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Lisserbroek Logistiek logo

Lisserbroek Logistiek

Lost£0
made from

AI facts

As at Fri 9 Oct 2026

Lisserbroek Logistiek, a Hoofddorp logistics business, has no order form, no subscription and no invoices; contracted ARR is £0. There is no platform usage on record. Its only deal, a new Growth deal of £56k with annual value £44k, was closed lost on 27 May 2025 because the prospect chose a competitor. The last recorded interaction was the 22 Apr 2025 discovery call, where Femke de Wit asked for the VAT position and EU data residency in writing.

Read from 1 calls · 2 email threads · 1 deals · 3 people, newest 22 Apr 25

AImade from

Profile

Updated 9 Oct 26
  • IndustryLogisticsSource: CRM company record
  • Websitelisserbroek.exampleSource: CRM company record
  • CountryNetherlandsSource: CRM company record · CRM code NL · Region EU
  • HQ cityHoofddorpSource: CRM company record
  • Size420 employeesSource: CRM company record
  • CRM ownerLewis KerrSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 21 Oct 2026
CRMmade from

AI opinion

As at Fri 9 Oct 2026

Lost, because the only Growth deal closed lost to a competitor on 27 May 2025 and no contact is on record since the 22 Apr 2025 call. The economic buyer, Rob Hendriks, has no conversations on record. A fresh approach to Femke de Wit could revisit her manual reconciliation.

SignalsFinance readQ2 2025 digestRob HendriksNiels van Leeuwen

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

Key facts

Updated 9 Oct 26
  • Last contact22 Apr 2025Call: Lisserbroek Logistiek / BG-Demo – Discovery · 535 days before 9 Oct 2026
Computedmade from

Next step

As at Fri 9 Oct 2026
What
Lewis Kerr sends Femke de Wit a written answer on the VAT position and EU data residency, with a request for a fresh discovery call about her team's manual reconciliation. Re engage
Who
Lewis Kerr Lewis Kerr
When
This week by 9 Oct 2026
Why
Lewis Kerr should send Femke de Wit the written VAT position and EU data residency answer she asked for on the 22 Apr 2025 call, reopening on her team's manual morning reconciliation. The Growth deal was closed lost to a competitor on 27 May 2025.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

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The story

As at Fri 9 Oct 2026
Lost

Lost: Lisserbroek Logistiek's only Growth deal, worth £56k, closed lost to a competitor on 27 May 2025, with no contact since the 22 Apr 2025 call. Lewis Kerr should answer Femke de Wit's VAT and EU residency questions to reopen talks.

Lost: Lisserbroek Logistiek has no order form, no invoices and £0 contracted ARR. Its only deal, a Growth deal of £56k, was closed lost on 27 May 2025 when the prospect chose a competitor.

There is no platform usage and no tickets on record. Lewis Kerr held the 22 Apr 2025 discovery call with Femke de Wit, Head of Customer Service. Rob Hendriks, the economic buyer, has never been engaged.

No contact is recorded since that call and nothing is owed. The competitor is not named, so BG-Demo cannot tell what it would need to displace.

By 9 Oct 2026, Lewis should send Femke the written VAT position and EU data residency answer she asked for. He should also seek a fresh discovery call on her team's manual morning reconciliation.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Finance read

As at Fri 9 Oct 2026

Prospect, one lost deal, no billing

Standing No invoices

Lisserbroek Logistiek has no order form, no ARR and no invoices. Its one new-business Growth deal was closed lost on 27 May 2025 because the prospect chose a competitor.

  • No order form and no ARR
  • Only deal closed lost to a competitor
  • No billing history
The analysis

Recurring revenue: there is no ARR on record, because no order form has started. The CRM shows £0 ARR and the stage is lost.

Next commitment: none. No renewal or open deal exists.

Billing: there are no invoices, so nothing is owed, overdue or disputed. Invoiced run rate and order-form ARR are both £0.

Deals: the new Growth deal, amount £56k with annual value £44k, is closed lost with the reason chose_competitor. The owner, Lewis Kerr, is active in HR.

Lisserbroek Logistiek – NewARR by monthCRM reconciliation

Made from 1 deal · 2 fact tables

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

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History by quarter

As at Fri 9 Oct 2026

Each earlier quarter in one AI digest of its calls, email threads, tickets and news, newest first; from 1 Jul 2026 the assessment reads every one of them itself.

  1. Q2 2025

    Q2 2025: Growth discovery call

    One read: the 22 Apr 2025 discovery call with Femke de Wit. Her team reconciles bookings, mail and invoices by hand each morning. Growth fits several teams. She wants VAT and EU residency in writing and a May target.

    The analysis

    Discovery: the period holds one read, the 22 Apr 2025 discovery call. Lewis Kerr ran it with Femke de Wit, who confirmed it was still discovery and wanted something in place by the end of May.

    Customer view: Forwarder bookings, mail and invoices disagree, so her team reconciles by hand every morning. She said the cost is "mostly the phone calls" from finance.

    Commercial: The deal figure is £56k for Growth. She expects customer service, operations and finance to use it, and asked that nothing go out before she speaks to finance about VAT.

    Watch: Dedicated EU data residency is an add-on still to confirm in writing, as the data protection officer will ask. The nightly refresh timing also needs confirming. The end of May target leaves a tight window.

    Open at the end: Lewis Kerr was to send the write-up with the VAT position and EU residency setup. Femke was to send the list of forwarders and the three booking sources that week. The evidence does not show whether either happened, or any decision.

    Lisserbroek Logistiek / BG-Demo – Discovery

    Made from 1 call

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  2. Q1 2025

    Q1 2025: one unanswered webinar invitation

    One read in the period: a 29 Mar 2025 email in which Sofia Marchetti invited Niels van Leeuwen to a 17 Apr 2025 webinar with a security focus. The thread holds no customer reply.

    The analysis

    Outreach: the period holds one read, the 29 Mar 2025 email thread. Sofia Marchetti sent Niels van Leeuwen a second webinar invitation for 17 Apr 2025, noting that security questions matter to his team.

    Customer view: there is no customer response in the thread. The security interest is stated only by BG-Demo, and the read treats a second invitation with no reply as a sign of low engagement.

    Open at the end: the evidence does not show whether Niels replied or attended. The read suggests confirming with him what security questions he has, and notes that security interest could support an Enterprise conversation with security review support.

    Invitation to our next BG-Demo webinar

    Made from 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

  3. Q3 2024

    Q3 2024: one webinar invitation, no reply

    One read in the period: on 5 Sep 2024 Nell Ashcombe invited Niels van Leeuwen, IT Manager, to a BG-Demo webinar on 19 Sep 2024. The thread holds no customer response.

    The analysis

    Outreach: on 5 Sep 2024 Nell Ashcombe invited Niels van Leeuwen, IT Manager, to an online BG-Demo webinar on 19 Sep 2024. She offered to send the details to a colleague instead.

    Pitch: the invitation said the session suits a logistics business with work spread across several systems.

    Customer view: the thread holds no reply from Niels, so interest is not shown. The read rates the sentiment as neutral and the voice as unknown.

    Open at the end: the evidence does not show whether Niels attended or whether anyone followed up. The read suggests checking attendance and, if he did not attend, offering the details to a colleague.

    This is a single read, purely logistical outreach, and it carries no contract, price, ticket or usage information.

    Invitation to our BG-Demo webinar

    Made from 1 email thread

    AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

No documents in the document store for this subject.

Documentsmade from

Open deals

No open deals.

CRMmade from

Open tickets

No open tickets.

Helpdeskmade from

Activity

  • 18 Jun 2026eventBG-Demo webinar Alice Brewer, Naomi Fordham, Gemma Yates, Wade Greer, Imran Hussain, Lindsey Ward, Eline Bakker, Cian O'Leary, Huw Bevan, Stephanie Lowes, Kayla Ramirez, Stefanie Lange, Oliver Kirkby, Megan Ibbotson, Toby Cowell, Padraic Shanahan, Malcolm Hebden, Wouter Smits, Alexandra Peck, Margaret Crisp, Kiran Bassi, Nicholas Pengelly, Erin Gallant, Birgit Wolff, Claire Ogden, Johan Berglund, Juliet Ambler, Lawrence Chen, Femke de Wit, Mitchell Gallagher, Jess Doyle, Saskia Mendes, Shauna Pettibone, Priscilla Bowen, Shabana Iqbal, Joanne Unwin, Janet Pruitt, Liam Corner, Tracey Bainbridge, Andy Buckley, Julia HartmannAlice BrewerNaomi FordhamGemma Yates+38
  • 22 Apr 2025callLisserbroek Logistiek / BG-Demo – Discovery Lewis Kerr, Femke de WitLisserbroek Logistiek logoLewis KerrFemke de Wit
  • 17 Apr 2025eventBG-Demo webinar Sofia Marchetti, Liam Doherty, Anders Nyqvist, Rhona Aitken, Adrian Mellor, Matthew Grice, Shannon Lockwood, Barry Coxon, Cheryl Tomczak, Stefanie Lange, Willem Arts, Fergus Tierney, Fraser Moncrieff, Ailsa Pringle, Lynn Staniforth, Wouter Kok, Liam Sedgwick, Jenny Trethewey, Geoff Lamb, Louise Sutcliffe, Hans Kok, Robin Gittins, Faye Lund, Niels van Leeuwen, Julien Faure, Lauren Pacheco, Faye Metcalfe, Toby Eccles, Jade Riley, Ed Ingham, Desmond Oyelaran, Matt Colenso, Nigel Ferris, Jade Kenwright, Clare HuddlestonSofia MarchettiLiam DohertyAnders Nyqvist+32
  • 29 Mar 2025email threadInvitation to our next BG-Demo webinar Sofia Marchetti, Niels van LeeuwenLisserbroek Logistiek logoSofia MarchettiNiels van Leeuwen
  • 7 Mar 2025dealLisserbroek Logistiek – New Lewis Kerr, Femke de WitLisserbroek Logistiek logoLewis KerrFemke de Wit
  • 19 Sep 2024eventBG-Demo webinar Nell Ashcombe, Callum Reid, Robert Vane, Roger Pickles, Graham Tovey, Marloes de Vries, Helen Varley, Ffion Rees, Owain Jenkins, Stijn Gielen, Glenys Routledge, Paul Hetherington, Leanne Partington, Danielle Novotny, Janet Readman, Aaron Crowther, Hans Kok, Henry Graves, Lewis Tait, Niels van Leeuwen, Toby Carswell, Kirsty Priestley, Graeme Charlton, Tyrell Haynes, Ailsa Dunlop, Iain Lumsden, Tracey BainbridgeNell AshcombeCallum ReidRobert Vane+24
  • 5 Sep 2024email threadInvitation to our BG-Demo webinar Nell Ashcombe, Niels van LeeuwenLisserbroek Logistiek logoNell AshcombeNiels van Leeuwen
CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • AI record not written yet
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds
  • Columns, left to right: Source rows, Raw things, AI summaries, People, Organisation, Organisation AI, Narratives, Pages

Lisserbroek Logistiek's pages are written from 3 organisation-level AI texts (assessment / next steps), 3 period digests and 1 narrative-level AI text, which in turn draw on 3 AI summaries of 4 raw things (calls, tickets, emails, news), 1 usage read, 1 finance read, 3 people (3 with an AI write-up) and 1 staff (0 with an AI write-up), shown on 3 pages. 2 AI records in this trail are not written yet.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Events · Email
made from

BG-Demo is a fictional company; every organisation and person here is invented. B-Viz is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Viz is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations300
People at customers1,880
BG-Demo staff records (in post and leavers)65
Calls2,593
Email threads3,882
Support tickets1,502
Documents1,582
Deals403
Invoices365
Events49
News items147

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Viz is the tool that reads its data.

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