AI facts
As at Fri 9 Oct 2026Tarnbeck Insurance Brokers is on Starter at £20k a year under the renewal order form signed on 22 Jan 2026, running 30 Jan 2026 to 29 Jan 2027. Over the last four months questions asked rose from 445 to 525 (18%), with 9 of 15 licensed users active. The renewal on 30 Jan 2027 is priced at £22k, and a check-in is booked for 26 Oct 2026. The CRM owner, Priya Raman, left BG-Demo on 28 Aug 2026.
Profile
Updated 9 Oct 26- IndustryInsurance brokingSource: CRM company record
- Websitetarnbeck.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityKendalSource: CRM company record
- Size150 employeesSource: CRM company record
- CRM ownerPriya RamandiffersSource: CRM company record · Account Executive · Left 28 Aug 2026: the CRM still names them · CSM Daniel Okafor · The sources disagree
- Customer since30 Jan 2025Source: first executed order form ctr_171_01, signed 16 Jan 2025 · Starter tier · In the CRM since 12 Aug 2024
- TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
- StateWatchSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026
AI opinion
As at Fri 9 Oct 2026Watch: the renewal in 113 days carries a 12.8% rise as v1 pricing ends, and use rests on Luke Fenwick and Rachael Dixon. All three invoices were paid late. Abbie Gaskarth's dashboard building is a Growth lead.
Key facts
Updated 9 Oct 26- Contracted ARR£19,500Source: executed order form ctr_171_02, 30 Jan 2026 to 29 Jan 2027 · CRM £19,500 · Invoiced run rate £19,500 · As of 9 Oct 2026
- Next renewal30 Jan 2027Basis: order form ctr_171_02 ends 29 Jan 2027 · In 113 days · Renewal price £22,000 (+12.8%) · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
- Term30 Jan 2026 to 29 Jan 2027Source: order form ctr_171_02 (renewal), signed 22 Jan 2026 · Billed annually · 15 seats, 4 connectors
- TierStarterSource: the current order form
- Last contact7 Jul 2026Email: Check-in notes from our call · 94 days before 9 Oct 2026
- Tenanteu-west-1Source: product analytics, reporting since Jan 2025 · 3 connectors configured
- Licensed seats159 active users in Sep 2026 · Order form ctr_171_02: 15 seats
Next step
As at Fri 9 Oct 2026- What
- Daniel Okafor presents a value case and the £22k Starter renewal price to Rachael Dixon at the booked 26 Oct 2026 check-in. renewal
- Who
Daniel Okafor
- When
- Within 2 weeks by 26 Oct 2026
- Why
- Daniel Okafor should use the 26 Oct 2026 check-in with Rachael Dixon to present a value case and the £22k renewal price before the 90-day notice point, while the account has no active owner.
The story
As at Fri 9 Oct 2026Watch: Starter at £20k renews on 30 Jan 2027 at £22k (12.8%). Questions are up 18% but rest on two people, and the CRM owner has left. Daniel Okafor brings a value case to the 26 Oct 2026 check-in.
Watch: Tarnbeck Insurance Brokers is on Starter at £20k a year under the executed renewal order form, running 30 Jan 2026 to 29 Jan 2027. The renewal on 30 Jan 2027 is priced at £22k, a 12.8% rise.
Questions asked rose from 445 to 525 (18%) over the last four months, with 9 of 15 licensed users active. Luke Fenwick asks 39% and Rachael Dixon 32% of questions, and Abbie Gaskarth is the only active admin.
The CRM owner, Priya Raman, left BG-Demo on 28 Aug 2026, so the account has no active owner. Two freshness tickets in July, one a stale CRM sync caused by a connector credential, keep data freshness the main risk before renewal.
Owen Tallis names an active account owner. Daniel Okafor then presents a value case and the £22k price to Rachael at the booked 26 Oct 2026 check-in.
ARR journey
Updated 9 Oct 26One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £20k; Invoiced ARR £20k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_171.
Show the figures as a table
| Month | Contracted ARR | Invoiced ARR |
|---|---|---|
| Jan 25 | £19,500 | £19,500 |
| Feb 25 | £19,500 | £19,500 |
| Mar 25 | £19,500 | £19,500 |
| Apr 25 | £19,500 | £19,500 |
| May 25 | £19,500 | £19,500 |
| Jun 25 | £19,500 | £19,500 |
| Jul 25 | £19,500 | £19,500 |
| Aug 25 | £19,500 | £19,500 |
| Sep 25 | £19,500 | £19,500 |
| Oct 25 | £19,500 | £19,500 |
| Nov 25 | £19,500 | £19,500 |
| Dec 25 | £19,500 | £19,500 |
| Jan 26 | £19,500 | £19,500 |
| Feb 26 | £19,500 | £19,500 |
| Mar 26 | £19,500 | £19,500 |
| Apr 26 | £19,500 | £19,500 |
| May 26 | £19,500 | £19,500 |
| Jun 26 | £19,500 | £19,500 |
| Jul 26 | £19,500 | £19,500 |
| Aug 26 | £19,500 | £19,500 |
| Sep 26 | £19,500 | £19,500 |
Finance read
As at Fri 9 Oct 2026ARR steady at £20k, paid late
Contracted ARR has been £20k on the Starter tier since the first month, Jan 2025. All three invoices were paid after their due dates and none is owed now. Renewal on 30 Jan 2027 is priced at £22k.
- All three invoices were paid after the due date
- Renewal on 30 Jan 2027 is priced at £22k against £20k today
- Deal owner Priya Raman is not active in HR
The analysis
Recurring revenue: Contracted ARR is £20k, the same as the invoiced run rate and the CRM. It has not moved since it began in Jan 2025.
Next commitment: The Starter renewal order form was signed on 22 Jan 2026. Renewal on 30 Jan 2027 is priced at £22k against £20k today, a change of £2,500 (12.8%).
Billing: INV-171-0001 and INV-171-0003 were each paid 16 days after the due date, and INV-171-0002 was paid 10 days after. Nothing is overdue or disputed now.
Deals: Two deals, one new and one renewal, are closed won and none is open. Their owner, Priya Raman, is not an active employee in HR.
Made from 2 deals · 2 fact tables · 3 invoices
History by quarter
As at Fri 9 Oct 2026Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.
- Q2 2026
Q2 2026: CRM connector stale after key rotation
One read in the quarter: a ticket on 11 Jun 2026 about the CRM connector not syncing for about ten days after a security refresh rotated API keys. New credentials from IT were still to be confirmed.
The analysis
This period holds one read, a connector sync ticket dated 11 Jun 2026.
Problem: Abbie Gaskarth reported that the CRM connector last synced about ten days earlier and was no longer picking up new contacts, although her systems appeared normal.
Handling: Olivia suspected rotated API credentials and asked the customer to coordinate with IT for new ones. Abbie confirmed that a security refresh had rotated the API keys.
Judgement: the read treats this as a high-urgency data freshness issue and a churn risk if the data stays stale. The ticket is tagged as a complaint.
Open at the end: the evidence does not show whether IT supplied new credentials or whether the connector resumed syncing. The follow-up to confirm both was still outstanding.
Made from 1 ticket
- Q1 2026
Q1 2026: Starter renewal agreed, invoice overdue
Tarnbeck agreed the £20k Starter renewal on 23 Jan 2026, but the signed copy is not evidenced. The renewal invoice went unpaid past 21 Feb 2026, and a calls connector stall on 27 Mar 2026 raised a freshness concern.
The analysis
Renewal: Priya Raman sent the renewal order form at £20k on the same Starter terms on 20 Jan 2026. On 23 Jan 2026 Colin Airey said Tarnbeck was happy to go ahead and would return it signed that week.
Open item: the signed order form is not in the thread, so the renewal is not confirmed as executed. The contract was due to end on 29 Jan 2026.
Billing: Rachel Dunmore sent Jean Benson invoice INV-171-0003 on 22 Jan 2026, £20k net (£23k including VAT), due 21 Feb 2026. There was no customer response.
Marketing: on 19 Feb 2026 Alice Brewer invited Colin to a London Revenue leaders roundtable on 24 Feb 2026. No reply is shown.
Billing chase: on 2 Mar 2026 Rachel chased Jean because the invoice was unpaid after its due date, and asked for the PO number and a settlement date. The customer did not reply, and the reason for non-payment is not shown.
Support: on 27 Mar 2026 Abbie Gaskarth reported that the calls connector had not synced for over 24 hours. Olivia and Samir Haddad found an API timeout in the call recorder and retried the job.
Open at the end: the executed order form, payment of the invoice, confirmation that the connector resumed syncing, and better retry logic after the timeout.
Renewal order formInvoice, INV-171-0003Invoice INV-171-0003, payment reminderRevenue leaders roundtable, 24 Feb 2026Connector syncMade from 4 email threads · 1 ticket
- Q4 2025
Q4 2025: renewal deferred, no adoption owner
Positive adoption signals in Oct and Nov 2025 gave way on 30 Dec 2025 to a lapse in use after Rachael Dixon moved team. Renewal was deferred, with the contract extended to end of February on the same terms.
The analysis
Renewal outreach: On 31 Oct 2025 Daniel Okafor wrote to Colin Airey about the contract end on 29 Jan 2026 and said Priya Raman would lead the renewal conversation. The thread holds no reply from Colin.
Adoption check-in: Also on 31 Oct 2025, Rachael replied that the team were getting value, and a call was set for 10:00 on the Tuesday. On the 10 Nov 2025 call she said more people were asking their own questions and data seemed fresh.
Expansion: On that call Rachael declined expansion to another part of the business for now. No price or value was discussed, and Daniel said he would open a formal renewal conversation in the New Year.
Support: On 23 Dec 2025 Abbie Gaskarth asked for spreadsheet export of search results. Olivia said it is on the roadmap and passed it to the product team.
Renewal call: On 30 Dec 2025 Colin said use had lapsed after Rachael moved team in a restructure and nobody had picked it up. Jean Benson wanted an adoption plan before paying 19,500 again.
Open at the end: The contract was extended to end of February on the same terms, with no invoice in between. Colin was to nominate a business owner by mid-February, and the renewal is At risk without one.
Tarnbeck Insurance Brokers / BG-Demo – Check InTarnbeck Insurance Brokers / BG-Demo – RenewalYour contract renewalQuick check-inFeature requestMade from 2 calls · 2 email threads · 1 ticket
- Q3 2025
Q3 2025: upsell cue and unresolved invoice query
Four reads: a Growth-tier feature question, an unresolved first-invoice query, a new user added, and an unanswered roundtable invitation to the Managing Director. Low volume, mixed tone.
The analysis
Upsell: On 12 Sep 2025 Abbie Gaskarth, systems administrator, asked how to create a custom field to track client renewal eligibility. Connor Webb said the feature is restricted to Growth tier and above and offered to involve her CSM Daniel.
Event: On 15 Sep 2025 Alice Brewer invited Colin Airey, Managing Director, to the Revenue leaders roundtable in London on 23 Sep 2025. The thread holds no reply, so interest is not shown.
Billing: On 26 Sep 2025 Abbie said her first invoice differed from what was discussed at sign-up. Olivia Grant offered to verify the charges and check for discounts or add-ons, but the ticket closed without evidence of resolution.
People: On 30 Sep 2025 Rachael Dixon, Head of Operations, asked for a new team member, Sarah Thomas, to be set up. Olivia added her the same day and sent a password reset link, a sign of team growth.
Open at the end: the Growth upgrade conversation has no recorded start, the invoice discrepancy is unconfirmed as resolved, and the evidence does not show whether Colin attended or replied.
How do I create a custom field?Invoice queryAccess permissionsRevenue leaders roundtable, 23 Sep 2025Made from 1 email thread · 3 tickets
- Q1 2025
Q1 2025: Starter onboarding, unclear use case
Tarnbeck signed a Starter order form and onboarded on Salesforce, call and email connectors. Setup worked, but the team was unsure what the brain was for, and both invoices went unanswered and overdue.
The analysis
Contract: On 14 Jan 2025 Priya Raman sent Colin Airey a Starter order form at £26k covering implementation and the first year. Colin said he would sign that morning, but the executed copy is not in the thread.
Billing: Implementation invoice INV-171-0001 (£7,200 including VAT) was sent on 17 Jan 2025 and chased on 24 Feb 2025 after its 16 Feb 2025 due date. Subscription invoice INV-171-0002 (£23k including VAT) was sent on 30 Jan 2025 and flagged overdue on 10 Mar 2025. Neither thread has a customer reply.
Onboarding: The 7 Feb 2025 kickoff named Abbie Gaskarth as the only hands-on technical contact. Three connectors tested clean on 13 Feb 2025. On 21 Feb 2025 Abbie asked for a holiday let bookings object to be added.
Support: One ticket on 18 Feb 2025 reported slow searches, explained as normal first indexing.
Adoption: On 3 Mar 2025 Abbie and Rachael Dixon said they were not sure what the brain was for. On 6 Mar 2025 credentials were still missing and finance queried an overdue invoice. Training took place on 24 Mar 2025 with Rachael keen.
Open at the end: No customer reply on either invoice, the executed order form not seen, and adoption resting on Abbie and Rachael.
Order form, StarterPayment overdue, INV-171-0002Tarnbeck Insurance Brokers / BG-Demo – OnboardingTarnbeck Insurance Brokers / BG-Demo – OnboardingTarnbeck Insurance Brokers / BG-Demo – TrainingSearches are very slowMade from 6 calls · 7 email threads · 1 ticket
- Q4 2024
Q4 2024: demo to intent to sign Starter
Tarnbeck moved from demo to proposal to a pre-signature call in the quarter. Starter was quoted at £20k plus £6,000, then £26k for the first year. On 18 Dec 2024 the Managing Director agreed to sign; no executed order form is shown.
The analysis
Scheduling: On 9 Oct 2024 Priya Raman asked Rachael Dixon for a demo on Tarnbeck's own data, and Rachael proposed Thursday at 10:00. On 8 Nov 2024 Priya asked for a proposal meeting and Rachael offered Monday at 15:00.
Demo: On the 14 Oct 2024 call Tarnbeck wanted renewals, claims and email in one place. Priya quoted Starter at £20k plus a £6,000 implementation fee, about four weeks.
Proposal: On the 15 Nov 2024 call Priya quoted £26k for the first year, 15 users and four weeks to implement. Signing by 16 Jan 2025 holds the terms, and Tarnbeck said it would reply by early January.
Negotiation: On the 18 Dec 2024 call Colin Airey said he was happy with the service levels, confirmed 30-day terms and agreed to sign. Asked about adding users later, he was told that is a Growth conversation at renewal, and Growth was quoted at 44,000 a year.
Open at the end: The evidence does not show an executed order form. SSO on Starter and custom dashboards were mentioned on calls, but the price book lists SSO as Enterprise and the dashboards builder as Growth, so the order form must state what Starter includes. The year-two terms promise was verbal.
Tarnbeck Insurance Brokers / BG-Demo – DemoTarnbeck Insurance Brokers / BG-Demo – ProposalTarnbeck Insurance Brokers / BG-Demo – NegotiationLet's schedule a demoLet's discuss a proposalMade from 3 calls · 2 email threads
- Q3 2024
Q3 2024: discovery call, demo agreed
One read: the 12 Sep 2024 discovery call. Tarnbeck described three scattered systems, Priya Raman quoted Starter, regulation may point to Enterprise, and a demo on their own data was agreed. No tier decision.
The analysis
This period holds one read, the 12 Sep 2024 discovery call between Priya Raman and Tarnbeck's Rachael Dixon and Colin Airey.
Problem: Rachael and Colin described CRM, renewals and claims data in three separate systems. Rachael called it a daily frustration, and the read quotes the firm as losing time and sometimes missing things.
Questions: Colin asked about set-up time, cost, data ownership and security. He said the firm is regulated.
Commercial: Priya quoted Starter at 19,500 a year plus a 6,000 implementation fee. She also said eight weeks of work, where Starter implementation is normally four weeks, so the read flags that for checking.
Tier: Priya said Enterprise might fit better given the regulation. The read says the evidence does not show a decision on tier.
Open at the end: a demo on Tarnbeck's own data, about two weeks out as Colin asked, still to be booked by Priya. She also still had to send the info pack with company background and case studies. The eight-week versus four-week point was unresolved.
Made from 1 call
- Q1 2024
Q1 2024: one news item, strong results
One read in the period: Insurance Daily on 22 Jan 2024 reported strong results at Tarnbeck Insurance Brokers and continued technology investment. No acquisition, executive change or restructuring. No call, email or ticket.
The analysis
Period: this digest rests on one read, a news item. There are no calls, email threads or tickets in the quarter.
22 Jan 2024: Insurance Daily reported that Tarnbeck Insurance Brokers, a Kendal-based broker serving farm, rural business and holiday let clients, posted strong results. A spokesperson said it continues to invest in technology.
Account effect: the read names no acquisition, new executive, restructuring or new product line. It judges the item to be general results coverage with low significance, and it does not by itself change the account.
Opportunity: the read suggests the stated technology investment may be worth a mention at the next call.
Open at the end: nothing is recorded as open. The evidence does not show any customer voice, usage, support or contract activity in the quarter.
Made from 1 news item
Platform usage
Updated 9 Oct 26Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Dashed upright lines mark dated events. Latest (Sep 26): Active users 9; Licensed seats 15; Questions asked 525. Basis: product usage, facts.usage_monthly:org_171, signals:org_171.
Show the figures as a table
| Month | Active users | Licensed seats | Questions asked |
|---|---|---|---|
| Jan 25 | 0 | 15 | 0 |
| Feb 25 | 4 | 15 | 93 |
| Mar 25 | 7 | 15 | 305 |
| Apr 25 | 8 | 15 | 384 |
| May 25 | 9 | 15 | 416 |
| Jun 25 | 9 | 15 | 465 |
| Jul 25 | 9 | 15 | 537 |
| Aug 25 | 9 | 15 | 276 |
| Sep 25 | 9 | 15 | 515 |
| Oct 25 | 9 | 15 | 545 |
| Nov 25 | 9 | 15 | 493 |
| Dec 25 | 9 | 15 | 408 |
| Jan 26 | 9 | 15 | 458 |
| Feb 26 | 9 | 15 | 452 |
| Mar 26 | 9 | 15 | 507 |
| Apr 26 | 9 | 15 | 479 |
| May 26 | 9 | 15 | 445 |
| Jun 26 | 9 | 15 | 516 |
| Jul 26 | 9 | 15 | 515 |
| Aug 26 | 9 | 15 | 285 |
| Sep 26 | 9 | 15 | 525 |
Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 3; Active admins 1; Data volume 1.8 GB. Basis: product usage, facts.usage_monthly:org_171, signals:org_171.
Show the figures as a table
| Month | Connectors configured | Active admins | Data volume |
|---|---|---|---|
| Jan 25 | 0 | 0 | 0.00 GB |
| Feb 25 | 2 | 1 | 0.85 GB |
| Mar 25 | 3 | 1 | 1.31 GB |
| Apr 25 | 3 | 1 | 1.33 GB |
| May 25 | 3 | 1 | 1.36 GB |
| Jun 25 | 3 | 1 | 1.38 GB |
| Jul 25 | 3 | 1 | 1.41 GB |
| Aug 25 | 3 | 1 | 1.43 GB |
| Sep 25 | 3 | 1 | 1.46 GB |
| Oct 25 | 3 | 1 | 1.48 GB |
| Nov 25 | 3 | 1 | 1.51 GB |
| Dec 25 | 3 | 1 | 1.54 GB |
| Jan 26 | 3 | 1 | 1.56 GB |
| Feb 26 | 3 | 1 | 1.58 GB |
| Mar 26 | 3 | 1 | 1.61 GB |
| Apr 26 | 3 | 1 | 1.64 GB |
| May 26 | 3 | 1 | 1.66 GB |
| Jun 26 | 3 | 1 | 1.69 GB |
| Jul 26 | 3 | 1 | 1.71 GB |
| Aug 26 | 3 | 1 | 1.74 GB |
| Sep 26 | 3 | 1 | 1.76 GB |
Usage read
As at Fri 9 Oct 2026Usage rising since late August 2026
Usage is rising: questions 365 to 479 (+31%) over the last 4 weeks against the 4 before, after a quiet August 2026. Luke Fenwick and Rachael Dixon ask 71% between them in concentration terms: 39% and 32%. Nine of 15 seats are active.
- Questions up 31% over the last 4 weeks against the 4 before
- Luke Fenwick 39% and Rachael Dixon 32% of questions
- One active admin, Abbie Gaskarth
- 9 of 15 seats active (60%)
The analysis
Recent weeks: Usage is rising after the August dip. Questions for the last 4 weeks against the 4 before went from 365 to 479 (+31%), and average daily active users from 2.5 to 3.2 (+28%).
Trend: The week ending 9 Oct 2026 had 124 questions, close to the busiest week of the 13, 126 in the week ending 17 Jul 2026. September 2026 had 525 questions against a 12-month peak of 545 in October 2025.
Who uses it: Abbie Gaskarth is the only active admin. Over the last 90 days Luke Fenwick asked 39% of questions and Rachael Dixon 32%, so use rests on two people.
Against the order form: The Starter order form contracts 15 seats and 4 connectors. In September 2026, 9 users were active (60% of seats) and 3 connectors were configured.
Made from 2 fact tables
Documents
Updated 9 Oct 26- commercial
- delivery
- presales
Folders and documents as a list
- Contracts (5)
- Draft Starter master services agreement draft · contract · 16 Dec 2024
- Starter master services agreement executed · contract · 16 Jan 2025
- Data processing agreement executed · dpa · 16 Jan 2025
- Starter subscription order form executed · order form · 16 Jan 2025
- Starter renewal order form executed · order form · 22 Jan 2026
- Onboarding (1)
- Starter onboarding plan issued · onboarding plan · 5 Feb 2025
- Proposals (2)
- Starter tier proposal, draft v1 draft · proposal · 11 Nov 2024
- Starter tier proposal issued · proposal · 14 Nov 2024
Activity
- Upcoming
- 26 Oct 2026upcoming callTarnbeck Insurance Brokers / BG-Demo – Check In
- Held
- 1 Oct 2026ticketHow to use
- 22 Sep 2026eventRevenue leaders roundtable
+55
- 22 Jul 2026ticketData freshness
- 21 Jul 2026ticketData freshness
- 7 Jul 2026email threadCheck-in notes from our call
- 6 Jul 2026callTarnbeck Insurance Brokers / BG-Demo – Check In
- 11 Jun 2026ticketConnector sync
- 27 Mar 2026ticketConnector sync
- 2 Mar 2026email threadInvoice INV-171-0003, payment reminder
- 24 Feb 2026eventRevenue leaders roundtable
+54
- 19 Feb 2026email threadRevenue leaders roundtable, 24 Feb 2026
- 22 Jan 2026email threadInvoice, INV-171-0003
- 22 Jan 2026invoiceINV-171-0003
- 22 Jan 2026documentTarnbeck Insurance Brokers - Order Form (signed)
- 20 Jan 2026email threadRenewal order form
- 15 Jan 2026eventBG-Demo webinar
+43
- 30 Dec 2025callTarnbeck Insurance Brokers / BG-Demo – Renewal
+1
- 23 Dec 2025ticketFeature request
- 10 Nov 2025callTarnbeck Insurance Brokers / BG-Demo – Check In
- 31 Oct 2025email threadYour contract renewal
- 31 Oct 2025email threadQuick check-in
- 31 Oct 2025dealTarnbeck Insurance Brokers – Renewal
- 30 Sep 2025ticketAccess permissions
- 26 Sep 2025ticketInvoice query
- 23 Sep 2025eventRevenue leaders roundtable
+46
- 15 Sep 2025email threadRevenue leaders roundtable, 23 Sep 2025
- 12 Sep 2025ticketHow do I create a custom field?
- 24 Mar 2025callTarnbeck Insurance Brokers / BG-Demo – Training
- 17 Mar 2025email threadTraining session, let's get your team set up
- 10 Mar 2025email threadPayment overdue, INV-171-0002
- 6 Mar 2025callTarnbeck Insurance Brokers / BG-Demo – Onboarding
- 3 Mar 2025callTarnbeck Insurance Brokers / BG-Demo – Onboarding
- 25 Feb 2025email threadOnboarding, next steps
- 24 Feb 2025email threadPayment due, INV-171-0001
- 21 Feb 2025callTarnbeck Insurance Brokers / BG-Demo – Onboarding
- 20 Feb 2025eventBG-Demo webinar
+30
- 18 Feb 2025ticketSearches are very slow
- 13 Feb 2025callTarnbeck Insurance Brokers / BG-Demo – Onboarding
- 7 Feb 2025callTarnbeck Insurance Brokers / BG-Demo – Kickoff
+1
- 5 Feb 2025documentTarnbeck Insurance Brokers - Onboarding Plan
- 30 Jan 2025email threadYour subscription invoice
- 30 Jan 2025invoiceINV-171-0002
- 17 Jan 2025email threadImplementation invoice
- 17 Jan 2025invoiceINV-171-0001
- 16 Jan 2025documentTarnbeck Insurance Brokers - Order Form (signed)
- 16 Jan 2025documentTarnbeck Insurance Brokers - Data Processing Agreement (signed)
- 16 Jan 2025documentTarnbeck Insurance Brokers - Master Services Agreement (signed)
- 14 Jan 2025email threadOrder form, Starter
- 18 Dec 2024callTarnbeck Insurance Brokers / BG-Demo – Negotiation
+1
- 16 Dec 2024documentTarnbeck Insurance Brokers - Master Services Agreement v2
- 15 Nov 2024callTarnbeck Insurance Brokers / BG-Demo – Proposal
- 14 Nov 2024documentTarnbeck Insurance Brokers - Proposal
- 11 Nov 2024documentTarnbeck Insurance Brokers - Proposal v1
- 8 Nov 2024email threadLet's discuss a proposal
- 14 Oct 2024callTarnbeck Insurance Brokers / BG-Demo – Demo
+1
- 9 Oct 2024email threadLet's schedule a demo
- 12 Sep 2024callTarnbeck Insurance Brokers / BG-Demo – Discovery
- 12 Aug 2024dealTarnbeck Insurance Brokers – New
- 22 Jan 2024newsTarnbeck Insurance Brokers reports strong results
Contacts
Evidence trail
Updated 9 Oct 26Tarnbeck Insurance Brokers' pages are written from 3 organisation-level AI texts (assessment / next steps), 8 period digests and 1 narrative-level AI text, which in turn draw on 50 AI summaries of 55 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 8 people (8 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 13 pages. 1 AI record in this trail is not written yet.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Tarnbeck Insurance Brokers / BG-Demo – Discovery entity
- Tarnbeck Insurance Brokers entity
- accounting/customers.csv org_171 raw row
- crm/companies.csv org_171 raw row
- product_analytics/tenants.csv org_171 raw row
- call_recorder/calls.csv call_171_001 raw row
- Tarnbeck Insurance Brokers entity
- Tarnbeck Insurance Brokers / BG-Demo – Demo entity
- Tarnbeck Insurance Brokers entity
- accounting/customers.csv org_171 raw row
- crm/companies.csv org_171 raw row
- product_analytics/tenants.csv org_171 raw row
- call_recorder/calls.csv call_171_002 raw row
- Tarnbeck Insurance Brokers entity
- Tarnbeck Insurance Brokers / BG-Demo – Proposal entity
- Tarnbeck Insurance Brokers entity
- accounting/customers.csv org_171 raw row
- crm/companies.csv org_171 raw row
- product_analytics/tenants.csv org_171 raw row
- call_recorder/calls.csv call_171_003 raw row
- Tarnbeck Insurance Brokers entity
- Tarnbeck Insurance Brokers / BG-Demo – Negotiation entity
- Tarnbeck Insurance Brokers entity
- accounting/customers.csv org_171 raw row
- crm/companies.csv org_171 raw row
- product_analytics/tenants.csv org_171 raw row
- call_recorder/calls.csv call_171_004 raw row
- Tarnbeck Insurance Brokers entity
- Tarnbeck Insurance Brokers / BG-Demo – Kickoff entity
- Tarnbeck Insurance Brokers entity
- accounting/customers.csv org_171 raw row
- crm/companies.csv org_171 raw row
- product_analytics/tenants.csv org_171 raw row
- call_recorder/calls.csv call_171_005 raw row
- Tarnbeck Insurance Brokers entity
- Tarnbeck Insurance Brokers / BG-Demo – Onboarding entity
- Tarnbeck Insurance Brokers entity
- accounting/customers.csv org_171 raw row
- crm/companies.csv org_171 raw row
- product_analytics/tenants.csv org_171 raw row
- call_recorder/calls.csv call_171_006 raw row
- Tarnbeck Insurance Brokers entity
- +54 more
- Tarnbeck Insurance Brokers / BG-Demo – Discovery entity
- AI opinion page block
- Tarnbeck Insurance Brokers on watch AI record
- Tarnbeck: Starter renewal executed to Jan 2027 AI record
- Tarnbeck Insurance Brokers - Proposal v1 entity
- Tarnbeck Insurance Brokers entity
- accounting/customers.csv org_171 raw row
- crm/companies.csv org_171 raw row
- product_analytics/tenants.csv org_171 raw row
- document_store/files.csv doc_171_001 raw row
- Tarnbeck Insurance Brokers entity
- Tarnbeck Insurance Brokers - Proposal entity
- Tarnbeck Insurance Brokers entity
- accounting/customers.csv org_171 raw row
- crm/companies.csv org_171 raw row
- product_analytics/tenants.csv org_171 raw row
- document_store/files.csv doc_171_002 raw row
- Tarnbeck Insurance Brokers entity
- Tarnbeck Insurance Brokers - Master Services Agreement v2 entity
- Tarnbeck Insurance Brokers entity
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- Tarnbeck Insurance Brokers entity
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- Tarnbeck Insurance Brokers - Data Processing Agreement (signed) entity
- Tarnbeck Insurance Brokers entity
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- Tarnbeck Insurance Brokers entity
- Tarnbeck Insurance Brokers - Order Form (signed) entity
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- Tarnbeck Insurance Brokers entity
- +11 more
- Tarnbeck Insurance Brokers - Proposal v1 entity
- ARR steady at £19,500, paid late AI record
- Tarnbeck Insurance Brokers – New entity
- Tarnbeck Insurance Brokers entity
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- Tarnbeck Insurance Brokers entity
- Tarnbeck Insurance Brokers – Renewal entity
- Tarnbeck Insurance Brokers entity
- accounting/customers.csv org_171 raw row
- crm/companies.csv org_171 raw row
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- +3 more
- Tarnbeck Insurance Brokers entity
- facts.arr_monthly:org_171 facts table
- Tarnbeck Insurance Brokers – New entity
- Tarnbeck Insurance Brokers entity
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- +7 more
- Tarnbeck Insurance Brokers entity
- Tarnbeck Insurance Brokers – Renewal entity
- Tarnbeck Insurance Brokers entity
- accounting/customers.csv org_171 raw row
- crm/companies.csv org_171 raw row
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- Tarnbeck Insurance Brokers entity
- INV-171-0001 entity
- Tarnbeck Insurance Brokers entity
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- crm/companies.csv org_171 raw row
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- Tarnbeck Insurance Brokers entity
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- Tarnbeck Insurance Brokers entity
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- Tarnbeck Insurance Brokers – New entity
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- crm/deal_line_items.csv deal_171_01:1 raw row
- crm/deal_line_items.csv deal_171_01:2 raw row
- +7 more
- Tarnbeck Insurance Brokers entity
- Tarnbeck Insurance Brokers – Renewal entity
- Tarnbeck Insurance Brokers entity
- accounting/customers.csv org_171 raw row
- crm/companies.csv org_171 raw row
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- +3 more
- Tarnbeck Insurance Brokers entity
- INV-171-0001 entity
- Tarnbeck Insurance Brokers entity
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- Tarnbeck Insurance Brokers entity
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- Tarnbeck Insurance Brokers entity
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- Tarnbeck Insurance Brokers entity
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- Tarnbeck Insurance Brokers entity
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- Tarnbeck Insurance Brokers – New entity
- Steady usage check-in before renewal AI record
- Tarnbeck Insurance Brokers / BG-Demo – Check In entity
- Tarnbeck Insurance Brokers entity
- accounting/customers.csv org_171 raw row
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- Tarnbeck Insurance Brokers entity
- Tarnbeck Insurance Brokers entity
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- product_analytics/tenants.csv org_171 raw row
- Tarnbeck Insurance Brokers / BG-Demo – Check In entity
- Check-in follow-up: data freshness question AI record
- Tarnbeck Insurance Brokers entity
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- crm/companies.csv org_171 raw row
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- Check-in notes from our call entity
- Tarnbeck Insurance Brokers entity
- accounting/customers.csv org_171 raw row
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- mailbox/messages.csv thr_171_0017:1 raw row
- mailbox/threads.csv thr_171_0017 raw row
- Tarnbeck Insurance Brokers entity
- Tarnbeck Insurance Brokers entity
- Dashboards showed stale data AI record
- Tarnbeck Insurance Brokers entity
- accounting/customers.csv org_171 raw row
- crm/companies.csv org_171 raw row
- product_analytics/tenants.csv org_171 raw row
- Data freshness entity
- Tarnbeck Insurance Brokers entity
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- helpdesk/ticket_events.csv tkt_171_0008:4 raw row
- helpdesk/ticket_events.csv tkt_171_0008:5 raw row
- +1 more
- Tarnbeck Insurance Brokers entity
- Tarnbeck Insurance Brokers entity
- Stale CRM sync from a credential token AI record
- Tarnbeck Insurance Brokers entity
- accounting/customers.csv org_171 raw row
- crm/companies.csv org_171 raw row
- product_analytics/tenants.csv org_171 raw row
- Data freshness entity
- Tarnbeck Insurance Brokers entity
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- helpdesk/ticket_events.csv tkt_171_0009:4 raw row
- helpdesk/ticket_events.csv tkt_171_0009:5 raw row
- +1 more
- Tarnbeck Insurance Brokers entity
- Tarnbeck Insurance Brokers entity
- +20 more
- Tarnbeck: Starter renewal executed to Jan 2027 AI record
- Tarnbeck Insurance Brokers on watch AI record
- ARR journey page block
- facts.arr_monthly:org_171 facts table
- Tarnbeck Insurance Brokers – New entity
- Tarnbeck Insurance Brokers entity
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- crm/deal_line_items.csv deal_171_01:1 raw row
- crm/deal_line_items.csv deal_171_01:2 raw row
- +7 more
- Tarnbeck Insurance Brokers entity
- Tarnbeck Insurance Brokers – Renewal entity
- Tarnbeck Insurance Brokers entity
- accounting/customers.csv org_171 raw row
- crm/companies.csv org_171 raw row
- product_analytics/tenants.csv org_171 raw row
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- crm/deal_stage_history.csv deal_171_02:1 raw row
- crm/deal_stage_history.csv deal_171_02:2 raw row
- +3 more
- Tarnbeck Insurance Brokers entity
- INV-171-0001 entity
- Tarnbeck Insurance Brokers entity
- accounting/customers.csv org_171 raw row
- crm/companies.csv org_171 raw row
- product_analytics/tenants.csv org_171 raw row
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- Tarnbeck Insurance Brokers entity
- INV-171-0002 entity
- Tarnbeck Insurance Brokers entity
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- Tarnbeck Insurance Brokers entity
- INV-171-0003 entity
- Tarnbeck Insurance Brokers entity
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- Tarnbeck Insurance Brokers entity
- Tarnbeck Insurance Brokers – New entity
- facts.arr_monthly:org_171 facts table
- AI facts page block
- Contacts page block
- +2 more
- Open deals (computed from the records; nothing to show yet) page block
- Documents page block
- +2 more
- Finance read page block
- hero page block
- History by quarter page block
- +2 more
- Key facts page block
- Evidence trail page block
- The story page block
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage page block
- Usage read page block