Sprotbrough Recruitment / BG-Demo – Renewal
Callcompleted
Sprotbrough Recruitment · 20 May 2024 09:00
Renewal call with the Managing Director questioning £20k for three or four users. Nell Ashcombe proposed renewing Starter on the same terms. No decision was taken; a one-page value note and training slots were promised.
What was said
What this says
As at Fri 9 Oct 2026Renewal call with the Managing Director questioning £20k for three or four users. Nell Ashcombe proposed renewing Starter on the same terms. No decision was taken; a one-page value note and training slots were promised.
What happened: Daniel Okafor confirmed the term ends 30 Jul 2024, renewal date 31 Jul 2024, with a target of settling by 15 Jul 2024. Nell proposed renewing Starter at the current £20k a year.
Customer view: Terry Hinchcliffe pressed on cost against three or four regular users and asked about a spreadsheet alternative. Donna Wragg said the tool saves time for those who use it, and Jodie used to spend most of a day on a monthly pack.
Commercial: Terry did not commit and said he would think about it, and Donna said the money is his call. Lynn Staniforth wants dates for her cash forecast and prefers annual in advance.
Watch: Usage has dipped, with room for fifteen users. The one-page note and the new-starter session are the levers.
Themes
As at Fri 9 Oct 2026Theme
Starter renewal value challenge
Importance
renewal
Sentiment
mixed
Voice
decision-maker
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
As at Fri 9 Oct 2026- Daniel Okafor sends Terry a one-page value note before the middle of July.
- Daniel sends Donna Wragg training slots by Friday.
- Nell Ashcombe and Daniel prepare the renewal paperwork, aiming to settle by 15 Jul 2024.
Risks
As at Fri 9 Oct 2026- Terry Hinchcliffe questions the price against three or four regular users and has not committed to renew.
- Usage has dipped against the quarter before, which weakens the value case for Starter.
- A spreadsheet built in-house was raised as a do-it-yourself alternative.
Opportunities
As at Fri 9 Oct 2026- A one-page note of what the team has asked and found can put the cost next to real outcomes.
- A training session for new starters could lift use within the fifteen licensed users.
Transcript
Daniel OkaforGood morning, everyone. Thank you all for your time. Let me just check who has joined. Terry, Donna, I can see you. Is Lynn with us?
Lynn StaniforthHere, sorry, just sorting my headphones. Can you hear me all right?- Daniel OkaforLoud and clear. And Nell is on as well.
Nell AshcombeMorning all. Before we start, what does each of you need to leave with? I'd rather we hit that than march through a list.
Terry HinchcliffeWhat's it costing us? That's mine. Renewal's coming up, so what's the number.- Nell AshcombeStraight to it, good. Short answer: the order form says nineteen and a half thousand a year for Starter, which is what you've paid since you joined. I'll come back to whether anything changes in a moment.
Donna WraggTa. And mine is whether it still saves my lot time. The consultants have been moaning about everything this week, mostly the new job board, nothing to do with you.- Daniel OkaforHa, well, noted. Lynn, what would be useful for you?
- Lynn StaniforthJust the dates and the invoice side. I want to know when the term ends and when you'd raise the invoice, so I can put it in the cash forecast.
- Daniel OkaforRight. So just to close the loop on the dates: you started on 31 Jul 2023, the current term ends on 30 Jul 2024, and the renewal date on our side is 31 Jul 2024. We're aiming to have it settled by 15 Jul 2024, so nobody is rushing at the end.
- Lynn StaniforthThat's fine. Payment terms the same as last time?
- Daniel OkaforSame as last time, yes. Annual in advance, thirty days. If you ever wanted quarterly we can look at that, but I wouldn't change it unless it helps you.
- Lynn StaniforthAnnual's easier. Fewer invoices for me to chase.
- Daniel OkaforGood. Donna, can I come to you on how the team is finding it? I've got some numbers, but I'd rather hear it from you first.
- Donna WraggHonestly, it's the same few of us. Me, Jodie sometimes, a couple of the senior consultants. They like seeing the client, the roles and the placements and the invoices all in one place. Which client is that, how much have we billed them, who placed what. Saves them a trawl.
- Daniel OkaforThat matches what I see. Three or four people using it in a typical month. It has dipped a little compared with the quarter before, and I wanted to ask whether that's anything we should know about.
- Donna WraggIt's a busy stretch. Warehouse hiring picked up and everyone's out on the phones. And one of the consultants went off to another desk. Nothing wrong with the tool, keep it simple for the consultants, that's all I ask.
- Terry HinchcliffeThree or four people. For nineteen and a half thousand.
- Nell AshcombeFair challenge, Terry, and I'd rather you said it. You're licensed for fifteen users, so there's room. The question is whether the people who do use it get enough out of it. What would B-Viz say? It would say look at the questions being asked, not the headcount.
- Terry HinchcliffeCould we do it ourselves? A spreadsheet off the CRM, the finance system.
- Nell AshcombeYou could, for a while. The honest cost of that is somebody's time every week reconciling it, and it goes out of date. Donna, did your team do that before?
- Donna WraggOh yes. Jodie used to build a monthly pack by hand. Took her most of a day. That's what stopped.
- Terry HinchcliffeHm. A day a month.
- Daniel OkaforAnd if I may, Terry, what I'd suggest is that before the middle of July I pull together a short note of what the team has actually asked and found. Then the cost sits next to something real, not just my say so.
- Terry HinchcliffeShort, though. I don't read long emails.
- Daniel OkaforOne page. I promise.
- Lynn StaniforthCan I ask, is the connector side all fine? I heard nothing, which I assume is good.
- Daniel OkaforIt is good. No tickets in the last month, nothing overdue on your side either, and the nightly refresh has been landing on time. Quiet is what we want from the plumbing.
- Donna WraggCould we have a quick session for the new starters, though? Nothing fancy. Half an hour, show them how to look up a client.
- Daniel OkaforOf course. That would also help the numbers, to be fair. I'll come back to you by the end of the week with a couple of slots.
- Nell AshcombeOn price, since Terry asked. As it stands I'm proposing we renew Starter on the same terms as now, nineteen and a half thousand a year. I'm not putting a different figure in front of you today.
- Terry HinchcliffeSame terms. Right.
- Terry HinchcliffeI'll think about it. Send me the page and I'll talk to Donna.
- Donna WraggI'll not say yes for him, mind. Money's Terry's.
- Nell AshcombeUnderstood, and that's exactly right. No decision needed today. Lynn, anything else from you?
- Lynn StaniforthNo, I'll pencil the date in and wait for the paperwork. Thanks.
- Daniel OkaforLovely. Just to close the loop on next steps: I send Terry the one page note, and Donna the training slots by Friday. Nell and I will have the renewal paperwork ready so you can look at it with the note. And we're aiming for 15 Jul 2024 to have it settled.
- Terry HinchcliffeFine. Thanks all.
- Donna WraggTa, bye all.
- Nell AshcombeThanks everyone. Speak soon.
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