Craig Oduya
Person
Calderbrook Housing Group · Economic buyer
Craig Oduya is the economic buyer at Calderbrook Housing Group. He leads the in-house platform consolidation and gave written notice on 6 Jul 2026 that Calderbrook will not renew the Growth subscription when the term ends on 1 Sep 2026.
Who they are
Insight
As at Fri 9 Oct 2026Craig Oduya is the economic buyer at Calderbrook Housing Group. He leads the in-house platform consolidation and gave written notice on 6 Jul 2026 that Calderbrook will not renew the Growth subscription when the term ends on 1 Sep 2026.
Role: Director of Digital and Data in Leeds, recorded in the CRM as economic buyer. His platform account was created on 3 Nov 2025 and deactivated on 1 Sep 2026. He was an admin.
Influence: He sets the terms of every renewal exchange. He narrowed the 22 Jun 2026 exchange to exit mechanics and asked on 6 Jul 2026 that the exit go through him, not Helen Marsden's team. He asked 189 of the organisation's questions, 5% in both windows.
Watch: He has asked repeatedly for the exit position in writing, and the evidence does not show a reply to his notice. Helen remains the day-to-day contact. Any later win-back depends on what the in-house platform cannot replace.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Calderbrook Housing Group | Director of Digital and Data | Economic buyer | craig.oduya@calderbrook.example |
Activity
- 6 Jul 2026email threadCalderbrook subscription: notice
- 25 Jun 2026callCalderbrook Housing Group / BG-Demo – Renewal
+1 - 22 Jun 2026email threadFinding a time to talk about the renewal
- 8 Jun 2026callCalderbrook Housing Group / BG-Demo – Renewal+1
- 3 Jun 2026email threadCalderbrook renewal: terms and usage
- 3 Jun 2026email threadCalderbrook renewal notice: Growth subscription
- 1 Jun 2026email threadTime to talk about the renewal
- 10 Mar 2026callCalderbrook Housing Group / BG-Demo – QBR
+1 - 24 Feb 2026eventRevenue leaders roundtable
+54 - 19 Feb 2026email threadInvitation: Revenue leaders roundtable, London
- 2 Feb 2026email threadIntroduction: your Calderbrook account at BG-Demo
- 20 Nov 2025callCalderbrook Housing Group / BG-Demo – Check In
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