce and Xero to Mette Kjærgaard, Head of Customer Service. She called the cross-system search "quite powerful actually" but is not the budget holder.

Follow-up: Also on 7 Apr 2026, Matteo Ricci arranged a technical call between Theo and Mette's IT lead. Mette later said it was helpful and asked if the proposal was on track, and the thread shows no reply from BG-Demo.

Planning: On 8 Apr 2026 Matteo asked for a 30-minute call on priorities, timeline and budget before writing the proposal. Mette agreed and offered 16:00 CET the day after her 13 Apr 2026 reply, bringing IT and operations colleagues. The thread does not show the call being held.

Proposal: On 16 Apr 2026 Matteo walked Søren Lund, CFO, and Mette through the Growth proposal. Søren asked what £62k covers and was told it is the Growth deal amount for year one, covering implementation and the first year's subscription.

Customer view: Søren found the Snowflake model reassuring. Mette said a late May go-live suits their June reporting deadlines.

Open at the end: Søren was to send the order form to legal the next day, and the evidence does not show it was signed. Matteo had still to confirm the renewal amount in writing, which Søren had asked for directly. Spreadsheet sources for operations and warehouse inventory could become extra connectors later.

Discovery: On 4 Mar 2026 Mette Kjærgaard and Søren Lund described a TMS, warehouse system, CRM and Xero that nobody can query together. Mette said her team spends easily half the day hunting for the answer, and Søren said invoicing tied to delivery confirmations is error-prone and slow.

Commercial: Matteo Ricci recommended Growth at £44k a year plus a £12k implementation fee over eight weeks. Søren confirmed this as sixty-two all-in for year one.

Concerns: Søren challenged the eight-week timeline, and data residency matters to the board. The evidence does not show a decision, budget or competitor.

Demo: On 27 Mar 2026 Theo Gallagher ran a demo on anonymised data mirroring the TMS, warehouse system and Xero, not live data. A question about uninvoiced loads returned forty-seven loads in about two seconds, and Mette said it normally takes maybe ten minutes.

People: Søren was not on the demo call. Matteo committed Theo to build the connectors and run training, so the eight-week claim rests on him.

Open at the end: Matteo is to send the full proposal and a demo summary the day after the demo call. Mette is to take it to Søren, and the evidence does not show any price being discussed on the demo call or any sign-off.