Aoife Brophy
Person
Ballycullen Payments · champion
Aoife Brophy is the CRM champion at Ballycullen Payments, a prospect. She raised the reconciliation pain, backed the demo on her own data, and now takes a Starter proposal to her CFO. Compliance sign-off is still open.
Who they are
Insight
As at Fri 9 Oct 2026Aoife Brophy is the CRM champion at Ballycullen Payments, a prospect. She raised the reconciliation pain, backed the demo on her own data, and now takes a Starter proposal to her CFO. Compliance sign-off is still open.
Role: Head of Client Operations in Dublin, recorded as champion. She has joined all three calls and the one email thread, and describes herself as the gatekeeper for numbers.
Influence: she drives the evaluation, but the CFO, Ronan Mulcahy, wants every number in writing, and a further sign-off sits above a threshold. Her compliance team must also see the data handling notes first.
Watch: the annual subscription was not stated on the 8 Oct 2026 call, and the £28k deal value may include implementation. The evidence does not show the notes being sent. A fifth system would point to Growth.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Ballycullen Payments | Head of Client Operations | champion | aoife.brophy@ballycullen.example |
Activity
- Upcoming
- 12 Oct 2026upcoming callBallycullen Payments / BG-Demo – Negotiation
+1 - 15 Oct 2026upcoming eventBG-Demo webinar
+36 - 19 Nov 2026upcoming eventBG-Demo webinar
+41 - Held
- 8 Oct 2026callBallycullen Payments / BG-Demo – Proposal
- 21 Sep 2026email threadFollow-up after the demo
- 17 Sep 2026callBallycullen Payments / BG-Demo – Demo
- 26 Aug 2026callBallycullen Payments / BG-Demo – Discovery
- 31 Jul 2026dealBallycullen Payments – New