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Kestle Bay Hotels

Lost£0

AI facts

As at Fri 9 Oct 2026

Kestle Bay Hotels, a Truro hospitality business, has no contract with BG-Demo. Two Starter proposals of 9 Oct 2024 and 14 Oct 2024 quoted £20k a year plus £6,000 implementation, and neither was executed. No platform usage is on record, and there are no invoices or tickets. The only deal, a new Starter deal of £26k, was closed lost on 15 Nov 2024 with the reason no_decision. The last interaction was the 31 Oct 2024 negotiation call.

Read from 4 calls · 1 email threads · 1 deals · 3 people · 2 documents, newest 31 Oct 24

Profile

Updated 9 Oct 26
  • IndustryHospitalitySource: CRM company record
  • Websitekestlebay.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityTruroSource: CRM company record
  • Size600 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the only deal closed lost on 15 Nov 2024 for no decision and nothing has been heard since the 31 Oct 2024 call. The price objection was never resolved on record. A renewed approach through Sam Hollis, the CRM champion, is the one opportunity.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Last contact31 Oct 2024Call: Kestle Bay Hotels / BG-Demo – Negotiation · 708 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Tom Ashdown contacts Sam Hollis to reopen the Starter evaluation and learn what stalled the signature in Nov 2024. Re engage
Who
Tom Ashdown Tom Ashdown
When
This week by 9 Oct 2026
Why
Tom Ashdown reopens the lapsed Starter conversation with Sam Hollis to learn what stalled the 2024 deal. The deal closed lost for no decision after a price objection, and nothing is recorded since the 31 Oct 2024 call.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: Kestle Bay Hotels never signed. The only deal, a new Starter deal of £26k, closed lost on 15 Nov 2024 for no decision after a discount was refused. Tom Ashdown now reopens it with Sam Hollis.

Lost. Kestle Bay Hotels has no contract: Starter proposals of 9 Oct 2024 and 14 Oct 2024 quoted £20k a year plus £6,000 implementation, neither executed. The only deal closed lost on 15 Nov 2024 for no decision.

No platform usage, tickets or invoices are on record. Tom Ashdown ran all four calls with Sam Hollis, Head of Operations, as champion and Gary Underwood, Chief Executive, as economic buyer.

On the 31 Oct 2024 call Gary called the first-year price steep and asked for ten percent off, which Owen Tallis declined. Nothing is recorded since, so the relationship may have lapsed.

Tom reopens the Starter conversation with Sam by 9 Oct 2026 to learn what stalled the signature. Any new proposal sits on the v2 Starter list of £22k, with Owen agreeing the discount and Hannah Lowe offering a demo.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

Kestle Bay Hotels has no ARR and no invoices. Its one deal, a new Starter deal, was closed lost on 15 Nov 2024 with the reason no_decision. The CRM stage is lost.

  • No order form and no ARR
  • Only deal closed lost on 15 Nov 2024: no_decision
  • No invoices issued
The analysis

Recurring revenue: no order form has started, so there is no ARR. The CRM shows £0 ARR over one CRM record, which matches the invoiced run rate of £0 and the order-form ARR of £0.

Next commitment: none. There is no renewal and no open deal.

Billing: there are no invoices, so nothing is overdue or disputed.

Deals: the new Starter deal had an amount of £26k and an annual value of £20k. It was closed lost on 15 Nov 2024 with the lost reason no_decision. The owner, Tom Ashdown, is active in HR.

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q4 2024

    Q4 2024: Starter proposal, price pushback

    Two calls in the quarter. On 14 Oct 2024 Kestle Bay Hotels heard the Starter proposal and was keen. On 31 Oct 2024 Gary Underwood called the first-year price steep and asked for ten percent off. No signed order form is shown.

    The analysis

    Proposal: On 14 Oct 2024 Tom Ashdown walked Sam Hollis and Gary Underwood through the Starter proposal of £20k a year plus £6,000 implementation, live within four weeks. Gary was happy with price and scope and said he was sold on the concept.

    Scope: Sam said the four connectors are probably enough to start and named reviews, reservations and helpdesk. Tom said more connectors can be added later if the value is there.

    Negotiation: On 31 Oct 2024 Tom quoted £26k for the first year. Gary called it steep and asked for ten percent off, citing heavy investment in infrastructure.

    Outcome of the ask: Owen Tallis said ten percent was more than he could do on a first term. He promised a revised price the same day, and Gary agreed to sign by Friday, with Sam and Gary as signatories.

    Open at the end: The proposal was still not an executed order form. The 31 Oct 2024 read does not show the revised price or whether the order form was signed. November is peak season and go-live depends on IT access.

    Made from 2 calls

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q3 2024

    Q3 2024: Starter prospect keen after demo

    Late in the quarter Kestle Bay Hotels went from discovery to a demo on its own data. Sam Hollis said the company is keen to move forward. A proposal was promised, but the evidence does not show one sent or signed.

    The analysis

    Discovery: On 16 Sep 2024 Tom Ashdown ran a discovery call with Sam Hollis, Head of Operations, the only customer participant. Sam found the Starter offer reasonable and asked for a demo on Kestle Bay's own data.

    Commercial: Sam asked about adding more systems later, and Tom said extra connectors are an add-on. Starter has a hard limit of four connectors, so growth points to the connector add-on or Growth.

    Conference: On 28 Sep 2024 Sofia Marchetti invited Rob Gledhill to BG-Demo's stand at the Data Leaders Conference in Amsterdam on 9 Oct 2024. The thread holds no customer response and no product, price or contract point.

    Demo: On 30 Sep 2024 Hannah Lowe showed the brain answering a booking question across the Salesforce CRM and the property-management system. Sam said "We're keen. Let's move forward." Rob found it straightforward and had no further questions.

    Open at the end: Tom committed to a proposal by end of week, then an order form, with go-live targeted for early November. Rob's finance data request would use the fourth and last Starter connector. No budget holder was named on the discovery call, and the evidence does not show a proposal or order form was sent or signed.

    Made from 2 calls · 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Documents

Updated 9 Oct 26

2 documents in 1 folders; 1 drafts hang on their executed paper. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Kestle Bay Hotels' pages are written from 3 organisation-level AI texts (assessment / next steps), 2 period digests and 1 narrative-level AI text, which in turn draw on 7 AI summaries of 8 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Email

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

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B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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