Helen Marsden
Person
Calderbrook Housing Group · champion
Helen Marsden was the day-to-day champion and admin at Calderbrook Housing Group from Sep 2024. She was consulted, not deciding, on the in-house platform. The Growth term ended on 1 Sep 2026 without renewal and her user account was deactivated.
Who they are
Insight
As at Fri 9 Oct 2026Helen Marsden was the day-to-day champion and admin at Calderbrook Housing Group from Sep 2024. She was consulted, not deciding, on the in-house platform. The Growth term ended on 1 Sep 2026 without renewal and her user account was deactivated.
Role: Head of Business Intelligence in Leeds, CRM role champion, platform admin. She bought the brain to trace board pack figures to source and was the main questioner alongside one analyst.
Influence: she was not the budget holder. She said the renewal decision was not hers alone, and Craig Oduya, Director of Digital and Data, held the in-house mandate. At the 6 Aug 2026 exit check-in she said it was not a quality issue.
Watch: the contract has ended. She still worries about traceable board pack figures and what happens to the data in the Snowflake account. She said she would not rule out a return, so a clean export protects a later win-back.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Calderbrook Housing Group | Head of Business Intelligence | champion | helen.marsden@calderbrook.example |
CRMmade from
Activity
- 2 Sep 2026email threadNotes from our check-in
- 1 Sep 2026callCalderbrook Housing Group / BG-Demo – Check In
- 27 Aug 2026email threadFinding a time to check in
- 6 Aug 2026callCalderbrook Housing Group / BG-Demo – Check In
+1 - 29 Jul 2026email threadCheck-in before the term ends
- 8 Jul 2026callCalderbrook Housing Group / BG-Demo – Check In
- 1 Jul 2026email threadGetting a check-in in the diary
- 25 Jun 2026callCalderbrook Housing Group / BG-Demo – Renewal
+1 - 8 Jun 2026callCalderbrook Housing Group / BG-Demo – Renewal+1
- 3 Jun 2026dealCalderbrook Housing Group – Renewal
- 29 Apr 2026email threadFollowing up on our quarterly review
- 28 Apr 2026callCalderbrook Housing Group / BG-Demo – QBR
- 23 Apr 2026email threadGetting the next QBR into the diary
- 8 Apr 2026callCalderbrook Housing Group / BG-Demo – Check In
- 1 Apr 2026email threadSetting up our next check-in
- 10 Mar 2026callCalderbrook Housing Group / BG-Demo – QBR
+1 - 6 Mar 2026email threadNotes from today's check-in
- 5 Mar 2026callCalderbrook Housing Group / BG-Demo – Check In
- 3 Mar 2026email threadCalderbrook QBR: finding a date
- 25 Feb 2026email threadScheduling a check-in
- 2 Feb 2026email threadIntroduction: your Calderbrook account at BG-Demo
- 28 Jan 2026email threadBoard-pack figures not matching the housing system
- 27 Jan 2026email threadCalderbrook QBR: notes and next steps
- 27 Jan 2026callCalderbrook Housing Group / BG-Demo – Escalation
+2 - 26 Jan 2026callCalderbrook Housing Group / BG-Demo – QBR
- 22 Jan 2026email threadSetting a date for the Calderbrook QBR
- 20 Jan 2026email threadCalderbrook: time to talk this week
- 29 Dec 2025callCalderbrook Housing Group / BG-Demo – Check In
- 17 Dec 2025email threadCheck-in call: this afternoon or tomorrow
- 24 Nov 2025callCalderbrook Housing Group / BG-Demo – Check In
- 20 Nov 2025callCalderbrook Housing Group / BG-Demo – Check In+1
- 19 Nov 2025email threadCheck-in call: finding a time
- 18 Nov 2025email threadArranging a check-in call
- 23 Oct 2025email threadFollowing up on the quarterly review
- 22 Oct 2025callCalderbrook Housing Group / BG-Demo – QBR
- 17 Oct 2025email threadSetting up the next quarterly review
- 17 Sep 2025callCalderbrook Housing Group / BG-Demo – Check In
- 15 Sep 2025callCalderbrook Housing Group / BG-Demo – QBR
- 10 Sep 2025email threadFinding time for a check-in
- 10 Sep 2025email threadQuarterly review: finding a time
- 22 Aug 2025email threadNotes from our check-in call
- 21 Aug 2025callCalderbrook Housing Group / BG-Demo – Check In
- 19 Aug 2025email threadInvoice INV-007-0003 for Calderbrook Housing Group
- 19 Aug 2025email threadScheduling a check-in
- 19 Aug 2025invoiceINV-007-0003
- 7 Aug 2025email threadCalderbrook renewal: order form for signature
- 29 Jul 2025email threadFollowing up on our quarterly review
- 28 Jul 2025callCalderbrook Housing Group / BG-Demo – QBR
- 23 Jul 2025email threadQuarterly review: finding a time
- 23 Jul 2025callCalderbrook Housing Group / BG-Demo – Renewal
- 18 Jul 2025email threadFinding a time to talk about the renewal
- 7 Jul 2025callCalderbrook Housing Group / BG-Demo – Check In
- 1 Jul 2025email threadSetting up our check-in call
- 13 Jun 2025callCalderbrook Housing Group / BG-Demo – Renewal
- 10 Jun 2025email threadYour support request: where we have got to
- 9 Jun 2025ticketBoard-pack queries running slow
- 5 Jun 2025email threadFinding time to talk about the renewal
- 3 Jun 2025email threadYour Growth renewal on 1 Sep 2025
- 3 Jun 2025dealCalderbrook Housing Group – Renewal
- 27 May 2025eventRevenue leaders roundtable
+40 - 13 May 2025callCalderbrook Housing Group / BG-Demo – Check In
- 8 May 2025email threadInvitation: Revenue leaders roundtable in London
- 7 May 2025email threadTime for a check-in?
- 29 Apr 2025email threadNotes and next steps from the QBR+1
- 28 Apr 2025callCalderbrook Housing Group / BG-Demo – QBR+1
- 17 Apr 2025email threadBooking your quarterly business review
- 7 Apr 2025callCalderbrook Housing Group / BG-Demo – Check In
- 2 Apr 2025email threadCatching up on how the brain is going
- 17 Mar 2025callCalderbrook Housing Group / BG-Demo – Check In
- 11 Mar 2025email threadFinding a time for our check-in
- 20 Feb 2025callCalderbrook Housing Group / BG-Demo – Check In
- 12 Feb 2025email threadScheduling our next check-in
- 30 Jan 2025ticketCan the brain schedule automated board-pack exports?
- 27 Jan 2025email threadFollowing up on our QBR
- 24 Jan 2025callCalderbrook Housing Group / BG-Demo – QBR
- 17 Jan 2025email threadQuarterly review: finding a slot
- 2 Jan 2025callCalderbrook Housing Group / BG-Demo – Check In
- 24 Dec 2024email threadCheck-in before the break
- 2 Dec 2024callCalderbrook Housing Group / BG-Demo – Check In
- 22 Nov 2024email threadFinding a time for our next check-in
- 11 Nov 2024callCalderbrook Housing Group / BG-Demo – Training
- 5 Nov 2024email threadGetting your team's training session booked
- 29 Oct 2024callCalderbrook Housing Group / BG-Demo – Training
- 23 Oct 2024callCalderbrook Housing Group / BG-Demo – Onboarding
- 22 Oct 2024email threadTraining for the business intelligence team
- 16 Oct 2024callCalderbrook Housing Group / BG-Demo – Onboarding
- 7 Oct 2024callCalderbrook Housing Group / BG-Demo – Onboarding
- 1 Oct 2024callCalderbrook Housing Group / BG-Demo – Onboarding
- 25 Sep 2024callCalderbrook Housing Group / BG-Demo – Onboarding
- 20 Sep 2024ticketHow do I drill down from a dashboard total into the source records?
- 17 Sep 2024callCalderbrook Housing Group / BG-Demo – Onboarding
- 11 Sep 2024email threadKickoff recap and what happens next+1
- 10 Sep 2024callCalderbrook Housing Group / BG-Demo – Kickoff+1
- 4 Sep 2024email threadKickoff call: finding a time this week
- 2 Sep 2024email threadSubscription invoice for the Growth tier
- 2 Sep 2024invoiceINV-007-0002
- 19 Aug 2024email threadYour first invoice from BG-Demo
- 19 Aug 2024invoiceINV-007-0001
- 14 Aug 2024email threadCalderbrook order form for signature
- 6 Aug 2024email threadGrowth proposal: where we've got to
- 5 Aug 2024callCalderbrook Housing Group / BG-Demo – Negotiation
- 26 Jul 2024email threadFinding a time to go through the terms
- 22 Jul 2024email threadCalderbrook proposal after our call
- 22 Jul 2024callCalderbrook Housing Group / BG-Demo – Proposal
- 16 Jul 2024email threadNotes from the technical session and next steps
+1 - 15 Jul 2024email threadGetting the proposal walkthrough in the diary
- 12 Jul 2024callCalderbrook Housing Group / BG-Demo – Demo+1
- 10 Jul 2024email threadFollowing up on Wednesday's demo+1
- 9 Jul 2024email threadRe-arranging the second demo session
- 8 Jul 2024callCalderbrook Housing Group / BG-Demo – Demo+1
- 2 Jul 2024email threadGetting a demo in the diary
- 26 Jun 2024email threadFollowing up on our discovery call
- 24 Jun 2024callCalderbrook Housing Group / BG-Demo – Discovery
- 19 Jun 2024email threadDiscovery call: Calderbrook and BG-Demo
- 7 Jun 2024dealCalderbrook Housing Group – New
CRMmade from