Bethany Cole
Person
Hartside Student Living · champion
Bethany Cole is the Hartside champion for Growth and its main user. She shapes decisions but will not buy without James Whitworth. She questioned value in May 2026; usage has since grown, though she is still the key voice.
Who they are
Insight
As at Fri 9 Oct 2026Bethany Cole is the Hartside champion for Growth and its main user. She shapes decisions but will not buy without James Whitworth. She questioned value in May 2026; usage has since grown, though she is still the key voice.
Role: Head of University Partnerships in Nottingham and the CRM champion. She has been on calls since the 28 Nov 2025 discovery, has a platform user account created 10 Apr 2026 with admin rights, and raised most of the tickets.
Influence: She drives the use case, partner reviews, but said she will not proceed without James, the CFO, who signs. She asked 566 of 4588 questions over the last 12 months (12%) and 403 of 3832 over the last 90 days (11%).
Watch: On 7 May 2026 she questioned paying £45k a year for two regular users from forty licences. By 10 Aug 2026 usage had nearly tripled. Two freshness incidents (21 Jul 2026 and 28 Aug 2026) hit her partner calls. Renewal is 10 Apr 2027.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Hartside Student Living | Head of University Partnerships | champion | bethany.cole@hartside.example |
Activity
- Upcoming
- 19 Oct 2026upcoming callHartside Student Living / BG-Demo – Check In
- Held
- 14 Sep 2026email threadFollow-up from our QBR
+2 - 11 Sep 2026callHartside Student Living / BG-Demo – QBR+2
- 9 Sep 2026email threadBooking your quarterly business review
- 28 Aug 2026ticketPartnership data not refreshing
- 14 Aug 2026ticketUser access for new team member
- 10 Aug 2026callHartside Student Living / BG-Demo – Check In
- 21 Jul 2026ticketNightly refresh not completing
- 26 Jun 2026ticketSetting up user roles during onboarding
- 24 Jun 2026ticketDuplicate records in partnership table
- 10 Jun 2026callHartside Student Living / BG-Demo – Onboarding
- 3 Jun 2026callHartside Student Living / BG-Demo – Onboarding
- 27 May 2026callHartside Student Living / BG-Demo – Onboarding
- 22 May 2026callHartside Student Living / BG-Demo – Onboarding
- 7 May 2026callHartside Student Living / BG-Demo – Onboarding
- 22 Apr 2026callHartside Student Living / BG-Demo – Onboarding
- 16 Apr 2026callHartside Student Living / BG-Demo – Kickoff+2
- 10 Apr 2026email threadKickoff scheduling for Hartside Student Living
- 26 Feb 2026callHartside Student Living / BG-Demo – Negotiation
+2 - 28 Jan 2026email threadHartside Student Living: follow-up on the proposal
- 28 Jan 2026callHartside Student Living / BG-Demo – Proposal
- 20 Jan 2026email threadProposal walkthrough: finding a time
- 12 Jan 2026callHartside Student Living / BG-Demo – Demo
+2 - 7 Jan 2026email threadSecond demo: resident services session
- 5 Jan 2026email threadFollow-up from the demo and next steps+2
- 31 Dec 2025callHartside Student Living / BG-Demo – Demo+2
- 29 Dec 2025email threadGetting a demo date in the diary
- 1 Dec 2025email threadFollow-up from our discovery call
- 28 Nov 2025callHartside Student Living / BG-Demo – Discovery
- 20 Nov 2025email threadScheduling a discovery call
- 27 Oct 2025dealHartside Student Living – New