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Hoogkerk Zorggroep logo

Hoogkerk Zorggroep

Lost£0

AI facts

As at Fri 9 Oct 2026

Hoogkerk Zorggroep, a care services group in Groningen, has no order form, no tier, no platform use and no invoices, so ARR is £0. Its one new Enterprise deal, with an amount of £140k and an annual value of £110k, was closed lost on 17 Apr 2025 with the reason no decision. There is no renewal, no open deal and no ticket on record. The last interaction was 28 Feb 2025, when CFO Hendrik Wiersma asked for price, support and residency terms in writing.

Read from 1 calls · 2 email threads · 1 deals · 3 people, newest 25 Feb 25

Profile

Updated 9 Oct 26
  • IndustryCare servicesSource: CRM company record
  • Websitehoogkerk.exampleSource: CRM company record
  • CountryNetherlandsSource: CRM company record · CRM code NL · Region EU
  • HQ cityGroningenSource: CRM company record
  • Size1,500 employeesSource: CRM company record
  • CRM ownerLewis KerrSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the only deal closed lost with no decision, the CRM stage is lost and no interaction is recorded since 28 Feb 2025. The CFO's terms request shows no reply on record. A re-approach could answer it, with Lewis Kerr leading.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Last contact28 Feb 2025Email: Discovery, Hoogkerk · 588 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Lewis Kerr sends Hendrik Wiersma written Enterprise price, support and EU residency terms answering his unanswered request, and proposes a call that includes the Information Security Officer. Re engage
Who
Lewis Kerr Lewis Kerr
When
This week by 9 Oct 2026
Why
Lewis Kerr should send Hendrik Wiersma the written price, support and residency terms he asked for on 28 Feb 2025, which have no reply on record, and use it to reopen the Enterprise conversation lost to no decision on 17 Apr 2025.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: Hoogkerk Zorggroep's only deal, a new Enterprise deal, closed lost on 17 Apr 2025 with the reason no decision. There is no ARR or usage, and the CFO's request for terms in writing has no reply on record. Lewis Kerr should answer it to reopen talks.

Lost, as Hoogkerk Zorggroep's only deal, a new Enterprise deal of £140k, closed lost on 17 Apr 2025 with the reason no decision. There is no order form, invoice or ARR, and the CRM stage is lost.

There is no platform usage and no ticket on record, so there is no trajectory to read. Lewis Kerr held the 21 Feb 2025 call with Marieke Postma and Hendrik Wiersma, CFO, who were keen on Enterprise.

On 28 Feb 2025 Hendrik asked for price, support and residency terms in writing, and no BG-Demo reply is on record. Anouk Zijlstra, the Information Security Officer, was never engaged, and the evidence shows no competitor.

Lewis should send Hendrik written Enterprise price, support and EU residency terms, copying Marieke, and propose a call that includes Anouk. Owen Tallis approves pricing and Hannah Lowe prepares the security outline, by 9 Oct 2026.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

Hoogkerk Zorggroep has no ARR and no invoices. Its one new Enterprise deal was closed lost on 17 Apr 2025 with the reason no decision. The CRM stage is lost.

  • No ARR and no invoices
  • Only deal closed lost, no decision
  • No open deals
The analysis

Recurring revenue: no order form has started, so there is no ARR. CRM ARR, the invoiced run rate and order-form ARR are all £0, so nothing differs.

Next commitment: none is recorded, and there are no open deals.

Billing: there are no invoices, so nothing is overdue, disputed or credited.

Deals: the new Enterprise deal showed an amount of £140k and an annual value of £110k. It was closed lost with the reason no decision. The owner, Lewis Kerr, is active in HR.

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q1 2025

    Q1 2025: Enterprise discovery, terms awaited

    Three reads: a scheduling thread, a 21 Feb 2025 discovery call and a 28 Feb 2025 CFO email. Hoogkerk Zorggroep is keen on Enterprise but wants price, support and residency terms in writing. No BG-Demo reply is shown.

    The analysis

    Scheduling: On 18 Feb 2025 Lewis Kerr asked Marieke Postma for an hour-long discovery call. She offered Tuesday or Wednesday the following week, and the thread does not show a booking.

    Discovery: Lewis held the call on 21 Feb 2025 with Marieke and Hendrik Wiersma. They want one view across care planning, CRM, finance and HR for about one hundred and twenty people.

    Customer view: Marieke said GDPR, client privacy and health data rules make security and governance non-negotiable. Hendrik wants utilisation and capacity visibility.

    Commercial: Lewis positioned Enterprise, with a twelve week implementation and security review support, built inside the customer's Snowflake. No price was quoted, and Hendrik asked for it in writing.

    Terms request: On 28 Feb 2025 CFO Hendrik said he and Marieke are keen, but he wants price, support and residency terms first. The thread holds no BG-Demo reply.

    Open at the end: A written proposal was promised by early April, with a demo and security review first. The evidence does not show a decision date, a competitor, the residency need or whether the terms were sent.

    Made from 1 call · 2 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Documents

No documents in the document store for this subject.

Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

  • Upcoming
  • 15 Oct 2026upcoming eventBG-Demo webinar Alice Brewer, Rajesh Mistry, Geoffrey Rowe, Alexander Vallance, Marieke Postma, Emma Croft, Inge de Boer, Dan Dyson, Andrew Pickering, Sandra Neale, Jeroen Coenen, Dirk Vogt, Jens Maes, Aaron Graham, Troy Wendt, Rebecca Nuttall, Ian Brearley, Gareth Lumb, Neil Craven, Colm Geraghty, Sinéad Kilkelly, Sheila Duffield, Trevor Bulmer, Troy Henderson, Georgina Aspinall, Jenna Lindstrom, Aoife Brophy, Gráinne Nolan, Clifford Unwin, Jackie Seed, Kendra Oakes, Brandon Russell, Claire Girard, Marie Goossens, Yasmin Carswell, Neil Ashworth, Matt Colenso, Niamh Fogarty, Jade KenwrightAlice BrewerRajesh MistryGeoffrey Rowe+36
  • Held
  • 16 Oct 2025eventBG-Demo webinar Alice Brewer, Claire Haddon, Toby Underwood, Anouk Zijlstra, Robin Hatherell, Mairead Hurley, Siân Pritchard, Morven Tait, Heather Gillespie, Lindsey Ward, Daan Visser, Janice Haddon, Anita Mistry, Maeve Doherty, Layla Mansour, Leanne Moss, Hugh Fenton, Philip Nuttall, Ashok Patel, Mark Heywood, Michelle Pomeroy, Liz Waddington, Bas Vermeulen, Lynne Featherstone, Narelle Fitzpatrick, Ida Mortensen, Anders Thomsen, Raj Bhogal, Luke Kershaw, Sara Forsberg, Sam Entwistle, Jess Ferrand, Morag Cowie, Graeme Charlton, Hamish Crawford, Iain Lumsden, Joanne Unwin, Sue DitchfieldAlice BrewerClaire HaddonToby Underwood+35
  • 25 Feb 2025email threadDiscovery, Hoogkerk Lewis Kerr, Marieke Postma, Hendrik WiersmaHoogkerk Zorggroep logoLewis KerrMarieke PostmaHendrik Wiersma
  • 21 Feb 2025callHoogkerk Zorggroep / BG-Demo – Discovery Lewis Kerr, Marieke Postma, Hendrik WiersmaHoogkerk Zorggroep logoLewis KerrMarieke PostmaHendrik Wiersma
  • 20 Feb 2025eventBG-Demo webinar Sofia Marchetti, Orla Keane, Kenny Lockhart, Jason Pengelly, Linnéa Holmberg, Marieke Postma, Gemma Yates, Sukhvinder Dhillon, Matthew Grice, Helen Varley, Sunita Bains, Craig Holt, Asif Nuttall, Rachael Dixon, Colin Airey, Eleanor Pickering, Shirley Bowman, Nina Barden, Ciarán Hughes, Fraser Moncrieff, Lynn Staniforth, Sunita Rana, Lynne Featherstone, Janet Readman, Aoife Tuohy, Anders Thomsen, Kieron Bache, Lewis Tait, Luke Kershaw, Megan Entwistle, Graeme Charlton, Priscilla Bowen, Hamish CrawfordSofia MarchettiOrla KeaneKenny Lockhart+30
  • 18 Feb 2025email threadDiscovery call Lewis Kerr, Marieke PostmaHoogkerk Zorggroep logoLewis KerrMarieke Postma
  • 23 Dec 2024dealHoogkerk Zorggroep – New Lewis Kerr, Marieke PostmaHoogkerk Zorggroep logoLewis KerrMarieke Postma

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Hoogkerk Zorggroep's pages are written from 3 organisation-level AI texts (assessment / next steps), 1 period digest and 1 narrative-level AI text, which in turn draw on 3 AI summaries of 4 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 1 staff (0 with an AI write-up), shown on 3 pages. 2 AI records in this trail are not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Events · Email

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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