Craig Ashwell
Person
Ashwell Mercer Interiors · champion
Commercial Director at Ashwell Mercer Interiors, Growth champion and platform admin since 23 Aug 2024. He is the heaviest asker and sets the value test. His user account was deactivated on 22 Aug 2026, and the evidence does not show the renewal outcome.
Who they are
Insight
As at Fri 9 Oct 2026Commercial Director at Ashwell Mercer Interiors, Growth champion and platform admin since 23 Aug 2024. He is the heaviest asker and sets the value test. His user account was deactivated on 22 Aug 2026, and the evidence does not show the renewal outcome.
Role: Commercial Director in Reading, CRM role champion. He bought the brain to see variations, client sign-off and invoices together, and told his board it would give one view of each client. His platform account (admin) was created on 23 Aug 2024 and deactivated on 22 Aug 2026.
Influence: he shapes the case for Growth but sends money questions to Valerie Okon, the Finance Director, who needs board approval. He asks about 7% of the organisation's questions over the last 12 months, so use leans on him but not wholly.
Watch: on the 10 Aug 2026 call he said only two or three people use B-Viz on 40 seats and he needs a value case. The evidence does not show whether the Growth renewal was signed. Confirm his current status and account ownership before the next contact.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Ashwell Mercer Interiors | Commercial Director | champion | craig.ashwell@ashwellmercer.example |
CRMmade from
Activity
- 10 Aug 2026callAshwell Mercer Interiors / BG-Demo – Check In
- 31 Jul 2026email threadFollowing up on our check-in
- 22 Jul 2026callAshwell Mercer Interiors / BG-Demo – Check In
- 17 Jul 2026email threadBooking a check-in
- 6 Jul 2026callAshwell Mercer Interiors / BG-Demo – Renewal
+2 - 11 Jun 2026callAshwell Mercer Interiors / BG-Demo – Renewal+1
- 9 Jun 2026callAshwell Mercer Interiors / BG-Demo – QBR
+1 - 1 Jun 2026email threadScheduling your QBR
- 22 May 2026dealAshwell Mercer Interiors – Renewal
- 14 May 2026callAshwell Mercer Interiors / BG-Demo – Check In
- 8 May 2026email threadBooking a check-in call
- 13 Apr 2026callAshwell Mercer Interiors / BG-Demo – Check In
- 8 Apr 2026email threadFinding a time for a check-in
- 7 Apr 2026email threadFollow-up from our QBR+1
- 2 Apr 2026callAshwell Mercer Interiors / BG-Demo – QBR+1
- 31 Mar 2026email threadInvoice past its due date
+1 - 25 Mar 2026email threadScheduling your quarterly review
- 13 Mar 2026email threadCheck-in notes from our call
- 12 Mar 2026callAshwell Mercer Interiors / BG-Demo – Check In
- 6 Mar 2026email threadSetting up our next check-in
- 24 Feb 2026email threadNotes from our check-in
- 23 Feb 2026callAshwell Mercer Interiors / BG-Demo – Check In
- 13 Feb 2026email threadCheck-in call this week?
- 26 Jan 2026ticketHow to log a variation order for billing
- 20 Jan 2026callAshwell Mercer Interiors / BG-Demo – Check In
- 19 Jan 2026callAshwell Mercer Interiors / BG-Demo – Check In
- 15 Jan 2026email threadIntroduction and a check-in
- 9 Jan 2026email threadSetting up a check-in
- 5 Jan 2026email threadFollow-up from our QBR conversation+2
- 2 Jan 2026callAshwell Mercer Interiors / BG-Demo – QBR+2
- 29 Dec 2025email threadGetting your next QBR in the diary
- 1 Dec 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 26 Nov 2025email threadCheck-in call: finding a slot
- 3 Nov 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 29 Oct 2025email threadBooking a check-in
- 2 Oct 2025email threadFollow-up from our QBR: usage and next steps+1
- 1 Oct 2025callAshwell Mercer Interiors / BG-Demo – QBR+1
- 23 Sep 2025email threadScheduling your next QBR
- 3 Sep 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 29 Aug 2025email threadQuick check-in
- 14 Aug 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 11 Aug 2025email threadCheck-in call: finding a time
- 18 Jul 2025callAshwell Mercer Interiors / BG-Demo – Renewal+2
- 7 Jul 2025email threadFollow-up from the QBR: usage and next steps+1
- 4 Jul 2025callAshwell Mercer Interiors / BG-Demo – QBR+1
- 2 Jul 2025email threadBooking your QBR
- 17 Jun 2025email threadNotes from our check-in
- 16 Jun 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 9 Jun 2025email threadFinding time for a check-in
- 2 Jun 2025callAshwell Mercer Interiors / BG-Demo – Renewal+2
- 23 May 2025dealAshwell Mercer Interiors – Renewal
- 14 May 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 7 May 2025email threadQuick check-in on how the brain is going
- 22 Apr 2025email threadCheck-in notes
- 17 Apr 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 10 Apr 2025email threadFollow-up from the QBR+1
- 10 Apr 2025email threadQuick check-in call
- 9 Apr 2025callAshwell Mercer Interiors / BG-Demo – QBR+1
- 1 Apr 2025email threadBooking your next QBR
- 21 Mar 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 13 Mar 2025email threadCheck-in call: next steps
- 25 Feb 2025ticketAdding new users
- 18 Feb 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 14 Feb 2025email threadTime for a check-in call?
- 13 Jan 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 6 Jan 2025email threadCatching up on how the brain is being used
- 3 Jan 2025email threadFollowing up on our QBR call+1
- 2 Jan 2025callAshwell Mercer Interiors / BG-Demo – QBR+1
- 24 Dec 2024email threadGetting your QBR in the diary
- 16 Dec 2024callAshwell Mercer Interiors / BG-Demo – Check In
- 11 Dec 2024email threadCheck-in call next week
- 4 Nov 2024callAshwell Mercer Interiors / BG-Demo – Check In
- 31 Oct 2024email threadSetting up a check-in
- 8 Oct 2024email threadYour support request
- 7 Oct 2024ticketCommercial connector not syncing
- 3 Oct 2024callAshwell Mercer Interiors / BG-Demo – Onboarding
- 30 Sep 2024callAshwell Mercer Interiors / BG-Demo – Onboarding
- 16 Sep 2024callAshwell Mercer Interiors / BG-Demo – Onboarding
- 5 Sep 2024callAshwell Mercer Interiors / BG-Demo – Onboarding
- 2 Sep 2024email threadKickoff follow-up and next steps+1
- 30 Aug 2024callAshwell Mercer Interiors / BG-Demo – Kickoff+1
- 21 Aug 2024email threadKickoff scheduling
- 22 Jul 2024email threadGrowth proposal: next steps after our call
+2 - 22 Jul 2024callAshwell Mercer Interiors / BG-Demo – Negotiation+2
- 2 Jul 2024email threadGrowth proposal for Ashwell Mercer Interiors
- 1 Jul 2024callAshwell Mercer Interiors / BG-Demo – Proposal
- 24 Jun 2024email threadWalking through the proposal
- 17 Jun 2024email threadAshwell Mercer demo: what we covered and what comes next
+1 - 17 Jun 2024callAshwell Mercer Interiors / BG-Demo – Demo+1
- 13 Jun 2024email threadFinding a time for the demo
- 11 Jun 2024email threadNext steps after the demo+1
- 7 Jun 2024callAshwell Mercer Interiors / BG-Demo – Demo+1
- 4 Jun 2024email threadBooking the demo
- 13 May 2024email threadFollowing up on today's discovery call
- 13 May 2024callAshwell Mercer Interiors / BG-Demo – Discovery
- 7 May 2024email threadSetting up a discovery call
- 22 Apr 2024dealAshwell Mercer Interiors – New
CRMmade from