Zainab Ali
Person
Hartside Student Living · user
Zainab Ali is a Nottingham-based Resident Services Manager and active user at Hartside Student Living. She moved from sceptic to engaged adopter in 2026, is building dashboards, and brings her team onto Growth. The evidence does not show buying authority.
Who they are
Insight
As at Fri 9 Oct 2026Zainab Ali is a Nottingham-based Resident Services Manager and active user at Hartside Student Living. She moved from sceptic to engaged adopter in 2026, is building dashboards, and brings her team onto Growth. The evidence does not show buying authority.
Role: CRM user, not admin. Her platform account was created on 10 Apr 2026. She leads resident services, a new team on the Growth subscription, with room under the forty included users.
Influence: She shapes adoption in her team, not the commercial decision. Bethany Cole and James Whitworth were the decision voices in the buying calls. On 31 Dec 2025 she said she had been sceptical but found joined-up tickets persuasive.
Watch: Some of her team remain sceptical, so early real answers matter. A stalled connector would undermine trust. Her 2 Sep 2026 dashboard how-to ticket had a lengthy first response, worth checking against the Growth P1 target.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Hartside Student Living | Resident Services Manager | user | zainab.ali@hartside.example |
Activity
- 2 Sep 2026ticketComplaints report by university
- 25 Jun 2026callHartside Student Living / BG-Demo – Training
- 17 Jun 2026email threadTraining session for the resident services team
- 17 Apr 2026ticketGetting started with the brain
- 12 Jan 2026callHartside Student Living / BG-Demo – Demo
+2 - 5 Jan 2026email threadFollow-up from the demo and next steps+2
- 31 Dec 2025callHartside Student Living / BG-Demo – Demo+2