Gustav Åberg
Person
Ekholm Byggtjänst · Economic buyer
Gustav Åberg is Chief Financial Officer at Ekholm Byggtjänst and the CRM economic buyer. He negotiated the Starter price and moved the deal toward signature. The evidence does not show an executed order form.
Who they are
Insight
As at Fri 9 Oct 2026Gustav Åberg is Chief Financial Officer at Ekholm Byggtjänst and the CRM economic buyer. He negotiated the Starter price and moved the deal toward signature. The evidence does not show an executed order form.
Role: CFO in Gothenburg, recorded as economic buyer. He joined the discovery call on 15 Dec 2025 and raised profitability by job as a gap. He has three calls and two email threads on record, and no tickets.
Influence: He sets the commercial terms. On 5 Feb 2026 he asked for a budget of twenty-four thousand pounds all-in, then accepted twenty-five thousand five hundred pounds for year one only. He said he would align Sara Forsberg and move to signature.
Watch: The year-two price was left open, and he said the company is stretched. He expects renewal discussions in October next year. The evidence does not show the order form being signed.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Ekholm Byggtjänst | Chief Financial Officer | Economic buyer | gustav.aberg@ekholm.example |
Activity
- 5 Feb 2026callEkholm Byggtjänst / BG-Demo – Negotiation
- 28 Jan 2026email threadScheduling our discussion
- 19 Jan 2026email threadProposal for review
- 15 Jan 2026callEkholm Byggtjänst / BG-Demo – Proposal
- 15 Dec 2025callEkholm Byggtjänst / BG-Demo – Discovery