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Maison Vercourt logo

Maison Vercourt

Lost£0

AI facts

As at Fri 9 Oct 2026

Maison Vercourt, a Lyon retailer, has no tier, no order form, no invoices and £0 ARR. It has no platform tenant, so no usage is recorded. Its only deal, a new Growth deal with an annual value of £44k, closed lost on 18 Jul 2025 with the reason security review, and nothing is open. The only document is an unsigned Growth security questionnaire of 5 Jun 2025. Claire Girard, Chief Financial Officer, was invited on 4 Oct 2026 to a webinar on 15 Oct 2026.

Read from 2 calls · 3 email threads · 1 news items · 1 deals · 3 people · 1 documents, newest 4 Oct 26

Profile

Updated 9 Oct 26
  • IndustryRetailSource: CRM company record
  • Websitemaisonvercourt.exampleSource: CRM company record
  • CountryFranceSource: CRM company record · CRM code FR · Region EU
  • HQ cityLyonSource: CRM company record
  • Size560 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026

AI opinion

As at Fri 9 Oct 2026

Lost, because the only deal closed lost at the security review on 18 Jul 2025 and the CRM stage is lost. No customer reply is recorded since June 2025. The 15 Oct 2026 finance webinar invitation is the one opening for a fresh approach.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

Key facts

Updated 9 Oct 26
  • Last contact4 Oct 2026Email: BG-Demo webinar · 5 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Tom Ashdown writes to Claire Chevalier to learn what blocked the security review on the lost Growth deal and offers a fresh security review before the 15 Oct 2026 webinar. Re engage
Who
Tom Ashdown Tom Ashdown
When
This week by 9 Oct 2026
Why
Tom Ashdown should write to Claire Chevalier, the champion, to learn what blocked the security review that lost the Growth deal on 18 Jul 2025. He should offer a fresh review before the 15 Oct 2026 webinar that Claire Girard was invited to.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

The story

As at Fri 9 Oct 2026
Lost

Lost: Maison Vercourt's only deal, a new Growth deal, closed lost at the security review on 18 Jul 2025. It has £0 ARR, no order form and no invoices. Tom Ashdown is to reopen the security question with Claire Chevalier before the 15 Oct 2026 webinar.

Lost. Maison Vercourt has no tier, no order form, no invoices and £0 ARR, and its only deal, a new Growth deal with an annual value of £44k, closed lost at the security review on 18 Jul 2025.

Maison Vercourt has no platform tenant, so there is no usage or ticket record. Claire Chevalier, Head of Client Services and the CRM champion, joined both recorded calls, and Tom Ashdown knows the account best.

No customer reply is recorded since June 2025, and the only document is an unsigned Growth security questionnaire of 5 Jun 2025. The main risk is that the security objection, which the records do not show, blocks any new approach.

Tom should write to Claire by 9 Oct 2026 to learn what blocked the review and offer a fresh one. This comes before the 15 Oct 2026 webinar that Claire Girard, Chief Financial Officer, was invited to.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

Maison Vercourt has no ARR and no invoices. Its only deal, a new Growth deal, closed lost on 18 Jul 2025 with the reason security review. The CRM stage is lost.

  • No ARR and no billing
  • Only deal lost at the security review
The analysis

Recurring revenue: no order form has started, so there is no ARR. CRM ARR is £0 and the invoiced run rate is £0.

Next commitment: none. No renewal or open deal is on record.

Billing: there are no invoices, so nothing is overdue or disputed.

Deals: the new Growth deal had an amount of £56k and an annual value of £44k. It was created on 24 Feb 2025 and closed lost on 18 Jul 2025. The owner, Tom Ashdown, is active in HR.

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q2 2025

    Q2 2025: discovery and demo, proposal pending

    Maison Vercourt moved from discovery on 15 Apr 2025 to a demo on 4 Jun 2025. Claire Chevalier said "Let's do it". A Growth proposal was promised but nothing is shown as sent or signed by the end of the quarter.

    The analysis

    Discovery: On the 15 Apr 2025 call, Claire Chevalier described HubSpot, calls and emails held in separate places and a service team of about 15. Tom Ashdown quoted Growth at £44k a year with £12k implementation over eight weeks.

    Customer view: Claire called eight weeks reasonable and asked whether the 40 users were a hard limit and how adoption would be reviewed. She said someone at the company might already be looking at Snowflake.

    Demo: On the 4 Jun 2025 call, Hannah Lowe demoed search, dashboards and chat on Maison Vercourt's own HubSpot and call data. Claire accepted a nightly refresh by 7 a.m. local time and told Tom "Let's do it".

    Scheduling: In an email thread dated 6 Jun 2025, Claire asked how long a demo takes so the right people attend. The thread shows no date and no attendee list, and it is dated after the demo call.

    Open at the end: The proposal is a draft to be written, not executed paper, and nothing is contracted. The reads do not show a budget owner, who else approves, whether Claire can sign, or any competitor. An IT or security reviewer may join the decision.

    Made from 2 calls · 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q1 2025

    Q1 2025: one webinar invite, no reply

    One read in the period: a marketing email of 5 Mar 2025 inviting Claire Chevalier to a BG-Demo webinar on 20 Mar 2025. No reply is recorded, so her interest is not shown.

    The analysis

    Webinar invitation: on 5 Mar 2025 Sofia Marchetti invited Claire Chevalier, Head of Client Services at Maison Vercourt, to a BG-Demo webinar on 20 Mar 2025 for heads of revenue operations.

    Content: the webinar covered using data to reduce manual reporting and improve forecasting. Sofia asked for nothing specific.

    Customer view: Claire did not reply, so her interest is not shown. The read rates the thread as neutral and gives the voice as unknown.

    Open at the end: nothing was open from the thread. The read notes that webinar attendance could keep Claire engaged ahead of any proposal, but the evidence does not show whether she attended.

    Made from 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q3 2024

    Q3 2024: one news item on leadership change

    One read in the period: a 22 Aug 2024 news item saying Maison Vercourt announced leadership changes. It names no people or roles, so it is background only.

    The analysis

    News: the period holds one read, a news item dated 22 Aug 2024 from Hebdo Commerce Lyonnais. It reports that Maison Vercourt, the Lyon-based kitchenware retailer, announced leadership changes meant to improve decision-making at board level.

    What it does not show: the item names no person, role or date of effect. It does not say whether the sponsor or the budget holder is affected, so the read rates it neutral and low significance.

    Risk: a change at board level could alter who approves spend, but nothing in the read confirms that.

    Open at the end: whether the changes touch the sponsor or the budget holder. The read suggests asking the customer contact at the next conversation.

    Made from 1 news item

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Documents

Updated 9 Oct 26

1 documents in 1 folders. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

No open deals.

Open tickets

No open tickets.

Helpdeskmade from

Activity

  • Upcoming
  • 15 Oct 2026upcoming eventBG-Demo webinar Alice Brewer, Rajesh Mistry, Geoffrey Rowe, Alexander Vallance, Marieke Postma, Emma Croft, Inge de Boer, Dan Dyson, Andrew Pickering, Sandra Neale, Jeroen Coenen, Dirk Vogt, Jens Maes, Aaron Graham, Troy Wendt, Rebecca Nuttall, Ian Brearley, Gareth Lumb, Neil Craven, Colm Geraghty, Sinéad Kilkelly, Sheila Duffield, Trevor Bulmer, Troy Henderson, Georgina Aspinall, Jenna Lindstrom, Aoife Brophy, Gráinne Nolan, Clifford Unwin, Jackie Seed, Kendra Oakes, Brandon Russell, Claire Girard, Marie Goossens, Yasmin Carswell, Neil Ashworth, Matt Colenso, Niamh Fogarty, Jade KenwrightAlice BrewerRajesh MistryGeoffrey Rowe+36
  • Held
  • 4 Oct 2026email threadBG-Demo webinar Alice Brewer, Claire GirardMaison Vercourt logoAlice BrewerClaire Girard
  • 25 Nov 2025eventRevenue leaders roundtable Alice Brewer, Lachlan Nguyen, Asif Mahmood, Yasmin Openshaw, Emma Jagger, Gerard Kok, Oluwaseun Bamidele, Andrew Pickering, Craig Holt, Jasmine Coleman, Shane Twomey, Emma Haworth, Stefanie Lange, Clodagh Fitzgerald, Shirley Bowman, Reece Dunn, Glen Nuttall, Sajid Iqbal, Stephen Arden, Oliver Rushworth, Ilse de Graaf, Linda Barraclough, Samantha Gee, Trevor Bulmer, Cian Farrell, Gráinne Lynch, Sofie Bech, Mads Mortensen, Jackie Seed, Marie Wouters, Anders Holm, Els De Smet, Antoine Moreau, Aylin Kaya, Philip Annear, Lauren Pilkington, Clara Hoskins, Siobhán Nolan, Joost van der Linden, Sanne de Wit, Tim SchröderAlice BrewerLachlan NguyenAsif Mahmood+38
  • 6 Jun 2025email threadDemo proposal Tom Ashdown, Hannah Lowe, Claire ChevalierMaison Vercourt logoTom AshdownHannah LoweClaire Chevalier
  • 5 Jun 2025documentMaison Vercourt - Security Questionnaire Hannah LoweMaison Vercourt logoHannah Lowe
  • 4 Jun 2025callMaison Vercourt / BG-Demo – Demo Tom Ashdown, Hannah Lowe, Claire ChevalierMaison Vercourt logoTom AshdownHannah LoweClaire Chevalier
  • 15 Apr 2025callMaison Vercourt / BG-Demo – Discovery Tom Ashdown, Claire ChevalierMaison Vercourt logoTom AshdownClaire Chevalier
  • 20 Mar 2025eventBG-Demo webinar Sofia Marchetti, Ed Duckworth, Elliot Allott, Helen Varley, Jennifer Moua, Megan Ibbotson, Poppy Hewins, Signe Mortensen, Tariq Mahmood, Lauren Bickerstaff, Josh Fairburn, Carl Ibbotson, Vincent Ackerley, Ellie Marchant, Nicholas Pengelly, Janet Readman, Lily Harker, Annika Lund, Uwe Hartmann, Philippa Dalzell, Bernd Zimmermann, Asif Illingworth, Brandon Sullivan, Claire Chevalier, Steve Greenhalgh, Jade Riley, Saskia Mendes, Wes Jago, Femi Olatunji, Ruud Verhoeven, Abi CoombesSofia MarchettiEd DuckworthElliot Allott+28
  • 5 Mar 2025email threadBG-Demo webinar Sofia Marchetti, Claire ChevalierMaison Vercourt logoSofia MarchettiClaire Chevalier
  • 24 Feb 2025dealMaison Vercourt – New Tom Ashdown, Claire ChevalierMaison Vercourt logoTom AshdownClaire Chevalier
  • 22 Aug 2024newsMaison Vercourt Strengthens Leadership Team Maison Vercourt logo
  • 20 Jun 2024eventBG-Demo webinar Nell Ashcombe, Claire Haddon, Peter Mayes, Emma Jagger, Rosa Ellwood, Kristen Abernathy, Jamal Edwards, Craig Holt, Thomas Schumacher, Glenys Routledge, Vanessa Guerrero, Sander Hofman, Jeffrey Illingworth, Nigel Fairbrother, Iain Cruickshank, Graeme Outram, Lily Harker, Marie Wouters, Rob Gledhill, Claire Girard, Layla Al, Polly Illingworth, Ian DobsonNell AshcombeClaire HaddonPeter Mayes+20

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Maison Vercourt's pages are written from 3 organisation-level AI texts (assessment / next steps), 3 period digests and 1 narrative-level AI text, which in turn draw on 7 AI summaries of 8 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 4 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Email · Web

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

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B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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