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Daniel Okafor

Sprotbrough Recruitment / BG-Demo – Renewal

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Sprotbrough Recruitment logo Sprotbrough Recruitment · 24 Jun 2024 15:15

Renewal call with Sprotbrough Recruitment. Terry Hinchcliffe questioned paying for eleven unused seats and floated a spreadsheet. Starter was quoted at £20k, unchanged. Terry said he would think it over and not decide that day.

What was said

What this says

As at Fri 9 Oct 2026

Renewal call with Sprotbrough Recruitment. Terry Hinchcliffe questioned paying for eleven unused seats and floated a spreadsheet. Starter was quoted at £20k, unchanged. Terry said he would think it over and not decide that day.

What happened: Daniel Okafor and Nell Ashcombe met Donna Wragg, Terry Hinchcliffe and Lynn Staniforth. Terry's only ask was the cost, Donna wanted it simple for consultants, and Lynn wanted the invoicing to match last year.

Customer view: Terry noted about four of fifteen licensed users are active and asked whether a spreadsheet could do the job. Donna answered that a spreadsheet is always out of date and that B-Viz puts roles, placements and invoices in one place.

Commercial: Starter renewal was quoted at £20k, annually in advance on thirty day terms, with the term ending 30 Jul 2024 and the new one starting 31 Jul 2024. Terry did not commit. Daniel will send the order form to Terry and Lynn and look at a short consultant session.

Watch: The value question is about adoption, not price. If the consultant session does not show time saved, the seat argument stays open.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Themes

As at Fri 9 Oct 2026
Theme
Starter renewal, seat utilisation
Importance
renewal
Sentiment
mixed
Voice
decision-maker

Who was there

BG-Demo

Them

Follow-up

Next steps

As at Fri 9 Oct 2026
  • Daniel Okafor to send the renewal order form to Terry and Lynn Staniforth by Friday.
  • Daniel to find dates for a short consultant session once Donna has checked the rota.
  • Terry to come back before the end of the month.

Risks

As at Fri 9 Oct 2026
  • Terry Hinchcliffe sees eleven of fifteen Starter seats as unused and has raised a spreadsheet as an alternative.
  • Terry did not commit and the renewal is undecided until the end of July.

Opportunities

As at Fri 9 Oct 2026
  • A short session on each consultant's own clients could lift usage within the seats already paid for.
  • Donna Wragg describes clear day-to-day value that can anchor the value case.

Transcript

  1. Daniel Okafor
    Daniel Okafor
    Hello, can you hear me all right? I think I'm the first one here.
  2. Donna Wragg
    Donna Wragg
    Hiya Daniel, yes, loud and clear. Terry's still hunting for the link. He's on his phone, so who knows.
  3. Daniel Okafor
    Daniel Okafor
    No rush at all. Good afternoon, Donna. How's the week been treating you?
  4. Donna Wragg
    Donna Wragg
    Busy. Two warehouse clients want a pile of people for the summer, so the consultants are running about like headless chickens. Oh, here he is.
  5. Terry Hinchcliffe
    Terry Hinchcliffe
    Can you hear me? Right. Afternoon.
  6. Daniel Okafor
    Daniel Okafor
    Afternoon, Terry, thank you for making the time. Lynn, are you with us as well?
  7. Lynn Staniforth
    Lynn Staniforth
    Yes, I'm here, sorry, I was on mute. Afternoon, everyone.
  8. Nell Ashcombe
    Nell Ashcombe
    Sorry, sorry, a minute late. Nell here. Hello all. Before Daniel runs us through anything, can I ask what each of you needs to leave with today? Then we'll know if we've done the job.
  9. Terry Hinchcliffe
    Terry Hinchcliffe
    What's it costing us? That's it really.
  10. Nell Ashcombe
    Nell Ashcombe
    Fair. Straight answer coming. Donna?
  11. Donna Wragg
    Donna Wragg
    Mine's what the consultants moaned about last time. They don't want anything slowing them down. If it's simple and it saves them time, I'm happy. Keep it simple for the consultants, that's all.
  12. Lynn Staniforth
    Lynn Staniforth
    For me it's just the paperwork. When the renewal falls, how it's invoiced, and whether it matches what we signed last year. I like to have it all tidy before it lands.
  13. Daniel Okafor
    Daniel Okafor
    That's all very clear, thank you. Let me take it in that order, if that's all right. I'll start with how the year has gone and then we can get to the commercial side, which I think is what Terry's really waiting for.
  14. Terry Hinchcliffe
    Terry Hinchcliffe
    Go on then.
  15. Daniel Okafor
    Daniel Okafor
    So you've been with us since Monday 31 July 2023, you're on Starter, and the current term ends on 30 Jul 2024. You're licensed for fifteen users. In practice, about four of you are in there regularly. That's been very steady. There was a small dip against the previous quarter, nothing dramatic, just people being on holiday or out on client sites, I suspect.
  16. Donna Wragg
    Donna Wragg
    That'll be about right. It's me, a couple of the senior consultants and the lad who does the resourcing.
  17. Daniel Okafor
    Daniel Okafor
    And that's fine, honestly. You've also only raised one ticket in the last month, and it was sorted without any fuss. Nothing urgent, no overdue invoices on Lynn's side either, so no complaints from us on that front.
  18. Lynn Staniforth
    Lynn Staniforth
    We've paid everything on time, yes. I'd like it to stay that way.
  19. Terry Hinchcliffe
    Terry Hinchcliffe
    Four people. Out of fifteen.
  20. Daniel Okafor
    Daniel Okafor
    Yes. I thought you might pick that up, Terry, and you'd be right to.
  21. Terry Hinchcliffe
    Terry Hinchcliffe
    So we're paying for eleven seats nobody's sat in. Could we do it ourselves? Pull it all together in a spreadsheet?
  22. Nell Ashcombe
    Nell Ashcombe
    I'll take that one, Daniel, if I may. You could, Terry. People do. The question I'd ask is who builds it, who keeps it current, and what happens the week they're off sick. Donna, what would you say, what does it do for the consultants day to day?
  23. Donna Wragg
    Donna Wragg
    Well, it puts each client's roles, placements and invoices in one place. So a consultant rings a warehouse manager and can see what we've filled, what's open, whether they've paid us. Before, that was three systems and a lot of shouting across the office.
  24. Terry Hinchcliffe
    Terry Hinchcliffe
    Spreadsheet doesn't shout.
  25. Donna Wragg
    Donna Wragg
    No, but it's always out of date, Terry. You know it is.
  26. Nell Ashcombe
    Nell Ashcombe
    Which is the thing I'd test. Say what happened, say how you know. If the answer comes from a spreadsheet someone updated on Tuesday, that's one thing. If it comes straight from your systems this morning, that's another.
  27. Terry Hinchcliffe
    Terry Hinchcliffe
    Hm. Fair enough. Still, eleven seats.
  28. Daniel Okafor
    Daniel Okafor
    And that's the part I'd like to come back to, because the other side of it is that you've got room. If more consultants were looking at their own clients in there, you've already paid for that. It wouldn't cost a penny more. How is the team finding it, Donna, the ones who don't use it much?
  29. Donna Wragg
    Donna Wragg
    Honestly? They ask me, or they ask one of the four. It's quicker than logging in, in their heads. Which is daft, because it isn't.
  30. Daniel Okafor
    Daniel Okafor
    Mm. That's very common, actually. People ask the person they trust. What if I put together a short session for the consultants, twenty minutes or so, on just their own clients? Nothing fancy.
  31. Donna Wragg
    Donna Wragg
    If it's short and it's on their own clients, yes. I'd have to check the summer rota. Does it save my lot time, that's the only thing they'll ask.
  32. Nell Ashcombe
    Nell Ashcombe
    Then that's what we show them. Not features. Just one client, start to finish, how long it took.
  33. Terry Hinchcliffe
    Terry Hinchcliffe
    Right. So, cost. What's it for next year?
  34. Daniel Okafor
    Daniel Okafor
    Straight answer, Terry. Same as now. Starter, the same fifteen users, at £19,500 for the year. No change in the price and no change in the terms.
  35. Terry Hinchcliffe
    Terry Hinchcliffe
    Nineteen and a half. Same as last year.
  36. Daniel Okafor
    Daniel Okafor
    Same as last year, yes. Just to close the loop on the dates, the renewal date is 31 Jul 2024, so the new term follows straight on from the old one.
  37. Lynn Staniforth
    Lynn Staniforth
    And invoiced the same way? Annually, in advance?
  38. Daniel Okafor
    Daniel Okafor
    Annually in advance, on thirty day terms, as it was before. If you'd rather pay quarterly, that's possible on request, but I'd want to check how that's set out before I promise you anything.
  39. Lynn Staniforth
    Lynn Staniforth
    Annual's fine for us. I just wanted it confirmed so I can put it in the cash forecast.
  40. Nell Ashcombe
    Nell Ashcombe
    And Lynn, if anything on the invoice doesn't match what you signed, tell us. That one's on us if it's wrong.
  41. Lynn Staniforth
    Lynn Staniforth
    Will do. Thanks, Nell.
  42. Terry Hinchcliffe
    Terry Hinchcliffe
    I'll think about it. Not deciding today.
  43. Nell Ashcombe
    Nell Ashcombe
    No pressure from us, Terry. You've got until the end of July, and I'd sooner you were comfortable than rushed.
  44. Donna Wragg
    Donna Wragg
    I'll have a word with him, don't worry. He's grumpy but he's not daft.
  45. Terry Hinchcliffe
    Terry Hinchcliffe
    I'm on the call, Donna.
  46. Donna Wragg
    Donna Wragg
    I know, that's why I said it.
  47. Daniel Okafor
    Daniel Okafor
    Right, so let me say back what I've got, and do stop me. I'll send the renewal order form to Terry and Lynn by Friday. I'll look at dates for a short consultant session with Donna once she's seen the rota. And Terry will think it over and come back to us before the end of the month. Have I missed anything?
  48. Lynn Staniforth
    Lynn Staniforth
    Could you copy me in on the order form, please? Then I can check it against last year's before Terry signs anything.
  49. Daniel Okafor
    Daniel Okafor
    Of course. Both of you, on the same email.
  50. Nell Ashcombe
    Nell Ashcombe
    Nothing from me. Thanks all, that was useful. Terry, if the cost question changes between now and then, ring me directly.
  51. Terry Hinchcliffe
    Terry Hinchcliffe
    Will do. Cheers.
  52. Donna Wragg
    Donna Wragg
    Ta, all. Speak soon.
  53. Daniel Okafor
    Daniel Okafor
    Thank you again for your time, everyone. Best wishes, and enjoy what's left of the afternoon.

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