Valerie Okon
Person
Ashwell Mercer Interiors · Economic buyer
Finance Director at Ashwell Mercer Interiors and the board gate on Growth. Pays on terms, but has questioned value at low usage since Jan 2025 and has held the renewal behind an overdue invoice and a July refinancing.
Who they are
Insight
As at Fri 9 Oct 2026Finance Director at Ashwell Mercer Interiors and the board gate on Growth. Pays on terms, but has questioned value at low usage since Jan 2025 and has held the renewal behind an overdue invoice and a July refinancing.
Role: Finance Director in Reading and the CRM economic buyer. The 18 Jul 2025 renewal thread records her as the person who signed the contract. She has no tickets and her platform user was deactivated on 22 Aug 2026.
Influence: she decides what goes to the board and says she cannot sign anything new without it. Craig Ashwell wants to keep the brain, but she tests the cost. She asked the board's questions on price, timing and exit, and asked what £44k buys with about four people using it.
Watch: on 9 Jun 2026 she said the renewal must wait until the July refinancing and board approval. On 29 Jun 2026 she accepted only a usage call with no terms. The evidence does not show the renewal outcome. She asks about 5% of the organisation's questions, so her use is light.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Ashwell Mercer Interiors | Finance Director | Economic buyer | valerie.okon@ashwellmercer.example |
Activity
- 6 Jul 2026callAshwell Mercer Interiors / BG-Demo – Renewal
+2 - 29 Jun 2026email threadRenewal call: next steps
- 11 Jun 2026callAshwell Mercer Interiors / BG-Demo – Renewal+1
- 9 Jun 2026callAshwell Mercer Interiors / BG-Demo – QBR
+1 - 4 Jun 2026email threadRenewal conversation: finding a time
- 22 May 2026email threadYour BG-Demo renewal: next steps before August
- 7 Apr 2026email threadFollow-up from our QBR+1
- 2 Apr 2026callAshwell Mercer Interiors / BG-Demo – QBR+1
- 5 Jan 2026email threadFollow-up from our QBR conversation+2
- 2 Jan 2026callAshwell Mercer Interiors / BG-Demo – QBR+2
- 6 Aug 2025email threadRenewal order form for signature
- 18 Jul 2025callAshwell Mercer Interiors / BG-Demo – Renewal+2
- 14 Jul 2025email threadRenewal conversation: finding a time
- 2 Jun 2025callAshwell Mercer Interiors / BG-Demo – Renewal+2
- 23 May 2025email threadYour Growth subscription renewal
- 23 May 2025email threadRenewal conversation ahead of August
- 10 Apr 2025email threadFollow-up from the QBR+1
- 9 Apr 2025callAshwell Mercer Interiors / BG-Demo – QBR+1
- 3 Jan 2025email threadFollowing up on our QBR call+1
- 2 Jan 2025callAshwell Mercer Interiors / BG-Demo – QBR+1
- 26 Nov 2024eventRevenue leaders roundtable
+40 - 8 Nov 2024email threadInvitation: Revenue leaders roundtable in London
- 7 Aug 2024email threadOrder form for your signature
- 22 Jul 2024email threadGrowth proposal: next steps after our call
+2 - 22 Jul 2024callAshwell Mercer Interiors / BG-Demo – Negotiation+2
- 18 Jul 2024email threadFinding time to go through commercial terms
- 2 Jul 2024email threadGrowth proposal for Ashwell Mercer Interiors
- 1 Jul 2024callAshwell Mercer Interiors / BG-Demo – Proposal
- 13 May 2024email threadFollowing up on today's discovery call
- 13 May 2024callAshwell Mercer Interiors / BG-Demo – Discovery
- 16 Nov 2023eventBG-Demo webinar
+16 - 7 Nov 2023email threadInvitation: BG-Demo webinar on Thursday 16 November 2023