B-Viz
Kersey Mill Foods logo

Kersey Mill Foods

Lost£0

AI facts

As at Fri 9 Oct 2026

Kersey Mill Foods has no order form, no invoices and no ARR; the CRM stage is lost. Its only deal, a new Growth deal at £56k with an annual value of £44k, was closed lost on 9 Sep 2024 with security review as the reason. The final Growth proposal of 31 Jul 2024 remains unsigned. There is no platform usage on record. The last interaction was on 5 Aug 2024, and a news item on 27 Nov 2025 reported a new chilled range.

Read from 4 calls · 5 email threads · 2 news items · 1 deals · 3 people · 3 documents, newest 27 Nov 25

Profile

Updated 9 Oct 26
  • IndustryFood manufacturingSource: CRM company record
  • Websitekerseymill.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityIpswichSource: CRM company record
  • Size520 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the only deal closed lost at security review on 9 Sep 2024 and there has been no conversation since 5 Aug 2024. Gillian Woolnough was a warm champion and Peter Mayes did not object to price. A security-led re-approach by Tom Ashdown is the one opportunity.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Last contact5 Aug 2024Email: Proposal, Kersey Mill Foods · 795 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Tom Ashdown contacts Gillian Woolnough to learn which security concern stopped the 2024 Growth deal and to offer a security-led re-approach. Re engage
Who
Tom Ashdown Tom Ashdown
When
This week by 9 Oct 2026
Why
Tom Ashdown should reopen Kersey Mill Foods through Gillian Woolnough and find out what stopped the security review. The only Growth deal closed lost there on 9 Sep 2024, and there has been no conversation since 5 Aug 2024.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: Kersey Mill Foods never signed. Its only Growth deal closed lost at security review on 9 Sep 2024. There has been no conversation since 5 Aug 2024, and Tom Ashdown is to try a security-led win-back through Gillian Woolnough.

Lost: Kersey Mill Foods never signed, and its only Growth deal, £56k in the CRM, closed lost at security review on 9 Sep 2024. The final Growth proposal of 31 Jul 2024, at £44k a year plus £12k implementation, is unsigned.

There is no platform usage, no ticket and no invoice on record. Gillian Woolnough, Head of Customer Service, attended all four calls with Tom Ashdown, and Peter Mayes, Commercial Director, raised no objection to price.

There has been no conversation since 5 Aug 2024, though a news item on 27 Nov 2025 reported a new chilled range. The records do not show which security concern stopped the deal, and procurement was never engaged.

Tom Ashdown should ask Gillian what stopped the review and offer a security-led re-approach by 9 Oct 2026, with Hannah Lowe refreshing the security questionnaire answers.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

Kersey Mill Foods has no order form and no ARR. Its one deal, a new Growth deal at £56k, was closed lost on 9 Sep 2024 at security review. There are no invoices.

  • No order form, no ARR, no billing
  • Only deal closed lost on security review
The analysis

Recurring revenue: there is no ARR on record because no order form has started. The CRM shows ARR of £0 and stage lost, matching the invoiced run rate of £0 and order-form ARR of £0.

Next commitment: none. There is no renewal and no open deal.

Billing: there are no invoices, so nothing is owed, overdue or disputed.

Deals: the new Growth deal had an amount of £56k and an annual value of £44k. It was closed lost on 9 Sep 2024, with security review as the lost reason. The owner, Tom Ashdown, is active in HR.

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q4 2025

    Q4 2025: one news item, chilled range launch

    One read in the period: a 27 Nov 2025 Food Industry Wire item on Kersey Mill Foods launching a chilled range for supermarket distribution. Background only, with no effect on the account shown.

    The analysis

    Period: this digest rests on one read, a news item. No calls, email threads or tickets from the quarter are in the reads.

    News: on 27 Nov 2025 Food Industry Wire reported that Kersey Mill Foods launched a new chilled product range aimed at supermarket distribution. The range extends its existing ready-made chilled foods, and the spokesperson quoted is not named.

    What changed: the read judges the launch neutral and of low significance. It shows no effect on the customer's use of B-Viz and names no risks, opportunities or next steps.

    Open at the end: nothing is recorded as open. The reads do not show sentiment, contacts, commitments, tickets or renewal activity for the quarter.

    Made from 1 news item

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q3 2024

    Q3 2024: Growth proposal, unsigned

    Kersey Mill Foods moved from demo to a Growth proposal between 11 Jul 2024 and 5 Aug 2024. Interest was positive and finance asked only about terms. No order form was signed and the go-live expectation gap stayed open.

    The analysis

    Demo: On 11 Jul 2024 Hannah Lowe demoed order-history and reorder-risk queries and the dashboards builder. Gillian Woolnough said it was what they need, but wanted to discuss with her team first.

    Call indexing: On 15 Jul 2024 Gillian asked for a deeper walkthrough of call indexing, which her ops team cared about most. Hannah was booked for the Friday at 14:00, which Gillian confirmed.

    Proposal: On 31 Jul 2024 Tom Ashdown asked Gillian about timing for the proposal call, with no reply in the thread. The proposal call took place on 2 Aug 2024 with Peter Mayes and Gillian, who both left comfortable.

    Pricing: The demo call recorded a Growth price of fifty-six thousand per year with a £12k implementation. The 2 Aug 2024 call quoted a year-one price, then £44k a year, and the 5 Aug 2024 email gave £56k for the first year. Peter raised no objection to the price and asked only about payment flexibility; Tom confirmed standard 30-day terms.

    News: On 2 Sep 2024 Food Manufacturing News reported a new product range for supermarkets. It named no change in structure, leadership or regulation.

    Open at the end: No signed order form is shown. Tom was pushing for signature by early September. Gillian expected go-live in early October while Tom said early November, and Hannah is the single named technical contact.

    Made from 2 calls · 3 email threads · 1 news item

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q2 2024

    Q2 2024: discovery and demo, Growth quoted

    Prospect quarter: discovery on 16 May 2024, then a demo on Kersey Mill Foods' own data on 24 Jun 2024. Growth was quoted at fifty-six thousand for year one. Gillian Woolnough was positive but not committed, and price and buying authority were open.

    The analysis

    Discovery: On 16 May 2024 Tom Ashdown ran discovery with Gillian Woolnough, Head of Customer Service. She described customer data split across Salesforce, Zendesk and Microsoft 365, pulled together by hand.

    Price: Tom recommended Growth with eight weeks of implementation and a subscription of fifty-six thousand per year. Gillian said it was more than she might have budgeted but she could see the value.

    Marketing: On 1 Jun 2024 Nell Ashcombe invited Peter Mayes, Commercial Director, to a webinar on 20 Jun 2024. There was no reply, so interest and attendance are not shown.

    Scheduling: On 18 Jun 2024 Tom proposed an hour-long demo on the customer's own data. Gillian replied the same afternoon and suggested a Thursday at 10:00.

    Demo: On 24 Jun 2024 Hannah Lowe showed revenue by product line and customer margin from HubSpot, Xero and production data. Gillian called the margin view excellent and accepted nightly refresh, but did not commit and said she would talk to her team.

    Open at the end: Tom was to send a formal Growth proposal that week. Gillian was the only customer attendee at either call, so the budget holder and approvers are not shown, and the price concern was unresolved.

    Made from 2 calls · 2 email threads

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Documents

Updated 9 Oct 26

3 documents in 2 folders; 1 drafts hang on their executed paper. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Kersey Mill Foods' pages are written from 3 organisation-level AI texts (assessment / next steps), 3 period digests and 1 narrative-level AI text, which in turn draw on 14 AI summaries of 15 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 5 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Email · Web

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

Who to contact

Email info@b-viz.com or talk to your B-Viz account team. Tell us the page address and what looked wrong; a screenshot helps.

Help

Ask B

B-Viz · read-only