Sara Forsberg
Person
Ekholm Byggtjänst · champion
Sara Forsberg is Head of Operations at Ekholm Byggtjänst and the CRM champion. She attended the discovery, demo and proposal calls, said she was pretty convinced, and brought in the CFO. The evidence does not show a signed order form.
Who they are
Insight
As at Fri 9 Oct 2026Sara Forsberg is Head of Operations at Ekholm Byggtjänst and the CRM champion. She attended the discovery, demo and proposal calls, said she was pretty convinced, and brought in the CFO. The evidence does not show a signed order form.
Role: Head of Operations in Gothenburg, recorded in the CRM as champion. She joined all three calls with Lewis Kerr and received the 23 Sep 2025 webinar invitation, which drew no reply.
Influence: she drives the evaluation but does not decide alone. After the 29 Dec 2025 demo she said Gustav Åberg, the CFO, needed to be involved. On 15 Jan 2026 she called the price reasonable and offered to loop in other signers.
Watch: the evidence does not show an executed order form, so the Starter proposal is an open item. She asked about adding users and teams later, which points to Growth or add-ons. Starter wording on dashboards and service credits needs correcting.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Ekholm Byggtjänst | Head of Operations | champion | sara.forsberg@ekholm.example |
Activity
- 16 Jul 2026eventBG-Demo webinar
+53 - 19 Jan 2026email threadProposal for review
- 15 Jan 2026callEkholm Byggtjänst / BG-Demo – Proposal
- 29 Dec 2025callEkholm Byggtjänst / BG-Demo – Demo
- 15 Dec 2025callEkholm Byggtjänst / BG-Demo – Discovery
- 24 Nov 2025dealEkholm Byggtjänst – New
- 16 Oct 2025eventBG-Demo webinar
+35 - 23 Sep 2025email threadBG-Demo webinar