Who was there
BG-Demo
Them
Call prep
As at Fri 9 Oct 2026Growth renews on 29 Dec 2026 at £50k, 81 days away, and the CFO, finance manager and champion are booked together. Use is deep and rising. Jeroen Coenen's recollection of £44k and the refresh time-zone conflict need settled answers before the call.
Context: The executed order form of 12 Dec 2025 sets Growth at £50k with no discount, and the renewal is priced the same. Jeroen Coenen recalls a year-two price of £44k from the 3 Nov 2025 call, and Karin Vossen's budget is tight.
Approach: Matteo Ricci leads on price and holds the executed figure, since first-term discounts are not offered at renewal. Marcus Bell then carries the value case: questions up 17% since May 2026, 36 of 40 seats active, and Lieke Hermans's exception-tracking margin estimate.
The largest single asker is Jeroen himself, so tie the value case to his own use. Close by asking Lieke about the HR data connector.
Watch for: A push back to £44k, a discount request, or the refresh time-zone conflict between the executed MSA and order form. Before the call, check that Owen Tallis has signed off the price line and the refresh position. The record does not show that he has.